Konjac Market By Product Type (Konjac Flour, Konjac Gum, Konjac Glucomannan Powder, Konjac Noodles, Konjac Gel Others), By Form (Powder, Liquid, Granules, Capsules, Tablets), By Application (Food & Beverages, Pharmaceutical & Nutraceuticals, Cosmetics & Personal Care, Industrial Applications), By End-User (Individual, Food & Beverages Manufacturers, Pharmaceutical & Nutraceuticals Companies, Cosmetics & Personal Care Companies), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Konjac market accounted for USD 850 Million in 2024 and is expected to reach USD 1,883.27 Million by 2035, growing at a CAGR of around 7.5% between 2025 and 2035. The Konjac Market is going through a growth boom thanks to the increasing convenience and the rising demand for pet-based, gluten-free, and low-calorie products. Konjac is a plant found in Asia that is very popular for use in food, medicine, and cosmetics because of its high content of fiber and its other benefits regarding body functions. The market consists of such products as konjac flour, gum, sponges, and the like, which are used in different sectors such as food & beverages, pharmaceuticals, and cosmetics. The market is broadening with the aid of increasing e-commerce platforms, and it is being boosted by the rise in vegan and dietary-friendly products.

Report Scope:

Market Dynamics

Increasing consumer demand for natural, low-calorie, and high-fiber products

The Konjac Market continues to gain momentum as health and wellness becomes one of the primary factors for consumers who are looking for natural, low-calorie, and high-fiber alternatives to traditional food products. Konjac, a kind of tubular root, has come to the limelight through products like Konjac flour and noodles. These are best suited to weight management and digestion, as they are naturally low in calories, and fat, and high in fiber. They also control blood sugar and prevent nighttime eating syndrome. The increased use of konjac by the growing plant-based and allergen-friendly crowd as a functional food ingredient is also one of the reasons.

Besides, the mounting instances of obesity, diabetes, and digestive system disorders are the main factors that prompt consumers to opt for products with low glycemic index and fiber. People strictly sticking to the clean-label movement, and having a thing for natural, non-GMO, and gluten-free products are some of the drivers of the path the Konjac market is following.

The growing popularity of vegan and gluten-free diets boosting konjac product demand

The popularity of veganism and gluten-free diets in the market is mainly responsible for the evident appeal of the products that are based on konjac since they are the most fitting plant-based options for those people who are more than aware of their health. Konjac’s on the other hand is one of the cost-free everywhere gluten; a fact which makes it the preferred choice for people affected by celiac disease, gluten intolerance, or simply those who have opted for a gluten-free style of living.

Its low-calorie and high-fiber composition fits well the vegan diets that are plant-based and packed with nutritious food with high dietary density. The overall trend is gradually replacing conventional carbohydrate-rich food with konjac-based noodles, rice, and flour. Many companies will benefit from the demand for more environmentally friendly and plant-based diets, leading to the production of konjac-based food options by food manufacturers.

The potential consumers remain unaware of Konjac's benefits and applications.

The lack of awareness among consumers about the benefits and applications of Konjac-based products is one of the major challenges in the Konjac Market. Konjac is getting popular in some regions, but not all consumers are well informed about konjac-based products, their nutritional benefits, and their contribution to weight management, digestion, and diabetes control. The consumers' limited knowledge of the functional properties and applications of konjac and meal preparations with it is also a factor in restraining the product's marketability, especially in places where konjac is not commonly eaten.

Konjac market growth is negatively affected by misconceptions and regulatory limitations in some countries. For instance, some consumers might link konjac products with possible texture issues or unfamiliar taste experiences, while, in contrast, there is a lack of information regarding whether products are available. To this end, the formulation of effective marketing plans, and educational campaigns, as well as the undertaking of product promotions and schooling by producers are the key elements to build more knowledge and reach higher consumer users.

Tapping into emerging markets with rising health awareness and demand for natural products.

Emerging markets present a considerable growth opportunity for the Konjac Market, as intensity rates of the health sector are increasing and people have more disposable income to spend on natural, plant-based, and functional foods which, in turn, causes demand for the market to increase.

Countries in Asia-Pacific, Latin America, and the Middle East & Africa are undergoing radical changes in their usual diet preferences and are now oriented towards healthier dietary choices, thus, konjac-based products become more and more popular as utilization of konjac increases. The rising middle class, along with major concerns about obesity, diabetes, and digestive illnesses, has made the low-calorie, high-fiber, and gluten-free crowd aware of such substitutes, thus, the surge in demand for the alternatives has been observed.

Developing new konjac-based foods and health products to meet diverse consumer needs.

With an increasing consumer drive toward food that is functional and very healthy, a company can also invent items like higher fiber, low-fat fuel drinks, and gluten-free grain for bodybuilders to share a huge market adventure. Companies should also put their energy into increasing the taste, texture, and other health attributes of the konjac food items to get a full product like the one that can be used by all people including those living vegan, keto, and gluten-free lives.

In addition to food, the Konjac market is now going beyond and including pharmaceuticals, nutraceuticals, and personal care, places where Konjac fibers and skin-protective folic acid activity features can be wielded. The data shows that the companies are more likely to be successful through R&D, branding, and diversification. Opportunities continue to expand in the form of konjac-containing products not only to weight loss products but to other green cosmetics and skin care products.

Industry Experts Opinion

“The unique nutritional profile makes konjac an ideal ingredient for health-conscious consumers seeking weight management and digestive health benefits. As a result, products made with konjac fiber are gaining widespread popularity across various food and health sectors”.

• Gillian Culbertson, RD, LD Registered Dietitian.

