Bird Toy Market By Product Type (Chew Toys, Climbing Toys, Swings and Perches, Interactive Toys, Foraging Toys, Balls and Rings, Sound-producing Toys), By Application (Mental Stimulation, Physical Exercise, Social Interaction, Others), By Material (Wooden, Plastic, Metal, Cotton and Rope, Natural Fiber, Rubber), By Bird Type (Parakeet, Cockatiel, Macaw, Canary and Finches, Cockatoo, Lovebird, African Grey Parrot), By Distribution Channel (Online Retail, Pet Stores, Supermarkets, Specialty Pet Stores, Veterinary Clinics and Hospitals, Direct-to-Consumers), and By End-User (Individual Consumers, Pet Shops, Zoo and Aviary Operators, Veterinary and Bird Care Clinics), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

Bird Toys market accounted for USD 0.94 Billion in 2024 and is expected to reach USD 2.10 Billion by 2035, growing at a CAGR of around 7.6% between 2025 and 2035. Bird Toy Market specializes in creating, manufacturing, and distributing toys intended exclusively for pet birds' physical, intellectual, and psychological needs. These toys encourage natural behaviors, including chewing, foraging, climbing, and preening, which improves cage mates' health while reducing boredom and stress.

Birds are increasingly being used as domestic animals, necessitating the development of innovative methods for improving the quality of life for pets. Simultaneously, an increasing number of pet owners recognize the need to stimulate birds and produce new toys. This market is diverse, with birds ranging from small parrots to large exotic birds, and it offers a variety of unique products.

Report Scope:

Market Dynamics

The rising popularity of birds as pets is due to their low maintenance compared to dogs or cats

Birds are becoming popular as pets, which is a good fit for the bird toy market because they require little or no maintenance when compared to dogs and cats. Birds need less space, have fewer hygiene demands, and are easier to care for in comparison with mammals, and these are preferable for people with no time or space for a larger animal. These pieces of equipment have enhanced the use of toys that enable birds to engage in various elaborate activities, improving their physical and mental well-being.

Bird toys should be available at all times to alleviate boredom and stimulate appropriate behaviors such as climbing, chewing, and foraging. Growing knowledge regarding the need to give pet birds better living conditions propels the market higher. The manufacturers are developing toys in different categories, such as hyper-reality toys, tough toys, and green toys for different bird species. Pet networks on social media also raise awareness of bird care, resulting in increased demand for bird toys.

Increased awareness among bird owners about the need to provide toys for mental stimulation and physical activity

Bird owners are becoming more aware of the importance of providing toys for their birds so that they can exercise. This increased knowledge is a crucial factor driving the growth of the bird toy market, since birds, like other pets, require toys to keep them healthy. Birds can become restless, agitated, or suffer physical and psychological problems if they are not stimulated properly. Toys allow birds to exercise, lowering the risk of obesity and other diseases.

As people have learned more about birds' psychological needs, there has been a growing demand for a variety of toys, including ones designed to be opened and manipulated, chewable, and foraging items. With rising bird ownership around the world, understanding the role that toys play as an aesthetic addition to a bird is fueling the industry even more. Modern bird owners are willing to pay substantially more for toys and expect them to be imaginative and interesting for their cage birds. Therefore, they are the primary determinant of both the quantity and quality of products available.

Price-sensitive consumers may prefer cheaper alternatives or avoid purchasing toys altogether

The difficulty is that many bird owners, particularly those with limited funds, may purchase less expensive toys or simply do not purchase any at all. This habit effectively limits the opportunities for higher-priced bird toys because the market may be limited to cost-conscious clients. It is still conceivable for manufacturers and merchants to focus on generating low-cost items or specific advertising efforts that will capture the attention of price-sensitive customers.

If the bird toy market becomes saturated in favor of cheaper alternatives, manufacturers may feel pressured to exit the profit-making equation without sacrificing product quality or creativity. Such high price sensitivity is a concern for businesses that want to position their product as a premium or specialized offering.

Development of interactive and smart bird toys incorporating sensors, sounds, or automated features

The possibility of having bird toys with pieces equipped with sensors, sounds, or other autonomous aspects indicates a potential for growth in the bird toy market. This is an excellent concept, as pet bird owners are looking for ways to provide their birds with the finest possible exercise, both psychologically and physically. These toys suit these demands.

Several built-in features, such as timed or motion-activated activities, keep the birds active while the owners are away for a while, ensuring their safety. These toys improve the quality of pet ownership and appeal to those who keep pets in today's technological age since they can purchase high-tech products. This market sector is expected to grow as people seek higher-quality food for their pets, particularly birds. The inclusion of acquired sound elements can effectively simulate real bird cries, triggering the bird's instincts.

Collaborations with veterinarians, bird sanctuaries, and pet care influencers to promote toys

The promise for the bird toy market resides in strategic partnerships with veterinarians, bird sanctuaries, and pet care influencers. Veterinarians can advocate bird toys as apparatus, with a focus on their application in enhancing avian health through mental and physical exercise. Bird sanctuaries can bring publicity and endorsement to toy businesses because they are responsible for the well-being of various bird species and can popularize the toys among a large number of people.

