Electric Kettle Market By Product Type (Cordless Electric Kettles, Corded Electric Kettles, Smart Electric Kettles), By Material (Stainless Steel, Glass, Plastic), By Capacity (Below 1 Liter, 1 – 1.5 Liters, Above 1.5 Liters), By Distribution Channel (Online, Offline), By End-user (Residential, Commercial, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The Electric Kettle Market accounted for USD 1.89 Billion in 2024 and is expected to reach USD 3.58 Billion by 2035, growing at a CAGR of around 6.00% between 2025 and 2035. The Electric Kettle Market is an enterprise for the creation and sales of electric kettles containing smart, corded, and cordless types and stainless steel, glass, and plastic material. It supports the residential kitchen needs of the kitchens in hotels and restaurants, and numerous other establishments using speedy water heating apparatus. The market has grown through four main factors, including interest by consumers in fast solutions and smart kitchen products, increasing urban markets, and technological enhancements that offer fast water heating coupled with greater energy efficiency. Thus, the market expansion is largely based on the online and offline retail channels because they cover various tastes and demands of customers. This is occasioned by trends that are mushrooming in the market and new features such as sustainable materials and features such as heating and cooling.

Report Scope:

Market Dynamics

Consumers prefer electric kettles for their fast heating, ease of use, and automatic shutoff features.

Substantially, consumers find electric kettles most appropriate because they heat water at a faster pace, and boiled water is ready in a few minutes. It is particularly ideal if you want to rush to work or briefly take tea in the morning. It is also more convenient to use, as most of them only require button control and can be operated without much hassle. Due to their cord stationery or portable station, it is easier for users to use them. Among these are the benefits of the automatic shut-off function, which ensures safety as it prevents heating beyond the recommended level or boiling dry. They make them ideal for households that have children or elderly citizens of the society.

Several models also come with temperature control features to allow the brewing of various types of beverages. Another advantage of an electric kettle is that it is easily stored; hence, it can be used in small kitchens or even student hostels. Another benefit of using these appliances is that they are energy efficient as compared to traditional stovetops. Altogether, one can say that electric kettles are fast, safe, and easy to use, which makes them perfect for users of the present day.

Smart electric kettles with temperature control, smartphone connectivity, and features attract tech-savvy consumers.

Complex electric kettles have become common in today’s market due to their use of modern technologies. These kettles come with temperature controls for the perfect brewing of teas and other types of coffee beverages. It is equipped with an LCD panel or a mobile application where people can set a temperature and monitor boiling levels. Smartphone compatibility means that users can boil water from a distance, anywhere in the house. Some models also come with a scheduling choice, and hot water is then available at the specified time. Introducing voice assistant as an extra feature is helpful for smart home devices as well.

Real-time alerts and notifications mean that the users will never forget about boiling water that is in the machine. Such kettles are stylish and have contemporary looks that may make a statement in the kitchen to those who consider a kettle’s appearance important. Features such as power saving and protection, including auto shut and boil dry protection, further augment the practicality of the product. In total, smart kettles provide the experience attached to modern, time-efficient, and accurate appliances.

The market is highly competitive with numerous brands, leading to price wars and reduced profit margins.

Existing electric kettle competition between both global companies and local brands involves manufacturers providing multiple product distinctions along with diverse price options. The competitive environment produces price cutting between companies that reduces profit potential for brands. Manufacturers encounter persistent conditions that force them to make their manufacturing costs lower without compromising quality or innovation performance. Big retail stores introduce their private brands, which provide affordable alternatives that create business impediments for premium brand producers.

Consumers tend to choose low-priced products over others because they are sensitive to cost, which makes it difficult for companies to build brand loyalty. Businesses need to sell higher volumes because excessive discounting damages their profits; thus, they must settle for lower prices than desired. The price stability of electric kettles becomes challenging due to constantly changing raw material expenses. Free market competition creates barriers to increased revenue as well as long-term financial gains for manufacturers of electric kettles.

The growing demand for smart home appliances presents an opportunity for electric kettles.

The market opportunity for electric kettles increases robustly because consumers demand automated kitchen appliances that combine convenience with energy-efficient features. The Electric Kettle Market experiences growing demand because consumers opt for devices that have innovative connectivity by means of Wi-Fi and Bluetooth alongside voice command controls managed by virtual assistants and mobile app features. By allowing users to schedule boiling times and control temperature settings while receiving remote notifications, these kettles provide easier operation.

The advanced kitchen technology market is growing because technologically advanced consumers from Gen Z and millennial generations actively seek such innovative home appliances. The growth of people working from home, coupled with fast-paced lives, requires efficient kitchen appliances that can be easily programmed. Smart kettles protect users from traditional kettle risks because they include safety features such as automatic shut-off functions and boil-dry protection capabilities. Brands have the chance to grow their profits through the premium pricing of smart kettles. The growing market of smart home technology gives potential opportunities for electric kettle sales to specific consumer groups.

Consumers are seeking kettles with customizable temperature settings, leading to premium product opportunities.

