Hairdresser Salon Market By Service Type (Hair Cutting & Styling, Hair Colouring & Highlights, Hair Extensions & Treatments, Hair Straightening & Perming, Scalp & Hair Care Treatments) By Business Model (Independent Salons, Franchise Salons, Home-Based Salons, Mobile Hairdressing Services) By Gender-Based (Men's Hair Salons, Women's Hair Salons, Unisex Salons), and By Distribution Channel (Online, Supermarkets, Convenience stores, Pharmacies), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles, And Market Forecast, 2025 – 2035

Industry Outlook

The Hairdresser Salon market accounted for USD 75.3 Billion in 2024 and is expected to reach USD 140.0 Billion by 2035, growing at a CAGR of around 5.8% between 2025 and 2035. The Hairdresser Salon Market represents the worldwide business sector that provides comprehensive hair care and styling, haircut, color treatments, and grooming services.

The salon industry extends across a broad spectrum that includes independent owner-operated businesses and national chain franchises. The market serves multiple customer demographics with customized services that match current preferences and fashion choices. Three primary market forces that drive this segment include beauty product consciousness, population centralization patterns, and changing consumer affordability levels. Technological improvements such as online booking systems and high-end hair product offerings help the market expand rapidly. Grooming services benefit from both cultural and seasonal trends that drive consumer demand.

Report Scope:

Market Dynamics

Rising Awareness of Hair and Personal Grooming Linked to Social Media Influence

The main factor that has boosted the Hairdresser Salon Market is social media influencers who helped the audiences for awareness regarding the hair care. According to a 2022 survey by Statista, 57 percent of individuals between 18 to 34 years old use social media as their main source for finding beauty and grooming trends. Because of the growing popularity of Instagram, TikTok, and YouTube, users now better understand hair care routines and professional style techniques, which drives them to visit salons for quality work. Through their platforms, social media influencers, together with hairstylists, play an important part in establishing grooming standards through displays of trendy hairstyle treatments and products.

Millennials and members of Gen Z emphasize style maintenance to a great degree while placing strong emphasis on their overall look. Salons successfully use social media marketing to target these consumer groups. Shared online beauty standards create such intense demands that people start seeking out professional hairdressing solutions. Online videos that showcase professional hair treatments beyond typical home styling tools are generating customer demand, so the industry achieves greater significance in the market. The changing industry patterns have elevated both client interactions and salon visibilities.

Increasing Demand for Sustainable and Natural Hair Care Products in Salons

Increasing demand for sustainability is another element that also has a positive impact on the Hairdresser Salon Market. Consumers are becoming increasingly conscious of the environmental impact of the beauty industry. A NielsenIQ survey found that 73% of global consumers are willing to pay more for sustainable products. This trend has penetrated the hair salon market, with customers demanding eco-friendly, cruelty-free, and organic hair care solutions. Many salons are now incorporating sustainable practices by offering refill stations, reducing water usage, and using biodegradable packaging.

Additionally, the rise of clean beauty has prompted salons to stock products free of harmful chemicals like sulfates, parabens, and silicones. This demand is driven by growing awareness of the potential health risks associated with conventional hair care products. Offering sustainable options has become a competitive advantage for salons, attracting environmentally conscious clients and fostering brand loyalty. As this trend grows, salons can position themselves as leaders in green practices, tapping into a more discerning customer base.

Rising Competition from At-Home Hair Care Solutions and DIY Trends

The Hairdresser Salon Market has been greatly restricted by factors such as advanced home hair care tools and DIY products. Homeowners now have inexpensive choices, including professional-quality tools and online instruction to execute salon-grade results in their environment. The COVID-19 pandemic has changed how people perform personal grooming activities by teaching them to handle these tasks from home. The accessibility of in-home products threatens the viability of salons, specifically targeting primarily smaller businesses that face barriers when competing against do-it-yourself solutions.

