Hair Removal Market By Product Type (Shaving Products {Razors, Shaving Creams/Gels} Waxing Products {Wax Powder, Wax Strips, Roll-on Wax} Depilatories {Depilatory Creams, Depilatory Sprays, Depilatory Gels} Electronic Hair Removal Devices {Laser & IPL Devices, Epilators, Electric Trimmers} Threading Products), By Application (Men, Women, Unisex), By Distribution Channel (Online Channels, Offline Channels {Supermarkets and hypermarkets, Pharmacies & Drugstores, Specialty Beauty Stores, Salons & Spas} Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Hair Removal market accounted for USD 27.4 Billion in 2024 and is expected to reach USD 65.2 Billion by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.  The Hair Removal Market includes products that eliminate or reduce body and facial hair. The products target both males and females, and their forms are as follows: shaving products, waxing kits, depilatories such as creams, gels, and sprays, electronic devices like epilators and laser hair removal devices, and threading tools. This market is also comprised of permanent and semi-permanent hair removal solutions, which include IPL (Intense Pulsed Light) and laser hair removal systems, which have attracted popularity for in-home use due to longer-lasting effects than shaving or waxing. With consumers seeking convenience, comfort, and solutions that are not harsh to the skin, the market expanded to include eco-friendly and sensitive-skin products and high-tech, pain-free devices for at-home use. Beauty care, self-care, and wellness are shaped by trends in the market. Further, this market is influenced by an interest in non-invasive, long-term hair reduction methods. Continuous innovation makes the market for Hair Removals dynamic as more DIY beauty treatments become popular and cater to several consumer needs across regions.

Report Scope:

Market Dynamics

• Rising Demand for At-Home Hair Removal Due to Convenience and Savings

The growing demand for at-home Hair Removals can be attributed to several key drivers, including convenience, affordability, and technological advancements. Consumers are increasingly turning towards lower-cost alternatives than treatments in salons, and devices available at home allow grooming at one's convenience. Advances in hair removal technology and laser along with IPL systems ensured that the product is also effective and user-friendly. A U.S. Consumer Product Safety Commission report indicates that the at-home hair removal market is constantly growing, consumer adoption of IPL and laser hair removal systems is on the increase.

Numerous authors conclude that the shift in personal grooming at home has gained momentum with changing social norms and increased awareness about hygiene and self-care. This has resulted in rapid growth in the market, which has been spurred by consumer demand for convenience as well as cost savings in the long term.

• Advancements in IPL and Laser Technology Drive Growth in the Hair Removal Market

Hair Removals are expected to see much growth because of the innovations in devices such as IPL and laser technology. They cause more durable hair removal compared with traditional shaving and waxing and offer the opportunity for younger generations not to undergo frequent treatments like their predecessors used to. So, more consumers are opting for home-based solutions, which become convenient and affordable, and the tremendous cost of time-consuming treatments becomes negligible in the long run.

There has been much advancement in the safety and effectiveness of at-home IPL and laser devices in recent years, and their usage among people has risen as this is done. With this, more and more people turn to such high-technology solutions as they seek to achieve a more permanent and hassle-free grooming experience in consonance with their demand for personalized self-care practices. The innovations will, in time, come into full view as technology evolves, which will mean making more accessible and effective options available to consumers.

• Skin Irritation and Allergic Reactions as Barriers to Traditional Hair Removal Methods

More severe issues, such as irritation and redness of the skin and even allergic reactions related to waxing, shaving, and chemical depilatories, are more significant obstacles to the general use of these products. Such side effects may limit consumers' ability to use these products regularly, hence reducing their attractiveness, especially to those with sensitive skin. A report from the U.S. The FDA has even raised significant concerns over the use of chemical depilatories: mild irritation to severe burns have been reported in several users.

Therefore, many consumers prefer at-home laser or IPL devices, thought to be gentler on the skin and longer-lasting. The American Academy of Dermatology also points out that repeated usage of harsh hair removal systems may reduce the protective barrier of the skin, leading to increased sensitivity as well as irritation. Based on this, the prospect of adverse reactions on the skin remains an important limitation to the traditional Hair Removal market.

• Customized Hair Removal Solutions a Competitive Edge in the Market

The Hair Removal market stands to gain significantly through customized hair removal solutions, designed with a focus on skin type, hair thickness, or specific body areas. As society continues paying more and more attention to personalized self-care, product demand will be driven by awareness of individual differences. Customization results in better results and added value for end-users, generating loyalty and returning customers for the brand.

Customized treatments also minimize the onset of irritation or allergic reactions, especially in sensitive skin, making these products more acceptable to a broader market. Lastly, with the advanced technology, brands can take advantage of the use of AI and even skin-sensing technology for more accurate treatments. Growing demand for treatments that meet specific needs provides companies an opportunity to stand out in the market by offering new customized hair removal solutions. This trend is likely to continue in the context of self-care and personalization in consumer preference.

• Rising Demand for Eco-Friendly Hair Removal Solutions

A very rapidly increasing market opportunity is being brought about by an interest of consumers in sustainability and less environmental impact for Hair Removals that are environmentally friendly. For instance, reusable waxing strips, organic hair removal creams, and ecologically friendly razors offer more environmentally friendly alternatives to traditional single-use Hair Removals. According to the reports by Statista, the global market for green personal care products is growing as consumers further demand the use of eco-friendly, cruelty-free, and recyclable products.

Moreover, a survey conducted in 2020 by Mintel, the UK-based research company, found that 42% of consumers sought environment-friendly personal care products. This growth in interest for sustainable beauty products would provide a great opportunity for innovation toward brands to innovate and supply hair removal needs that reduce waste and utilize natural, non-toxic ingredients. Environmental concerns continue to affect the behavior of consumers purchasing products, thus positioning eco-friendly Hair Removals for significant growth in the coming years.

