Hair Brush Market By Product Type (Paddle Brushes, Round Brushes, Detangling Brushes, Scalp Brushes, Boar Bristle Brushes, Vented Brushes, Electric hair brushes, Eco-friendly Brushes, Other), By Bristle Type (Natural Bristles, Synthetic Bristles, Mixed Bristles), By Application (Styling, Detangling, Scalp Care, Hair Health, Blow-Drying, Hair Smoothing, Other), By Distribution Channel (Online Retail, Brick-and-Mortar Retail, Beauty Salons, Drugstores/Pharmacies, Supermarkets/Hypermarkets, Wholesale Distribution, Direct-to-Consumer), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Hair Brush Market accounted for USD 4.2 Billion in 2024 and is expected to reach USD 7.62 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035. The Hair Brush Market is on a slow upward trend due to the growing consumer consciousness about hair care, fashion, and trends, and the latest and green technologies that enter into hair brushes manufacturing. Urbanization and rising AAP have enhanced the sales volume, especially for electric and scalp care brushes under multisegmented products. Increasing environmental consciousness means that the populations are now demanding, and companies are now creating coverage materials that are made from bamboo or biodegradable material. Growth is attributable to different sources, many of which are discussed below: E-commerce: E-tailing, or online retail, has stretched market boundaries across the globe. The industry also gets to enjoy shifts in technology, for instance, heat-resistant and self-cleaning brushes. Asia-Pacific and Latin American markets present great opportunities for growth as well as the industry leaders looking for new ways to meet the needs of diverse hair types. It is a market for further expansion; a consumer always looks for both form and content while buying hair care tools.

Report Scope:

Market Dynamics

Increasing consumer focus on hair health and maintenance fuels demand for high-quality and specialized hair brushes.

Growing consumer interest in hair care and management is the key reason for the escalating popular demand for better and differentiated hair brushes. Customers are now embracing the fact that the right tools do help in avoiding hair damage, encouraging scalp health, and helping to get the best out of hair. This trend is particularly propelled by the increasing use of brush types that fit special purposes like detangling, smoothening, or styling the hair type, including curly, thick, or fine hair. Shavers with extra options like heat, boar bristles, and a massaging scalp feature are the most effective.

Besides, reliance on social networks and beauty bloggers has increased people’s concern about using professional tools for hair care. Hence, brands are coming up with designs that are versatile, comfortable, and eco-friendly, which are about the consumer’s needs. The use of natural components like bamboo and bristle material is also getting more and more popular due to the rising importance of sustainability as a style hallmarked by functionality. Such transformation in specialization in hair care equipment reflects a more sincere customer effort in attaining healthy, shiny, and easy-to-manage hair.

Evolving hair styling trends promoted by influencers and celebrities drive demand for styling-specific brushes.

From one's own hair experience to social media, influencers, and celebrities, fast shifts in hair-styling relations greatly contribute to the popularization of styling-specific hairbrushes. Instagram, TikTok, and YouTube have become hubs where people present new haircuts and methodologies, which inspire consumers to style their hair, just like they saw in a salon. This has enhanced the use of round brushes for volumizing hair, paddle brushes for shiny hair, and vented brushes for speed drying, among others. The same way celebrities are used to popularize products and hairstylists affiliate their brands with high-end and professional brushes increases the desire for such products.

The continuous invention of stylish hairdos, like the beach waves, sleek ponytails, or textured curls, among others, also contributes to the need for specialized tools on the hair. Customers today want brushes that not only accommodate these trends but also act as a shield to the hair while helping to improve the quality of the finish. The following three are a few ways in which pop culture, digital impact, and consumers’ expectations are major forces that define innovation and development in the styling brush sector.

Limited perceived differences between brands and products can lead to intense competition and reduced profit margins.

In the Hair Brush Market, issues of brand/customer perception pose a unique threat, as most brushes are indistinguishable from each other in the eyes of the customer. In this context, there is very little brand differentiation, so brands end up competing heavily for the Swiss consumer’s hard-earned money, and this came out very clearly in the price war between supermarkets. The focus on the price constraint means that the consumer may be willing to sacrifice product differentiation which is a threat to its profit in a mass market. Thus, such features are not always properly advertised, which leads to the problem in question that is characteristic even for the premium segments of automotive brands.

