Cold Brew Coffee Market By Product Type (Ready-to-Drink, Concentrates, Coffee Beans/Pods), By Preparation Mode (Drip Coffee Makers, Single Cup Brewers, Cold Brewing, Espresso, Others), By Packaging (Glass Bottle, Plastic Bottle, Cans, Other) and By Distribution Channel (Supermarkets & Hypermarkets, Convenience stores, Online Retailers, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles, And Market Forecast, 2025 – 2035

Industry Outlook

The Cold Brew Coffee market accounted for USD 613.8 Million in 2024 and is expected to reach USD 4,817.8 Million by 2035, growing at a CAGR of around 20.5% between 2025 and 2035. The Brew Coffee Market is the global market that deals with the sales of coffee prepared via the steeping process in cold or room-temperature water. It also became very popular among the health-amorous or young generations due to its contrastingly smooth and low-acidic taste, certified as being extracted through this method as opposed to hot-brewed coffee.

It comprises ready-to-drink (RTD) beverages, coffee concentrate, and cold brew packaged products, available from traditional coffee companies and niche manufacturers. Fuelled by convenience, the latest trends in taste, and the extended culture of coffee, specialty coffee has recorded burgeoning growth, further reaching deeper into cafe retail and online channels across the globe.

Report Scope:

Market Dynamics

Rising Demand for Low-Acidity Coffee Options Among Health-Conscious Consumers

There is a shift of consumers towards healthier drinks, and the Brew Coffee Market is on the rise since it has less acidity than hot brewed coffee. This makes it suitable for anyone who has tummy issues or a poor digestive system, making cold brew more of a healthy choice in the contented coffee market. In a poll conducted recently, about 45% of coffee consumers in the United States noted that they pay adequate attention to acidity levels as a determining factor while choosing a particular brand, and this is indicative of a rising frequency of healthy consciousness among coffee consumers.

Further, the growth in the culture of specialty coffee has also added to consumers’ awareness of cold brew, as it is a high-end specialty beverage in the conventional consumer mindset. To meet this need, brands added messaging to cold brew that positioned it as a stomach-friendly drink and started launching new, niche cold-brew types, including nitro cold brew and functional cold brews targeting the health-conscious and thrill-seeking audiences.

Rising Popularity of Premium and Organic Cold Brew Offerings Among Millennials

Target markets for innovation and future growth involve premium and organic cold-brew coffee, which has borne impressive growth due to young customers’ preferences. These consumers are looking for products that have a good fit to their attributes and personality, for instance, clean-label products, organic products, and products labeled non-GMO. This development is equally evident in specialty coffee shops and subcategories of retail brands, which are gradually implementing certified organic ingredients into their offerings and are constantly releasing products tailored to the newly emerging environmentally friendly and health-conscious demographics.

The above super premium cold brews normally come in with attractive flairs and pacing to appeal to experiential consumers who have multiple choices of tastes. The case of social media has been of great importance for the promotion of premium cold brew coffee brands as they have attested to the appeal points and engaged with their fans. Also, the application of sustainability crosses the demographic uniquely well with the higher-income inhabitants, as they pay extra attention to the quality of the consumed beverages, including their ecologically friendly production.

High Production and Storage Costs Hindering Market Expansion in Emerging Regions

One limitation of the market of cold brew coffee is that it is relatively pricey both to make and to store. The preparation of coffee concentrates takes longer to steep and needs specific equipment for brewing, making the costs of production higher than normal coffee. Thirdly, quality and freshness presume the application of cold chain logistics that are still to be properly developed in most emergent markets. These challenges outweigh the benefits because they lead to high retail prices which consumers with a preference for cold brew coffee cannot afford. Overall, high fixed costs and scarcity of capability constraints ensure high costs of undertaking that retard the expansion of the market. Consequently, the pressure is put on manufacturers as they try to ‘fine-tune’ their production processes and find new ways of packing cheaply and effectively as well as branding. To increase the affordability of the product and increase market penetration it is imperative to overcome these constraints.

Innovation in Packaging and Sustainability Initiatives to Attract Eco-Conscious Consumers

The Cold Brew Coffee Market indicates prospects of growth mainly brought by changing consumer attitudes and higher disposable income levels. Coffee is still in the process of transitioning from a beverage taken mainly for breakfast, especially in countries in Asia and Latin America where it is now becoming a drink taken in social places thereby presenting nice prospects for growth. These are the regions where young and active urban consumers with a preference for anything fast and a specific alluring experience reside.

This should be used as an opportunity by firms to present different new flavors and to customize products to suit localized tastes. Also, developing cooperation with local shops and cafes will contribute to brand recognition and will make cold brew coffee more approachable for people. It also creates affiliations that enhance brand awareness and develop confidence in local markets. Further increasing uses of digital marketing could also help increase the portfolio of cold brew coffee to the youthful community.

Expansion into Emerging Markets with Changing Coffee Consumption Habits

New segments are large opportunities for the cold brew coffee market and are fostered by the preferences of consumers and the growth of their peculiar incomes, namely disposable ones. Cold brewing is also likely to continue to be popular, especially in places like Asia and Latin America where coffee is becoming more of a social beverage. Such regions, with young and predominantly urban people as the population, are promising for development. This is where companies can customize flavors and innovative marketing-promoting methods to work for each kingdom separately.

