Men\'s Grooming Products Market By Product Type (Skincare, Hair Care, Beard Care, Oral Care, Bath & Shower Products, Fragrances, Others), By Formulation Type (Natural, Synthetic), By Age Group (Teenagers (13-19), Young Adults (20-35), Middle-Aged Adults (36-50), Old Adults (50 and above)), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Retail Stores, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Men's Grooming Products market accounted for USD 64.7 Billion in 2024 and is expected to reach USD 115.4 Billion by 2035, growing at a CAGR of around 5.4% between 2025 and 2035. The Men's Grooming Products Market refers to the global industry focused on products uniquely designed for men's grooming and care. The range of products of a vast spectrum that covers shaving tools, skincare, hair care, body care, fragrances, and items associated with caring for beards. Markets have expanded in the last ten years with men's savvy moves toward more serious self-care and grooming as catalyzed by shifts in attitude and social media. Men are spending more on skincare, anti-aging lines, and premium grooming products, which adds more to the demand beyond traditional shaving needs. The market will continue to grow with increasing disposable incomes, greater awareness of personal appearance, and innovations in natural and organic products. The major players here are mass-market brands and luxury offerings catering to the different consumer preferences across geographies.

Report Scope:

Market Dynamics

• The Rise of Men's Grooming Shifting Norms and Growing Awareness

There are several key drivers to the increased demand for men's grooming products, ranging from changed social norms and increased awareness of personal hygiene to male-oriented beauty and skincare trends. Traditionally, grooming had always been a female-centric industry, but today, more men practice skincare routines, haircare, and grooming products as part of daily life. Influenced by media, increasing marketing from the grooming industry, and more, most men have perceived self-care in that way.

A recent survey from the American Academy of Dermatology showed that close to 60% of males now continue skincare use regularly as compared to before. This is mainly due to increased self-esteem, the impact of social media, and the sense of looking presentable professionally as well as socially. Developments in masculinity perception with specific products for men further complement the growth of this market.

• Innovative Men's Grooming Products for Health-Conscious Consumers

A myriad of factors fuel the men's grooming products market, and these include a higher trend of self-care among men, a shift towards healthier and more sustainable lifestyles, and increasing demand for natural and organic products. The health-conscious consumer seeks nontoxic chemical-based products as well as multi-benefit products meaning not only benefits to the skin but also benefits to the hair, and all this can be achieved through a single product palette.

Grooming has recently become the norm for guys due to the rise in social media and influencer culture. The American Men's Health Network reports that 45% of men use skincare products routinely, with a growing concern and interest in personal grooming. Brands have innovated in this regard by incorporating eco-friendly packaging, organic ingredients, and versatile products for the modern male consumer.

• The Challenge of Choice Navigating the Overwhelming Number of Grooming Products

The major restraint for men's grooming products is an overabundance of choices, too much for consumers to be sure of what they're choosing to buy. The various brands and products might lead to confusion in the minds of males about which one can fit their skin type, hair texture, or specific needs. This vagueness may then lead the consumer to delay or even reduce expenses. In addition, high-end, pricey grooming products are out of reach for most consumers.

As the American Dermatological Association points out, although many men are interested in skincare, most do not embark on a daily practice, primarily due to fear of the intricacies and expense of such a habit. The fact that there are so many choices but with the accompanying challenge of distinguishing between a product that really works or not and other packaging while marketing remains one of the major stumbling blocks to market growth.

• Growing Popularity of Specialized Categories Like Beard Care Offers Brands New Opportunities

A huge market opportunity lies in niche men's grooming segments with specific grooming needs, such as beard care. It seems that the more male clients settle their habits for personal grooming, the more they engage with niche categories like beard oils, balms, and kits. This kind of trend opens up brand opportunities to capture consumer needs and demographics be it related to enthusiasts for beards or other needs/requirements associated with hair and skin types.

This is expected to present a wholesome prospect for the market in grooming and beard care as more and more male bearded faces make up the count. More platforms, more space for small, niche brands through e-commerce. These innovations provide opportunities for innovation, and now companies can offer new products for unique consumer preferences and grooming practices.

• Meeting the Demand for Convenience with Multi-Use Grooming Products

Convenience demand fuels enormous opportunities in the market for men's grooming products, mainly due to the trend for multi-use products. Consumers prefer 2-in-1 shampoos, beard oils with skincare properties, and all-in-one grooming kits as multi-use products cut down on all time spent fulfilling individual grooming needs at one go. These products appeal to men with busy lifestyles who want to simplify their grooming routines without compromising on quality.

Over 40% of men prefer convenience in products, which manifests very clearly in benefit scope, reports the American Marketing Association. Such a shift creates an opportunity for brands to reprofile and create necessary products not only based on functional reasons but that can negate the trend of the increasing minimalism of personal care. With e-commerce growing, this enables easy distribution to a wider market, hence driving growth in the market.

