Bird Food Market By Product Type (Seed-based Bird Food {Sunflower Seeds, Millet, Safflower, Mixed Seeds}, Pelleted Bird Food {Extruded Pellets, Compressed Pellets}, Nectar-based Bird Food {Liquid Nectar, Powdered Nectar}, Suet and Fat-based Bird Food {Suet Cakes, Fat Balls}, Specialty Bird Food {Freeze-dried Insects, Fruits and Nuts, High-energy Blends}), By Bird Type (Wild Birds, Pet Birds), By Distribution Channel (Online, Offline {Pet Stores, Supermarkets, Garden Centers and Nurseries, Specialty Stores, Others}), By End-User (Individual Consumers, Commercial Users {Zoos and Aviaries, Bird Sanctuaries, Birdwatching Centers}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Bird Food market accounted for USD 2.28 Billion in 2024 and is expected to reach USD 3.55 Billion by 2035, growing at a CAGR of around 4.1% between 2025 and 2035. The bird food market is concerned with producing and supplying various sorts of small eatables for feeding birds housed in households and wild or ornamentally gorgeous bird essences.

Such meals include seeds, pellets, grains, nuts, and specifically made combinations tailored to specific bird feeding requirements. The market has grown as aviculture and birding have become more popular. In addition, it fulfills a variety of consumer preferences, including organic food, gourmet food, and specific bird nutrition. There are also sellers of bird feeders, supplementary bird feed, and other bird-related items on the market.

Report Scope:

Market Dynamics

Increasing adoption of birds as pets drives the demand for bird food globally

The increase in birds as pets is a major factor behind the demand for bird food. Small and colorful birds such as parrots, canaries, and finches are increasingly popular as pets since they are less expensive than other animals, have attractive feathers, and can be housed indoors. This is a particularly noticeable tendency in urban and suburban areas, where space and living concentrations are limited during bird rearing. As more people acquire birds as pets, there will be a greater demand for a diverse range of bird meals to properly feed each species. People are also increasingly interested in purchasing high-quality bird food items that contain vitamins and minerals derived from natural sources to keep their birds happy and healthy. This increase in pet bird adoption increases the market for bird food and introduces new product innovation and an active and competitive market.

Growing knowledge about the nutritional requirements of pets and wild birds

The general understanding of the exact dietary requirements for both pet and wild birds has been enhanced among suppliers, users, bird lovers, and conservationists. This review of avian literature on the diet has further stressed species-specific approaches for diet needs. For instance, domestic birds can feed on a combination of seeds, fruits, vegetables, and pellets, while wild birds need foods that support movements between regions and breeding periods.

This increasing knowledge is resulting in the introduction of specific cage bird food items by producers, like nutrient-fortified seeds or insect-based food that closely reflects the bird's natural diet. Mass initiatives, information, and educational materials on how to properly feed birds and skin diseases are helping to avoid avian malnutrition. This has raised customer awareness and fueled an industry dedicated to quality, safety, and innovation in bird-feeding products.

Specialized and organic bird foods can be expensive, limiting their reach

The high price that has been registered for specialized and organic bird foods is another check in the bird food market, thereby adequately constraining consumers for many of them. Targeted diets, which include species-specific and organic that eschew synthetic additives and pesticides inherent in many packaged foods, call for premium production ingredients and complex processing. These factors considerably raise the cost of affordable bird food, making prices way higher than what is offered in the market as conventional bird food. The costs are exceedingly significant.

Many bird owners, particularly those in developing countries with limited means, must buy modest amounts of this food and rely on homemade or commercial alternatives. Further, organic foods are somewhat expensive owing to the difficulties in getting low-priced organic raw materials and the high cost of certification procedures. Although these items can only satisfy a small number of dedicated, mindful consumers, their high cost restricts the market's ability to expand, reducing overall growth potential. Cost considerations will remain a substantial restriction, prompting attempts to strike the optimal balance between efficiency and quality.

Developing sustainable and biodegradable packaging can attract environmentally conscious consumers

The above changes in global trends prove that the global bird food market has a chance to develop innovations in packaging materials. Traditional plastics pollute the environment, which is undesirable, particularly for ecologically conscious people. The choice of such materials as biodegradable materials, recycled paper, and compostable films suggests consumers minimize an ecological gap and become attentive to ecological themes. These packaging solutions are also appropriate for purchasers who are beginning to prioritize environmental preservation while still adhering to the worldwide trend of limiting the use of plastics in various areas. Further, ecological packaging improves the company's brand image, making it more attractive in the marketplace. Designing environmentally friendly items, such as resealable pouches, and decreasing packaging improves product usability, enhancing profitability in terms of sales and customer relationships.

Opportunity to create nutrient-rich and species-specific products for better bird health

Recent discoveries on avian feeding have created chances to produce healthy bird food products that meet any bird’s specific needs. Different bird species require different types of diets depending on the stage of development, disease, and strokes. For instance, the natural diets of parrots contain fruits, nuts, and seeds in high proportions, while those of finches contain rather more millet. The gaps identified mean that manufacturers can improve the bird’s life and health by developing formulations that address these needs, improving consumer satisfaction on optimal pet health.

Furthermore, the use of new-generation ingredients like probiotics, Omega-3 fatty acids, and natural antioxidants makes the product even more attractive. Such specialty products are not only useful in setting brands apart in a crowded market, but they create a new market of more discerning buyers of bird food, at a higher quality status. They can be a key to the development of a service segment catering to the functional and even emotional needs of bird owners and avian conservationists.

Industry Experts Opinion

“The biggest opportunity we have is to grow the brand and get discovered by more bird owners. There are still millions of parrot owners who are just now finding out about our organic products, and we take every interaction seriously."

