Industry Outlook

Edible Cosmetics market accounted for USD 643.2 Million in 2024 and is expected to reach USD 1,763.5 Million by 2035, growing at a CAGR of around 9.6% between 2025 and 2035. The edible cosmetics market deals with products that serve dual purposes of beauty (cosmetics) and consumption (edible). It involves a range of products that combines skincare and consumption to provide a product with edible ingredients. These edible cosmetics are made from edible grade and safe ingredients while also being beneficial to consume. For example, face masks which are edible, serums made from food grade ingredients, and lip balms made from healthy and natural ingredients. The market in the edible cosmetics category appeals to consumers looking for novel ways to enhance their beauty routine and enjoy an added consumption or ingestion possibility.

Report Scope:

Market Dynamics

Rising Demand for Natural and Organic Products

Edible cosmetics market growth is driven by the increasing popularity of natural and organic products. Consumers are increasingly seeking beauty and personal care products that align with their health-conscious lifestyles, favoring items free from synthetic chemicals and artificial ingredients. Furthermore, increasing awareness of the risks associated with conventional cosmetics may pose threat to people's skin and overall health. Edible cosmetics use an approach that often contains natural or organic ingredients to provide the consumer with a natural beauty remedy that is often safe for consumption. As the trend towards sustainability and eco-friendly lifestyles grows, brands and products that promote natural health and transparency in manufacturing also gain accelerated consumer interest. This demand reflects a broader movement towards holistic wellness, where the notion of what people apply to their skin is as important as what they consume.

High cost of edible cosmetics due to quality ingredients and advanced formulations

A significant constraint in the edible cosmetics market is the elevated cost associated with high-quality ingredients and advanced formulations. The use of premium natural and organic components, which are crucial for these products, often results in higher production expenses. Furthermore, the sophisticated technology and stringent safety protocols required for edible cosmetics add to the overall cost. This price premium can make such products less accessible to a wider audience, potentially deterring cost-conscious consumers who might choose more budget-friendly alternatives. As a result, the high cost of edible cosmetics can limit market expansion by restricting their appeal and adoption among a broader demographic.

Innovation in Product Formulations

As the millennial and Gen-Z consumer demographic looks for beauty products that offer unique solutions to vibrant, beautiful skin, there are opportunities for product developers to create new, innovative products that capitalize on beauty and nutrition. An example of this is the development of products that incorporate functional ingredients, such as probiotics to benefit the skin from the inside, or superfoods such as chia seeds or spirulina, which offer added nutritional value. Innovations in the edible cosmetics segment also include improving product delivery systems of ingredients, such as microencapsulation technologies that enhance the stability and efficacy of the ingredients. All these innovations leverage the continued growth in consumer demand for multifunctional and health-oriented products and differentiate brands from competitive firms.  Companies can also use clinically proven science and capitalize on trends to build interest and drive growth in the edible cosmetics segment.

Industry Experts Opinion

“The edible cosmetics market is a groundbreaking innovation that aligns with growing consumer interest in products that are both safe and beneficial. This sector reflects a holistic approach to beauty and wellness, merging nutrition with skincare.”

• Dr. David L. Katz, Founder of the True Health Initiative

“Firstly, customers are seeing visible results. Secondly, there’s been advocacy regarding edible beauty supplements from beauty professionals and beauty influencers on social media. And finally, there’s been the adaptation from retailers like Sephora, Selfridges and Harrods, who are opening wellness sections in their stores and including this segment in them. All these are giving this category legs to stand on, and I predict this boom will continue to grow.”

• Anna Lahey, Vida Glow founder

Segment Analysis

Based on the Product Type: the edible skin care segment often leads in terms of popularity and consumer demand. Their direct application and immediate impact on personal grooming drive consistent consumer interest. Additionally, lip care products typically feature a range of flavors and formulations that appeal to diverse preferences, further boosting their market share compared to other segments like edible skincare or hair care

Based on Application: Food-grade ingredients often dominate the edible cosmetics market due to their essential role in ensuring safety and consumer appeal. These ingredients are key to creating products that are both effective and safe for ingestion, complying with rigorous regulatory standards. Their leading position is fueled by consumer demand for recognizable, high-quality ingredients that resonate with health and wellness trends. Although natural extracts and nutritional additives are also significant, food-grade ingredients are central to the market, establishing a basis of trust and reliability in edible cosmetics.

Regional Analysis

The Edible Cosmetics market is experiencing significant growth across North America, Europe, and Asia-Pacific. In North America, key players like Hershey's and L'Oréal are leading with products such as edible lip balms and flavored body lotions. Europe's market is characterized by a focus on luxury and organic offerings, with brands like Lush and Aesop providing edible and skin care products that emphasize natural ingredients. Meanwhile, in Asia-Pacific, the market is expanding rapidly with innovative products from companies such as DHC and Shiseido, including edible beauty supplements and flavored skincare items. The convergence of beauty and food trends is driving the market's growth, with each region contributing its unique preferences and advancements to this evolving sector.

Competitive Landscape

The edible cosmetics market is a niche yet burgeoning segment within the broader beauty and personal care industry. Key players like Lush, known for its innovative and natural formulations, and Bite Beauty, which focuses on creating lip products that are both beautiful and safe to ingest, are significant contributors. Another notable name is Too Faced, which offers playful, edible-inspired items like its famous Lip Injection Gloss. The market is characterized by a growing consumer preference for products with natural and safe ingredients, leading to the rise of brands such as Crazy Rumors, which creates flavored lip balms using organic and vegan components. These companies leverage the trend towards wellness and transparency, offering cosmetics that are not only visually appealing but also safe for incidental ingestion. The sector is driven by increasing consumer awareness and demand for products that merge cosmetic efficacy with edible safety, reflecting a broader shift towards holistic beauty and self-care.

Edible Cosmetics Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In November 2023, Vital Beautie, a South Korean nutricosmetics brand under the K-beauty giant Amorepacific, introduced an 'edible retinol' supplement aimed at capturing a larger share of the beauty-from-within market. This new dietary supplement is formulated to be safe for individuals with sensitivities to retinol, expanding its appeal to a broader audience.
• In June 2023, Solabia acquired the US-based cosmetic ingredients manufacturer Applechem, a move that will bolster its position in the US market and provide access to a broader array of ingredients.

Report Coverage:

Product Type

• Edible Skincare
  • Face Masks
  • Scrubs
  • Exfoliants

Edible Lip Care

• Lip Balms
• Lip Scrub
• Edible Hair Care
• Edible Nutritional Supplements

By Ingredients

• Food-Grade Ingredients
• Nutritional Additives
• Natural Extracts
• Others

By Distribution Channels

• Supermarkets and Hypermarkets
• Online Retailers
• Health and Wellness Stores
• Pharmacies
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Edible Beauty
• Skinade
• Vital Proteins
• The Beauty Chef
• HUM Nutrition
• Moon Juice
• Kora Organics
• Ollipop
• Youtheory
• Sucre
• Nouri
• PuraTHRIVE
• Bliss
• Glow Beauty
• Rae Wellness

Frequently Asked Questions (FAQs)