Pet Products Market Trends You Should Know Before You Visit a Pet Store

Pet owners want the best for their pets — and over time, they’ve become more willing to spend more money. Grooming and training are common pet care expenses, and there’s increasing demand for personalized grooming and training plans.

Many pet care providers now offer custom grooming packages and one-on-one training sessions, as well as complete wellness plans based on a pet’s breed, age, and health status. Owners can choose what skills they want a pet to learn based on its lifestyle. Some pet stores and clinics also offer consultations for pet nutrition and exercise even pet yoga.

If you choose to offer grooming and training services or pet wellness consultation at your pet store, hire trained professionals who offer quality care to your customers. Customized care builds brand loyalty and keeps your customers coming back.

Natural and Organic Pet Products

Demand for organic pet food and other natural pet products continues to grow and consumers have proven they’re willing to pay more for these high-quality products.

It’s easier than ever for pet owners to find organic pet foods and treats, and natural grooming products like shampoos. These products are free of chemicals that damage a pet’s health. Stocking these pet-friendly products helps you cater to more customers and improve your brand image.

To stay competitive in the pet industry, it’s vital to stock these products. How much you sell these products compared to traditional, non-organic pet products will depend on your customers’ purchasing habits, but providing this option helps you gain more customers and create a reputation of high quality.

Pet Tech Gadgets

Tech innovations have led to new products that help pet owners track, monitor, feed, and entertain their pets. Smart pet toys are interactive and keep pets entertained longer.

These are a few examples of high-tech pet toys:

Automatic ball launchers: This gadget can play fetch with your pet without you lifting a finger.

Microchip-powered pet door: This special pet door only lets in the pets you want your pet will wear a special collar containing a microchip that grants it access, while all other pets will be denied access.

Laser-pointer collar: This collar shines a laser pointer that keeps a cat entertained for hours.

Smart leash: These leashes track a pet’s location, monitor their activity and sleep, and even light up for night visibility.

Automatic cat brush: This brush begins rotating when a cat approaches and stops when it leaves.

Video monitors: High-tech cameras let pet owners keep an eye on their pets while they’re away.

Automated feeders: This gadget accurately measures and dispenses the right amount of food for your pet on a predetermined schedule.

Offering these high-tech pet gadgets will generate buzz for your pet store, but to successfully sell them, you need to educate customers on how they work and the benefits they offer. You might try displaying an interactive product so pet owners can test it out, or demonstrating products for your customers. By stocking these products, you’ll build a reputation that your store is on the cutting edge of pet technology.

Subscription Boxes for Pets

Pet subscription boxes allow pet owners to purchase a variety of pet supplies like food, treats, toys, and accessories for one price and to try out a variety of products and brands. These boxes are convenient and fun, and subscriber numbers for these boxes grow each year.

You can create your subscription boxes and offer them for in-store or online purchases. Ship these boxes to customers or offer them for in-store pick-up. Find quality products that your customers and their pets will enjoy. If you can match or beat the prices of online subscription boxes, you’ll offer your customers even more incentive to buy your subscription box over that of your competitors.

Subscription boxes offer a higher value for the customer than if they were to purchase all of the items individually, and they ensure a steady stream of revenue. They also keep your business top of mind for the customer, increasing brand loyalty.

Sustainable Pet Products

People all over the world are paying more attention to their environmental impact — and pet owners are no exception. Offering eco-friendly pet products will catch the interest of those who want to reduce their carbon footprint and have a positive impact on the planet. These include pet toys and accessories made from recycled materials and biodegradable items. By seeking out these environmentally friendly products, you can help the environment, help pet owners, and increase sales.

Pet Insurance Plans

Pet insurance, which is similar to human health insurance, allows pet owners to pay a small monthly premium to be fully or partially covered for pet health situations. These may include accidents, illnesses, vaccines, preventative care, diagnostics, or procedures.

The North American Pet Health Insurance Association (NAPHIA) reported that 5.3 million pets in North America were insured in 2022, and 6.25 million pets were insured by the end of 2023 — a 16.7% increase in just one year. With such a quick rise in popularity, providing information and assistance in signing up for pet insurance can build brand trust and help you help customers and pets.

Conclusion:

The pet products industry is rapidly evolving, with growing demand driven by the increasing number of pet owners, especially among millennials and Gen Z. Services for dogs remain dominant, while short-term boarding is increasingly popular as more pet owners return to offices. Technology integration, such as apps connecting owners to boarding services, enhances convenience. North America leads the market, but regions like Asia-Pacific are witnessing significant growth. Staying informed of these trends ensures a better shopping experience for your pet.