Furthermore, the increased competitive pressure from exclusive access to retail and electronic commerce markets is due to the use of generic or private-label brushes. Marketing is a major essential investment since it’s tasked with explaining the value of products, hence placing tremendous pressure on existing and potential resources, a factor, especially for new brands and companies. The lack of clear distinction makes it even more difficult to maintain customers’ loyalty, undermining future development in a rather stagnant market.

Increasing consumer awareness about grooming and hair health provides a significant growth opportunity for the Hair Brush Market.

Rising consciousness amongst the worldwide population towards personal care and hair health is creating growth opportunities for hair brushes. The growing interest in grooming and fashion makes customers put efforts and money into items that would assist in their hair care routine, hair brushing included. This is so because grooming tutorials and other product recommendations given by social media personalities are now influencing purchases. Buyers are now looking for brushes made according to the hair type, being curly or straight, thin or coarse, and would also like more options such as heat resistance, a self-cleaning function, and that stimulate scalps.

The change to natural and environmentally friendly resources is important to environmentally friendly buyers. This increasing awareness is more so with the young generation, which is more inclined to products that are beautiful, durable, and eco-friendly. Thus, the shift towards the notion of hair health as a part of the larger wellness trend will, in the end, guarantee constant demand, and brands should look ahead so that they can include more hair care solutions within their ranges depending on what the target market is interested.

Increased focus on scalp health and hair restoration opens opportunities for specialized scalp brushes and therapeutic products.

The concerns for scalp health and hair loss solutions that are being targeted in the population are greatly contributing to the growth of highly specialized products such as scalp brushes and therapeutic hair brushes accessories. Since people have realized that the health of the scalp greatly affects hair health and quality, many products to enhance circulation, cleaning, and hair regeneration are currently popular. Massaging scalp brushes having low, rigid bristle hair types with additional features like flexing bristles or massage buttons are proving to help increase blood circulation and reduce stress, giving better hair.

Similarly, those with some features, like essential oils, or those that are suitable for the treatment that accompanies hair care products like anti-dandruff or anti-hair loss shampoo, are reducing customer deficiency. This trend is more conspicuous because more and more people who do not want to wear wigs or have surgery turn to natural and organic hair restoration products, diversifying the market. The subject of wellness and self-care is still in vogue, and therefore the concern for enhancing the health of human scalps is further opening the market to brands that may consider extending into brushes and products with a better focus on this aspect.

Industry Experts Opinion

“The company’s focus on enhancing consumer experiences, expanding their brand identities, and optimizing go-to-market strategies. His leadership is expected to drive the next phase of growth for BIG, particularly in the professional and consumer hair care space.”

• Robert Schaeffler, CEO of Beauty Industry Group

“The importance of accessible beauty products that resonate with consumers. The company is expanding its portfolio by launching new products in men’s grooming and clean beauty categories, focusing on sustainable ingredients and packaging.”

• Lauren Brindley, CEO of Revolution Beauty

Segment Analysis

Based on the Product Type, the Hair Brush Market is classified into various types of hair brusheses that meet the different requirements of the consumer. Paddle brushes, those that have a flat, substantial pad at the base of the bristles, are best for detangling and greying straight or long hair. Circular brushes are used for setting, creating volume, and curls. Combs and brushes are made of polyfoam, nylon, and rubber and come with versatile bristles to minimize hair snapping, perfect for use on damp hair. Scalp brushes are becoming popular as they help to massage the scalp, thus stimulating blood flow in the area it is used. Boar bristle brushes are good for giving natural oils off the head a great spread and hence are much valued, while vented brushes are good for drying the head much faster as they allow air circulation. Some of the new age innovations about hair brushes regard them as being electric, heated, and vibrating or combining these features. Recycled brushes, as well as those made from environmentally friendly materials, are also getting more popular.

Based on the Application, the Hair Brush Market is classified into styling brushes are popular due to the different styles that are applied to hair, such as volume, curls, and Setting brushes are important since they are mainly used in every styling category because they are used in creating volume, curls, and smooth hair. Detangling brushes are products that people with long or textured hair look for to reduce hair breakage and discomfort when detangling. Cleansing brushes for scalps are being embraced for therapeutic uses: to promote blood circulation and stimulate the hair follicle. The brushes targeting hair are now the most popular, especially when designed for taming frizz and preventing further hair damage, which provides the target consumers looking for hair care and repair tools. Blow-dry brushes and thermal brushes continue to be current for styling convenience; the introduction of environmental brushes to the market has attracted consumers with an enthusiasm for the environment. Each of the applications demonstrates various consumer requirements and hair care preferences; thus, it generates unique market development prospects in the sector.

