Agritourism Market By Activity (Agricultural Experiences {Farm Tours, Hands-On Farming, Events and Workshops, Others}, Culinary Farm Stays {Farm-to-Table Dining, Cooking Classes, Food & Beverage Tastings, Others}, Wellness Activities {Farm-based Wellness Retreats, Eco-Tours, Others}, Adventure Activities {Hiking Trails, Fishing & Water Sports, Others}, Others), By Booking (Online {Online Travel Agencies (OTAs), Agritourism Websites, Social Media Bookings, Booking Platforms, Others}, Offline {Phone Calls, Travel Agencies, Local Tourism Offices, Walk-In Bookings, Others}), By End-User (Family Travelers, Culinary Enthusiasts, Nature Seekers, Health Tourists, Education and Learning Enthusiasts, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Agritourism market accounted for USD 33.8 Billion in 2024 and is expected to reach USD 136.1 Billion by 2035, growing at a CAGR of around 13.5% between 2025 and 2035. The agritourism market is referred to as a subsector of tourism whereby tourists travel to farms, ranches, or an agricultural region to participate in farming, learning, or experiencing a lifestyle or culture of farming. This provides opportunities for guests to participate in activities such as fruit harvesting, farm site visits, and food preparation workshops and learn about sustainable farming.

The agritourism market benefits people who wish to see and explore nature, but it aims to increase income sources for farmers in rural areas. Tropical agriculture, also known as agritourism, helps educate tourists and visitors about how food is generated, how sustainable it is, and how the environment is preserved. It is gaining popularity as people seek unique and sustainable travel experiences.

Report Scope:

Market Dynamics

Tourists seek authentic, immersive farm-based cultural and educational experiences.

Increasing numbers of travelers desire authentic farm experiences, farm stays, and processed-food agriculture tourism. The agritourism market stems from a desire to gain a deeper understanding of agriculture, crafts, and local food cultures and a growing concern for sustainability and environmental preservation.

Consumers are increasingly interested in buying local products and decreasing their environmental effects, which is an excellent reason to visit farms. Furthermore, what attracts tourists is the possibility to detach from noisy communication and devote an essential amount of time to nature. Wellbeing tourism focuses on mental and physical well-being experiences and complements agritourism. The USDA claims that agritourism participation will exceed $900 million by 2021, highlighting the industry's growing economic significance.

Organic, farm-to-table experiences appeal to health-conscious tourists worldwide.

The agritourism market is driven by current consumer trends toward a healthier and more environmentally friendly lifestyle. The popularity of tourists visiting rural areas has shifted from industrial farming to organic, farm-to-table tours due to the effects of the environment. Eco-tourists are those who seek natural and organic goods and consider them fortunate to eat a dinner made from vegetables grown on a nearby farm. Furthermore, young clients are looking for authentic, raw experiences that can be obtained outside of the city, spurring increased travel to rural areas and farm stays.

The relatively new concept of wellness tourism, where people ensure physical and mental health, complements the farm-based escapes for local food, organic commodities, and the natural environment. It indicated that programs such as rural development, particularly those focused on the agriculture sector and the implementation of environmental protection measures all contribute to the agritourism market growth. The opportunity to become engaged with farmers and expand the global market base by practicing agritourism certainly works for broadening the market scale.

Weather and climate conditions negatively affect agricultural production and tourism.

Environmental concerns have hampered the expansion of the Agritourism Market. Weather accessibility for farm-based experiences is challenging since extreme weather events such as droughts, floods, and excessive heat destroy crops and lower agricultural yields. Weather conditions influence the appearance and general appeal of a site to tourists, who may be turned off by factors such as heat or rain. The intensity of the climate fluctuates, affecting tourism timespans and making them unpredictable. Furthermore, weather conditions might cause infrastructure damage, rendering some farm sites unavailable.

Climate change also presents long-term threats to produce specific crops, affecting agritourism products. These factors produce financial unpredictability for firms that rely on agricultural production and tourism. Therefore, insurance, maintenance, and adaptation measures may become more expensive for operators, raising tour prices for travelers. Consequently, potential and actual risks associated with weather and climate seriously limit the development and sustainability of the agritourism market.

