Dog Harness Market By Type (No-Pull Harnesses, Vest Harnesses, Back-Clip Harnesses, Front-Clip Harnesses, Step-In Harnesses, Adjustable Harnesses, Tactical Harnesses, Others.), By Material (Nylon, Leather, Neoprene, Mesh, Cotton, Polyester, Others.), By Application (Walking and Exercise, Training, Safety, Travel, Sports and Hiking, Service and Therapy.), By Distribution channel (Online, Offline {Pet Stores, Supermarkets, Department Stores, Specialty Stores, Others.}), and By End-user (Individual Pet Owners, Pet Service Providers, Animal Shelters, Veterinary Clinics, Pet Boarding Facilities.), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Published Date: Dec 2024 | Report ID: MI1467 | 210 Pages

Industry Outlook

The Dog Harness market accounted for USD 4.22 Billion in 2024 and is expected to reach USD 15.12 Billion by 2035, growing at a CAGR of around 12.3% between 2025 and 2035. The Dog Harness Market is concerned with the dedicated use of dog harnesses which are special equipment for training and controlling dogs instead of collars. These harnesses are normally put on around the chest and shoulders of a dog, providing much better control, comfort, and safety. These are for walking, training, and traveling with big or highly energetic breeds of dogs.

Because more individuals own pets and are aware of the safety benefits of utilizing harnesses, the market has been growing gradually. Fits are classified as front-clip, back-clip, or no-pull fits based on where the leash fastens to the dog. The market has developed more quickly as a result of the creation of new materials and entrances with changeable features. The remaining demand is made up of the growing disposable income of pet owners and the trend toward humanizing pets. This is because almost everything we require can be found on e-commerce websites, which further increases market accessibility.

Report Scope:

ParameterDetails
Largest MarketNorth America
Fastest Growing MarketAsia Pacific
Base Year2024
Market Size in 2024USD 4.22 Billion
CAGR (2025-2035)12.3%
Forecast Years2025-2035
Historical Data2018-2024
Market Size in 2035USD 15.12 Billion
Countries CoveredU.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Switzerland, Sweden, Finland, Netherlands, Poland, Russia, China, India, Australia, Japan, South Korea, Singapore, Indonesia, Malaysia, Philippines, Brazil, Argentina, GCC Countries, and South Africa
What We CoverMarket growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and over 10 companies
Segments CoveredProduct Type, Material, Application, Distribution channel, End-user, and Region

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Market Dynamics

Growing numbers of pet owners worldwide drive demand for dog harnesses.

The expanding consumer base of pet animals is a major factor that influences the growth of the Dog Harness Market. The increased number of people getting pet dogs has made pet accessories such as harnesses popular. Collars have been replaced by harnesses more often because they provide better control, protect against injury, and help to ensure comfort during a walk or training. This trend is driven by high and rising consciousness about the health of pets, owing in large part to the societal trend of ‘petting’ or ‘humanizing’ pets, which are considered family members.

Lifestyle changes and increased disposable income have also led to an increase in pet adoption in emerging markets. In its survey, the APPA revealed that there was 66 percent pet ownership in these U.S. households in 2023, an improved figure compared to the 56 percent recorded in 1988, thus indicating a progressive increase in pet ownership each decade. This increase in the number of pets can easily be considered a driver for increased market demand for new and easier-to-use harnesses across the world.

Rising awareness of preventing neck injuries leads to a preference for harnesses over traditional collars.

Another significant factor influencing the Dog Harness Market is growing awareness of the need to prevent neck injuries in dogs. Traditional collars put pressure on the dog’s neck during pulling or when he makes sudden movements that can lead to injuries to the trachea, esophagus, or cervical spine. However, compared to these, halters distribute the pressure deeper within the chest and shoulder area, which minimizes the chances of injury and increases control during walking or training.

It is common knowledge that pet owners, veterinarians, and animal welfare groups promote harnesses as a safe way of making pets comfortable. This is supported by a survey conducted by the American Veterinary Medical Association (AVMA), which found that in 2022, pet owners gave the highest consideration to safety and health elements while buying accessories. Harnesses are replacing traditional collars with more suitable ones as a result of this awareness, which is helping the industry.

Premium harnesses are often expensive, limiting access for budget-conscious consumers.

The Dog Harness Market is constrained by the high cost of luxury dog harnesses. Premium products with intricate designs or extra features like cushioned straps and reflective strips are expensive. Many pet-owning households, especially those in new markets or with low incomes, cannot afford them. Even though these harnesses offer a greater degree of comfort and safety, Europeans feel that they get the same quality while using and buying relatively less expensive products, which deters the sale of pricey goods. The price gap between these and basic harnesses or regular collars will deter potential customers.

