Biscuits Market By Product Type (Sweet Biscuits, Savory Biscuits, Filled Biscuits, Cream Biscuits, Health Biscuits, Gluten-Free Biscuits, Organic Biscuits), By Flavor (Chocolate, Vanilla, Strawberry, Butter, Fruit, Honey, Cheese, Coffee, Others), By Distribution Channel (Supermarkets, Convenience Stores, Specialty Stores, Discount Stores, Direct Sales), By End-user (Households, Commercial, Retail, Institutional), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Biscuits market accounted for USD 127.6 Billion in 2024 and is expected to reach USD 255.1 Billion by 2035, growing at a CAGR of around 6.5% between 2025 and 2035. The biscuit market is one of the fastest-growing segments as part of the food industry segment that brings a variety of baked goods to satisfy consumers’ different demands. Sweet and savory biscuits are widely consumed convenience snack foods across demographics because the biscuits are cheap, delicious, and portable.

Traditional products such as cookies, crackers, and wafers are included, alongside innovative products such as gluten-free, high-protein, and organic biscuits to match rising health-conscious needs. The factors leading to this market growth are urbanization, the increase in disposable income, and the on-the-go snacking trend. All of which sounds like technology has improved in how packaging and production in general have improved shelf life and quality, in particular making it more attractive. Competition is very strong between global players and local producers with product innovation. E-commerce has further helped the market to broaden itself as brands now have a chance to interact with a broad audience.

Report Scope:

Market Dynamics

Rising preference for healthier biscuits with organic ingredients.

Increasing customer demand for health biscuits made from organic ingredients is significantly driving the biscuits market. As awareness against the ill effects of artificial additives, preservatives, and high sugar content is rising, people are moving towards products that conform to a healthy lifestyle. Whole grains, natural sweeteners, and organic ingredients make for healthier cookies perceived by millennials and Gen Z, who crave nutritional value as well as taste. Additionally, the increasing demand for biscuits with particular dietary concerns like gluten intolerance, diabetes, and obesity has boosted the demand for such biscuits as gluten-free biscuits. According to a leading government health department, teaching people about the benefits of consuming clean-label food goods rather than processed food has played a large role in the shift in dietary choices to organic and natural foods. One of the reasons for the prevalence of organic foods is that studies conducted by reputable educational institutions in the field of nutrition have also discussed the role of organic foods in reducing exposure to hazardous chemicals from your food, which has influenced your purchasing behavior. Such trends reflect the fact that evolving consumers’ preferences for transparency and sustainability will define the biscuits market of tomorrow and that manufacturers are reeling under this growing demand to carve a market in the niche biscuits category filled with healthier alternatives.

Growth in disposable income supporting premium biscuit consumption.

The overall biscuits market is being driven towards increased growth by the growth of premium biscuit consumption on account of the rising disposable income of consumers. It is as people reap improved purchasing power that they are willing to spend on high-quality, indulgent food products, specifically premium biscuits. These biscuits have found their way to the luxurious snacking options for consumers looking for biscuits made with superior ingredients, unique flavors, and novelty packaging. Such a trend becomes more visible in urban areas, where a busy lifestyle, combined with the desire for convenience, tends to favor premium, ready-to-eat snacks that can both be indulgent and of quality. According to a government economic body report, food spending rises with increasing income levels, particularly in premium and value-added food categories. Also, research done by a well-known academic institution in consumer economics illustrates that once a certain middle-class population increases, their consumer patronage generally shifts towards more premium products such as gourmet and artisan biscuits. Premium biscuits have gained heightened popularity because consumers see them beyond mere snacks as representations of high taste and sociocultural impact. From a producer's standpoint, they now strive diligently to meet this demand by creating unique organic flavors along with sustainable packaging solutions since this offers profitable market opportunities.

Regulatory challenges and labeling requirements in different regions.