Offering hands-on farming experiences attracts tourists seeking education and engagement.

The agritourism market has a significant opportunity to attract tourists who want to learn about real-life attractions in the countryside and on farms. In light of the shift toward sustainable agriculture, local cuisine, and ecotourism, travelers are keen to participate in farm-related activities. It creates opportunities to generate additional revenue streams, such as providing tours, demonstrations, educational programs, or even farm stays in exchange for raising public awareness of the importance of farmers and food production.

Moreover, it encourages people to buy locally grown vegetables and food and to protect cultural and historical buildings and products. This indicates that the number of customers seeking an interactively engaging agricultural experience will continue to rise. The movement encourages sustainable tourism by connecting consumer demand with the real source of food.

Traveling agriculture allows for the exchange of experiences in farming methods, food qualities, and production techniques and an awareness of man's impact on the environment. Further, farms can achieve consumer loyalty and develop long-standing relationships with consumers. Therefore, agritourism serves as a means of strengthening ties between agricultural product producers and tourists.

Partnerships with hotels and resorts create comprehensive agritourism travel packages.

Hotels and resorts help to consolidate the agritourism market by providing trip packages that combine agritourism activities and hospitality services. These agreements allow guests to participate in true rural experiences like farm visits, consumption of locally produced food, and sustainable farming, among other things, while staying in sumptuous hotels. They cater to an increasing number of travelers, particularly those interested in eco-tourism, wellness tourism, and nature tourism.

The hotel and resort industry has the potential to attract a new generation of tourists who want to have an exceptional holiday while learning about the environment and culture. This would also be appealing to businesses since it allows them to target specific customers, increase guest engagement, and boost local economies. Such agreements also promote sustainable tourism aspects that benefit both the rural population and the hospitality industry.

Industry Experts Opinion

 “As urban populations grow, more people are looking for ways to reconnect with the land, and agritourism offers an ideal solution by promoting sustainable farming practices alongside leisure”​

• Sarah Johnson, Director at the Rural Tourism Association.

“Agritourism has witnessed remarkable growth, with travelers seeking authentic, sustainable experiences that allow them to engage with nature and agriculture directly”

• Andrew Clark, a leading consultant in rural development.

Segment Analysis

Based on the activity, the Agritourism Market is classified into Agricultural Experiences, Culinary Farm Stays, Wellness Activities, Adventure Activities, and Others. In the agritourism market, agricultural experiences deserve special attention as they form the basis of the segment. This category encompasses farm activities, whether involving crops or livestock, and farm tourism, in which visitors participate in activities commonly, associated with farmers, particularly in rural locations. As consumers opt for sustainable, eco-friendly forms of travel, agricultural experiences enable them to get up close to nature, understand food production, and embrace agriculture. This area is especially popular due to sustainable tourism and the growing trend known as slow tourism.

Based on the booking, the Agritourism Market is classified into Online and Offline. Online booking is increasingly recognized as the most important segment of the agritourism market. As more individuals go online, they prefer to seek out and book agritourism experiences through online platforms. The causes for this tendency are direct-to-consumer services, the availability of information, and the capacity to compare different products. Due to greater access to the Internet, agricultural destinations reach a wider audience, and one can note the predominance of Internet sales in the sphere.

Regional Analysis

The European agritourism market has expanded due to rising interest in eco-travel, notably tourists' desire to experience the true countryside by engaging in local food production. Italy, France, Spain, and Greece are pioneering this concept, and anyone can take part in experience tourist activities such as farm stays, wine tours, olive oil production, and even organic agriculture. The majority of Northern European countries, including Denmark, the Netherlands, and Sweden, have supported the green ceiling concept and direct consumption.

