Curling Irons Market By Product Type (Traditional Curling Irons, Rotating Curling Irons, Spiral Curling Irons, Conical Curling Irons, Automatic Curling Irons), By Barrel Material (Ceramic Curling Irons, Tourmaline Curling Irons, Titanium Curling Irons, Metal Curling Irons, Other), By Feature (Adjustable Heat Settings, Fast Heat-Up Time, Dual Voltage, LCD Display, Curling Technology), By Distribution channel (Online Retailers, Specialty Beauty Stores, Supermarkets & Hypermarkets, Salons & Professional Supply Stores, Drugstores & Pharmacies), and By End-user (Household/Personal Use, Professional Use), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Curling Irons Market accounted for USD 4.38 Billion in 2024 and is expected to reach USD 9.85 Billion by 2035, growing at a CAGR of around 7.65% between 2025 and 2035. The Curling Irons Market entails hair styling appliances used for curling and waving hair with heat technology, whether for home or commercial use. Pursued by higher levels of beauty concern and fashion sensitivity, it is undergoing steady growth and demands for ceramic, titanium, and tourmaline curling irons because of its hair-preserving characteristics. The growth in e-commerce, influencers, and innovations like automatic as well as smart curling irons serves as the primary drivers of the market. North America and Europe are still on top, but the Asia-Pacific region is growing quickly because of an increase in disposable per capita income.

Report Scope:

Market Dynamics

Smart sensors and heat-control technologies enhance product functionality and consumer safety.

The present development has seen smart sensor and heat-control technologies as the core aspects of development in curling irons. Most of the current models of curling irons use various intelligent heating systems that let the curls change heat according to the time they are being used. These are favorable for the consumer, mostly those who want fashionable hair styling in addition to the care of their hair. Most of the present-day branded hair curlers boast of digital temperature control and shutdown features; click here to see why they are safer and easier to use.

Some models also have ionic technology which helps to lessen frizz and static, with the resultant smoother and shinier hair with the aid of less heat. It means it is insulated to avoid scalding of people using it and also does not cause harm to the scalp for those with hairy heads. Also, different types of cordless are available with improved battery systems as well, which enhance mobility, making it easy when on the move regarding styling. Such precision heat control does not only apply to quality styling but also leans towards sustainability as it makes use of less energy. Some of these advances are enabling brands that include Dyson, T3 Micro, and GHD to stay afloat amidst the rising technological advancement.

Raising beauty consciousness growing awareness of personal grooming fuels the demand for professional styling tools.

Another factor that helps the market for curling irons to grow is increasing beauty awareness since people are willing to improve their appearance, and this calls for the use of quality equipment. New trends regarding aesthetic beauty make people search for salon-like hair curlers, resulting in enhanced invention of curling irons that assure intensely professional results with proper care. Beauty products are becoming highly popular due to the self-care culture promoted by social networks, so hair styling products that allow making the hair stunning like in a beauty salon are becoming increasingly popular.

Modern customers look for specific features of curling irons, including a heat-adjustable feature as well as a barrel made from ceramic or tourmaline to protect the hair and preserve its condition. This is not only beneficial in governing demand from the lovers of beauty products but also assists in popularizing premium tools for a more extensive clientele. Consequently, there is always the availability of different related products that can suit different hair types and general hair styling needs for daily use. However, the young generation today relies on beauty influencers or tutorials from channels such as YouTube and Instagram that ensure the promotion of the trend and enhance the desire for personalized beauty treatments.

Intense rivalry among established brands limits market share growth opportunities.

One major challenge is the high competition within the curling iron industry since the competition from new entrants is quite limited due to the stiff competition from established curling iron brands. Currently, it is experiencing competition from key firms such as Conair, Dyson, BaBylissPRO, and Remington through brand association, efficient distribution channels, and enhanced customer product features. This results in price warfare and new introductions to the market, thus rendering it easy for the brands to integrate and hard for a brand to stand out. Moreover, they already dominate the particular market segments, so they can retain their cost advantages and add new attractive options such as smart features or higher professional levels.

