Microgreens Market By Type (Leafy Greens {Cabbage, Lettuce, Arugula, Spinach, Others} Herbs {Basil, Cilantro, Mint, Thyme, Others} Legume, Others), By Farming Type (Indoor Farming, Vertical Farming, Other Farming), By Growth Medium (Peat Moss, Soil, Coco Coir, Aquaponic, Hydroponic, Others), By Application (Culinary Use, Nutritional Supplements, Cosmetics & Skincare, Agriculture & Horticulture, Others), and By Distribution Channel (Online, Offline {Farmers Market, Hypermarkets & Supermarkets, Restaurants, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Microgreens market accounted for USD 3.28 Billion in 2024 and is expected to reach USD 10.86 Billion by 2035, growing at a CAGR of around 11.5% between 2025 and 2035. The microgreens market is the trade of young, edible plants harvested at an early stage of growth, 7-21 days after germination. These small, flavorful greens are nutrient-dense and are being used in all aspects in various culinary preparations to use as garnish, for flavor, and texture. The major microgreens obtained commercially include arugula, basil, cilantro, and radish.

These along with numerous others, have found the market due to the growing health-consciousness and the demand for fresh organic produce. Microgreens are grown in controlled environments typically in urban farms or greenhouses capable of producing throughout the year. It has a strong market interest for consumers in healthy eating and the growth of the plant-based food industry. It is also likely to continue going up as even more embrace nutrient-dense and sustainable food choices.

Report Scope:

Market Dynamics

• Health-Conscious Consumers Drive Demand for Nutrient-Dense, Low-Calorie Microgreens

As consumers become increasingly concerned with health, the market has shifted toward more nutrient-rich foods without extra calories. According to the US National Library of Medicine, there is an increased nutritional 40 times in fact than its mature versions such as lettuce or spinach in microgreens.

A prime driver in the microgreens market is the surging preference for nutrient-dense, low-calorie foods. These miniature greens have an incredible concentration of vitamins, minerals, and antioxidants that can be added to any meal with minimal extra calories. The more people stress weight management and healthy diet practices, the more likely they are to seek microgreens for the same.

With an increasingly heightened awareness of diet as playing a major preventive role in chronic diseases, microgreens are becoming well-recognized as a simple yet powerful addition to almost all daily meals. In such a way, they pack high nutritional value in a small, low-calorie package holding them ideally positioned to meet the emerging needs of today's consumers.

• Rising Demand for Locally Produced Microgreens Driven by Farm-to-Table Movement and Quick Harvest Cycles

With rising interest in farm-to-table and local food systems, it's no wonder that microgreens, especially because of their short cycles of growth and the possibility of local production, have gained popularity. Microgreens take between 7 to 21 days to mature, so that is feasible for those doing local farming and urban agriculture work to produce them on quick harvests with frequent production cycles. This fast multiplication cycle is also in tandem with the growing demand by consumers for fresh and locally produced produce.

The National Agricultural Statistics Service puts the increase of demand for microgreens in the U.S. at more than 30% within the last three years, this would also be evidence of an escalated need by consumers for locally grown fast-harvest crops. With heightened consciousness about the environmental and economic benefits of purchasing from local farms, the demand for locally grown microgreens will only continue to increase.

• Packaging and Storage Challenges Hinder Mass Distribution of Microgreens

One of the major issues facing microgreens is effective packaging and storage as they enter mass distribution. Microgreens are fragile and therefore require packaging that minimizes physical damage during handling, prevents moisture loss, has an extended shelf life, and keeps freshness.

Traditional methods of packaging hardly meet these needs, causing the commodity to go bad and lose quality. Given that the shelf life for microgreens is a mere 7-14 days, specific packaging, which maintains the fresh state for extended times of transport and retailing is importance.

To this effect, the thrust for innovations in biodegradable packaging and modified atmosphere packaging (MAP) has gained large strides, which enhance the preservation of such products. This is quite costly and remains at present a bar to entry for smaller producers.

• Urban and Indoor Farming Drive Growth Opportunities for Microgreens

Growth opportunities for microgreens are expected to be sizeable because indoor and urban farming will offer further propulsion through the adoption of vertical and hydroponic farming. As vertical and hydroponic farming ensures controlled, space-efficient cultivation, they are suited to urban environments where land availability is lacking, coupled with the ever-present demand for fresh, locally sourced produce.

This expanding trend in urban farming translates into growing local food production and expansion through vertical farming systems according to the USDA National Agricultural Statistics Service. With advancing Growth Medium and increased demand by consumers for fresh, sustainably produced produce, there is a tremendous opportunity for microgreens in urban and indoor farming.

The USDA's Economic Research Service also reported that the production of local food within major U.S. cities has increased by 25% over the past five years, hence showing great potential for increasing microgreens output in those locations.

• Product Innovation and Value-Added Offerings Drive Microgreens Market Growth

There is a tremendous scope for product innovation in this microgreens market. The consumers' ever-increasing preference for healthy, convenient food products increases the likelihood of absorption into various value-added products, such as smoothies, health snacks, and ready-to-eat meal kits.

Increasing over 20% of the U.S. market for ready-to-eat meals and meal kits, positive trends are observed in convenience and health-oriented foods, which microgreens meet as they add nutrition and low calories to quick, healthy meals. Continued growth in the functional foods sector combined with increasing consumer awareness of microgreens' health benefits supports opportunities for innovation and growth in this area.

