Menstrual Tracking Devices Market by Device Type (Wearable Devices and Non-Wearable Devices), By Technology (App-based tracking, biometric tracking, wearable sensor technology, AI/ML algorithms, and wireless connectivity), By Application (Cycle Tracking, Fertility Planning, Health & Wellness Management), By Distribution Channel (Online Sales, Retail Pharmacies, Wellness Stores, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Menstrual Tracking Devices market accounted for USD 1.52 Billion in 2024 and is expected to reach USD 5.45 Billion by 2035, growing at a CAGR of around 12.3% between 2025 and 2035. The menstrual tracking devices market refers to a group of technologies that assist people in observing their menstrual and fertility cycles. Wearable devices, apt smartphone applications, as well as advanced smart textiles give the users an idea of their cyclical patterns, the fertility window besides general health indicators.

A large number of these tools employ big data analysis, and artificial intelligence to help increase precision as well as provide customization. Market after knowing the importance of women's health and their awareness of reproductive health and technology are other principles driving the market. Furthermore, most menstrual tracking devices have other health tracking features, to appeal to more people that are concerned with their health in general. Therefore, this make is rapidly growing in this market specifically in, usability interfaces and better data protection frameworks.

Report Scope:

Market Dynamics

• The Increased focus on reproductive health and menstrual cycle education.

Increased focus on reproductive health and menstrual cycle education significantly drives the menstrual tracking device market. The necessity for tracking solutions is highlighted by the fact that 25% of women endure severe menstruation symptoms that interfere with their everyday activities, according to the U.S. Department of Health and Human Services.

The awareness about menstrual health encourages women to own their bodies and take a proactive approach toward their well-being. Hence, the demand for devices that furnish outcomes continues with support. There are also ever-increasing awareness programs aimed at helping women understand the importance of the menstrual cycle, which leads to increasing acceptance of technology in health management. The menstrual tracking device market is set for high growth based on informed health choices that will lead from this trend.

• The popularity of smartwatches and fitness trackers that include menstrual tracking.

The popularity of smartwatches and fitness trackers with menstrual tracking features acts as a significant driver for the menstrual tracking device market. The reusable wearable technology for health monitoring has established a menstrual tracking facility as a key feature of these devices. 30% of the U.S. adult population has used smartwatches or fitness trackers. They appreciated the synchronization of complete health data that included menstrual cycles.

Such coordinated operations not only made menstrual cycle tracking easier but also rendered women more involved in reproductive health. From cycle predictions to symptom logging and health insights, they have allowed users to take charge and make informed health decisions. With this smart technology, menstrual health tracking will be uppermost in the minds of the ones being aware of the many benefits, thus resulting in a growing demand for such devices as important segments within a wider health tech market.

• High costs of premium features or devices may deter price-sensitive consumers.

The high costs of premium feature devices and advanced technology act as a significant restraint for the menstrual tracking device app. The financial limitation is a barrier to market penetration for low disposable income users who may be deterred from purchasing these devices if they perceive them as too expensive. If alternative devices are being offered at comparatively subsidized rates by competitors, then these would stand as a better choice.

Many moderate-value attribute specifications are hardly recognized and appreciated by such customers. Therefore, the high costs along with the different perceived values would pose hurdles for manufacturers. These challenges make it difficult to make menstrual tracking devices more accessible to a broader consumer segment.

• Creating products that cater to a wider range of menstrual health experiences, including menopause and PCOS.

The menstrual tracking devices market holds a significant opportunity by expanding product offerings for a larger array of menstrual health experiences, specifically menopause and polycystic ovary syndrome (PCOS), which is imperative. As these conditions gain more awareness, the consumer demand for tools able to diagnose the symptoms and track irregularities continues to grow.

According to the WHO, PCOS affects an estimated 8–13% of women of reproductive age, with almost 70% of them remaining undiagnosed. This move toward more inclusive health technology supports a comprehensive approach to women's health by improving the menstrual monitoring devices market.

• Developing niche wearables tailored for menstrual tracking and related health metrics.

The menstrual tracking devices market has large opportunities in developing niche wearables targeting menstrual tracking and related health metrics. With the rise in popularity of tailored health and wellness products, the demand for individualized health and wellness products will also increase with specific requirements. Therefore, companies develop wearables that not only track menstrual cycles but are built-in to monitor associated metrics, such as hormonal levels, stress indicators, and the symptoms of a condition like endometriosis or PMS.

It's through such specialization that a company can stand out in this potentially saturated market while attracting consumers who want to stay ahead in their game and gain deeper insight into their reproductive health. Other niche-specific wearables come with biofeedback and AI-based recommendations integrated into them, which also improve user experience and engagement. Their development can lead to increased customer loyalty and opening new revenue streams with the continued growth in health tech.

Industry Experts Opinion

“If something suddenly changes with your cycle or your period is late, you may not realize it right away if you’re not keeping track,”

• Rashmi Kudesia, MD, a reproductive endocrinologist and clinical assistant professor of obstetrics and gynecology at Houston Methodist.

