Beta Carotene Market By Source (Natural Source {Carrots, Spinach, Kale, Sweet potatoes, Other vegetables and fruits}, Synthetic Source), By Form (Powder, Liquid, Emulsions), By Application (Food & Beverages {Bakery & Confectionery, Dairy Products, Beverages, Processed & Packaged Food}, Dietary Supplements, Pharmaceuticals, Animal Feed, Cosmetics & Personal Care, Other), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Beta Carotene Market accounted for USD 1.12 Billion in 2024 and is expected to reach USD 1.83 Billion by 2035, growing at a CAGR of around 4.5% between 2025 and 2035.  The global Beta Beta-Carotene Market identifies the businesses involved in the manufacturing, supply, use, and distribution of beta-carotene, one of the carotenoids that is used as a natural colorant and antioxidant, as well as a source of vitamin A.

The food & beverage, pharmaceuticals & cosmetics, and animal feed industries stimulate this market due to the health benefits. This is due to the growing end-consumer demand for clean-label and plant-based beta-carotene for food and beverage applications. APAC and North America are emerging as potential markets, with high disposable income and a health-conscious population driving the demand for this product. Technological progress in the field of biotechnology and better techniques of extraction are thus helping in eradicating the restraints of the market. However, there are some risks, such as changes in the costs of raw materials and the implementation of legislation that may act as constraints. This industry is expected to have steady growth in the total industry owing to the rising application in various industries.

Report Scope:

Market Dynamics

Growing consumer demand for natural antioxidants and vitamin A-rich products.

The food industry needs beta carotene as a natural antioxidant and vitamin A source for food products for consumption, and this is pushing the market globally. Thus, throughout the increase in the focus on a healthy lifestyle, people tend to consume more plant-based products. Beta-carotene is an antioxidant that has a great benefit to human health, as it supports the immune system, has positive effects in matters concerning the eyes, and combats oxidation. They are therefore willing to pay for functional foods, nutraceuticals, supplements, and organics with beta-carotene.

A key driver of demand for natural products is clean-label and non-GM foods; therefore, the demand for natural sources will continue to increase. Hence, in such industries as the pharmaceutical and nutraceutical industries, beta-carotene is widely used because of its pro-vitamin A activity. It is also being used in cosmetic products, especially those products that treat skin aging and related issues. Due to the change in consumers’ dietary habits to veganism and vegetarianism, plant-sourced beta-carotene is becoming more popular. The increase in consumers’ demand for fortified products and drinks is becoming more and more obvious, particularly in the markets of developed countries. All in all, there is evidence to state that this focus on natural remedies is helping to drive the market forward to a great extent.

Innovations in extraction techniques are improving beta-carotene yield and purity.

Improvement in extraction methods is improving yields and purities of beta carotene and hence the market. Techniques like supercritical fluid extraction, enzymatic extraction, and micro-encapsulation are seen to improve efficiency while at the same time reducing sustainability. These make it possible to extract more from natural sources such as carrots, algae, and palm oil. Green and less hazardous solvent extraction methods are on the rise to address the market requirements of meeting environmental conservation and clean labels. New purification technologies add to the enhancement of the removal of impurities and thereby contribute to the production of a food-grade product—beta-carotene.

The pharmaceutical and nutraceutical companies get better value additions by enhancing the purity levels for better biological availability and effects. It is important to continue these endeavors since they also ensure the economical cost of manufacture without having to resort to artificial substitutes. As people shift towards the usage of natural and organic products, new innovative extraction techniques are useful in catering to the needs of the market. It is for this reason that innovations and everlasting technologies are likely to define the future of the Beta Carotene Markets.

Expensive extraction and synthesis processes increase overall product pricing.

The processes of extraction and synthesis of beta carotene are quite intricate and expensive, hence affecting the general pricing of the product. Natural beta carotene is obtained from fruits, vegetables, and algae but poses several problems in cultivation and the process of harvesting and purification of the beta carotene, which all contribute towards the cost of production. However, synthetic beta carotene is cheaper to produce since it undergoes chemical synthesis and then purifies and goes through QC before use in food products. When it comes to advanced biotechnological techniques for extraction and stabilization, considerable capital is needed to invest in the research. However, equipment, labor, and energy also have a cost implication, as they are also featured under the operational costs of the business.