The market is also growing in eastern European countries like Hungary and Romania, which are developing tourist attractions based on rich agricultural land in the two countries. As the pursuit of sustainability has become a core travel phenomenon, European agritourism market will continue to grow, with a focus on environmental issues and cultural interactions. Alliances with local farmers, hospitality service providers, and government organizations are also encouraging this type of growth.

The North American agritourism market has developed over time owing to the public's desire for more direct experiences in food consumption and tourism and more environmentally conscious activities. In the United States and Canada, agritourism refers to a variety of activities such as farm vacations, wine cellar visits, self-service fresh fruit and vegetable farms, and even farm school travel. This has been supported by increased concerns about organic farming, local food, and environmental protection.

As tourists seek nature-infused experiences, rural communities have begun to focus more on agricultural heritage. New and experienced tourists, particularly millennials, are increasingly interested in eco-tourism and agritourism. The COVID-19 epidemic had a stronger impact on small and rural sites, which aided the rise of this group. This scenario is possible due to the regional diversification of agricultural land. Thus, the potential for the development of new and sustainable forms of tourism will remain in the upcoming years.

Competitive Landscape

The agritourism market is expanding as intrepid travelers seek more grounded experiences and natural environments associated with agriculture and rural life. It is widely promoted by hospitality industry heavyweights such as Airbnb, Harvest Hosts, WWOOF, and Farm Stay U.S., who coordinate and provide various forms of housing, farm stays, and agricultural activities. Farmcation and Agritourism Ireland has begun to provide selected farms with farm tourism and sustainable tourism projects.

Moreover, Tourism New Zealand and AgriTourism Australia have led integrated marketing communication campaigns and farmer-partnership programs to accelerate agri-tourism. Increased demand for local green tourism has an impact on farming techniques, with companies like Green Gate Farms providing farm-to-table dinners and organic farming. These are antecedents of experiential travel and the increasing significance of agritourism in the tourism market.

Agritourism Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2024, Ohio Wine Month highlighted the economic importance of the state's wine sector, which generated over 40,000 jobs and USD 6.6 billion annually. Christy Eckstein, Executive Director of the Ohio Grape Industries Committee, discussed how wineries had developed to offer a range of agritourism experiences across Ohio.
• In May 2024, the Uttar Pradesh government announced plans to boost the rural economy and create local jobs through agritourism. In partnership with private hospitality providers, they selected 229 agritourism communities to give tourists the chance to experience village life and celebrate ethnic culture and traditions.
• In August 2023, Georgia launched its Sustainable Agritourism Initiative. The FAO and the EBRD supported the program, which included training, information exchanges, and promotional activities. In 2022, events were held to promote agritourism in Samtskhe-Javakheti and Tusheti, focusing on local product development and sharing lessons learned from successful foreign agritourism destinations.

Report Coverage:

By Activity

• Agricultural Experiences
  • Farm Tours
  • Hands-On Farming
  • Events and Workshops
  • Others
• Culinary Farm Stays
  • Farm-to-Table Dining
  • Cooking Classes
  • Food & Beverage Tastings
  • Others
• Wellness Activities
  • Farm-based Wellness Retreats
  • Eco-Tours
  • Others
• Adventure Activities
  • Hiking Trails
  • Fishing & Water Sports
  • Others
• Others

By Booking

• Online
  • Online Travel Agencies (OTAs)
  • Agritourism Websites
  • Social Media Bookings
  • Booking Platforms
  • Others
• Offline
  • Phone Calls
  • Travel Agencies
  • Local Tourism Offices
  • Walk-In Bookings
  • Others

By End-User

• Family Travelers
• Culinary Enthusiasts
• Nature Seekers
• Health Tourists
• Education and Learning Enthusiasts
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Airbnb
• Farm Stay U.S.
• Harvest Hosts
• Farmers Markets & Local Agritourism Associations
• Farmcation
• Agritourism Ireland
• The UK Farm Stay Association
• Farm Adventure
• Rural Tourism
• Ranch Rider
• Vineyard Tours
• WWOOF
• AgriTourism Australia
• Tourism New Zealand
• Green Gate Farms

Frequently Asked Questions (FAQs)