Dog Calming Treats Market By Product Type (Chews, Soft treats, Calming biscuits), By Type of Ingredients (Natural Ingredients, CBD-infused Treats, Melatonin-based Treats, Others), By Function (Separation Anxiety Relief, Noise Phobia Relief, Travel Calming, General Stress Relief), By Distribution Channel (Online Retail, Pet Specialty Stores, Supermarkets, Veterinary Clinics), and By End-user (Pet Owners, Veterinarians, Pet Care Providers, Others), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles, and Market Forecast, 2025 – 2035

Industry Outlook

The Dog Calming Treats Market accounted for USD 296.8 Million in 2024 and is expected to reach USD 834.2 Million by 2035, growing at a CAGR of around 9.85% between 2025 and 2035. The Dog Calming Treats Market presents goods that aim to reduce stress and anxiety in dogs. The dog calming remedies contain active ingredients that embody CBD together with chamomile, valerian root, and L-theanine because of their relaxing effects. These products help control behaviors through the management of separation anxiety and fear reactions to loud noises, as well as hyperactivity conditions.

The market expanded because more people became aware of pet mental health issues while simultaneously embracing natural and holistic pet care solutions. A growing number of pet owners, together with human attachment trends toward their pets, constitute major market drivers behind the increased demand for calming solutions. The market offers both treatments and supplements in different flavors and forms, including chews, biscuits, and tablets. The pet owner market shows a growing demand for secure treatments that are both effective and straightforward for administration purposes to safeguard their pets' health. The growing trend in pet care manufacturing indicates that calming product sales will experience expanding demand in the coming years.

Report Scope:

Market Dynamics

Increased awareness of pet anxiety boosts demand for calming solutions and treats.

The increase in pet anxiety understanding has led the Dog Calming Treats Market to experience elevated demand for calming solutions, such as dog calming treats, throughout recent years. The awareness among pet owners regarding their pets' mental health has grown because they now perceive anxiety symptoms like excessive barking, together with destructive chewing and separation anxiety, as serious matters. People now favor solutions that help them address behavioral issues through natural and safe methods. People have started using calming treats that contain chamomile and valerian root along with CBD because these products show promising results.

The American Pet Products Association (APPA) reports that 70% of U.S. households have pets, and numerous pet owners actively look for anxiety solutions, which drives up demand for calming products. Veterinary schools have conducted research that demonstrates anxiety in pets should be treated as vital for their complete wellness since mental health awareness in pets is increasing. Research indicates that pet owner priorities for animal well-being will maintain this market growth pattern.

Pet humanization leads to greater demand for specialized, effective calming products for pets.

The growing pet humanization trend, where pets are being treated as family members, has a major impact on the demand for niche products, especially in the Dog Calming Treats Market. With pet owners becoming more sensitive to their dogs' emotional and psychological conditions, they seek effective solutions to anxiety and behavioral issues. This encompasses the increasing demand for soothing products like treats, chews, and supplements that induce relaxation without negative side effects.

The increased concern for pet health and well-being has created a huge demand for natural, science-supported calming products, as most pet owners are now more concerned with improving the quality of life of their pets. Based on an American Pet Products Association (APPA) study, almost 40% of pet owners have bought pet health-related products in recent years, mirroring the growing pet well-being. The trend is poised to propel additional expansion for the market of calming products specifically designed for dogs.

Lack of regulation in the industry could affect safety and product efficacy.

One of the main restraints on the Dog Calming Treats Market is the absence of regulation in the industry, creating uncertainty regarding product safety and efficacy. Without the existence of standardized guidelines or regulatory bodies, producers are not necessarily held to high standards of quality or safety, resulting in variations in product formulation.

This absence of regulation can lead to products that are ineffective or even detrimental to pets, eroding consumer confidence. Moreover, certain products can have unregulated ingredients or dosages, which can trigger adverse reactions in pets, adding to pet owners' concerns. The lack of clear regulations also prevents the proper evaluation of the benefits and risks of calming treats, which can restrict market growth. Therefore, more stringent regulatory actions are required to guarantee product safety and establish market confidence.

Emerging markets present significant growth opportunities for calming treats due to increased pet adoption.

Growing markets are a key growth opportunity for the Dog Calming Treats Markets, fueled largely by increasing pet adoption in such markets. As developing nations see more people adopt pets, the need for pet wellness products such as calming treats is on the rise.

Pet owners in such markets are getting increasingly concerned with the mental well-being of their pets, which also increases the need for products and solutions that tackle stress and anxiety. The burgeoning middle class in these countries also increases disposable incomes, making such pet care items affordable to the masses. Urbanization and lifestyle changes in emerging markets are responsible for higher stress levels among pets, thus creating a demand for effective calming products.

Product innovation, including unique flavors and formulations, can attract diverse pet preferences.

The Dog Calming Treats Market presents a major growth opportunity that is being fueled by innovation in products, especially with new flavors and forms. As owners of pets increasingly look for remedies to treat the anxiety and stress of their animals, presenting many desirable flavors will be able to address the variability of animal preference. New-age formulations with ingredients based on nature, like CBD, valerian root, or chamomile, would help increase the potency of relax treats and fetch pet owners willing to invest in healthy alternatives.

Furthermore, value-added formulation involving digestion and joints could make offerings more unique to stand out within a crowded market. The potential to customize these treats based on dog size, breed, or certain behavioral requirements offers another opportunity for growth, ensuring that products become more attractive to a wider customer base. With growing concern over the mental well-being of pets, these innovations are likely to get the attention of pet owners searching for safe, effective, and enjoyable solutions for their pets.