Another factor that increases costs is rigorous regulation affecting the food, pharmaceutical, and cosmetic production companies. The increasing trend towards clean-label and sustainability tips the preference towards natural beta carotene, which has a higher cost of manufacture. Other factors that influence pricing include the cost of supplies, variations that come with the supply chain such as seasonality, and the cost of raw materials. There is a major challenge of having to balance between the cost and required quality and stability within organizations. They make beta carotene a valuable though costly product in various industries; hence, a need to find values from other industrial applications.

Growing demand for natural ingredients as consumers prefer plant-based, clean-label beta carotene products.

One of the major trends that positively influences the development of the beta carotene industry is the steadily rising interest in natural additives due to a shifting focus towards plant-derived and cleaner labels. Consumer awareness regarding the health and quality of foods containing synthetic additives is forcing the industry to search for natural sources of beta-carotene, such as carrots, spinach, and sweet potatoes. The food has been for the beta-carotene period, and the beverage industry has also caught up with this by using the natural beta-carotene bean for the beta-carotene period as a colorant and nutrient supplement in processed foods, dairy, as well as beverages. The food industry, especially the pharmaceuticals and nutraceuticals industries, is also increasingly using beta carotene in their products, especially in the manufacture of dietary supplements, due to the antioxidant and vitamin A properties.

Currently, there is a new trend of using this compound in cosmetics such as skincare, anti-aging, and sunscreen products. Hitherto, the animal feed sector is using natural beta carotene to boost the health of livestock and meat pigmentation in poultry and fish. The preference for natural over synthetic additives will receive adequate market support from the regulations, further driving its market growth. Due to the growing demand for organic and non-GMO foods, many producer companies and industries are focusing on green and novel extraction techniques. This trend is anticipated to inspire the overall global Beta beta-carotene market in the future period.

Pharmaceutical industry growth beta-carotene supplements support eye health and immune function.

Currently, the pharmaceutical industry is also on the rise, and as such, its penchant for using beta-carotene supplements is to improve eyesight and boost the body’s immunity. Beta carotene is most important to one’s eyesight, and it helps to prevent macular degeneration and night blindness. This proves that vitamin E has brilliant antioxidant potential and also assists the immune system in fighting stress induced by free radicals. As people gain knowledge on health matters, they are now using food supplements with beta-carotene required in the body due to malnutrition.

This makes the formulation of pharmaceutical and nutraceutical products containing beta carotene increase due to increasing health complications among individuals. Moreover, other studies reveal that beta-carotene has an impact on lowering chronic diseases, thus boosting its therapeutic purposes. Strong support for natural and fortified supplements is also benefiting the market growth. Due to the enhancement of consciousness regarding plant-based products and organic and non-synthetic health solutions, the Beta Carotene Market is expected to expand in the pharmaceutical sector shortly.

Industry Experts Opinion

“The growing importance of health and wellness, particularly the role of beta-carotene in supporting immune function, vision, and overall nutrition. The company continues to innovate with nature-identical beta-carotene solutions for various applications, aligning with the rising consumer demand for functional ingredients in food, beverages, and dietary supplements.”

• Martin Brudermüller CEO of BASF SA

Segment Analysis

Based on the Product Type, the Beta Carotene Market is classified into natural and synthetic. Synthetic beta carotene, which is an artificial substitute, is derived from petroleum as an extraction from materials such as coal, shale oil, and petroleum-based products, preferred due to a growing demand from consumers for clean labels and plant-based products. Synthetic beta carotene, which is synthesized chemically, is applied in pharmaceuticals and food and as a feed additive in animal food because of its cost and the stability it offers. All these factors are escalating the natural Beta beta-carotene market, especially the segment for functional foods and cosmetics, due to changing consumer trends on GREEN and non-GMO products. Nonetheless, synthetic beta carotene remains popular in such industries where price and stability remain paramount. Biotechnology and new efficient means of extraction also play a role in the market progress. Special emphasis shall be placed on the rising sales of natural additives such as plant-based beta carotene due to the modern trends that dictate the use of natural products.

Based on the Application, the Beta Carotene Market is classified into food & beverages, pharmaceuticals, cosmetics & personal care, and animal feed. As a food additive, beta carotene is used as a natural coloring agent and as an antioxidant applied in processed foods, dairy products, and beverages. The food products industry uses it in vitamin A formation due to its vital features as regards the population’s eye health and immunological system. Beta carotene is currently used in cosmetics and personal care products, especially those used in the skincare, anti-aging, and sun protection categories, due to its free radical quenching activity. Beta carotene is used in animal feed for livestock and pigmentation of poultry and fish in the animal feed industry. The increase in the demand for natural ingredients and clean-label products is applying pressure in all these segments. Due to the rising use, the Beta Carotene Market is anticipated to grow year by year shortly.