Industry Experts Opinion

“Today’s men want more grooming choices beyond the traditional offerings. They expect diverse options that address the varying styles and needs of men,”

• Matthew Biggins, CEO and President of Cremo Company

Segment Analysis

Based on product type, the men's grooming market includes skincare, hair care, shaving and beard care, oral care, bath products, fragrances, and others. Skincare and hair care lead the market, driven by increasing focus on personal grooming and hygiene, while shaving and beard care products also see strong demand.

Based On the formulation basis, the market for men's grooming has been segmented into natural and synthetic products. Natural ones are currently gaining ground as most consumers become more conscious of the ingredients for clean, and eco-friendly, while their synthetic counterparts are represented by significant performance, with longer shelf life. Both types can be said thus appeal to other consumer preferences, with natural products fitting well with sustainability and health-giving, health-ensuring maintenance requirements while offering advanced formulations for specific needs in a groomer's space.

Regional Analysis

North America is considered one of the largest and most developed global markets in terms of men's grooming products, driven by increasing consumer interest in personal care and grooming routines. Its demands have grown for premium, natural, and organic products as well as skincare and hair care regimens among more men. With the boom of e-commerce and subscription-based services, there is now a wide variety of products that can meet the demands of consumers. Cultural changes, given social media and celebrity endorsement, have also gained wide acceptance as something normative for men as part of grooming, especially among the younger age group. The *Statista* report suggests a significant share of North America in the global men's grooming market. With high disposable income, the region is very self-service-obsessed. Innovative formulation products multi-use grooming kits to beard care products growing. The region will continue to grow strong, with brands extending their channels via both e-commerce and brick-and-mortar retail systems.

The Asia Pacific men's grooming products market has grown rapidly in the recent past primarily due to rising disposable incomes and rapid urbanization. As growing personal grooming awareness increases men's affinity for skincare, hair care, and grooming routines that are now considered an essential part of daily life, this adds up to increased demand for a variety of products. Among the younger males, social media, celebrity endorsements, and beauty influencers have been significant demand drivers for this trend. In addition to convenience, people are looking for all-in-one products like skincare or shaving kits. Online access to the products will further be facilitated by online shopping in emerging markets. Innovation is another trend seen across the market. Brands are creating region-specific skincare. For example, products tailored to high-humidity and sun-protective regions. Branded bespoke services are being focused on, as a highly diversified consumer base requires segmented services for varying skin types and grooming practices.

Competitive Landscape

The competitive landscape of men's grooming products is dominated by major players in the market, namely Procter & Gamble, Unilever, L'Oréal, Beiersdorf, and Edgewell Personal Care. These companies are leading by offering a wide range of grooming products in various skincare, hair care, shaving, and beard care segments. Recent development shows that brands have been working more towards sustainability and using as many natural ingredient-based products. Examples include Dove Men+Care from Unilever, which brought more environmentally friendly options into its portfolio, and L'Oréal, which launched Men Expert as a line of new skincare solutions marketed for younger men. More disruption comes in forms such as subscription services from Harry's and Dollar Shave Club. The companies also invest in further promoting their reach through digital marketing and online platforms as e-commerce continues to grow.

Men\'s Grooming Products Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2024, Piramal Pharma's CPD launched its BOHEM men's grooming range, featuring a Hair Removal Spray, Beard Growth Oil, and Underarm Roll-On. The line aims to promote inclusive self-care for men, using scientifically proven ingredients for effective results.
• In April 2024, The Shop, the brand from LeBron James and Maverick Carter's The SpringHill Company, launched its men's grooming line exclusively at Walmart. The range includes skincare, hair care, and beard care products, aimed at empowering men to embrace personal care.
• In March 2024, Dwayne Johnson launched Papatui, a cruelty-free men’s skincare line featuring 12 products, including tattoo balm and bar soap. This launch highlights the growing trend of celebrity-backed grooming brands and the rising demand for sustainable, ethical products in the men's grooming market.

Report Coverage:

By Product Type

• Skincare
• Hair Care
• Beard Care
• Oral Care
• Bath & Shower Products
• Fragrances
• Others

By Formulation Type

• Natural
• Synthetic

By Age Group

• Teenagers (13-19)
• Young Adults (20-35)
• Middle-Aged Adults (36-50)
• Old Adults (50 and above)

Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• E-commerce
• Retail Stores
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Procter & Gamble
• Unilever
• L'Oréal
• Beiersdorf
• Edgewell Personal Care
• Colgate-Palmolive
• Johnson & Johnson
• Coty
• Kiehl’s
• Baxter of California
• Body Shop
• Jack Black
• Aveda
• Harry’s
• Dollar Shave Club

Frequently Asked Questions (FAQs)