Customers who want to save money often select home-crafted solutions instead of visiting their regular salons for services. Online tutorials shared by both influencers and brands demonstrate complex professional steps in manageable ways to educate a wide audience. A shifting consumer preference toward self-dependence becomes an emerging challenge for salon service demand, including basic haircuts and simple treatment offerings. Salons need to develop original interactions during appointments that home salon enthusiasts cannot duplicate. It is vital for sensible planning and taking responsibility to innovate effectively in minimizing those risks.

Expanding Digital Integration Through Booking Apps and Personalized Client Services

The advancement in digital platforms where a customer can get personalized services offers a tremendous opportunity in the Hairdresser Salon Market. With online booking apps combined with scheduling tools, clients enjoy the flexibility to set appointments, resulting in faster services and increased satisfaction. Salons leverage data analytics to create individualized services through hair treatments developed according to precise client specifications such as treatment needs and taste preferences. Digital loyalty programs create more incentives for customer returns through reward systems based on appointment frequency. Salons utilize automated practices to both remind clients about upcoming bookings and advertise special deals, which creates a steady customer connection.

Through social media integration, businesses demonstrate their offerings, display customer accomplishments, and communicate directly with prospective clients. Optimal digital payment systems enhance speed and provide convenient functions that serve customers who enjoy technology-driven services. Online technology helps salons develop solid client connections and optimize business processes while allowing them to differentiate themselves better in the growing competitive market.

Growing Popularity of Specialized and Niche Salon Services

Specialized hair services represented by extensions and treatments with keratin and detoxification and custom-colored hairstyles are in growing demand among consumers in the Hairdresser Salon Market. High-margin services extend to clientele who want top-quality, unique, and premium hair treatments beyond basic haircut and styling options. By specializing in limited expert services, salons build superior market standing, which convinces clients to pay elevated prices for exceptional results. Salons can benefit from the wellness trend by adding professional aromatherapy scalp massages together with rejuvenating hair treatments to their service offerings.

The client experience can gain additional value through hybrid services that combine educational hair maintenance coaching alongside personalized training programs. Salons that specialize in specific services establish stronger connections with clients, which enables them to raise prices. Colonial residents who focus on obtaining unique services of high quality should see specialist services at salons as a strong chance to expand opportunities and raise revenue. 

Industry Experts Opinion

"Salons that embrace both technological advancements and sustainable practices will dominate the industry because customers are always looking for the most convenient and eco-friendly solution.”

• Toni Mascolo, Co-founder, and CEO of Toni & Guy.

Segment Analysis

Based on Service Type, the Hairdresser Salon Market is classified into Hair Cutting & Styling, Hair Colouring & Highlights, Hair Extensions & Treatments, Hair Straightening & Perming and Scalp & Hair Care Treatments. The dominating subsegment is the Hair Cutting & Styling category because it provides a universal service appeal to all customer demographics. Regular haircuts alongside basic styling services represent the foundational segment that powers most salons because customers require these services always. Steady revenue separation from regular trims along with layer customization services creates lasting success for the market's leading position. Hair coloring and high-impact shades receive rapid growth from young customers who want trendy, dramatic hair transformations. The most popular service segment within the industry is hair cutting & styling, which salons offer most often. The leadership position of these services results from their affordability and their ability to be used repeatedly, which demonstrates a strong market presence compared to more specialized segments such as hair extensions and hair straightening.

Based on the Business Model, the Hairdresser Salon Market is classified into Independent Salons, Franchise Salons, Home-Based Salons, and Mobile Hairdressing Services. franchise salons are the largest sub-segment due to their brand-wide popularity combined with standardized service offerings supported by extensive marketing operations. These salons reach many customers because they maintain reliable reputations combined with standardized service quality. Through their strong training programs and economies of scale, franchise operations succeed in delivering effective services to large customer groups. Companies that sell premium equipment and adapt well to trends maintain a business advantage that surpasses independent salons of smaller sizes. Entrepreneurial establishments benefit from rapid market expansion because brand trusts create strong customer loyalty, which proves effective in urban business sectors.