Industry Experts Opinion

"Calming treats can be an important tool in our toolbox when it comes to helping our anxious pooches. Food is undeniably powerful, and certain ingredients have the potential to affect both mood and anxiety and to encourage rest and relaxation."

• Dr. Linda Simon, Veterinary Surgeon and Consultant at Pooch & Mutt

Segment Analysis

Based on the product type, the Dog Calming Treats Market has been classified into Chews, Soft treats, and Calming biscuits. In the Dog Calming Treats Market, Chews stand out as the leading and strongest product type. They are in demand everywhere due to their long-lasting characteristics to release relaxants such as chamomile, L-theanine, and hemp extracts slowly. Owners find Chews more effective compared to other products because they are more effective in soothing anxiety, especially during anxiety-inducing situations such as thunderstorms, traveling, or separation anxiety. Their chewable nature also presents an interesting activity for dogs, inducing relaxation via natural chewing instincts. Chews are also presented in different forms, such as dental-friendly types, further increasing their popularity. The growing popularity of functional pet treats with the added value of health benefits fortifies this category's relevance. With pet owners looking for convenient, effective, and natural methods to address canine anxiety, chews remain a market leader.

Based on the Type of Ingredients, the Dog Calming Treats Market has been classified into Natural Ingredients, CBD-infused Treats, Melatonin-based Treats, and Others. Natural ingredients are the most significant and critical factor in the Dog Calming Treats Market. Natural ingredients are driven by the growth in demand for products that are seen to be safer and more natural for pets. As pet owners become aware of the ill effects of artificial chemicals and additives, demand has increased for calming treats made with natural ingredients such as chamomile, valerian root, and lavender. These ingredients have been known broadly to be used for calming purposes on pets and are, therefore, an in-demand ingredient. Further, the increase in pet humanization trends, under which pets receive the same kind of care and attention as members of the family, also propels this demand. The increasing emphasis on holistic pet care and natural health products makes this category not only the leading one but also the dominating one in terms of consumer trends and market development.

Regional Analysis

North America is the leading region in the Dog Calming Treats Market, followed by a strong pet ownership rate and growing pet mental health awareness. The United States is at the forefront of the region, with a keen interest in natural and functional treats to reduce dog anxiety. An uptick in pet separation anxiety, particularly post-pandemic, has been driving demand for calming products. Pet owners in North America prefer chews and natural ingredient treats, as seen in the overall trend for holistic pet care. The market also experiences major product formulation innovation, such as CBD-infused and melatonin-based treats. Evolving regulation around pet supplements, especially around CBD products, remains a market growth driver. Also contributing to greater product availability is a solid pet retail infrastructure, including online shopping channels. North America's increased expenditure on high-end pet well-being products still reinforces its leadership in this space.

The Asia Pacific Dog Calming Treats Market is growing at a fast pace due to increasing pet adoption and heightened awareness of pet mental health. China, Japan, and Australia are the market leaders in the region, with rising demand for functional pet treats. Urban ways of life and rising urbanization have accounted for rising cases of pet anxiety, and thereby driving demand for calming products. Asian Pacific consumers crave natural, ingredient-based treats, in line with the rising trend in premium and holistic pet care. Emerging channels online are facilitating growth in the market, increasing access to global and domestic brands. However, differences in regulation, especially for CBD-infused products, influence availability between countries. Increased interest in pet health and humanization trends also fuel the market expansion in the region.

Competitive Landscape

The Dog Calming Treats Market is competitive, with various major players having a focus on anxiety-relief products for dogs. Major players like Nestlé Purina Petcare, Virbac, Zoetis Inc., PetHonesty, Zesty Paws, and ThunderWorks are engaged in natural formulations, using ingredients such as chamomile, valerian root, and hemp to address increasing consumer demand for holistic pet care. Product innovation is also a significant differentiator, with firms formulating soft chews, biscuits, and CBD treats specifically designed for various breeds of dogs and causes of anxiety.

Brand credibility and pet safety certification are central to consumer purchase decisions, with pet owners demanding quality, veterinarian-approved products. The industry is propelled by the growth of e-commerce websites that enable brands such as PetIQ, GARMON CORP. (NaturVet), and VetIQ to sell more to customers in wider bases through online pet stores and direct-to-consumer platforms.

Dog Calming Treats Market, Company Shares Analysis, 2024

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Recent Developments:

• In January 2025, "Paw Things: How to Help Your Anxious Dog" – The Guardian. This article discusses strategies to address anxiety in dogs, including the use of positive reinforcement and treats.

Report Coverage:

By Product Type

• Chews
• Soft treats
• Calming biscuits

By Type of Ingredients

• Natural Ingredients
• CBD-infused Treats
• Melatonin-based Treats
• Others

By Function

• Separation Anxiety Relief
• Noise Phobia Relief
• Travel Calming
• General Stress Relief

By Distribution channel

• Online Retail
• Pet Specialty Stores
• Supermarkets
• Veterinary Clinics

By End-user

• Pet Owners
• Veterinarians
• Pet Care Providers
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Nestlé Purina Petcare
• Virbac
• NOW Foods
• Zoetis Inc.
• PetHonesty
• Zesty Paws
• THUNDERWORKS
• PetIQ, LLC
• CEVA
• GARMON CORP.
• Pet Naturals of Vermont
• ThunderShirt
• Adaptil
• Feliway
• Buddy & Lola
• VetriScience Laboratories
• Solid Gold
• StrellaLab
• VetIQ

Frequently Asked Questions (FAQs)