“Being able to seamlessly track and see temperature trends within the context of other cycle data in the Clue app can offer helpful insight into your body’s unique patterns,”

• Rhiannon White, Clue-chief product officer.

Segment Analysis

Based on the Devices, the market of Menstrual Tracking Devices has been classified into Wearable devices and non-wearable devices. Wearable devices are the most dominant segment in the menstrual tracking devices market specifically smartwatches and fitness bands, which have integrated health-tracking technologies. Many of them have built-in health tracking features, which means users can not only track their menstrual cycles and physical activity.

There will be constantly increasing demand for fitness bands and other wearables with a focus on tallying the menstrual cycle as customers start to look for more smart health solutions. Increasing consumer demand for smart health solutions will further augment the requirement for wearables and fitness bands related to tracking the menstrual cycle.

Based on the Technology, the market of Menstrual Tracking Devices has been classified into App-based tracking, biometric tracking, wearable sensor technology, AI/ML algorithms, and wireless connectivity. App-based tracking devices are the most dominant segment in the menstrual tracking device market. This is mainly because most smartphone users can simply log in and track their menstrual cycles.

Through personalized insights, reminders, and health tips, the app-based solution provides comfort and engagement in the practice of tracking. Often, AI and data analytics are used to elevate predictive capabilities and help users more fully understand what's happening within their cycles. Community features are also used by most applications to enable user support and shared experience. Bringing together convenience personalization and community engagement secures app-based tracking as the primary market sector.

Regional Analysis

North American market experiencing rapid growth in menstrual tracking devices influenced by the rising awareness of women's health and the ever-increasing adoption of wearable technology. Since most devices focus on personalization as well as analytics, they include features like cycle predictions, symptom tracking, and health The major players are using partnerships with healthcare providers and app developers to reach and provide a better user experience. Moreover, holistic management of health is drawing more women towards integrated solutions that place period health in sync with well-being. However, privacy, especially over data security, would be a major concern.

The United States is the largest market in North America for menstrual tracking devices. With a huge population with cutting-edge technology infrastructure, especially in healthcare and wellness, the United States is more of the origin point of innovation in this area. Menstrual monitoring solutions are in high demand due to an increase in the use of smartphones and wearables as well as increased concerns about menstrual health.

The Asia Pacific Menstrual Tracking Devices market is rapidly growing due to increases in awareness of women's health issues and increased penetration of smartphones and wearables. However, as more women choose specialized health solutions that combine menstruation tracking with more comprehensive wellness management, demand is growing in China, India, and Japan. New, innovative apps and devices came into the market to create solutions targeting consumers' needs through cycle prediction and symptom management, amongst other things. However, the lack of uniformity in digital literacy and unease about data security will remain issues. Overall, the region has growth opportunities where mature brands are competing with new startups, which will compete for market share.

The Asia Pacific menstrual tracking devices market is dominated by China due to its vast population and advanced technologies. As the emphasis on women's health and wellness increases, while disposable income grows, the demand for personal health applications and wearable devices continues to grow. In addition, the number of local startups that innovate in this area supports the growth of the market even further. Overall, this rich blend of technological advancement, market size, and changing consumer attitudes puts China in a very good position as the leader of the region.

Competitive Landscape

The menstrual tracking devices market is expected to experience a highly dynamic competitive landscape, with companies such as Clue, Flo Health, Ovia Health, and Glow at the forefront of that innovation race. These firms have continuously advanced their platforms with more personalized data-driven inputs through continued updates. Clue has added machine learning algorithms to improve predictions for cycles lately and also added community features by Flo Health, which strengthen engagement and support with users. Apple and Fitbit have increased the functionalities offered within their respective health ecosystems to track menstrual-related issues. The awareness of women's health issues will increase, so these players are well poised to capitalize on this market expansion.

Menstrual Tracking Devices Market, Company Shares Analysis, 2024

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Recent Developments:

• In July 2024, Samsung recently expanded its health-focused wearable technology portfolio by launching the Galaxy Smart Rings, which are designed to track menstrual cycles and sleep patterns.
• In March 2024, Talkspace and Labcorp's Ovia Health launched a new initiative called the "Women’s Health Coalition for Digital Solutions," aimed at improving access to digital health resources tailored for women's health issues.

Report Coverage:

By Device Type

• Wearable Devices
  • Smartwatches
  • Fitness Bands
• Non-Wearable Devices
  • Basal Body Temperature (BBT) Thermometers
  • Fertility Monitors

By Technology

• App-based Tracking
• Biometric Tracking
• Wearable Sensor Technology
• AI/ML Algorithms
• Wireless Connectivity

By Application

• Cycle Tracking
• Fertility Planning
• Health & Wellness Management

By Distribution Channel

• Online Sales
• Retail Pharmacies
• Wellness Stores
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Clue
• Flo Health
• Ovia Health
• Glow
• Apple
• Fitbit
• Garmin
• MyFLO
• Period Tracker
• Lady Cycle
• Menstrual Cycle Tracker
• Luna
• Kindara
• Satisfyer
• Hormona
• Cycle Tracking Wearables
• Pill Reminder
• Maven Clinic

Frequently Asked Questions (FAQs)