Regional Analysis

Beta carotene is widely utilized in food & beverage, pharmaceuticals, cosmetics, and animal feeds; this has made North America a primary market. Consumers of healthy living and dietary supplements have further fueled the regional market advancement because of the importance of its natural antioxidants. In the United States and Canada, beta-carotene is applied in functional foods, vitamin supplements, and organic skin care products. Another factor that is driving an increasing use of natural beta carotene is clean label and plant-based ingredients. Also, through the application of technology regarding extraction techniques along with bioengineering, considerable improvements in production are being noticed. This article outlines that the increased regulatory support for natural food colorants and nutraceutical compounds helps bolster the market. Over the years, the application of beta carotene across industries has been rising and hence maintaining its supremacy in the global market, mainly in the North American region.

Currently, Asia-Pacific has become the largest consumption region of the Beta Carotene Market due to growing health awareness, a greater tendency to consume natural food products, and increasing pharmaceutical and nutraceutical sectors. The ekrany beta carotene market is growing in countries such as China, India, and Japan, mainly in functional foods, dietary supplements, and cosmetics. The growing food and beverages industry in the region is using natural beta carotene to act as a colorant and antioxidant to enhance food flavors and appeal; such factors are increasing the market demand. Furthermore, the increasing vegan and plant-based products market is directing more trends for the natural source of beta carotene. Some of the factors that can be attributed to this include the growing population, the increasing levels of disposable income, and government campaigns for the promotion of fortified foods/cereals and nutritional supplements. The continuously growing focus on health-conscious living and the use of natural food additives is expected to keep Asia-Pacific as the largest consumer of beta carotene in the forecast period too.

Competitive Landscape

The Beta Carotene Market is intensively competitive, mainly due to strategies that are adopted by leading companies to develop new products, opt for sustainable sources of raw materials, and expand existing markets. Some of the other key players in the market are DSM Nutritional Products, BASF SE, Allied Biotech Corporation, DDW The Color House, and Lycored Ltd. These players are also progressive in natural extraction technologies and broadened their offerings to address the increasing market demands for natural and clean labels. Strategic associations, joint ventures, acquisitions, and mergers are common when organizations want to expand their operations around the world. Growing numbers in research and manufacturing development in biotechnology and microalgae-based beta carotene are instrumental to new product releases.

It has been observed that food & beverage and pharmaceuticals & cosmetics continue to be the major sources of revenue for the market participants. Moreover, the regulatory approvals and certifications are also very helpful in ensuring that the market is as credible as possible and that the consumer believes in it. New entrants have been revealed in the Asia-Pacific region, and their products are cheaper and sourced from natural products. With increasing use, companies are turning to factors such as sustainability, supply chain management, and product differentiation to achieve a competitive advantage.

Beta Carotene Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2023, Kemin announced the launch of a new line of beta-carotene-based dietary supplements. The supplements are designed to help improve vision, immunity, and skin health.
• In March 2023, BASF announced the expansion of its beta-carotene production capacity in Asia. The expansion is in response to the growing demand for beta carotene in the region, particularly in China and India.

Report Coverage:

By Source

• Natural Source
  • Carrots
  • Spinach
  • Kale
  • Sweet potatoes
  • Other vegetables and fruits
• Synthetic Source

By Form

• Powder
• Liquid
• Emulsions

By Application

• Food & Beverages
  • Bakery & Confectionery
  • Dairy Products
  • Beverages
  • Processed & Packaged Food
• Dietary Supplements
• Pharmaceuticals
• Animal Feed
• Cosmetics & Personal Care
• Other

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• AVANSCHEM
• BASF SE
• Central Drug House
• DDW The Color House
• Divi’s Nutraceuticals
• E.I.D.–Parry (India) Ltd.
• Foodchem International Corp.
• Food RGB Inc.
• LycoRed, Ltd.
• Nutralliance, Ltd.
• Otsuka Pharmaceutical Co., Ltd.
• Reliance Private Label Supplements
• San-Ei Gen F.F.I., Inc.
• Sensient Technologies Corporation
• Vinayak Corporation

Frequently Asked Questions (FAQs)