This is because the leaders of this industry have high visibility, and it is difficult for new entrants to spend vast amounts on marketing their services. Therefore, this saturation and heavy competition lessen growth prospects, especially in the higher-end markets, and restrict aspiring or specialized entrants from making a start. It becomes difficult for small brands to enter into distribution partnerships or to gain market recognition when competing with big brands that consumers consider to be of quality and efficient.

Increased online shopping for beauty tools provides a broader global reach.

Sometimes, it has become evident that beauty tools such as curling irons are available for sale to consumers in other parts of the world due to the availability of online shopping. Gone are the days when customers had to visit local stores physically for them to purchase commodities; with facilities such as Amazon, Sephora, and direct websites from the brands globally, hair styling products are just a tap away. The COVID-19 pandemic contributed to this change, as more individuals started to use the internet for purchasing professional as well as grooming products. “Applications from brands to the Internet and social networks allow influencing the audience through the use of varied products and services, brands using the Internet and social platforms, and users’ materials.”

Also, it has an impact on brand activities as it enables them to cut their operating costs by eliminating the middlemen through reaching specific niches. This trend also makes it possible for consumers to make comparisons of the available products, decide based on the available reviews, and be able to access competitive prices, making the market expand. Since the number of online purchases is rising, distribution networks are expanding, offering more brand visibility in the market and other areas like Asia-Pacific, which is a rapidly growing market when it comes to beauty products.

Consumer demand for eco-friendly and energy-efficient curling irons creates new growth opportunities.

Demand for environmentally friendly and energy-saving curling irons increases in the market, as the number of people who prefer to purchase products that positively affect the environment rises. As the concern for the environment continues to rise, companies are desirous of creating products that are made of materials that could be recycled, energy-saving, and long-lasting. The result shows that although customers want curling irons that heat up faster and possess constant temperatures to conserve power, important features or factors that influence their decision include warranty, reputation, price, and features. Further, consumers are turning their attention to the sustainability of packaging and toxin-free surface coatings, thus opening a specific sector of the beauty tools market.

Developments such as ionic and ceramic barrels, which not only benefit the health of the hair but are also energy efficient and therefore proper to use for heating, also increase demand for sustainable styling products. Current trends in green beauty are slowly but steadily rising across the world, which is why brands fill the market with products labeled ‘natural,’ ‘clean,’ etc., promising to support environmentally friendly approaches and healthy skincare and beauty habits.

Industry Experts Opinion

“The success of intelligent heat control technology, emphasizing the role of safer and less damaging curling tools in shaping future market trends.”

• Roland Krueger CEO of Dyson

“The growing importance of sustainability in hair styling, highlighting eco-friendly materials and energy-efficient devices as key factors for future product development.”

• Nicolas Hieronimus CEO of L’Oréal S.A.

Segment Analysis

Based on the Product Type, the Curling Irons Market is classified into four broad categories in terms of products, such as spring curling iron, Marcel curling iron, clipless/wand curling iron, automatic curling iron, and triple barrel curling iron. The spring type of curling irons is more popular on the market because of its functionality for both users and professional users and its pocket-friendly price. Marcel curling irons are favored by professional hairdressers as they afford the user more control over the styling but are in operation operated manually. The clipless or wand types of curling irons are the ones that do not produce crease curls and are currently a favorite among many curling iron users. Automatic curling irons offer a rotating setting in the style of handless and are widely used by consumers who need convenience. One of the reasons for the market to be diverse is due to the triple-barrel curling irons that are preferred to give a touch of the beach waves. The best hair product on the market today that is highly demanded by the public is a smart curling iron that has the feature of adjusting the temperature.