Industry Experts Opinion

“Tria was a very early pioneer in at-home laser technology and went on to develop a brilliant at-home skin rejuvenating laser. To this day, a quick FDA search highlights that it arguably remains the only true home use laser on the market and why it has been a key target for The Beauty Tech Group for some time.”

• Laurence Newman, CEO of CurrentBody

Segment Analysis

Based on product type, the hair removal market includes shaving products (razors, shaving creams/gels), waxing products (wax powder, wax strips, roll-on wax), depilatories (creams, sprays, gels), electronic hair removal devices (laser hair removal, epilators, electric trimmers), and threading products. Among these, electronic hair removal devices are leading the market due to their long-term effectiveness, growing consumer preference for at-home solutions, and advancements in technology, making them a convenient and cost-effective choice for many.

The Hair Removal market is divided into men, women, and unisex segments. Men's products focus on shaving and trimming, while women's products offer a broader range, including waxing, depilatories, and epilators. Unisex products, like electric trimmers and razors, are gaining popularity for their versatility and appeal to both genders, contributing to the market's growth.

Regional Analysis

The North American Hair Removal market is the largest, most mature market in the world currently. This is attributed to the high demand for at-home as well as professional hair removal solutions. Laser hair removal and IPL devices are increasingly favored for long-term effects with minimal inconvenience in the U.S. and Canada. The acceptance of products is driven by higher disposable incomes, growing self-care consciousness, and wide options of grooming products offered on various retail and online channels. In addition, the huge demand for high-quality and environmentally friendly products in the regions under the North American umbrella shows that consumers are becoming more inclined toward healthy and organic hair removal solutions. In addition, this is also supported by the fact that well-developed beauty and personal care industries support it, which has been a core area for growth both from established brands as well as new entrants in the hair removal sector. With the improvement in technological innovations, the North American market should continue to grow with strength in Hair Removals.

The Asia Pacific Hair Removal market is growing rapidly with rising disposable incomes, urbanization, and a shift in cultural attitudes toward personal grooming. As the awareness about beauty and self-grooming grows, the demand for traditional Hair Removals like shaving creams, and waxing strips, as well as advanced technologies such as IPL and laser devices, is increasing. Affordability and convenience favor at-home hair removal solutions for many consumers in the region. The diversified population would have differentiated products in terms of skin types and hair textures too. Along with the increasing impact of social media and beauty trends, even the younger generation is contributing towards market growth by including grooming within lifestyle. This is further accentuated by an expansion of e-commerce and retail channels that allow direct access to Hair Removals, in consequence placing Asia Pacific as one of the industry's strongest growth drivers for the global hair removal business.

Competitive Landscape

The hair removal market features significant competition, and some of the significant contributors include Philips, Braun, Gillette, Remington, and Veet, contributing to the global category. They have several varieties of products besides hair removal creams, such as razors, electric shavers, epilators, and IPL devices, for personal and professional use. The recent innovations include Philips and Braun, which managed to extend their IPL and laser Hair Removals following the at-home solution trend. Tria Beauty doesn't leave this space alone and further develops its case with advanced diode laser technology in laser hair removal. Veet and Nair still dominate the depilatory cream segment, and Veet came out recently to introduce formulations for sensitive skin. Brands continue to emphasize technology-led solutions for greater consumer convenience, along with longer-lasting hair removal. Lumenis, in addition, is a front-runner in professional laser equipment in clinical, dermatology environments.

Hair Removal Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In June 2024, Ulike, a global leader in IPL (Intense Pulsed Light) hair removal, launched in Best Buy stores nationwide and became available on BestBuy.com. This expansion marks the brand’s entry into U.S. brick-and-mortar locations, increasing its accessibility to American consumers.
• In August 2023, L’Oréal completed its acquisition of Aesop, a luxury beauty brand founded in Melbourne, Australia in 1987. With nearly 400 retail outlets worldwide, including 280 standalone stores and 100 department store concessions, Aesop’s addition strengthens L'Oréal's luxury beauty portfolio and enhances its presence in key global markets.
• In June 2023, Veet launched a new 360-degree campaign featuring brand ambassador Katrina Kaif. The campaign, titled #VeetItToBelieveIt, promotes an easy and effective at-home hair removal solution that delivers professional waxing-like results.
• In February 2023, Philips India launched the BRR454 Facial Hair Remover, offering a portable, precise, and gentle solution for on-the-go facial hair removal. The product is designed to meet the growing demand for convenient, at-home grooming solutions.

Report Coverage:

By Product Type

• Shaving Products
  • Razors
  • Shaving Creams/Gels
• Waxing Products
  • Wax Powder
  • Wax Strips
  • Roll-on Wax
• Depilatories
  • Depilatory Creams
  • Depilatory Sprays
  • Depilatory Gels
• Electronic Hair Removal Devices
  • Laser & IPL Devices
  • Epilators
  • Electric Trimmers
• Threading Products

By Application

• Men
• Women
• Unisex

By Distribution Channel

• Online Channels
• Offline Channels
  • Supermarkets and hypermarkets
  • Pharmacies & Drugstores
  • Specialty Beauty Stores
  • Salons & Spas
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Philips
• Gillette
• Braun GmbH
• Panasonic
• Remington
• Veet
• Nair
• Kahl
• Silk’n
• Tria Beauty
• Conair
• CyDen Ltd.
• Epilady Ltd.
• Emjoi Inc.
• Skinovations Ltd.

 

Frequently Asked Questions (FAQs)