Flatbread Market By Product Type (Tortilla, Naan, Pita Bread, Chapati, Lavash, Focaccia, Others), By Ingredient (Wheat-Based Flatbreads, Multigrain Flatbreads, Gluten-Free Flatbreads, Other), By Processing (Fresh, Frozen, Par-Baked), By Distribution Channel (Retail {Supermarkets, Convenience Stores, Online Retail, Specialty Stores}, Food Service {Quick-Service Restaurants (QSRs), Full-Service Restaurants, Catering Services}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Flatbread market accounted for USD 43.8 Billion in 2024 and is expected to reach USD 85.77 Billion by 2035, growing at a CAGR of around 6.3% between 2025 and 2035. The Flatbread Market involves the inclination of flatbreads that are produced and traded worldwide, flatbreads are thin unleavened, or slightly leavened breads made from flour, water, and salt. The common types are tortilla, naan, pita, and roti, which exist in people’s daily diets in different countries worldwide.

Some of the drivers leading to market growth include ethnic foods, ethical foods, and convenient foods as well as healthy foods. Other factors to consider include new flavors, gluten sensitivity, and organics, all factors that expand the market. Consumption of fast food and availability of QSR services in the retail segment bring large growth in the market.

Report Scope:

Market Dynamics

Rising demand for healthier options like low-carb and gluten-free flatbreads

The increasing incidences of a health-conscious customer base and growing demand for low-carb and gluten-free flatbreads are driving the growth of this market. Some people are using low-carb diets to address their weight and chronic disease risk factors while others are using gluten-free products assuming they have the disorder or just want to be healthier. This trend has directed manufacturers to work and offer higher nutritional flatbreads.

One percent of the world’s population suffers from celiac disease, whose market demands have been validated by the U.S. National Library of Medicine, for gluten-free products. Also, in the same year a survey conducted by the International Food Information Council (IFIC), more than 50% of consumers reported that they consciously look for low-carb products which also show significant potential.

Increased consumption of convenient and ready-to-eat foods in urban areas

Another trend that boosts the flatbread sales in the flatbread market is the customers’ desire to consume convenience and ready-to-eat foods in urban areas. An ever-increasing population rate and increased mechanization of human lives due to busy schedules have made flatbreads ideal for consumption. It makes them easy to eat as wraps, pizzas, or snacks in cases where one has little time to spare. Considering the busy lifestyle in urban areas often full of work, especially among students and other professionals, convenience takes the front row with products that have largely been partially processed and packed.

The International Food Information Council (IFIC) in a report in 2023 underscored that more than 60% of the urban consumers’ demand for convenience foods category making flatbreads a strategic product for the market.

High costs of premium ingredients and manufacturing reduce profit margins

Some challenges for the flatbread market include the high cost of some ingredients, especially the premium ones, and manufacturing expenses. As consumers’ concerns about the health benefits, of gluten-free, and organic flatbreads increase It forces manufacturers in particular to utilize better raw materials such as other types of flour, plant-based stabilizers, and natural preservatives that cost a farthing compared to their traditional counterparts.

It is common to find that specialized equipment and processes are required to ensure product quality and uniformity, which only adds to production expenditures. Evaluations of these factors negatively ramp down the profit margin, making it difficult for small and medium-scale producers to compete with cheaper standardized production. Despite the continuous efforts to try and meet the needs and expectations of the consumer, the global issue of achieving affordable quality continues to elude various companies.

The growth of e-commerce platforms enhances accessibility to flatbread products globally

The globalization of electronic commercial platforms has undoubtedly further improved the dissemination of flatbread products and opened up a major development space. Manufacturers reach out to new consumers through Web retail channels, are not constrained like traditional stores by geographical location, and can sell to urban and rural citizens. Moreover, e-commerce enables brands to provide customers with a wide choice of flatbreads and even extra products such as gluten-free or organic flatbreads, which are rarely seen in analog physical stores. Also, doorstep delivery and web-based techniques support the companies to gain and maintain the consumers’ attention. Thus, through e-commerce, producers of flatbread products should seize the opportunity and shift consumers’ behavior to make increased sales globally.

Customized flatbread catering to specific dietary preferences attracts diverse consumers

An emerging trend within the flatbread market is the ability to offer flavored flatbreads that correspond to a certain diet. Due to such diverse customers’ requirements, such as gluten-free, keto, protein, or vegan products, the direct targeting enables manufacturers to focus on a specific segment. The following specific or niche products are not only affordable to health-conscious individuals but also to those with food allergies or with special lifestyles/ diets. Customization helps create a competitive advantage, deepen the bond between the brand and the consumer, and develop brand loyalty. Specifically, meeting different needs provides opportunities and points out the possible change in clients’ preferences.

Industry Experts Opinion

"Flatbreads are more than just food; they represent a connection to community and sustainability. They bring people together through shared traditions."

• George Schenk, Founder, CEO- American Flatbread

Segment Analysis

Based on the Product type, the Flatbread Market is classified into Tortilla, Naan, Pita Bread, Chapati, Lavash, Focaccia, and others. Among all segments present in the Flatbread market, the tortilla segment is the most active in the Flatbread market because the products are widely used in many dishes and cultures. Tortillas accompany Latin American dishes and have received widespread acclaim as a platform for turnovers, tacos, and burritos. They are convenient to carry and can filled in numerous ways and now with the introduction of whole-grain products, their popularity has risen even higher. Further, the social attributes that go with their usage such as the growing trend of quick-service restaurants and home cookery also push them to the forefront. Flavors and gluten-free varieties also play a huge part in the development of tortillas catering to diverse consumer preferences.