Partnerships enable firms to use social trust networks to boost brand reputation. Furthermore, this strategy fosters segmentation by promoting motorbike charms to those who are likely to appreciate them, such as those who maintain birds for companionship, business, or conservation. Such alliances can effectively promote product recognition and consumer participation, resulting in increased sales in the bird toy sector.

Industry Experts Opinion

"Our company will continue to fight counterfeiters who deceive consumers and sell products that risk the health or life of beloved pets"

• Pamela Bosco, Founder and President of Pet King Bands.

Segment Analysis

Based on Product Type, the Bird Toy Market is classified into chew toys, climbing toys, swings and perches, interactive toys, foraging toys, balls and rings, and sound-producing toys. Chew toys emerged as the most popular section in the bird toy market. Most birds have an intrinsic chewing propensity, and parrots are no exception. This keeps their beak in good condition, and they get bored when they don't have something to chew. Chew toys should be kept on hand since they provide excellent physical and mental stimulation while also discouraging pets from chewing. This category is the largest market due to its importance in bird health and almost universal demand, particularly among pet bird species. Chew toys have become a significant market factor due to their persistent demand.

Based on Application, the Bird Toy Market is divided into the mental stimulation, physical exercise, social interaction, and Others. The bird toy market's largest segment is toys that aid in the mental development of birds. These toys are critical for keeping the bird's brain occupied and preventing silliness because they mimic what the bird would do naturally in the wild. Many feeders include puzzles and toys to keep the bird's mind stimulated and minimize boredom and destructive behavior. Regarding the second attribute, because bird owners have a higher appreciation for such toys, they make up the largest market group.

Regional Analysis

The North American bird toy market now leads and is expected to remain dominant in the coming years. Consumers in the region are affluent and eager to spend money on their pets, such as buying bird toys. The bird toy industry in North America is always expanding since numerous merchants offer a varied range of play options to suit different species and tastes, hence boosting market growth. Many pet specialty businesses and internet platforms are accessible, making it easier for customers to obtain these pet supplies. People today prefer to make their pets more compassionate, and they desire items that make their birds happier. The increasing emphasis on pet well-being fuels demand for these toys in the region.

The Asia-Pacific bird toy market is expanding as disposable incomes and a growing middle class in countries such as China, India, and Japan drive up consumer expenditure on pet products, including bird toys. Expanding and growing the network of retail facilities and sales via the internet has increased access to a wide range of products, including bird toys. Therefore, manufacturers are developing a variety of toy types and designs for the Asian market. The market has also benefited from people's growing awareness of their pet birds' need for mental stimulation. This has resulted in an increase in the availability of unique and fascinating bird toys designed specifically for the region's interests.

Competitive Landscape

Christians PET Supplies, Super Bird Creations, Planet Pleasures, Caitec, Bonka Bird Toys, M&M Bird Toys, A Bird Toy, MyBirdStore.com, and Parrot Stars are among the top competitors in the bird toy market. These manufacturers offer a diverse choice of one-of-a-kind things that are necessary for stimulating pet birds both physically and emotionally.  Recent trends in the industry show that products and materials are shifting to green, toxic-free, and sustainability-related. Firms have also expanded their product offers to include aesthetically pleasing, amusing toys and solutions that improve the birds' physical and mental well-being. As a result of the emphasis on producing health-aware and ecologically friendly items, environmentally conscious consumers have been able to shift the competition structure in the bird toy market.

Bird Toy Market, Company Shares Analysis, 2024

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Recent Developments:

• In December 2023, Chewy Health presented the 2023 Innovator of the Year Award to veterinary professionals, underscoring their commitment to innovation in pet care.
• In March 2022, Caitec, one of the leading brands for bird toys announced four new bird toys under the Feather Land Paradise brand. Each product uniquely meets birds’ mental, social, and physical needs. 

Report Coverage:

By Product Type

• Chew Toys
• Climbing Toys
• Swings and Perches
• Interactive Toys
• Foraging Toys
• Balls and Rings
• Sound-producing Toys

By Application

• Mental Stimulation
• Physical Exercise
• Social Interaction
• Others

By Material

• Wooden
• Plastic
• Metal
• Cotton and Rope
• Natural Fiber
• Rubber

By Bird Type

• Parakeet
• Cockatiel
• Macaw
• Canary and Finch
• Cockatoo
• Lovebird
• African Grey Parrot

By Distribution Channel

• Online Retail
• Pet Stores
• Supermarkets
• Specialty Pet Stores
• Veterinary Clinics and Hospitals
• Direct-to-Consumer

By End-User

• Individual Consumers
• Pet Shops
• Zoo and Aviary Operators
• Veterinary and Bird Care Clinics

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Super Bird Creations
• Planet Pleasures
• Caitec
• Bonka Bird Toys
• M&M Bird Toys
• A Bird Toy
• MyBirdStore.com
• Parrot Stars
• BirdsComfort
• Lafeber Company
• JW Pet Company
• Petco
• PetSmart
• Kaytee Products
• Toys for Birds

Frequently Asked Questions (FAQs)