Regional Analysis

The North American region is the most popular Hair Brush Market segment, largely owing to the high level of consumer awareness and the growing need for diversified high-quality goods. The demand for various specialized brushes for personal grooming, well-being, and hair care has surged, with more focus on detangling brushes, thermal brushes, and environmentally conscious brushes. Easy access to the United States and Canada makes it possible for brands to increase their selling points, and e-commerce adoption has grown immensely. Moreover, the trend toward sustainability in North America has expanded the demand for sustainable products originating from sustainable materials. This, coupled with the increased fascination with professional-grade tools and the effects of social media and beauty content creators, continues to drive increases in sales. Large firms within the industry are pushing an envelope of product technology to suit the demands of the market. Shared below are the correlations that depict North America as having innovative, conscious, and moneyed consumers: This is nice; this is good. Combined, this makes the North American region at the forefront of the growth of the Hair Brush Market.

The Asia Pacific will be the fastest-growing regional market for hair brushes due to swift growth in people’s disposable income, urbanization, and changing demographics related to the growing middle class. Market growth in the countries such as China and India are now fueled by increased demand for the products in the grooming and hair care category, as customers are increasingly conscious about hair care and styles. Hair types vary here, and it means a large number of clients will expect to find specialized items like detangling brushes for curly hair and heat-safe brushes. Also, increased uptake of online shopping in the APAC region makes it easy to source different types of hair brushes and thus higher sales. They said that with the further development of the wellness and beauty sectors, such countries as Japan, South Korea, and countries in Southeast Asia are also trending towards calling for novel and environmentally friendly hair care devices. This trend makes APAC the most promising region for market growth in the following years; therefore, it is one of the key regions to focus on.

Competitive Landscape

The competition gap is relatively tight in the Hair Brush Market, and it is flooded with a strong presence of global players as well as emerging players. Currently, industry giants such as Conair, Tangle Teezer, Denman, and The Wet Brush hold the major market proportion in terms of product diversification, distribution channels, and brand image. These brands have hair brushes that are fitting for professionals and consumers that are based on the type of hair. At the same time, new entrants and niche players are emerging who continue to focus on modern trends, including offering sustainable, environmentally friendly natural bristle brushes.

Moreover, such features as a heater and self-cleaning option in the brush are slowly starting to become market offer deciders. These brands have benefited from the help of e-commerce and the new tendencies of direct internet sales and using influencers. M&A activities are also being used in enhancing market presence and tactical collaborations to support the companies. The market overall remains fairly saturated, and innovation, quality, and ability to engage the consumer are the major determinants of brand success.

Hair Brush Market, Company Shares Analysis, 2024

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Recent Developments:

• In November 2023, Wet Brush announced the launch of a new hair brushes customization tool on its official website. This innovative feature, Wet Brush Your Way, helps consumers personalize their hair brushes by selecting one of the five color options and enhancing their designs with text, icons, and images. The initiative aims to elevate the hair care experience by enabling users to express their individuality through custom designs, making it ideal for use during special occasions such as family reunions or milestone celebrations.   

Report Coverage:

By Product Type

• Paddle Brushes
• Round Brushes
• Detangling Brushes
• Scalp Brushes
• Boar Bristle Brushes
• Vented Brushes
• Electric hair brushes
• Eco-friendly Brushes
• Other

By Bristle Type

• Natural Bristles
• Synthetic Bristles
• Mixed Bristles

By Application

• Styling
• Detangling
• Scalp Care
• Hair Health
• Blow-Drying
• Hair Smoothing
• Other

By Distribution Channel

• Online Retail
• Brick-and-Mortar Retail
• Beauty Salons
• Drugstores/Pharmacies
• Supermarkets/Hypermarkets
• Wholesale Distribution
• Direct-to-Consumer

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Conair Corporation
• Denman International Ltd.
• Tangle Teezer Ltd.
• Goody Products, Inc.
• The Wet Brush
• GB Kent & Sons Ltd.
• Mason Pearson
• Dyson Limited
• Olivia Garden International
• L’Oréal Group (Styling Tools Segment)
• Revlon, Inc.
• BabylissPRO (Conair Subsidiary)
• GHD (Good Hair Day)
• Cricket Company
• Vega Industries Pvt. Ltd.

Frequently Asked Questions (FAQs)