Bathroom Accessories Market By Product Type (Towel Racks & Bars, Shower Accessories, Bathroom Shelves & Cabinets, Toilet Accessories, Bath Mats & Rugs, Bathroom Hooks, Waste Bins, Storage Baskets, and Others), By Material (Plastic, Stainless Steel, Wood, Glass, Ceramic, Stone/Marble, and Others), By End-User (Residential, and Commercial), By Distribution Channel (Online, Offline, Specialty Stores, and Direct Sales), Global Market Size, Segmental analysis, Regional Overview, Company Share Analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Bathroom Accessories market accounted for USD 25.6 Billion in 2024 and is expected to reach USD 47.1 Billion by 2035, growing at a CAGR of around 5.7% between 2025 and 2035. The bathroom accessories market is an industry that manufactures and sells a wide array of bathroom accessories that make bathrooms more functional, aesthetically pleasing, and comfortable. Some examples include faucets and showerheads, towel bars, soap dispensers, mirrors, bathroom storage solutions, and many others. All of these are pushed to an upper notch through trends in home renovation, luxury bathroom designs, and the increasing demand for sustainable and technologically advanced products.

Rising disposable incomes, urbanization, and innovative products such as smart bathroom accessories drive the market. The market offers rich premium options along with affordable options that cater to various customer requirements. With an increased focus on hygiene and wellness, the demand for superior-grade bathroom accessories is witnessing an increased international demand. 

Report Scope:

Market Dynamics

Growing Home Renovation Trends Drive Demand for Stylish and Functional Bathroom Accessories

People have increasingly demanded bathroom accessories because renovations and remodeling have become a trend. A report from the National Association of Home Builders (NAHB) identifies how common certain jobs are. The survey shows that Bathroom remodels were cited by 65% of the remodelers, while kitchen remodels were cited by 61%. There is also an increase in homeownership, and property values are getting higher. 

The result is that people spend more money to improve their homes, especially on high-traffic areas like bathrooms. For instance, technological advancements aimed at spa-like, luxury home environments have also served well to consumer interest in stylish and functional bathroom accessories. But though the market is growing rapidly, most of the attention remains focused on the quality material, sustainability, and smart home integration aspects.

With consumers spending more time at home, the bathroom is being focused upon as a place to relax and personal wellness, thus increasing the demand for premium, attractive products, while support for this trend is being furthered by the growing propensity for eco-friendly and water-saving fixtures as consumers increasingly focus on sustainability when choosing home improvement projects.

Urbanization and New Residential Construction Fuel Demand for Modern Bathroom Accessories

Urbanization and new residential development are occurring at a very high rate, and this mainly contributes to the growth in demand for contemporary bathroom accessories. As cities expand, an enhanced population in urban regions creates an increased demand for new developments. Developers have therefore targeted developing modern high-quality living spaces that many modern homeowners aspire to, and that is addressing their need for stylish and functional bathrooms.

The increase in multi-family housing, especially apartments and condominiums, has created a demand for spacious yet luxurious bathroom solutions, such as space-efficient bathroom accessories. Consumers who wish to buy homes that combine aesthetics and convenience account for the growth of bathroom accessories in the overall home design.

The wellness, sustainability, and smart home features receive growing prominence, modern bathroom accessories have become integral to the general functionality and appeal of residential property. The growing demand for luxury, high-end innovative bathroom products is truly reflective of the changing preferences of urban dwellers.

High Initial Costs of Premium Bathroom Accessories Limit Market Access for Budget-conscious Consumers

Premium bathroom accessories are very expensive at the beginning. For low-budget-conscious consumers, this remains a great limiting factor for market growth. High costs tag luxury bathroom fixtures and other high-quality materials and advanced smart technologies, which may be unaffordable for many of these individuals. Some of these cost-conscious buyers might find the premium options unnecessary spending, opting instead for the lower-end alternatives.