Customers now want electric kettles, which allow them to set the desired temperature due to their requirements for precise heating levels in multiple beverages they enjoy. Modern electric kettles provide users with accurate temperature selection from 40°C to 100°C, which has replaced traditional single-boiler devices. People's understanding of temperature effects on drink flavors and nutrition has led to this emerging market trend. Business professionals and beverage enthusiasts are choosing premium electric kettles that come with adjustable settings LED displays and keep-warm functions. The changing consumer behavior toward healthy choices leads homeowners to pick kettles that maintain the vital properties present in fine tea blends and herbal infusion drinks.

The increase in domestic interest in preparing barista-quality coffee drives consumers to look for kettles that can control water temperature. Users can now set temperature parameters using mobile applications on new-generation kettles, which enhances their convenience while driving newer purchases. Brands benefit from moving into the premium segment by developing high-end products with numerous features. Companies gain higher profits by providing premium kettles that use durable materials together with elegant designs along intelligent features. The Electric Kettle Market attracts substantial opportunities because customers increasingly desire personalized and exact products for their home appliance needs.

Industry Experts Opinion

“At Philips, we are committed to improving people's lives through meaningful innovation. Our home appliances, including electric kettles, are designed to make everyday tasks easier and more enjoyable."

• Frans van Houten, CEO at Philips Home Appliances

"Cuisinart is committed to delivering high-quality kitchen appliances that empower consumers to create culinary masterpieces. Our electric kettles combine functionality and design to meet the needs of modern kitchens."

• William "Bill" Zeng

Segment Analysis

Based on the Material, the Electric Kettle Market is classified lightly into stainless steel, glass, and plastic. Plastic is the fastest-growing segment in the Electric Kettle Market. Consumer demand for plastic electric kettles increases because these devices offer both low prices and are lightweight, which appeals to budget-conscious shoppers. The manufacturing cost of plastic kettles remains lower than both stainless steel and glass kettles, so they are growing popular in developed and emerging markets. Plastic electric kettles have gained widespread popularity among households worldwide because users now favor budget-friendly, functional products.

Based on the End User, the Electric Kettle Market is classified into residential, commercial, and others. The residential segment is the largest in the Electric Kettle Market. The residential segment represents the largest sector of the Electric Kettle Market as homeowners seek modern, efficient home appliances. Quick water boiling combined with hot drinks has resulted in customer acceptance of electric kettles. The Electric Kettle Market segment continues to expand because consumers can find different types of kettles available to meet their specific needs and financial requirements. Consumer interest in electric kettles for household use shows no signs of decline because home-based lifestyles are expected to keep growing.

Regional Analysis

The largest region in the Electric Kettle Market is Asia-Pacific. The Electric Kettle Market in these countries grows because they have prominent populations accompanied by rising middle-class consumers who choose modern kitchen appliances. The market demand grows because consumers in this region extensively use tea and coffee while electric kettles serve as their fast solution for water boiling. Electric kettles remain affordable within Asia-Pacific due to its high manufacturing capacity in this region. Solar kettles will see more widespread adoption across the Asian market as the area develops urban centers while wealth increases among residents.

North America is the fastest-growing region in the Electric Kettle Market due to the increasing demand for convenience and time-saving appliances in households. People in the region who focus on their health alongside their preference for tea and coffee can solve their hot beverage needs through electric kettles. The consumer preference for hot beverages, combined with the popularity of smart home devices, has motivated people to embrace electric kettles equipped with temperature control and energy-efficient features. The North American market experienced growth due to two factors: consumers prefer contemporary appliances and seek products that provide the dual benefits of performance and aesthetics. North Americans with their considerable disposable income prefer to buy upper-class electric kettles.

Competitive Landscape

The competition in the Electric Kettle Market can be considered keen in that there are several global players together with many regional companies who need to come up with new models to increase their market share. There are popular wired and wireless coffee makers in the market, with Philips, Breville, Cuisinart, Hamilton Beach, and Xiaomi leading the market with superior technology and better product quality. They did so to introduce preferences such as the adjustable temperature control, the fast boiling, and the smart connection. New entrants are coming into the market with cheaper products, and they are targeting subsegments such as travel kettles or ethical designs. Brand image, energy conservation, and ease of operation also characterized these juicers. The advancement in communication technology has also increased competition among the brands by providing small brands with a platform for expansion.

Strategic partnerships with other smart home platforms only add to the desirability factor of the product. The pricing ranges from inexpensive to expensive, with some of them being smart kettles. For instance, companies are also stressing design beauty to attract young people. This is because the competition is very active, especially due to the many product releases and promotional campaigns that are carried out in the market. Siemens spoke of ‘Energy Efficiency Made in Germany’ and the importance of compliance and safety certifications for market credibility. In conclusion, when talking about competitive advantage, it is possible to note that innovation, increased product quality, and integration of the digital area will remain the leading trends in the market in the future.

Electric Kettle Market, Company Shares Analysis, 2024

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Recent Developments:

• In February 2025, Breville expanded its range of smart electric kettles, including models like the Smart Kettle™ Luxe and the Smart Kettle™ Clear. These kettles offer precise temperature control with five varietal settings, catering to different tea types and French press coffee. They also feature a soft-opening lid to gently release steam and prevent splashing. While specific launch dates are not provided, these models are available for purchase.
• In October 2023, Morphy Richards unveiled a new line of electric kettles designed to enhance the tea-making experience. These kettles are meticulously crafted to cater to the discerning tastes and preferences of the Asian market, bringing a touch of elegance and innovation to tea lovers across the continent.

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