Based on the Barrel Type, the Curling Irons Market is classified into ceramic, titanium, tourmaline, gold plated, and chrome/metal types depending on the type of hair and styling needed. Ceramic barrels are most popular due to their heat distribution ability and the lower chance of hair damage, which makes them suitable for normal use. Titanium barrels are considered to be the best since they heat up quickly and are ideal for use for thick or coarse hair types. Tourmaline barrels are becoming more popular as they eliminate frizz and boost the levels of shine as they release negative ions. The gold-plated barrels have a high retention of heat, making them appropriate to be used in salons, while chrome and metal barrels, though cheaper, are not very much in demand because they tend to cause heat damage. The advanced and protective materials segment is one of the most popular segments in modern technologies, which is why increased demand for them can lead to further innovations. types

Regional Analysis

North America takes the largest share in the segmentation of curling irons due to greater demand in personal care products, a well-developed salon network, and increased dependency on online facilities. In this part of the world, the United States has taken the lead with Conair, Dyson, and BaBylissPRO presently topping the innovation and sales. Customers preferred ceramic and tourmaline for curling irons owing to hair protection features; however, automatic and smart curling irons are fast becoming popular. These include the influence of individuals with a large followership, celebrities, and other trends within the beauty market. For this reason, outlets such as Amazon, Ulta, and Sephora are important sales platforms for Paul Mitchell. Extraordinary advances in green and energy conservation concerns have made it challenging for fashion brands to come up with sustainable and more efficient tools for fashion styling.

Significant growth has been noted in the Asia-Pacific region as there is a higher demand for curling irons because of the increase in disposable income, urbanization, and the enhancement of consciousness about beauty among consumers. Most countries, such as China, India, Japan, and South Korea, among others, have demand due to the influence of social media, beauty influencers, and K-beauty. Currently, the advancement in e-commerce companies like Amazon, Alibaba, and Flipkart has helped in the availability of premium hair styling tools. Other factors that have greatly influenced sales include fast growth in the salon industry as well as the ever-increasing popular intent for salon-quality hairpieces in the comfort of one’s own home. Consumers are chasing the options of using ceramic, tourmaline, and automatic curling irons to style their hair without causing damage. The penetration of foreign companies and, at the same time, the appearance of domestic companies trying to create their cheap clones.

Competitive Landscape

This is a highly competitive market in which some global curling iron manufacturers and some regional ones have been intensively operating and expanding market share through innovation. The major industry players include Conair Corporation, Dyson Ltd., GHD, Helen of Troy (Hot Tools, Revlon), and BaBylissPRO, which offer innovative technology and high-end products and have a good image. LUC competitors like Procter & Gamble (Braun), Spectrum Brands (Remington), Panasonic, and Philips pay more attention to the curling iron models that come flying under the mass brand positioning strategy, to which the majority of the consumers belong.

With a change in the way products are being sold online, DTC brands are becoming more relevant today, and with the incorporation of influencers to promote products and offers, consumers are more attracted to them. As long as it relates to product innovation, technological smartening includes features like automaticity in the curling process, infrared heating, and ionic technology. To catch up with the global sustainability trends, companies are forced to come up with organic and energy-saving curling irons. The market is highly fragmented, with numerous competitors offering similar products, prices, and designs targeted at consumers. North America and Europe remain the primary markets for premium brands, while the Asia-Pacific region is experiencing the highest growth rates and attracting both international and local manufacturers.

Curling Irons Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In November 2023, Beurer launched HT 75, a new automatic curling iron. It simplifies the curling process with user friendly mechanism.

Report Coverage:

By Product Type

• Traditional Curling Irons
• Rotating Curling Irons
• Spiral Curling Irons
• Conical Curling Irons
• Automatic Curling Irons
• Travel Curling Irons

By Barrel Material

• Ceramic Curling Irons
• Tourmaline Curling Irons
• Titanium Curling Irons
• Metal Curling Irons
• Other

By Features

• Adjustable Heat Settings

• Fast Heat-Up Time

• Dual Voltage

• LCD Display

• Curling Technology

By Distribution Channel

• Online Retailers
• Specialty Beauty Stores
• Supermarkets & Hypermarkets
• Salons & Professional Supply Stores
• Drugstores & Pharmacies

By End User

• Household/Personal Use
• Professional Use

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Conair LLC
• Dyson Limited
• Helen of Troy Limited
• GHD Limited
• L'Oréal S.A.
• Panasonic Holdings Corporation
• Koninklijke Philips N.V.
• The Procter & Gamble Company
• Spectrum Brands Holdings, Inc.
• Farouk Systems, Inc.
• Remington Products Company, L.L.C.
• John Paul Mitchell Systems

Frequently Asked Questions (FAQs)