Furthermore, Europeans discourage the purchase of pricey things since they think that they receive the same quality when using and buying relatively cheaper products. Due to the inability of high-end harness makers to broaden their market reach and impede overall industry growth, this price sensitivity creates an opportunity in the Dog Harness Market. Concerns about affordability may be viewed as crucial to broadening the consumer base.

Rising demand for harnesses made from sustainable and biodegradable materials.

The growing customer desire for eco-friendly and biodegradable products presents a significant opportunity in the Dog Harness Market. The emerging issue of environmental conservation also dictates that consumers seek environmentally friendly products, including pet gear. Harnesses made of hemp, organic cotton, or recycled materials follow this trend, which aims to please eco-conscious customers. Supporting this shift are regional and global trends toward the use of environmentally friendly materials and components with reduced emissions. The United Nations’ Sustainable Development Goals (SDGs) focus on consumers and consumers’ responsibility to define acknowledged approaches to consumption and production. That is why eco-friendly harnesses can be used as a way to occupy this newly forming niche and attract customers willing to invest in sustainable products. This opportunity not only fosters the development of the home Dog Harness Market but also the efforts required for the conservation of the world’s environment.

Smart harnesses with GPS, health monitors, and trackers enhance innovation.

New trends in harnesses with attached devices such as GPS, health, or activity trackers are a significant opportunity for the Dog Harness Market. These smart harnesses fit into the ever-advancing pet technology niche since they make it easy for owners to track their pet’s location and monitor their health vital signs and activity levels. Connecting these facilities is especially helpful in a setting where pet owners are active, people who work long hours, and people who have elderly or sick animals.

These functional requirements can now be incorporated into the harnesses thanks to continuous advancements in wearable technology and the declining cost of sensors. According to a recent APPA poll, spending on pet technology has increased dramatically over time, indicating the growing popularity of pet technology. Smart harnesses not only increase pet safety but also provide consumers with clear advantages, enabling producers to keep up with the market's growth and introduce new, practical goods.

Industry Experts Opinion

"Harnesses are increasingly preferred over collars as they provide better control and reduce the risk of injury to a dog's neck, especially for those that pull or have respiratory issues."

  • Dr. Jeffrey W. Liss, a pet safety expert

Segment Analysis

Based on the Type, the Dog Harness Market has been classified into No-pull harnesses are the most prominent segment in the Dog Harness Market. These harnesses prevent dogs from pulling on their leashes, which not only makes for better control but also tends to reduce strain on a dog's neck and spine. No-pull harnesses gained widespread popularity as pet owners became more aware of their health benefits for their pets. They are especially favored by dog owners in urban environments where walking and training dogs on leashes are common.

 

The growing focus on pet safety and comfort has further boosted the demand for no-pull harnesses. This segment also appeals to training professionals, as they assist in controlling dogs while promoting positive walking behaviors. Pet adoption increases with a large proportion of first-time dog owners, which accounts for the substantial market share of no-pull harnesses and cements its dominant position in the Dog Harness Market.

Based on the Material, the Dog Harness Market has been classified into Nylon, Leather, Neoprene, Mesh, Cotton, Polyester, and Others. The most significant material in the Dog Harness Market is nylon. This is because nylon is light, strong, and flexible, which makes it a comfortable and long-lasting harness. Pet owners love the nylon harness because it's tough, easy to clean, and very accessible in various designs and colors. It is also rugged, perfect for sporting dogs that spend much time walking, running, or hiking outdoors.

Furthermore, nylon is cheaper than most other materials, which increases the market coverage, be it budget-conscious customers or well-funded pet accessory enthusiasts. The versatility of nylon allows the manufacturer to add features such as padding, reflective strips, and adjustable straps, thus making functionality comfortable.

Regional Analysis

The North American Dog Harness Market is expanding steadily as more individuals become concerned about their pets' safety and as the number of pet owners rises daily. The United States consumes most of this product because pet owners are constantly concerned about the safety, comfort, and health of their animals. Customers are increasingly choosing harnesses that are easy to adjust in size, comfortable, and do not put undue strain on the dogs' necks or spines. In Canada, pet adoption and spending have been rising, which has increased demand for new items like dog harnesses.

 The trend toward premium products is also present, as pet owners do not shy away from spending money on good goods. Also, the rising awareness regarding pet health and mechanization of pet equipment, such as harnesses for playful or elderly dogs, fuel market growth. The factor of easy access to online shopping resources and the trend associated with the customization of pet-related items also contribute to the enhanced market growth in the referenced area.

The Asia Pacific Dog Harness Market is at a burgeoning stage because of the increasing number of pet owners and the global emphasis on pet safety. At present, China, India, and Japan have taken the lead in the market, where gradually, more and more families own pets, especially dogs. The new and healthier pet-raising trends are causing a shift in the traditional methods and practices of pet care in these areas.