Regional Analysis

North America is the strongest region within the global Hairdresser Salon Market since consumers here spend significantly on beauty and grooming services. High-income consumer density combined with major salon chain establishments establishes the North American market as dominant in the sector. The interest in customized hair therapies aligned with lavish salon visits drives an investment surge throughout the U.S. and Canada. The market domination of this region results from a widespread interest in beauty culture along with a continuous search for new hair trends among the population. Urban centers like New York and Los Angeles showcase dense concentrations of high-end salons.

The Asia-Pacific is the fastest-growing region, reporting the highest compound annual growth rate. The region has experienced a rise in rapid urbanization in China, India, and Japan which fuels the substantial growth in salon customer demand throughout these nations. Western grooming values combined with the establishment of salon chains in developing markets act as a strong catalyst for industry expansion. Salons gained new customers through digital platforms that let customers make appointments online. The market continues to experience strong growth because consumers demonstrate greater knowledge of hair care while also gaining experience with specialized treatments.

Competitive Landscape

The Hairdresser Salon Market is a highly competitive market with both international and domestic players engaging themselves to gain market share. Local salons maintain competitive strength by providing personalized service and active involvement within individual client communities, yet franchise chains maintain dominance because they have operational efficiency comparable to national corporations. The expanding interest in luxurious experiences and sustainable consumer choices sparked several participants to introduce new diversified offerings. The adoption of digital booking solutions and customer loyalty systems has emerged as a critical factor that creates market distinctions for business success. The success of salons depends on their ability to deliver premium services matching the needs of convenient customer experiences within competitive conditions.

One of the major players in the industry, such as Regis Corporation, stands out through its pursuit of rapid international business expansion by building chains of franchise locations worldwide. The company maintains its brand reputation through its delivery of standardized service products under well-known brand names, Supercuts and SmartStyle. The establishment of online appointment scheduling and targeted digital marketing initiatives powered by technology defines the growth strategy of Regis. The company directs funding to instruct its personnel to maintain uniform service standards throughout its facilities. Through its focus on brand reliability combined with technological advancements, Regis maintains and advances its leadership position in the worldwide salon industry.

Hairdresser Salon Market, Company Shares Analysis, 2024

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Recent Developments:

• In February 2024, Sport Clips announced the rollout of a new mobile app and online check-in system across its franchise locations. This technological upgrade was designed to improve customer experience by reducing wait times and allowing for more efficient scheduling. 
• In August 2023, Ulta Beauty announced an expansion of its beauty services, including adding new salon offerings and services. The company aimed to enhance its salon experience by incorporating more advanced hair treatments and personalized services to attract a broader customer base.

Report Coverage:

By Service Type

• Hair Cutting & Styling
• Hair Colouring & Highlights
• Hair Extensions & Treatments
• Hair Straightening & Perming
• Scalp & Hair Care Treatments

By Business Model

• Independent Salons
• Franchise Salons
• Home-Based Salons
• Mobile Hairdressing Services

By Gender-Based

• Men's Hair Salons
• Women's Hair Salons
• Unisex Salons

By Distribution Channel

• Online 
• Supermarkets
• Convenience stores
• Pharmacies

By Region

North America

• The U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies

• Regis Corporation
• Great Clips, Inc.
• Toni & Guy
• Supercuts
• Sport Clips Haircuts
• Fantastic Sams
• Dessange International
• Hair Cuttery
• Floyd’s 99 Barbershop
• Naturals Salon & Spa
• Jean Louis David
• SmartStyle
• Lemon Tree Hair Salons
• Marco Aldany
• JCPenney Salons
• Franck Provost
• Blow Ltd
• Rush Hair & Beauty

Frequently Asked Questions (FAQs)