Electric Iron Market By Product Type (Dry Irons, Steam Irons, Cordless Irons, Travel Irons, Vertical Steamers), By Application (Household Applications, Commercial Applications, Travel and Portable Applications, Industrial Applications), By Material (Stainless Steel Soleplates, Ceramic Soleplates, Titanium Soleplates, Non-stick Soleplates), By Functionality (Manual Irons, Automatic Irons), By Distribution Channel (E-commerce, Brand Websites, Hypermarkets, Specialty Stores, Electronics Retail Outlets, Others), By End User (Residential Users, Hospitality, Textiles and Garment Industry, Laundry Services, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Electric Iron market accounted for USD 1.43 Billion in 2024 and is expected to reach USD 3.27 Billion by 2035, growing at a CAGR of around 7.8% between 2025 and 2035. The electric iron market is a term used to describe a market segment featuring business and commercial activities that involve manufacturing, marketing, and selling electric irons, which are electrically powered apparatuses for removing wrinkles on clothes and most types of fabrics. This market aims at households with clothes for professional use and clean clothes, particularly in urban areas.

Several subgroups blanket this market; they include dry irons, steam irons, and garment steamers, among others, which meet the needs of the consumers. Some of the factors may include technology aspects like self-regulating shut-off mechanisms, energy consumption, and product size. This has further been driven by increasing consumer knowledge of convenience, increasing disposable income per capita, and the growth in e-commerce platforms. Prime contenders struggle with product offering, brand image, as well as price. Regionally, the Asia/Pacific region has a greater population as well as a growing middle-income population, while the North American and European markets focus on innovative and luxury goods.

Report Scope:

Market Dynamics

Rising demand for household appliances in emerging economies.

There’s an increasing trend toward the use of household appliances by the expanding economies, and this is anticipated to have a favorable effect on the electric iron market. With rising disposable income and fast urbanization, more families are turning to the use of modern gadgets to make doing tasks easier and faster. In many developing regions, the stock of nuclear families and the rise in living standards have increased the demand for simple household appliances, including irons. Also, governments in these economies are aggressively promoting electrification and offering incentives for appliances, ensuring appropriate access for rural and remote territories. For example, the recent report by the International Energy Agency states that there has been significant advancement towards an increase in access to electricity in the emergent markets, hence creating a friendly environment for appliance uptake. This movement is supported by the great concern that is currently being placed on grooming and looks, especially of the youthful generations, essentially supporting the need for electric irons in a household’s needs.

Increasing urbanization and improving living standards globally.

Growth in the population of urban populations and better liquidity across the world are well-perceived factors contributing to the electric iron market. From moving around in camps to improving the quality of their cooking utensils, food preparation improved greatly, as did cleaning utensils and clothes, among other things. This is a result of population growth shifting towards the urban areas where the housing market veered towards providing improved home amenities that simplified the chore of managing a home. Working people in the cities would prefer to dress smart and neat, and this cannot be achieved without an electric iron.

Living standards have also enhanced close reliability, remaining with more disposable income to purchase quality appliances to place in their homes. Furthermore, the availability of energy all over the world has aided in the market expansion of electric irons. According to a United Nations report, the urbanization process is rapidly influencing consumption habits, with a focus on convenience and technological solutions. The trend toward more urbanized, higher-quality lives, as well as the diverse range of countries and populations involved, has continued to benefit electric irons.

High competition from alternative fabric care solutions.

Another limitation of the electric iron market is the stern competition from substitute fabric care products. However, due to the change in consumers’ preferences, stoners, wrinkle-releasing sprays, and fabric care technologies are some of the products accepted. For example, steamers still provide faster and more convenient means of ironing clothes than an ironing board for people who desire quick and convenient wrinkled clothes removal methods. In the same vein, durable and easy-to-care fabrics with new-generation fabric care solutions, such as anti-wrinkle or low-care fabrics, are rising at a faster rate and have less demand for iron.

Innovations such as self-cleaning and no-iron fabrics have threatened this traditional market even more because clothes that are required to be ironed are no longer needed to be ironed in such types of fabrics. Furthermore, as consumers become more aware of the importance of sustainability and energy, they seek out energy-saving choices that save both time and energy. The competition from these rising alternatives puts pressure on the electric iron market, forcing manufacturers to develop new features and usefulness. However, some consumer sectors continue to use electric irons, keeping the industry alive.