“Konjac glucomannan’s unique chemical composition and structure contribute to numerous health benefits, including improved glucose regulation, cholesterol reduction, and weight management. KG’s prebiotic, anti-inflammatory, and antitumor properties further highlight its potential in both nutritional and pharmaceutical applications. As consumer demand for natural, functional ingredients grows, KG stands out as a valuable component in promoting overall health and wellness."

• Devesh U Kapoor, professor

Segment Analysis

Based on the Product Type the Konjac market is divided into Konjac Flour, Konjac Gum, Konjac Glucomannan Powder, Konjac Noodles, Konjac Gel, and Others. Konjac Flour, obtained from dried and milled corms is the primary ingredient in food and cosmetics due to its gelling and thickening properties. Konjac Gum, a purified hydrocolloid, is often used as a stabilizer in food and drugs. Konjac Glucomannan Powder, a purified soluble fiber, is the most widely used component in dietary supplements because of its metabolic health benefits. Konjac Noodles, which are a low-calorie alternative to traditional pasta are intended for weight-conscious customers, while the Konjac Gel is typically used in vegan jelly desserts and skincare products.

Based on the Applications the Konjac market is divided into Food & Beverage, Pharmaceuticals & Nutraceuticals, Cosmetics & Personal Care, Industrial Applications, and Others. Konjac flour and noodles are the main products in the Food & Beverage market that are preferred by people following the gluten-free and vegan diet while konjac gum is an ingredient that is used to improve the texture in sauces and dairy alternatives. Pharmaceuticals introduce glucomannan powder for cholesterol-lowering supplements and digestive health products. Cosmetics are made from konjac's gentleness; they are used in sponges as an exfoliant and in gel-based formulations as a hydrating ingredient. Industrial applications are experimenting with the biodegradable features of konjac, for instance, they use it in organic packaging and water treatment techniques. 

Regional Analysis

The Konjac Market, as well as the production and consumption of the Asia-Pacific region, is ruled by the Asia-Pacific region due to the widespread farm cultivation of konjac plants in countries like China, Japan, and Indonesia. China is the top producer and exporter of konjac-based products, mainly because of the very strong internal demand and a highly organized supply chain. In traditional Asian cuisine, konjac usually takes the form of noodles, jellies, and food supplements.

At the same time, North America is showing the highest growth rates in the market because of an increasing appreciation of low-carb, keto, and plant-based diets. The high prevalence of diseases such as obesity, diabetes, and digestive disorders has driven consumers to seek alternative food options to stay healthy and at the same time help the growth of konjac-based dietary supplements and functional foods. The adoption of clean-label and natural ingredient trends will position the North American konjac market to experience rapid growth in the next few years.

Competitive Landscape

Hubei Yizhi Konjac Biotechnology Co., Ltd. has become a leading producer of Konjac flour and dietary fiber in the competitive environment of the Konjac Market. The company has evolved its repertoire and sales channels through the unique capacity of Konjac processing it has developed. Hubei Yizhi's pursuit of quality control and research has given it a place in the business food and pharmaceutical sectors as a trustworthy supplier that caters to the demand for natural and health-supporting ingredients.

FMC Corporation is also one of the main konjac gum suppliers, qualified to serve the food and pharmaceutical industries. The firm's strength in quality control and research has made it a partner that businesses can trust. FMC Corporation meets the increasing demand for konjac-derived products that are low in calories and high in fiber by intensifying its product range and abiding by the very high-quality standards it has set for itself.

Konjac Market, Company Shares Analysis, 2024

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Recent Developments:

• In February 2025, Konjac has shaken global food, medicine, and agriculture industries in a growth revival phase. This has been made possible by many reasons such as the growing consumer awareness of healthy life choices which has led to low-calorie diets, dietary supplements natural materials, etc.
• In December 2024, The Japan Konjac Association (Tokyo) announced that the export value of Konjac products had increased 2.5 times compared to the 2019 fiscal year. The organization anticipated an increase in exports as the global demand for healthy foods is reaching new levels.
• In January 2024, A study called for the application of Konjac Glucomannan (KGM) to manufacture stable soybean oil-based oleogels. The oleogels overflowed with properties that are implied by their 4:1 PPI-to-KGM ratio showing superior structural integrity, thixotropy (73.2%), and oil-binding capacity (94%), thereby improving the gel texture of surimi. This achievement identifies the potential of KGM to be an innovative application in which the texture is good and stable in food technology.

Report Coverage:

By Product Type

• Konjac Flour
• Konjac Gum
• Konjac Glucomannan Powder
• Konjac Noodles
• Konjac Gel
• Others

By Form

• Powder
• Liquid
• Granules
• Capsules
• Tablets

By Application

• Food & Beverage
• Pharmaceuticals & Nutraceuticals
• Cosmetics & Personal Care
• Industrial Applications
• Other

By End-User

• Individual Consumers
• Food & Beverage Manufacturers
• Pharmaceutical & Nutraceutical Companies
• Cosmetics & Personal Care Companies

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain

Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Hubei Yizhi Konjac Biotechnology Co., Ltd.
• FMC Corporation
• Jellice Co., Ltd.
• Hubei Huikang Food Co., Ltd.
• NAH Foods Ltd.
• The Konjac Sponge Company
• Baoji Konjac Chemical Co., Ltd.
• Konjac Foods
• Shanghai Brilliant Gum Co., Ltd.
• Miracle Noodle
• Gongyi City Shuguang Biotechnology Co., Ltd.
• Hubei Yushanfang Food Co., Ltd.
• Zeroodle
• Slendier
• IHerb Inc.
• Henan Xin Industry Co., Ltd.
• NOW Foods
• Shaanxi Jintai Konjac Industrial Development Co., Ltd.
• Andi-Johnson Group
• Kalys S.A.

Frequently Asked Questions (FAQs)