Published Date: Oct 2024 | Report ID: MI1128 | 220 Pages
Asia Pacific Medical Tourism market accounted for USD 15.4 Billion in 2024 and is expected to reach USD 192.4 Billion by 2035, growing at a CAGR of around 25.8% between 2025 and 2035. The trend of people traveling to a hospital or nation for medical care services is defined in this study as the Asia Pacific medical tourism market. Getting high-quality medical care at reasonable costs through a range of services such as spa treatments, body treatments, and procedures is a vital demand. The chosen countries of destination include Thailand, India, Malaysia, and other countries for the availability of quality healthcare facilities, qualified manpower, and better traveling opportunities. This market is stimulated by the escalating prices of healthcare in the developed country, traveling, and accessing more specialized services in this area. Offering major Asia Pacific nations a new source of income, medical tourism is more popular.
| Parameter | Details |
|---|---|
| Largest Market | Thailand |
| Fastest Growing Market | India |
| Base Year | 2024 |
| Market Size in 2024 | USD 15.4 Billion |
| CAGR (2025-2035) | 25.8% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 192.4 Billion |
| Countries Covered | China, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and over 10 companies |
| Segments Covered | Treatment Type, Service Provider, Purpose of Travel, Travel Arrangement, Duration of stay, Payment Method, Type of Traveler, and Country |
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The key factors that drive the Asia Pacific medical tourism markets are increasing healthcare costs in developed nations, increased key medical technologies, and a trend toward specialized treatments. People are attracted to quality treatment at a low price compared to their home countries, besides the aesthetic and luxurious recovery facilities. Thailand, India, and Singapore are the world’s most developing countries in medical tourism, having well-developed health facilities that offer various procedures from beauty enhancement to life-threatening operations. This growth is enhanced by partnerships between executives and academic institutions to increase training besides maintaining acceptable standards in medicine.
The Asia-Pacific medical tourism market is driven by several factors. Higher costs in treating diseases in developed countries are putting financial pressure on health budgets while rising standards of medical facilities in Asia are creating demand among overseas patients. The use of high-end technologies, qualified and experienced personnel, and the options of procedures are complicated but more attractive. An increase in foreign patients is due to the removal of other obstacles, such as worse connectivity and visa requirements. According to the Medical Tourism Association, 14 million people traveled to Asia for medical treatments and services, implying the growth of the Asia medical tourism market. Further, most countries within the region are embarking on marketing campaigns and involvement with international healthcare industries to market medical tourism, boosting visibility.
The perceived risk regarding the experimental treatments mostly impacts the decisions of the Asia Pacific medical tourism market. Patients balance the possible advantages against risks to the safety, efficacy, and legal compliance of such therapies. This is because some people have no interest in undergoing procedures that aren't carried out in their nation due to concerns about the standard of care, the potential for problems, and the lack of trust in facilities that lack a chance to practice. Moreover, unpredictable healthcare service quality between the countries contributes to the enhancement of these concerns. Because of this, there's a chance that real patients will adhere to the established treatment plans in their native nations, as they are aware of the risks associated with the procedures they receive. This conservative approach is an excellent example of how important it is to share complete data and have established certification procedures to foster trust in the medical tourism industry.
The increase in fertility tourism in the Asia Pacific poses a big opportunity to catch the medical tourism market, especially for infertility treatments such as IVF. Due to rising IVF prices and the increase in infertility in Western countries, couples looking for reproductive help are increasingly looking towards medical tourism destinations in the Asia Pacific. Countries such as Thailand, India, and Singapore are most preferred because they have all the modern techniques of reproductive technologies and highly qualified staff. Also contributing to the region's appeal are the patient-centric values embraced in the region and the favorable light that the regulations arising from the changes cast. With improved awareness and accessibility, better medical tourism flow is projected for the Asia Pacific region, leading to a potential for an economic boom and improvement in reproductive healthcare services.
The Asia Pacific Medical Tourism Market has made an ideal platform for mental health retreats by following the trend of globalization and the incorporation of comprehensive treatments. As more people become aware of mental disorders, they need an all-rounded approach to get treated, and this includes counseling and practices such as meditation, yoga, and nature therapy. Particularly vulnerable groups may discover novel, healing enclosures at these retreats, especially catering to the natural and cultural resources of the area. Furthermore, Bali, Thailand, and India offer high-quality healthcare at reasonable prices. Specialized retreat services offers a bright future, especially in a growing focus on travelers' mental health and a global system-wide approach to health tourism as a preventive and holistic concept.
“Market dynamics in the health care tourism segment impact the providers of medical equipment and devices in terms of product offerings and customer services. It also creates new opportunities for global as well as local medtech companies. With recent trends, there has been a shift to more day-care and ambulatory procedures to deal with staff shortages and cost-effectiveness.”
Based on the treatment type, the Asia Pacific Medical Tourism market is classified into Cosmetic Surgery, Cardiovascular Treatments, Orthopedic Surgery, Dental Treatments, Fertility Treatments, Oncology Treatments, Bariatric Surgery, Organ Transplants, Ophthalmic Care, and Wellness and Alternative Treatments. Cosmetic surgery is dominant in the Asia-Pacific medical tourism market because it attracts several medical tourists to the Asia-Pacific countries.
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Countries like Thailand and South Korea have gained a reputation in line with modern and complex operations with good discount rates making them the best places for surgical procedures. The region pays a significant deal of attention to aesthetics, coupled with a high development of healthcare services, boosting the desirability of cosmetic procedures even more.