Development of eco-friendly and energy-efficient electric iron models.

Introducing non-hazardous and energy-saving electric iron models presents a big opportunity in the electric iron market. Originally, customers have placed a greater focus on environmental issues and therefore are more willing to purchase goods and services with less negative impact on ecology but with greater effectiveness. Energy-efficient electric irons allow users to save on bills and electricity while supporting energy-saving campaigns. Also, the models that incorporate a considerable number of recycled plastics or use biodegradable elements meet today’s requests for environmental friendliness.

It is important to present simple options, such as the capability of the iron shutting off when not in use, energy-saving mechanisms, or the use of rapid heating techniques, which will attract Cliente Verde’s more conscious consumers. This shift also corresponds to the current tendencies in creating new appliances—the appliance industry is trying to make products more environmentally friendly, which is a signal for manufacturers that they can create new competitive advantages using environmental innovations. Through cost control, energy efficiency, and the use of environmentally friendly materials and components, organizations have a ready market to sell their home appliances to conservation-conscious citizens.

Increasing adoption of smart irons with advanced features.

The opportunity that can be seen in the electric iron market is the growing use of smart irons with more features. Technology is improving; hence, consumers want products that are new, easy to use, and act as smarter products. Some of the new inventions being developed in irons include touch screens, Bluetooth, and auto temperature control, and this makes smart irons the latest fashion among users. Some of these irons can connect with mobile applications, which means users can change settings, be notified of maintenance, or check on power consumption.

Further, smarter controls in steam generation as well as in sensor-based applications make it possible to achieve high efficiency where fabrics are treated more to reduce energy consumption. Smart irons, on the other hand, offer to combine the classic ironing chore with technological features ideal for the tech-savvy consumer. Because of the increasing focus on home appliances that can be connected and controlled through home networks, the electric iron market has the potential to benefit from increasing focus on smart devices providing enhancements over traditional products, offering new and exclusive features to replace older, mechanical models with home appliance products, and gaining new customer segments interested in smart home appliances.

Industry Experts Opinion

"The growing urban population and aspirational demand from rural India continue to drive the demand for our products. Our consumers are becoming more technology savvy, which is catalyzing the demand for technologically advanced consumer electrical products in India. The macro drivers for the Consumer Electricals sector like rising urban and rural electrification, an increase in housing development and construction activities will provide us more opportunities to grow."

• Hemant Nerurkar, Chairman, Crompton Greaves Consumer Electricals Limited

Segment Analysis

Based on the product type, the Electric Iron market is classified into Dry Irons, Steam Irons, Cordless Irons, Travel Irons, and Vertical Steamers. The steam irons segment is the largest in the electric iron market. Steam irons have become common in every household because of the easy way they eliminate wrinkles and creases from fabrics via steam; this moistens the fabric, making it easier to iron. This feature is consumer-friendly and regarded as enormously useful in comparison with dry irons that demand more effort to get similar outcomes. The steam function also plays a great role in maintaining the fabric structure because it does not require direct heat.

Furthermore, features such as anti-drip functions, steaming while the iron is in a vertical position for hanging garments, and improved soleplates to suit hard water have ensured that steam irons will cover all categories of users: domestic and professional. As such, steam irons are most popular in residential as well as business usage and have high market penetration.

Based on the Application, the Electric Iron market is classified into Household Applications, Commercial Applications, Travel and Portable Applications, and Industrial Applications. As can be seen, the residential applications category dominates the electric iron market. This segment captures the largest market share because these are the most widely used in homes for daily ironing of clothes. Due to improving living conditions and raising the importance of appearance, there was a constant demand for ironing products in households. Every household needs an iron, especially for formal wear, casual wear, and even other fabrics with sensitive temperatures.

Also, the rising population of working people and busy families has boosted the interest in rapid, practical, and easy-to-use ironing systems. Since individuals spend many hours at the workplace and in social-related activities, they look for the most efficient and easiest way of ironing their clothes. In addition, the development of the urban population and the increasing number of the population’s median income in emerging markets facilitated the rising demand for electric irons for home use. Steam technology, controllable temperature, anti-calcium systems, and energy-saving models have been added to the irons, which has made domestic use very popular and has cemented its position.