The biscuits market is constrained by the presence of regulatory and labeling restraints across various realms. Strict guidelines, not only for food safety but also for ingredient transparency and nutritional labeling, are imposed by governments and regulatory bodies with great disparity throughout the world. This places manufacturers in the difficult and costly bind of having to adopt product formulations, packaging, and marketing strategies to meet divergent regional regulations. For example, some markets require that products include detailed allergen disclosures, while others insist on inspecting posted sugar, trans fat, and additive levels to ensure there is a uniform product line globally. With increasing demand by consumers for organic, clean-label biscuits, companies are expected to incur extra regulatory oversight through meeting standards for non-GMO, organic claims. If a company fails to meet the formalities of the pharmaceutical industry, then it gets penalized, banned, or suffers product recalls, which are detrimental to a brand’s reputation and ruin a company financially. Moreover, small and medium-sized biscuit manufacturers are unable to navigate these regulations since they do not have the resources to do so, limiting their chance of being competitive in the international markets. As a critical, yet challenging factor in the biscuits market, these regulatory hurdles can also impede innovation, market expansion, and compliance.

Introducing eco-friendly packaging to attract sustainability-focused customers.

Developing environmentally friendly packaging would be seen as one of the significant opportunities in the biscuits market because consumer awareness concerning sustainability is gradually on the increase. Increased concern regarding environmental issues creates more demand for value-driven products and brands that provide eco-friendly packaging. Biscuit manufacturers can reduce their environmental footprint and tap into this fast-growing segment of sustainability-conscious consumers by adopting biodegradable, compostable, or recyclable packaging materials. These initiatives enhance the brand image and foster customer loyalty, especially among younger demographics, who are more likely to support environmentally responsible companies. Furthermore, governments and environmental organizations are now advocating for less plastic use and more sustainable packaging alternatives, which appeals to consumers looking for greener options. This also provides chances for businesses to innovate in design and materials to differentiate themselves in a competitive environment. Investing in sustainable methods enables biscuit brands to tap into a specialized but rapidly rising market that aligns with consumer expectations of the product as well as broader environmental concerns. As a result, green packaging is more than just a compliance strategy; it can be leveraged to create growth and differentiation in the biscuit industry.

Increasing demand for customized biscuits catering to regional preferences.

Perhaps the most significant growth opportunity for the biscuits market is the current rising demand for region-specific biscuits that fulfill local tastes. Consumers prefer to consume products that have the flavor of their culture, personalized to suit their daily diet requirements and local traditions. This makes product customization an attractive strategy for businesses seeking to expand their consumer clientele. Products with local flavors, ingredients, and textures help create relations between different kinds of customers and increase brand loyalty. For instance, region-specific biscuits flavored with spices, fruits, or nuts will help firms stand in local markets while, at the same time, distantly catering to some communities. Similarly, the trend has noticed an increase in demand for customized culinary experiences, in which consumers seek goods that are matched to their own preferences or nutritional needs. Additional customization, such as festivals, special occasions, or region-specific holiday biscuits, can be added to meet unique market presences in other regions. Technological change, for instance, with artificial intelligence product development and flexible manufacturing systems, can make firms well-positioned for innovation and massification in the manufacturing of regional versions. The firm, then, by adopting a customization approach to its offerings of biscuits, can look forward to capturing a range of preferences spread out across different regions and, at the same time, position itself well enough to capture further demand that increasingly competitive marketplaces may yield.

Industry Experts Opinion

“The biggest factors to have made Chauhan and Parle successful are consistency of quality and innovation. To maintain the quality of a brand like Parle-G—which is popular even in New York—is noteworthy. They have also been able to innovate with newer biscuit brands in recent years.”

• Harsh Mariwala, Chairman, Marico Limited.

“Britannia has seen a pullback move wherein it has surpassed its 40 DEMA resistance and the volumes are increasing gradually. Traders can buy for a target of Rs 5370 in the next 3-4 weeks.”