Based on the Ingredient, the Flatbread Market is classified into Wheat-Based Flatbreads, Multigrain Flatbreads, Gluten-Free Flatbreads, and Others. Currently, Wheat-based segment has a greater market share among all the others due to the availability and affordability of wheat flour. There is a wide variety of flatbreads made from wheat and are largely used in many culinary practices, including naan, pita, and tortilla. Given its grainy feel, relatively tasteless structure, and versatility in accompanying foods, it receives high consumer ratings. Also, improved processing technology, and the incorporation of fortified wheat flour, to improve them further, and make them more appealing have been achieved. The global trend toward traditional and familiar flavors in many areas gives a boost to the already dominant role of wheat-based flatbreads in the market.

Regional Analysis

In North America, there is a surge in the Flatbread Market due to consumer trends’ shift toward more convenient, healthier, and ethnic products. Rising trends in the consumption of food from the Mediterranean and Middle East regions have accelerated the use of flatbreads like pita, naan, and tortillas. An increased requirement for gluten-free and organic products is the driving force behind the market’s development, with manufacturers continuously expanding their portfolios in response to changing consumers’ needs. Some of the companies that are most prominently participating in this market include retail chains and food service outlets that provide a broad portfolio of flatbreads. The regional market is led by the U.S. with a large consumer base that is increasingly focusing on health-food products, and a superior food processing industry. On the other hand, Canada presents a much better prospect for growth with the progressing population diversity and the growing tolerance of multicultural eateries.

The Asia Pacific flatbread market is growing at a faster pace today, because of the increasing demand for flatbreads in both conventional and innovative meals. Hence, the major representatives are the countries of South Asia, including India, China, and Southeast Asian nations, with products like naan, roti, and paratha being staple dietary items. The growth in population and density and the changing life patterns in this millennium push consumers towards ready-to-eat flatbreads. Western food culture has also favored tortillas and wraps as a part of fusion food culture. At the same time, the emerging middle elderly population and rising health consciousness are fostering innovation in flatbreads’ gluten-free, whole grain, and organic variants. As many local manufacturers have emerged, along with the rising demand for flatbreads from other countries, the Asia Pacific flatbread market exhibits good growth potential.

Competitive Landscape

The competition is intense in the flatbread market with strategic players offering competition in this market such as American Flatbread, Klosterman Baking Company, and Grupo Bimbo, among others. With regards to flatbreads, these companies have stood to extend their products in the market to encompass traditional flatbreads, whole grain flatbreads, and gluten-free flatbreads in consideration of the changing market cultures. Moreover, big players such as Aryzta AG, FGF Brands, etc. are developing new manufacturing strategies and supply chains further expanding their global reach. With the trend of health-conscious food rising, these companies are expanding their catalog to healthier options such as organic, low-calorie, and plant-based flatbread.

The latest trends that have emerged in the flatbread market indicate more options and flexibility. For example, Kontos Foods has been launching new products, including its ready-to-bake flatbreads, while Sunbulah Group has been expanding into the new flavor segment based on rising demands in the Middle Eastern markets. The above innovations are helping drive new growth in the market, especially within other ethnic markets. Investments in sustainability are also on the rise, as is evident from the latest entrant Evron Foods which offers sustainable packaging along with sustainable sourcing. Such efforts stand for the future-oriented objectives of the industry which are aimed at meeting consumer preferences and solving some environmental challenges.

Flatbread Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024, Baked Earth Bakery brought their signature naan bites with garlic and coriander to the massive grocery chain Asda. You could cook the vegan-friendly naan bits in the oven for two to three minutes or on the grill for one to two minutes. They were perfect for freezing at home as well.
• In March 2024, The Savory Bread Mix Kits, the newest collection of high-quality mixes from King Arthur Baking Company, were introduced. With customizable options including Crisp & Airy Focaccia and Perfectly Tender Flatbread, these kits provide a distinctive baking experience for bakers of all skill levels.

Report Coverage:

By Product Type

• Tortilla
• Naan
• Pita Bread
• Chapati
• Lavash
• Focaccia
• Others

By Ingredient

• Wheat-Based Flatbreads
• Multigrain Flatbreads
• Gluten-Free Flatbreads
• Other

By Processing

• Fresh
• Frozen
• Par-Baked

By Distribution Channel

• Retail
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
• Food Service
  • Quick Service Restaurants (QSRs)
  • Full-Service Restaurants
  • Catering Services

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• American Flatbread
• Klosterman Baking Company
• Sk Food Group
• Indianapolis Fruit Company
• Cibus Fresh
• Almarai
• Grupo Bimbo S.A.B. de C.V.
• Aryzta AG
• Evron Foods Ltd.
• Kontos Foods, Inc.
• Rich Products Corporation
• FGF Brands
• Signature Flatbreads Ltd.
• California Lavash
• Sunbulah Group

Frequently Asked Questions (FAQs)