Brand recognition and availability can be stretched even more with collaboration with local vendors as well as cafes. The partnerships not only improve the distribution of the particular product but also increase confidence in the community. Also, deepening brand content promotion through these platforms can be effective for reaching out to these demographics. Where the conditions of production of cold brew coffee are favorable in regions, businesses have the potential to target consumer markets and gain market advantage.

Industry Experts Opinion

"The global shift toward healthier lifestyles is significantly contributing to the rise of cold brew coffee. With its lower acidity and naturally sweet taste, cold brew caters to consumers who are becoming more mindful of their caffeine intake.”

• Lily Zhang, Beverage Trends Consultant at Mintel Group, UK.

Segment Analysis

Based on Product Type, the Cold Brew Coffee Market is divided into ready-to-drink (RTD), concentrates, and coffee beans/pods. The ready-to-drink segment is the largest in the current context because it provides ease of consumption, especially for consumers in a hurry. RTD products include those beverages available in grocery stores, cafes, and online platforms, and the product comes in various flavors such as vanilla, mocha, and nitro, among others. Concentrates, on the other hand, are consumed daily by consumers who enjoy consuming instant-prepared coffee with a modified flavor strength and intensity at home, while coffee beans/pods target the increased usage of high-end coffee preparation equipment at home. This new trend in RTD packaging and new flavors’ development enhance the position of this sub-segment as the most prosperous one.

Based on preparation mode, the market is divided into drip coffee makers, single-cup brewers, cold brewing, espresso, and others. The cold brewing sub-segment appears to be the largest due to the product’s fundamental focus and the growing consumer demand for fresh cold coffee. Other types include single-cup brewers and espresso machines, which are also increasingly being adopted and popular among urban lifestyles because of their flexibility and easy operation. Nevertheless, cold brewing is one of those major areas of interest for both brands and consumers, noting its constant application in both commercial and domestic contexts for preparing low-acidity, velvety coffee beverages.

Regional Analysis

North America is the leading region in the Cold Brew Coffee Market due to the large consumption of coffee in areas such as retail outlets and cafes in the United States. The unique product diversification has also been a bonus, for instance, nitro cold brews, have pushed the traffic further. The largest strategic actors in the region such as Starbucks and Califia Farms have expended significant amounts of resources into marketing and distribution. Other factors, including the increased concern regarding the health of the consuming public and a growing tendency not to consume acidic products, have also contributed to the development of this region.

The Asia-Pacific is the most promising in the fast-growing region for the Cold Brew Coffee Market. This growth has been a result of the increasing population of the middle class, increased urbanization, and a shift in consumer trends toward high-protein food in countries such as China, Japan, and South Korea. The continued adoption of coffee consumption from the Western world with an addition of love by people in the region for new brands of coffee has made cold brew coffee appealing. Further, increased global accessibility of international coffee franchises and innovation by local players is charming with different varieties of coffee elucidated by distinctive containers has encouraged the rapid increase in uptake.

Competitive Landscape

Larger players like Starbucks, Dunkin’, Califia Farms, etc hold the Cold Brew Coffee Market through an extensive array of offerings and strong distribution channels. Due to their brand reputation, these companies come up with new products such as nitro-infused cold brew, and plant-based cold brew among others. Strategic affiliations with various retail giants and enhancements in packaging Preparation Mode have also created deeper positions in the market. Socially responsible sourcing and environmental conservation have also improved their values in areas of social consumerism hence guaranteeing future growth in critical regions.

New entrants in the Cold Brew Coffee Market are challenging the market norms by coming up with flavors that are strong, functional, and sustainable in packaging. High Brew Coffee and Stumptown Coffee Roasters are some perfect examples of such promising brands that take their opportunities by using direct-to-consumer methods and emphasizing quality. These challenges are making their little market segments by appealing to younger audiences with different styles and logos, with a focus on issues such as sustainability and transparency. With the increased competition, the market has for example in this case been experiencing an increase in the development of new products, thus expanding consumer choices.

Cold Brew Coffee Market, Company Shares Analysis, 2024

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Recent Developments:

• In September 2024, The Cumulus Coffee Company launched its game-changing cold coffee machine and premium coffee capsules, which offered consumers the ability to brew cafe-quality cold beverages in seconds.
• In May 2024, Nescafé launched its new Nescafé Espresso Concentrate to capture the out-of-home cold coffee experience and bring barista-style personalized iced coffees to consumers’ homes.

Report Coverage:

By Product Type

• Ready-to-drink (RTD)
• Concentrates
• Coffee Beans/Pods

By Preparation Mode

• Drip Coffee Makers
• Single Cup Brewers
• Cold Brewing
• Espresso
• Others

By Packaging

• Glass Bottle
• Plastic Bottle
• Cans
• Other

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience stores
• Online Retailers
• Others

By Region

North America

• The U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Starbucks Corporation
• Dunkin' Brands
• Califia Farms LLC
• High Brew Coffee Inc.
• Stumptown Coffee Roasters
• Chameleon Cold-Brew
• Nestlé S.A.
• Blue Bottle Coffee Company
• Kohana Coffee LLC
• La Colombe Coffee Roasters
• RISE Brewing Co.
• JAB Holding Company
• Heartland Food Products Group
• Sleepy Owl Coffee
• Grady's Cold Brew Inc.

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