• Ruchit Jayantilal Jain, Vice President, Motilal Oswal Financial Services Limited.

Segment Analysis

Based on the product type, the Biscuits market is classified into Sweet Biscuits, Savory Biscuits, Filled Biscuits, Cream Biscuits, Health Biscuits, Gluten-Free Biscuits, and Organic Biscuits. Biscuits with their categories of the greatest part in the world's biscuit market are related to the sweet category, which is its highest and first section. Further on, its related subheadings are, cookie crackers as well as biscuits and biscuits covered up with their sweet fillings from which jam or cream and further on jam. Increasing demand for indulgent snack products, particularly in mature markets, has fueled the steady growth of this category. Convenience, availability, and the wide range of flavors also make them the leading market players. The growing demand for on-the-go snacking among working consumers also positively impacts the sale of sweet biscuits. The popularity of modern retail channels, like supermarkets, convenience stores, and online, also increases their reach. Moreover, flavor innovations, ingredients, and packaging have also supported the continuity of the sweet biscuits interest in both traditional consumers and the new generation. This large-scale manufacturing also ensures affordability and continuous supply for the significant growth in this segment. While niche segments such as health and gluten-free biscuits grow, sweet biscuits continue to be the most important in the market due to the strong consumer demand and flexibility in consumption.

Based on the Flavor, the Biscuits market is classified into Chocolate, Vanilla, Strawberry, Butter, Fruit, Honey, Cheese, Coffee, and Others. Among the flavor segments offered in the biscuits market, chocolate is shown to be the largest and most dominant. Chocolate-flavored biscuits include cookies, biscuits with chocolate chips, and those covered in chocolate. This worldwide appeal makes them the favorite among consumers. It is driven by the extensive love for chocolate itself and the indulgence it is considered to offer, as well as its excellent blending capabilities coupled with nuts, caramel, or fruit. Today, chocolate-flavored biscuits come in the full range from premium to mass-market availability; hence, they attract a wide market. Demand from consumers for sweet, crunchy, easy-to-eat items, especially by children and young adults, has been a substantial driver of this category. Additionally, continuous innovation—that is, dark chocolate, milk chocolate, and even healthier versions like sugar-free or organic chocolate biscuits—expands further into the consumer base. Indeed, the versatility of using chocolate in any kind of biscuit texture and format, be it crispy, crunchy, or soft, has further given it dominance. Retail strategies such as creative packaging and special editions have also added flavor to chocolate biscuits, keeping them on top of the market. Despite other flavor options such as vanilla, strawberry, and fruit-based variants, chocolate remains the undisputed leader in the biscuit market because of its wide consumer preference and the emotional connection it fosters.

Regional Analysis

European biscuits are renowned for their high historical heritage and consume various forms, ranging from favorites to very innovative. Preferences in European consumer markets continue shifting towards the high premium segment. These have always been equated with a perception of greater-quality ingredients and formulation towards a more healthy range. Demand for healthier alternatives in terms of gluten-free, organic, and low-sugar biscuits increases and follows the trend toward nutritional and functional foods. Other recent trends include demand for biscuits containing unusual ingredients or those produced to meet special diet requirements, like vegan or allergen-free biscuits. Major players in the European biscuits market mainly focus on sustainability, as it is very apparent that companies place significant importance on green packaging, responsible ingredient sourcing, and carbon footprint minimization. Conveniences from biscuits, combined with long shelf life, drive steady market growth among busy consumers. The primary distribution channels are retail chains and online platforms. Supermarkets and hypermarkets are the dominant players in the region. The market is also highly competitive, with many multinational and local players competing for customer attention. Regional flavor preferences vary. For instance, some regions prefer rich, sweet biscuits, while others prefer savory ones. In general, the European biscuit market is mature but dynamic, with innovation playing a significant role in shaping consumer preferences and market trends.