• Gary Rubin, Co-owner and Chief Operating Officer of TOP's Parrot Food.

"The veterinary sciences are rooted in empathy and compassion, offering the chance to make a tangible difference in the lives of animals and their human companions. If you have a passion for animals and a desire to contribute to their well-being, veterinary sciences are a perfect fit for you."

• Dr.Sanku Bose, Group CEO of Techno India Group.

Segment Analysis

Based on the product type, the Bird Food Market is classified into Seed-based Bird Food, Pelleted Bird Food, Nectar-based Bird Food, Suet & Fat-based Bird Food, and Specialty Bird Food. Seed-based bird food is dominant in the bird food market. This is the most popular form of bird feed available in the market because of its inherent attraction to both wild and penned-up birds. Small seeds such as sunflower, millet, and safflower are inexpensive and high in nutrients. This section is popular among bird lovers, is part of the birdwatching industry, and is seen to be particularly influential in the bird food market. Another reason for its enduring popularity is the growing popularity of birding as a recreational pursuit.

Based on the bird type, the Bird Food Market is classified into Wild Birds, Pet Birds. Wild Birds is the largest and most popular part of the Bird Food Market. This is due to increased interest in bird watching and conservation, as well as the proliferation of bird feeders in residential neighborhoods. The public experiences a need for wild bird food in the form of seeds, nuts, and suet as they try to feed various bird species on their premises. Furthermore, this portion derives from seasonal factors, particularly when birds are active during cold spells. The demand for the supply of environmentally friendly and sustainable items also drives the wild bird food business.

Regional Analysis

The North American bird food market is leading, due to a growing trend of bird watching and, of course, of pet care. The primary consumers of the bird foods are the U.S.A. and Canada, and the people here have the highest demand for the bird food in its various forms, such as seeds, pellets, suet, and nectar. The convenience of outdoor living, along with an increasing consciousness of the need for preservation and environmentalism, has added to this market. Even specialty bird foods specifically designed to attract certain types of birds, like finches or hummingbirds, also show increasing sales.

Clients are increasing their awareness of retail channels, such as internet shops and specialized stores, and increasing the availability of bird food products. Overall, new developments are being realized in flavors that reflect organic and non-GMO preferences among people embracing healthier and environmentally friendly products. It also depends to some level on the season, with population peaks during migratory travel in spring and autumn.

The Asia-Pacific bird food market is expanding as a result of growth and development, pet bird ownership, and the growing awareness of the health benefits of birds as pets. China, Japan, India, and Australia are among the countries driving this increase, with an increasing number of urban residents having pet birds. Consumers are migrating towards quality and specialized bird food products, including organically grown bird food products and nutrient-dense goods, due to increased disposable income and lifestyle changes.

Consumers are also shifting to healthier and safer, greener, and more sustainable packaging. Furthermore, the bird food products market participants, which include major e-commerce platforms and retail chain shops, are seen expanding their reach around the globe. Because consumers and bird kinds have various food preferences, the industry is subdivided, with many manufacturers manufacturing goods to suit the birds' specific diets. This tendency is projected to continue, leading to the expansion of the Asia-Pacific bird food market.

Competitive Landscape

The bird food market is saturated, with major competitors wielding enormous market power. Some of the major players include Kaytee Products, Inc., ZuPreem, Wild Bird Centers of America, Harrison's Bird Foods, Roudybush, Inc., Lafeber Company, and TOP's Parrot Food. These companies are constantly striving to find better ways to meet the growing demand for higher-quality pet bird feeds. Current trends include Harrison's Bird Foods offering additional organic food options and ZuPreem expanding their product line to cover a wider range of bird varieties. Furthermore, the Lafeber Company has addressed the issue of sustainability by introducing environmentally friendly packaging. This has led to the current heated competition for the expansion of naturally, non-GMO, and organic bird food sources and the consideration of customer demand for more health-conscious and environmentally friendly products.

Bird Food Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2024, egg producers and meat industries in the United States faced pressure due to avian flu and inflation. However, companies like Vital Farms maintained a stable supply and even saw an increase in sales, as their stock prices rose.
• In May 2024, poultry company Pilgrim’s Pride posted better-than-expected results for the first quarter, driven by increased demand for chickens due to high beef prices.

Report Coverage

By Product Type

• Seed-based Bird Food
  • Sunflower Seeds
  • Millet
  • Safflower
  • Mixed Seeds
• Pelleted Bird Food
  • Extruded Pellets
  • Compressed Pellets
• Nectar-based Bird Food
  • Liquid Nectar
  • Powdered Nectar
• Suet and Fat-based Bird Food
  • Suet Cakes
  • Fat Balls
• Specialty Bird Food
  • Freeze-dried Insects
  • Fruits and Nuts
  • High-energy Blends

By Bird Type

• Wild Birds
• Pet Birds

By Distribution Channel

• Online
• Offline
  • Pet Stores
  • Supermarkets
  • Garden Centers and Nurseries
  • Specialty Stores
  • Others

By End-User

• Individual Consumers
• Commercial Users
  • Zoos and Aviaries
  • Bird Sanctuaries
  • Birdwatching Centers

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Kaytee Products, Inc.
• ZuPreem
• Wild Bird Centers of America
• Harrison's Bird Foods
• Roudybush, Inc.
• Lafeber Company
• TOP's Parrot Food
• Scenic Bird Food
• Pretty Bird International
• Goldenfeast Direct
• Volkman Seed Factory
• Higgins Premium Pet Foods
• Brown's®
• VitakraftSunseed, Inc.
• Pennington Wild Bird Feed

Frequently Asked Questions (FAQs)