The USDA also reports that demand for plant-based foods has increased by 27% over the last three years, which should drive continued interest in microgreens as a versatile ingredient for plant-based applications within new products.

Industry Experts Opinion

“Our goal has always been to reconnect eaters with flavorful and nutritious local food grown at the highest standards for people and the planet. Having spent years scaling our efforts to re-invent the salad aisle, expanding our offering beyond produce and to protein is the next piece of our vision. With Greenpoint Fish and Lobster, we have an ideal partner to share this giant leap towards that vision.”

• Jason Green, CEO and Cofounder of Upward Farms.

Segment Analysis

Based on the type, the microgreens market is segmented into Leafy Greens, Herbs, and Legumes. Leafy Greens, like Lettuce and Arugula, lead due to their versatility and high demand in foodservice. Herbs such as Basil and Cilantro are popular for culinary uses, while Legumes like Pea Shoots are growing but remain a smaller segment.

The microgreens market is segmented by farming type into Indoor Farming, Vertical Farming, and Other Farming. Vertical Farming leads due to its space efficiency and scalability, particularly in urban areas, while Indoor Farming offers year-round production. Other methods include greenhouse and traditional farming.

The microgreens market is segmented by growth medium into Peat Moss, Soil, Coco Coir, Aquaponic, Hydroponic, and Others. Hydroponics leads due to its water efficiency, faster growth cycles, and suitability for urban farming. Hydroponics is the leading medium because of its scalability and ability to provide optimal growing conditions year-round.

Regional Analysis

The North American microgreens market is one of the largest globally, driven by a high demand for fresh, healthy, and locally sourced produce. Specifically, the United States, showing a significant preference among consumers for nutrient-dense, plant-based foods in maintaining healthier lifestyles, stands out within the region. Urban farming, in the form of vertical and hydroponic farming, is thriving here.

Besides this, growth in the organic food consumption trend and increasing consciousness about sustainable agriculture also contributed to it. More and more retail outlets or health food stores and internet sales platforms continue to increase the variety in microgreens sold through them, thereby increasing the product's diversity and reach. The amalgamation of healthy food awareness, sustainability, and technological innovation further cements North America's position as a leader in the microgreens market.

The Asia-Pacific microgreens market is the fastest-growing region, driven by rapid urbanization, increasing disposable incomes, and a rising focus on health and wellness. These products have been embraced by countries like China and India, and are even pervasive in Japan due to the adoption of new farming technologies like vertical farming and hydroponics, which replace limited space. Regional consumers now increasingly tend toward healthier diets and functional foods. thus, the nutrient-dense and healthy characteristics of microgreens are gaining consumer acceptance.

Microgreens are also in demand as a result of growth in the middle class, mostly in urban areas, coupled with the increased availability of microgreens in supermarkets and restaurants and even online channels. Sustainable food practices among the younger generation and more plant-based diets also contribute to the growth of the market for this product. The Asia-Pacific region is thus expected to witness strong growth in the microgreens market over the next few years.

Competitive Landscape

The microgreens market is growing rapidly due to innovative farming technologies and consumer demand for fresher, healthier, and locally sourced produce. Top players in the list include AeroFarms, Gotham Greens, Bowery Farming, and Fresh Origins companies, which are applying vertical farming, hydroponics, and aeroponics towards these increasing demands for sustainable agriculture.

The latest news indicates AeroFarms has secured some sizeable funding to scale its operations with a greater emphasis on enhancing vertical farming capabilities. Meanwhile, the microgreens player Bowery Farming has recently released new products and Growth Medium-driven farm expansions aimed at improving crop yields. As the number of players in the market continues to grow and the microgreens industry becomes even more cutthroat, companies are distinguishing themselves by using sustainability, innovation within their products, and local distribution models as a way to tap into consumer interests toward quality and sustainability.

Microgreens Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2023, AeroFarms, a leader in indoor vertical farming, expanded nationwide with Amazon Fresh, both online and in-store, enhancing the grocery experience. This builds on their 2022 success with Whole Foods, where they became the first indoor leafy greens grower in Whole Foods' Global Planogram.
• In January 2023, Sun Capital Partners acquired Fresh Origins, a leading grower of microgreens and edible flowers, to strengthen its position in the growing microgreens market and expand its footprint in the food service and retail sectors.

Report Coverage:

By Type

• Leafy Greens
  • Cabbage
  • Lettuce
  • Arugula
  • Spinach
  • Others
• Herbs
  • Basil
  • Cilantro
  • Mint
  • Thyme
  • Others
• Legume
• Others

By Farming Type

• Indoor Farming
• Vertical Farming
• Other Farming

By Growth Medium

• Peat Moss
• Soil
• Coco Coir
• Aquaponic
• Hydroponic
• Others

By Application

• Culinary Use
• Nutritional Supplements
• Cosmetics & Skincare
• Agriculture & Horticulture
• Others

By Distribution Channel

• Online
• Offline
  • Farmers Market
  • Hypermarkets & Supermarkets
  • Restaurants
  • Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• AeroFarms
• Fresh Origins
• Gotham Greens
• Good Leaf Farms
• Living Earth Farms
• Farmbox Greens
• Chef’s Garden
• Bowery Farming
• Teshuva Agricultural Projects Ltd.
• Madar Farms
• Metro Microgreens
• Living Earth Farms
• Urban Cultivator
• Tiny Greens
• Eden Greens Farm

Frequently Asked Questions (FAQs)