The Asia-Pacific biscuit market is growing at a rapid rate due to rapid urbanization, an increased middle-class population, and altered consumer preferences. As the increase in salaries encourages customers to acquire more convenient ready-to-eat food, biscuits are at the top among the most available options. It is also now being observed how consumers are more conscious of evolving attitudes toward high-value foods: some are prepared to pay premiums for biscuits carrying enhanced flavors, better quality, or health aspects. The health-conscious trend has become popular, pushing demand for low-sugar, high-fiber biscuits with functional ingredients like probiotics or protein. Moreover, the regional flavors of biscuits with local fruits, spices, and ingredients have created an innovative demand for the product. It is found that biscuits play a significant role in countries like India and China, not only as a regular snack but also as a regular part of various kinds of celebrations and cultural rituals. In this scenario, although traditional types are in demand, people have only recently become interested in newer varieties, including vegan and gluten-free biscuits. The large and diverse consumer base makes it highly imperative to innovate packaging to cater to the different needs of different demographics. E-commerce networks in the region are gaining more and more importance as consumers increasingly want to purchase biscuits through these digital channels. With such a high level of competition, the Asia-Pacific biscuits industry holds immense opportunity since companies center upon the aspects of product variety, low-cost operations, and capitalizing on regional tastes to sustain their market positions.

Competitive Landscape

The biscuits market is highly competitive. Major businesses around the globe are Mondelez International, Nestle, Britannia, and Parle Products. Thereby, the major players in this market are constantly upgrading their products according to evolving consumer behavior and healthy demand. To target health-conscious consumers, Mondelez has increased its investment in nutritional alternatives, reduced sugar content, and placed gluten-free biscuits in the market. Although the previous company had some experience in the high-tier market with the production of a line of high-tier biscuits and expansion into new geographies, the company's focus is on emerging markets. Britannia is also expanding its product line to include organic and functional biscuits as a response to the increasing market trend of health-conscious eating. Besides the two, many regional players have started innovating by launching new flavors and packaging designs while using the digital platform to expand their customer base. The push towards sustainability has also impacted the production process, as companies are now looking for more environmentally friendly materials for packaging and sourcing. Competition is still severe as firms adapt to consumer tastes, health, and sustainability.

Biscuits Market, Company Shares Analysis, 2024

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Recent Developments:

• In November 2024, Britannia Industries reported a nearly 10% decline in its second-quarter profits. The downturn was attributed to weaker demand from urban consumers, who are cutting back on spending due to ongoing high inflation. This reflects broader challenges faced by major packaged goods companies in India, where rising costs are impacting consumer purchasing behavior, especially for essential products.
• In January 2024, In response to growing environmental concerns, companies are increasingly adopting sustainable practices. ITC has taken a significant step by launching the Sunfeast Farmlite Digestive Biscuit family pack in 100% outer paper bag packaging. This initiative sets a new benchmark for sustainable packaging within the biscuits industry, reflecting the company's commitment to reducing its environmental footprint.

Report Coverage:

By Product Type

• Sweet Biscuits
• Savory Biscuits
• Filled Biscuits
• Cream Biscuits
• Health Biscuits
• Gluten-Free Biscuits
• Organic Biscuits

By Flavor

• Chocolate
• Vanilla
• Strawberry
• Butter
• Fruit
• Honey
• Cheese
• Coffee
• Others

By Distribution Channel

• Supermarkets
• Convenience Stores
• Specialty Stores
• Discount Stores
• Direct Sales

By End-user

• Households
• Commercial
• Retail
• Institutional

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Parle Products
• Britannia Industries
• McVitie's
• Mondelez International
• United Biscuits
• Lotus Bakeries
• Bahlsen
• Arnott's Biscuits
• Pepperidge Farm
• Walkers Shortbread
• LU Biscuits
• Barilla Group
• Lotus Biscoff
• Jacob's Biscuits
• Tunnock's
• Fox's Biscuits

Frequently Asked Questions (FAQs)