Herbal Supplements Market By Product Type (Tablets & Capsules, Softgels, Gummies, Powders, Teas, Oils & Tinctures, Others), By Ingredient (Turmeric, Ashwagandha, Ginseng, Green Tea Extract, Echinacea, Elderberry, Others), By Application (Digestive Health, Cognitive Function & Memory, Immunity Boosting, Stress Relief, Weight Management, Cardiovascular Health, Skin Health, Others), By Distribution channel (Online, Offline {Pharmacies, Supermarket, Specialty Store, Others}), and By End-User (Adults, Children, Geriatric), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Herbal Supplements market accounted for USD 51.8 Billion in 2024 and is expected to reach USD 115.36 Billion by 2035, growing at a CAGR of around 7.55% between 2025 and 2035. The herbal supplement market involves a broad category of nutritional supplements prepared from plant products like herbal components, roots, seeds, and flowers used for enhancing overall well-being.

These products are common and are used for a variety of reasons, like enhancement of the immune system, reduction of stress, enhancement of the digestion process, and many other general uses. They come in various forms like tablets, capsules, tea, and powders, going for natural and organic health products rather than synthetic ones. The market has experienced significant growth worldwide due to rising awareness of physical, mental, nutritional, and immune health, along with an increased emphasis on early check-ups and diagnostic tests.

Report Scope:

Market Dynamics

Rising Health Awareness Fuels Demand for Natural and Herbal Supplements

The growing awareness of health and the global shift toward natural products and organic remedies for diseases are driving the segments of the herbal supplement market. People are choosing herbal supplements for their immune-boosting benefits, stress relief, digestive issues, and other healthcare maintenance needs. Alarming health hazards associated with synthetic medications have fueled the demand for natural plant therapies.

Online platforms have simplified the use of these supplements, hence increasing the market for them. The event is boosted by society's increasing need for ecologically friendly or green solutions. A report by the National Center for Biotechnology indicates that approximately 40% of global complementary and alternative medicine usage involves herbal supplements. This increasing demand supports the significant growth rate of the herbal supplement market.

Expansion of E-commerce Enhances Accessibility to Herbal Supplements

Since the rise of e-commerce, convenience store sales have become a significant trend in the herbal supplement market. Examining the selections presented on the Internet, one realizes that the abovementioned products are available in variety, and customers can compare the prices of the same goods and the opinions of different people. This has helped small brands garner a lot of visibility and opened up other global players to markets that were not well served.

The increased awareness of digital health and promotions and advertisements on social media sites help add to this evidence. The Statista report included in this work indicates that global e-commerce for dietary supplements, including herbal products, is expected to grow at a CAGR of over 10% from 2021 to 2026. This growth shows that consumer accessibility is changing the herbal supplement industry through e-commerce.

Inconsistent Quality and Lack of Standardization Hinder Herbal Supplements Market Growth

Numerous factors make the herbal supplement market high risk. One of these is the failure to maintain a consistent quality. Currently, there are no set international standards for quality control norms or accreditation for herbal products. Therefore, it is difficult to identify genuine supplements and evaluate their efficacy. Such inconsistency in product quality is dangerous and misleading. There could be short-term products with dangerous contaminants or products whose stated health gains are not within reach.

The laxity of laws allows manufacturers who are willing to mislead customers to mislabel their products. The US FDA disclosed that although herbal supplements are food products, they are not regulated as stringently as medicines, further meaning that one cannot surely determine whether the supplements are safe and effective. All these factors undermine consumer confidence and hinder market development, which is detrimental to the industry's progress.

Collaborations with Healthcare Providers Open New Avenues for Herbal Supplements Adoption

The herbal supplement market has the potential for more variety-formulating partnerships between herbal supplement-based brands and clinics. The heavy incorporation of doctors, nutritionists, and wellness practitioners in herbal supplements will help increase their recognition within mainstream healthcare. Such partnerships facilitate the integration of herbal natural supplements into standard practices, particularly in preventive health and wellness.

Consumers can confidently visit pharmacies because healthcare providers offer essential advice on safe usage, appropriate dosages, and potential interactions with other medications. Partnerships facilitate information dissemination and address issues associated with herbal supplement absorption. According to the NIH, the growing acceptance of complementary and alternative medicine (CAM) and herbal supplements by many conventional healthcare practitioners is leading to their increasing integration into mainstream healthcare.

Technological Innovations Boost Efficacy and Longevity of Herbal Supplements

Technological needs present exciting potential for boosting the potency and palatability, integration process, and longevity of herbal supplements. These novel extraction technologies, including cold pressing, supercritical carbon dioxide extraction, and improvements in nanotechnology, improve nutrient recovery and shelf life while providing the same health benefits as concentrated forms of food.

Product delivery system innovations, including time-release capsules and liquid formulations, have improved active nutrition absorption. These technologies improve the efficacy of herbal supplements, extend their shelf life, reduce waste, and deliver standard products. According to Grand View Research, the global market for nutraceuticals, which includes herbal supplements, will expand as supplement technology advances, increasing consumer confidence and industry growth.

Industry Experts Opinion

“The growth of herbal dietary supplement sales in 2023 indicates US consumers’ continued interest in building and maintaining optimal health using plant- and fungi-based dietary supplements.”

• Mark Blumenthal, founder and executive director of American Botanical Council (ABC)

“After record-breaking sales of herbal supplements during the first two years of the COVID-19 pandemic and the first drop in sales in nearly a decade in 2022, the return to annual sales growth in 2023 is remarkable.”