Regional Analysis

The North American electric iron market is stable and sustained largely by the high disposable income of consumers, urbanization, and the importance accorded to personal appearance and convenience. This market is highly concentrated in the USA. Many working professionals and families now emphasize cost-effective home appliances like electric irons. As more and more consumers become conscious of quality, durability, and energy conservation, brands are adding steam control, nonstick plates, and even smart capabilities.

Fashion is also influential in the market, and the emphasis on smooth, ironed clothes is also important, especially in workplaces. This can also be attributed to the increased demand for home care products and an increasing tendency of consumers to spend on household appliances in the region. As environmental issues gain increasing weight, some aspects of energy conservation and environmental friendliness are affecting the decision to purchase. The growth of the market is predicted to be constant and to be positively influenced by new technologies and the focus on consumers.

The Asia-Pacific is also considered the biggest electric iron market due to changing demographics with high growth and increasing rates of urbanization, growing disposable income pockets, and the continuously growing middle-class population across countries such as China, India, and Southeast Asia. The expanding population of urban consumers creates the demand for available and convenient household durables, out of which electric irons are the most useful items to own. Increasing pressure on people to dress formally in the workplace and at social occasions, more people are washing and ironing their clothes with electric irons.

Furthermore, as the female workforce grows and employment rates rise, there is a higher concern for elegance and attractiveness, which will fuel the market. Consumers are drawn to the region for the product differentiation it provides, which includes energy-efficient models, steam control technology, and product durability. Furthermore, the low price of electric irons, as well as increased access to these items among both urban and rural people, contribute to market growth. The market will continue strong as customers' needs evolve, including convenience, quality, and technology.

Competitive Landscape

The electric iron market currently has several main rivals, making the business very competitive. Some of the leading names in the market include Philips, Panasonic, Black and Decker, and now Xiaomi, to name but a few. These companies always seek new designs, new features, and better performances. Companies such as Philips have recently started using the steam iron type with improved temperature control features to satisfy consumers searching for an enhanced garment treatment service. Panasonic came up with what could be termed a cordless iron whose design is more convenient and portable.

Currently, one of Xiaomi’s key trends is to leverage smart home technology in their irons so that they can be connected to mobile apps. Also, new entrants like local players and those that operate purely online are entering the market aiming at mid-range and highly efficient products, increasing competition pressure. Due to the increasing concerns of customers towards the use of environmentally friendly and energy-efficient consumer products, presently the strategic players in the market have incorporated the concepts of sustainable material use and low carbon footprint into their products. The emphasis put on looks and convenient functions also relates to the rising interest in high-quality and easily controllable irons.

Electric Iron Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2024, CGCEL's ceiling fans received the prestigious CII Green-Pro Certification, highlighting the company's commitment to sustainability. This recognition underscores CGCEL's dedication to developing energy-efficient and environmentally friendly products across its portfolio, including electric irons.
• In February 2024, GM Modular recently unveiled a new line of dry irons, featuring models such as Artin, Evon, Alpha, G-wave, G-Cruise, FERRO, and ORCA. These products are now available for purchase at leading appliances and electrical stores, as well as on popular e-commerce platforms like Flipkart and Amazon.

Report Coverage:

By Product Type

• Dry Irons
• Steam Irons
• Cordless Irons
• Travel Irons
• Vertical Steamers

By Application

• Household Applications
• Commercial Applications
• Travel and Portable Applications
• Industrial Applications

By Material

• Stainless Steel Soleplates
• Ceramic Soleplates
• Titanium Soleplates
• Non-stick Soleplates

By Functionality

• Manual Irons
• Automatic Irons

By Distribution Channel

• E-commerce
• Brand websites
• Hypermarkets
• Specialty stores
• Electronics retail outlets
• Others

By End-user

• Residential Users
• Hospitality
• Textiles and Garment Industry
• Laundry Services
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Bajaj Electricals Ltd
• BCL Electronic
• BLACK+DECKER
• BSH Hausgeräte GmbH
• Crompton Greaves Consumer Electricals Limited
• Eveready Industries India Ltd.
• Groupe SEB India
• Hamilton Beach Brands, Inc.
• Koninklijke Philips N.V.
• Panasonic Corporation
• Kenmore
• Orient Electric
• Usha Electricals Ltd.
• Havells India Ltd.
• Tefal
• Rowenta

Frequently Asked Questions (FAQs)