Other surgeries like Breast augmentation, Facial surgeries, which may include facelifts and Botox, and Liposuction. Cosmetic surgery dominates the area and is an important player in medical tourism in Asia Pacific, due to the strong marketing of these procedures and the presence of luxurious recovery facilities.
Based on the service provider, the Asia Pacific Medical Tourism market is classified into Hospitals, Clinics, Diagnostic Centers, Rehabilitation Centers, and Wellness Centers. In the Asia-Pacific medical tourism market, hospitals are dominant in the service provider segment. They occupy an advantage, especially in medical technology, accreditation, and service specialization.
Hospitals in various countries, specifically Thailand, India, and Singapore, have grown to offer quality service to patients from other countries seeking services like surgeries, infertility treatments, and cancer. Further, most of these hospitals have structured attractive packages, including transport and accommodation, attracting many medical tourists. The strong base in this area and the hospital's medical specialization in various fields strengthen its position in this rapidly growing market.
Thailand has made a strategic position in the Asia Pacific medical tourism market due to its medical centers, technological advancement, and cheap medical treatments. The country hosts several international patients for various services such as cosmetic surgeries, dental treatments, and wellness procedures. Thailand has a solid healthcare system, and internationally recognized hospitals provide high-quality service at low cost compared to Western countries. Furthermore, it boosts its attractiveness for tourists, owing to an impressive number of cultural and other entertaining activities it offers.
The Thai government is involved in this industry's working strategies, such as promoting relationships between health and the tourism industry in Thailand. This paper concludes that as the global demand for health care increases, Thailand’s strategic investments and high-quality services would further enhance its position in the region’s medical tourism.
The Asia Pacific Medical Tourism Market is inclined toward India due to regional diversification and the availability of reasonable and quality medical care services. Cardiology, orthopedics, and cosmetic surgery are key fields of treating foreign patients. Maharashtra, Karnataka, and Kerala are emerging as the most prominent states in India for medical tourism. It has a well-established health facilities base of professional doctors and some internationally accredited medical facilities.
Ayurveda and traditional treatments are instances of wellness tourism, and the cultural richness of India and its growth potential complement medical tourism. Thus, India still occupies its position in the highly developed medical tourism market and focuses on the new demands of international consumers.
The Asia Pacific medical tourism industry is highly competitive, with significant players aiming to raise their offerings and attract global patients. Some of the established companies, like Bumrungrad International Hospital, Apollo Hospitals, and Fortis Healthcare, are investing in advanced medical technologies, so they are providing specialty treatments. Thailand Medical Tourism Cluster promotes Thailand's medical services through patient attractiveness and represents ongoing innovations. To meet the escalating demand, Siloam Hospitals has opened branches strategically, while KPJ Healthcare Berhad has upgraded its marketing techniques to tap other markets. Further, Gachon University Gil Medical Center has received a lot of compliments in terms of cosmetic and orthopedic surgeries, hence strengthening the position of South Korea. In general, the constant enhancements in care quality and patient satisfaction in the market significantly enhance its growth.
Asia Pacific Medical Tourism Market, Company Shares Analysis, 2024
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By Treatment Type
By Service Provider
By Purpose of Travel
By Travel Arrangement
By Duration of Stay
By Payment Method
By Type of Traveler
By Region
Asia Pacific
List of Companies:
Asia Pacific Medical Tourism market accounted for USD 15.4 Billion in 2024 and is expected to reach USD 192.4 Billion by 2035, growing at a CAGR of around 25.8% between 2025 and 2035
Key growth opportunities in the Asia Pacific Medical Tourism market include leveraging digital transformation, such as Growth in fertility tourism attracts couples seeking IVF treatments, Mental health retreats attract patients seeking holistic wellness solutions, and Integrated travel packages combine medical and leisure experiences.
Treatment type is currently leading in the Asia Pacific Medical Tourism Market due to Cosmetic surgery. This is dominant in the market due to several factors, including the availability of high-quality procedures at competitive prices, the presence of renowned clinics and skilled surgeons, and a growing demand for aesthetic enhancements.
Thailand is expected to remain the dominant country due to its combination of world-class healthcare facilities, highly skilled medical professionals, and competitive pricing for treatments. The country’s well-developed tourism infrastructure, along with a strong focus on wellness and hospitality, enhances the overall experience for international patients seeking both medical care and leisure.
India is the fastest-growing country in the market due to its highly skilled healthcare professionals, advanced medical technologies, and significantly lowers treatment costs compared to Western countries. The country's diverse range of medical services, including specialized treatments and holistic approaches, coupled with an increasing focus on international patient care, further drives its rapid growth in this sector.
Key operating players in the Asia Pacific Medical Tourism market are Bumrungrad International Hospital, Apollo Hospitals, Fortis Healthcare, KPJ Healthcare Berhad, Thailand Medical Tourism Cluster, andGachon University Gil Medical Center. These institutions offer a wide range of specialized treatments at competitive prices, along with comprehensive patient care and support services, attracting a steady influx of international patients seeking both medical and wellness solutions.
Explore the comprehensive analysis of the global Medical Tourism Market. Discover insights on trends, Treatment Type, Service Provider, Purpose of Travel, Travel Arrangement, Duration of stay, Payment Method, Type of Traveler, Regions, and leading company profiles.
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