Furthermore, the growing trend of online shopping and the availability of e-commerce services in nations like South Korea, India, and Japan are making it easier to obtain a wide variety of dog harness products. Retail stores offer a range of products from high-quality, well-known brands in inexpensive, accessible versions. Customers in the rising economy are willing to pay more for pet accessories like personalized and specialized pet harnesses as their disposable income rises.

Competitive Landscape

The Dog Harness Market refers to the industry focused on producing and selling harnesses designed for dogs, used as an alternative to traditional collars. Due to their distinctive and adaptable products, PetSafe, Ruffwear, Kurgo, EzyDog, and Chai's Choice are the leading rivals in the Dog Harness Market. PetSafe has included harnesses with light-reflecting strips in their lineup, improving pets' nighttime visibility. Ruffwear has kept expanding its portfolio with its eco-line harnesses, which are made from recycled materials.

Due to the growing number of travel security incidents, Kurgo developed adjustable travel harnesses designed for use in automobiles. Because EzyDog prioritizes comfort, its chest pads feature strap designs. For the high-end market, Chai's Choice has introduced a new stylish harness. These changes over time point to growth in the market, innovation, safety, and stylish trends that shape the consumer market around the world.

Dog Harness Market, Company Shares Analysis, 2024

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Recent Developments:

  • In January 2024, a Japanese company, Inupathy, introduced a smart dog harness designed to monitor a dog's pulse fluctuations. This innovative harness includes multicolored LEDs that reflect the dog's emotional state, helping owners better understand their pets' moods and improve the pet-owner bond.

Report Coverage:

By Type

  • No-Pull Harnesses
  • Vest Harnesses
  • Back-Clip Harnesses
  • Front-Clip Harnesses
  • Step-In Harnesses
  • Adjustable Harnesses
  • Tactical Harnesses
  • Others

By Material

  • Nylon
  • Leather
  • Neoprene
  • Mesh
  • Cotton
  • Polyester
  • Others

By Application

  • Walking and Exercise
  • Training
  • Safety
  • Travel
  • Sports and Hiking

By Distribution channel

  • Online
  • Offline
    • Pet Stores
    • Supermarkets
    • Department Stores
    • Specialty Stores
    • Others

By End-user

  • Individual Pet Owners
  • Pet Service Providers
  • Animal Shelters
  • Veterinary Clinics
  • Pet Boarding Facilities

By Region

North America

  • U.S.
  • Canada

Europe

  • U.K.
  • France
  • Germany
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Singapore
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America

Middle East & Africa

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

List of Companies:

  • PetSafe
  • Ruffwear
  • Kurgo
  • Gooby
  • Petco
  • The Green Pet Shop
  • AmazonBasics
  • Blue-9
  • Mendota Products
  • Chai’s Choice
  • Bark Appeal
  • Voyager
  • EzyDog
  • Alcott
  • Doggie Design

Frequently Asked Questions (FAQs)

The Dog Harness market accounted for USD 4.22 Billion in 2024 and is expected to reach USD 15.12 Billion by 2035, growing at a CAGR of around 12.3% between 2025 and 2035.

Key growth opportunities in the Dog Harness market include Rising demand for harnesses made from sustainable and biodegradable materials, Smart harnesses with GPS, health monitors, and trackers to enhance innovation, and partnering with luxury brands to produce designer dog harnesses.

Type is currently leading in the Dog Harness Market due to No-Pull Harnesses. These harnesses are specifically designed to prevent dogs from pulling on their leash, which not only provides better control but also helps reduce strain on the dog’s neck and spine. As pet owners become more aware of the health benefits for their pets, no-pull harnesses have gained widespread popularity. They are especially favored by dog owners in urban environments where walking and training dogs on leashes are common.

North America is expected to remain the dominant region due to the increasing number of pet owners and growing awareness about pet safety. The U.S. dominates the market, with a high demand for pet products that prioritize comfort, security, and health. Consumers are increasingly opting for harnesses that are ergonomic, adjustable, and reduce strain on dogs’ necks and spines. In Canada, pet adoption and spending on pets have been rising, contributing to the demand for innovative dog harness solutions. Retailers, both online and brick-and-mortar, are offering a wide range of options, catering to different dog sizes and breeds.

Key operating players in the Dog Harness market are etSafe, Ruffwear, Kurgo, EzyDog, and Chai’s Choice, which dominate through innovation and diverse product offerings. PetSafe has recently launched harnesses with reflective strips for nighttime safety, emphasizing pet visibility. Ruffwear continues to expand its eco-friendly line with harnesses made from recycled materials, appealing to environmentally conscious consumers.

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