• Smith, who has been the lead author of ABC’s annual Herb Market Reports since 2014

Segment Analysis

Based on the product type, the herbal supplementmarket has been classified into Tablets & Capsules, Softgels, Gummies, Powders, Teas, Oils & Tinctures, Others. Tablets & capsules hold the largest share of the herbal supplement market, as they are compact, standardized in dosages, and have market stability. These forms are more popular among consumers due to their convenience, and one can carry them with him/her. Capsules and tablets are the most frequently used herbal supplements, which are more diverse in comparison with other people and are used for different purposes, such as immunity boost, digestion, and stress. Tablets and capsules have compatibility with a wide range of herbs, further strengthening their position in the market.

Based on the ingredient, the Herbal Supplements market has been classified into Turmeric, Ashwagandha, Ginseng, Green Tea Extract, Echinacea, Elderberry, Others. Ashwagandha is the most important component of the herbal supplement market since it has been widely known to have adaptogenic innovations that cast away pressure, bring back strength, and even sharpen the intellect. Originally originating from ancient Sanskrit texts, ashwagandha has received international acclaim for its alleviation of anxiety, its immunity-boosting properties, and other benefits. Its ability to treat common ailments such as stress and fatigue has led to its inclusion in many herbal supplements, significantly increasing its demand across all consumer groups.

Regional Analysis

The Asia-Pacific herbal supplements market is leading due to the high demand for herbs within China and India. However, China has the highest consumption of herbal supplements because TCM has a long history of using a very diverse set of herbs. Ayurveda is widely practiced in India and promotes the use of herbs such as turmeric, ashwagandha, and ginseng for overall well-being. Other influential factors driving market growth include the rapid increase in the urban population, the expanding middle class, and a growing awareness of high-quality natural health supplements.

There is a growing use of herbs in supplements to enhance immunity, manage stress, and improve digestion. E-commerce platforms have lowered barriers to entry, contributing to market growth. Therefore, herbs are increasingly being utilized as supplements to boost immunity, reduce stress, and improve digestion.

The North American herbal supplements market is rapidly emerging due to changing customer awareness levels, health and natural products consciousness, and acceptance of herbal supplements. The region is experiencing rapid growth due to consumer demand for vitamins and products that support immune digestive health and stress relief, with many seeking natural solutions to meet their needs. A HYLLAER, GNC, and Nature’s Bounty are among the key players, and most of the participants are leveraging web- and non-web-based channels to drive growth in the market.

Moreover, market growth through e-commerce platforms has continued to rise due to the increased availability of herbal products for consumers. The market in North America is also experiencing continual improvement due to constant research on better product materials and environmental management. As consumers opt for natural ingredients such as plant and organic products, North America becomes the most appropriate market for the supplementary herbs industry.

Competitive Landscape

The herbal supplements market is competitive and dominated by key players. This environment fosters higher levels of innovation and customization, driven by the increasing interest in natural products across various countries. Global market frontrunners are Herbalife Nutrition Ltd., Amway Corporation, Swisse Wellness, GNC Holdings, and The Himalaya Drug Company. Phytaphix released Neuro Phix at the end of May 2024 to treat multiple sclerosis symptoms, while Garden of Life introduced six botanical variety novelties in December 2023. Moreover, it has embraced the principles of regenerative agriculture that would enhance the company's sustainability. Such changes, plus increased plant-based products and sustainability, harmonize the market and advance competition.

Herbal Supplements Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In May 2024, Phytaphix, a leading player in the botanical supplements market, introduced Neuro Phix, a new capsule formulated with ellagic acid, boswellic acid, silymarin, curcuminoids, and vitamins B12 and D3. The supplement is designed to help manage inflammation, fatigue, and other symptoms in individuals with multiple sclerosis (MS).
• In December 2023, Garden of Life launched six new botanical supplement products aimed at supporting and enhancing health. These include Stress Relief Gummies, Liposomal Berberine, Menopause Hair Growth Softgels, Heart Health Capsules, Brain Health Capsules, and Eye Health Softgels.
• In May 2023, Solgar Inc. announced a three-year partnership with The Great Run Company to become its official wellness partner, aiming to increase brand recognition and promote the benefits of its high-quality nutritional supplements.

Report Coverage:

By Product Type

• Tablets & Capsules
• Softgels
• Gummies
• Powders
• Teas
• Oils & Tinctures
• Others

By Ingredient

• Turmeric
• Ashwagandha 
• Ginseng
• Green Tea Extract
• Echinacea
• Elderberry
• Others

By Application

• Digestive Health
• Cognitive Function & Memory
• Immunity Boosting
• Stress Relief
• Weight Management
• Cardiovascular Health
• Skin Health
• Others

By Distribution channel

• Online
• Offline
  • Pharmacies
  • Supermarket
  • Specialty Store
  • Others

By End-User

• Adults
• Children
• Geriatric

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Herbalife Nutrition Ltd.
• Amway Corporation
• Swisse Wellness
• Nature’s Bounty, Inc.
• GNC Holdings, Inc.
• NOW Foods
• The Himalaya Drug Company
• Solgar Inc.
• Nutramax Laboratories, Inc.
• Organic India
• BASF SE
• Nature’s Way Products, LLC
• Traditional Medicinals
• Garden of Life
• MediHerb

Frequently Asked Questions (FAQs)