The price barrier is strong, particularly in markets where the economic condition is in flux and disposable income is low. Aesthetics and functionality would be on the agenda for some consumers, but high-end bathroom accessories might be considered a luxury rather than an absolute necessity for others. Therefore, demand in high-end bathroom products would most likely be restrained to higher-income groups, which automatically constrains the overall market potential, which would be more so in the mass market.

Growth in Smart Bathroom Solutions Drives Demand for Innovative, Tech-Enhanced Accessories

The growing adoption of smart home technology is creating significant opportunities for the bathroom accessories market, particularly in smart faucets, mirrors, and touchless systems. Consumers are looking forward to more convenient, energy-efficient, and comfortable experiences in their homes. Bathroom solutions have begun to include smart bathing for water conservation, remote control of the system, and personalized settings.

Reports from the U.S. Energy Information Administration reveal increased demand for energy-efficient products, most smart bathroom products come pre-equipped with environmental features including low-water using faucets, besides saving energy and water through efficient lighting. Further expansion of smart home devices on the horizon means that smart bathroom solutions are poised to alter daily experiences within the bathroom space.

The COVID-19 pandemic further upped the demand for touchless technology making the demand for touchless faucets, toilets, and soap dispensers. This trend can only go up when smart bathroom devices become an integral component of the modern design of the home, with consumers who are always increasingly interested in innovation, hygiene, and sustainability.

Strategic Partnerships with Designers and Architects Open Doors for Luxury Bathroom Accessory Suppliers

Luxury bathroom accessory suppliers have the excellent opportunity to utilize their partnership with interior designers and architects to reach more upscale residential and commercial ventures. They can play a great direct role in designing aesthetic and functional luxury bathroom elements, which influences decision-making in terms of selecting bathroom fixtures and accessories. These suppliers would thus collaborate with these experts to demonstrate to customers that their high-end products are put within bespoke-designed spaces focused on the ideals of quality, style, and innovation.

The demand for luxury real estate at the moment is already observed to grow wherever concerns are urban centers as well as higher-end developments that require the same level of luxurious, customized bathroom solutions. The alliances allow accessory manufacturers to acquire high-cost projects such that their products are part of major constructions, premium apartments, and high-end commercial projects.

In addition, while homeowners often seek the input of design professionals before embarking on any improvements, an alliance with architects and designers supports the acceptance and attraction of bathroom accessories as integral parts of advanced living environments. This synergy opens a direct route to new profitable markets and better brand recognition.

Industry Experts Opinion

“With the Bemis Living App and Bio Bidet BB-1200 seat, we’re at the forefront of bringing the U.S. an innovative, affordable, and consumer-friendly app-controlled bidet experience. We’re also continuing to support the perineal care market with exclusive technologies that focus on dignity and independence. Our upcoming Empower CleanCare™ System is the first of its kind, featuring our innovative three step cleansing process.”

• TJ Stiefvater, vice president of marketing at Bemis

"West Shore Home has already changed the paradigm of home remodeling by offering our one-day bath, window and door replacements. Now we are taking it to the next level, allowing homeowners to completely change the look and feel of their old bathroom space in just a few days,"

• B.J. Werzyn, President and CEO, West Shore Home

Segment Analysis

Based on the product type, the Bathroom Accessories market has been classified into towel racks & bars, shower accessories, bathroom shelves & cabinets, toilet accessories, bath mats & rugs, bathroom hooks, waste bins, storage baskets, and others. The Shower accessories and Towel racks & bars account for a higher demand and market share since showers form any bathroom-based daily routine, shower accessories such as showerheads, caddies, and curtains, tend to be replaced due to new designs or models. Towel racks and bars are some of the most basic bathroom organizers, which would not only offer useful space for storage but also provide aesthetic flair to the bathroom.

Based on the material, the Bathroom Accessories market has been classified into plastic, stainless steel, wood, glass, ceramic, stone/marble, and others. Stainless Steel and Plastic lead the bathroom accessories market due to their durability, cost-effectiveness, and versatility. A stainless steel accessory is widely used since it offers resistance against corrosion, a good look, and durability for periods. Plastic is also lightweight and cheap enough to form easily in many different shapes, making it suitable for more affordable accessories such as waste bins, storage baskets, and shower caddies.

Regional Analsis

North America, particularly the United States, is the largest market for bathroom accessories. This is owing to the high homeownership rate, robust housing market, as well as consistent home improvement and renovation. What's more, due to the growing trend for luxury as well as spa-like bathroom products ranging from luxury rain showerheads, heated towel racks, and smart bathroom accessories, this market has picked up more pace. Advanced infrastructure, high disposable incomes, and investing in premium bathroom products contribute towards the benefit of the region. The region is known for its established global bathroom accessory brands and strong retail distribution channels. As a result, North America leads the market.

The Asia-Pacific (APAC) region is the fastest-growing market for bathroom accessories, driven by rapid urbanization, rising disposable incomes, and increasing construction activities in countries like China, India, and Southeast Asia. Further assertion by the growth of the middle class, such as that in the urban areas, further asserts its demand for modern, stylish, and functional bathroom products. The region has also witnessed an increased consumer interest in home improvements and renovation, thus seeing soaring demand for affordable and premium bathroom accessories. Furthermore, the booming hospitality segment in APAC, led by construction in luxury hotels and resorts, further accelerates the growth of the market for high-end bathroom accessories.  

Competitive Landscape

The competitive landscape of the bathroom accessories market consists of a mix of established global players as well as emerging regional brands. Some of the major players in the market are Moen Inc., Kohler Co., Hansgrohe, Delta Faucet Company, Grohe, and Amerock, which dominate the markets through their wide range of innovative products at various price points. Recent product developments include Moen smart water-saving faucets and its voice-activated showering systems, Kohler's luxury smart toilets with such riches as settings for consumers, and automatic cleaning. All of these new products reflect an increasing demand from the consumer group for bathroom solutions that are technologically savvy, eco-sensitive, as well as pleasing to the eye. The other force propelling and heightening competitive pressures is the trend towards online retailing and the model of direct-to-consumer, where brands look to expand their reach and enhance customer engagement.

Bathroom Accessories Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2024, Brondell, an innovator, and a leader for its branded solutions in the realms of North America's kitchen and bathroom products, introduced the Nebia Yuba Showerhead, it quickly gained popularity through its patented Nebia Spray Technology. This product promised to bring high performance along with water saving to people at a given price.
• In September 2024, Bio Bidet by Bemis is a leading manufacturer and retailer of bidet toilet seats, attachments, and smart home accessories. The company announced it is shipping its new BB-1200 Bidet Toilet Seat. This product was recently named a 2024 CES Editors' Choice award winner.
• In February 2024, the International leader in kitchen and bath products, FGI Industries, Ltd., announced Flush Guard at the Kitchen & Bath Industry Show. Flush Guard Anti-Overflow Toilets remove the fear of overflow through a uniquely effective, patented anti-overflow drain system.

Report Coverage:

By Product Type

• Towel Racks & Bars
• Shower Accessories
• Bathroom Shelves & Cabinets
• Toilet Accessories
• Bath Mats & Rugs
• Bathroom Hooks
• Waste Bins
• Storage Baskets
• Others

By Material

• Plastic
• Stainless Steel
• Wood
• Glass
• Ceramic
• Stone/Marble
• Others

By End-User

• Residential
• Commercial

Distribution Channel

• Online
• Offline
• Specialty Stores
• Direct Sales

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Kohler Co.
• Moen Incorporated
• Delta Faucet Company
• American Standard Brands
• Grohe AG
• Hansgrohe AG
• TOTO Ltd.
• LIXIL Group Corporation
• Roca Sanitario, S.A.
• Villeroy & Boch
• Jacuzzi Inc.
• Duravit AG
• Speakman Company
• Brizo
• Pfister

Frequently Asked Questions (FAQs)