Industry Outlook

The Nutricosmetics Market accounted for USD 7.8 Billion in 2024 and is expected to reach USD 16.9 Billion by 2035, growing at a CAGR of around 7.3% between 2025 and 2035. The Nutricosmetics market blends nutritional supplements with skincare and beauty products to promote beauty from within. These products typically contain vitamins, minerals, antioxidants, collagen, and other nutrients that aim to improve skin elasticity, hydration, and overall appearance. Nutricosmetics are designed to complement topical skincare routines by supporting skin health, reducing wrinkles, and promoting hair and nail strength. They cater to consumers looking for holistic beauty approaches that address internal and external factors affecting skin, hair, and nail health. The market continues to expand as beauty trends emphasize wellness and natural ingredients.

Report Scope:

Market Dynamics

Increasing Consumer Focus On Appearance And Beauty Drives Demand

The growing consumer emphasis on appearance and beauty has significantly heightened demand in the beauty and personal care industry. As social media platforms amplify the visibility of beauty standards and trends, consumers increasingly invest in products and services that enhance their looks. This shift is driven by a desire for self-expression, confidence, and alignment with idealized beauty norms. Consequently, brands are innovating and expanding their offerings to cater to this heightened demand, resulting in a dynamic and competitive market.

Competition Based On Pricing, Branding, And Product Differentiation

In the highly competitive market of beauty and personal care, brands vie for consumer attention through strategic pricing, impactful branding, and distinct product differentiation. Pricing strategies, ranging from premium to budget-friendly options, cater to diverse consumer segments and influence purchasing decisions. Effective branding establishes emotional connections and brand loyalty, making it crucial for standing out in a crowded marketplace. Meanwhile, product differentiation through unique formulations, packaging, or ingredient innovations provides a competitive edge by addressing specific consumer needs and preferences. This multifaceted competition drives continuous innovation and refinement, pushing brands to excel across all aspects of their offerings.

Leveraging Technology Such As AI And Genetic Testing To Offer Personalized Nutricosmetic Solutions

Leveraging technology such as AI and genetic testing is revolutionizing personalized nutricosmetic solutions, allowing for highly tailored beauty regimens. AI algorithms analyze vast amounts of data to recommend products and formulations that align with individual skin needs and preferences. Genetic testing further refines this personalization by identifying specific genetic markers related to skin health and aging. This synergy of advanced technologies ensures that consumers receive targeted, effective solutions based on their unique biological profiles. As a result, personalized nutricosmetics not only enhance individual beauty outcomes but also foster a more precise and innovative approach to skincare.

Industry Experts Opinion

US consumers in particular are highly focused on quick fixes,And, as we know, skin metabolism is not quick. Consumers are required to shift their paradigm to recognize that really impacting skin health from the inside through collagen supplementation will result in long term positive effects after only four to eight weeks!”

• Lara Niemann, Marketing Director – Americas for Gelita USA

Segment Analysis

Based on the Product Type: In the nutricosmetics market, the skin care segment is currently leading. This dominance is driven by the high consumer demand for products that promote healthy, youthful skin and address various skin concerns such as aging, hydration, and pigmentation. The popularity of skin care nutricosmetics is fueled by growing awareness of the benefits of beauty-from-within solutions and advancements in ingredient formulations that support skin health. While other segments like hair care, nail care, weight management, and overall beauty and wellness are also significant, skin care remains at the forefront due to its broad appeal and significant consumer interest.

Based on Application: In the nutricosmetics market, the anti-aging segment holds the leading position. This is largely due to the widespread consumer interest in combating visible signs of aging, such as wrinkles and loss of skin elasticity. Anti-aging products, which often include ingredients that boost collagen production and offer antioxidant protection, attract considerable attention and investment. While other segments like skin hydration, skin brightening, and acne control are also significant, anti-aging remains the top performer due to its extensive appeal and high consumer demand.

Regional Analysis

The European nutricosmetics market is rapidly expanding, driven by increasing consumer awareness of the benefits of beauty-from-within solutions. This growth is fueled by a rising interest in health and wellness, supported by a robust regulatory framework ensuring product safety and efficacy. Europe’s diverse consumer base demands a wide range of nutricosmetic products, from dietary supplements to functional foods, leading to a vibrant and competitive marketplace. Innovation in ingredient formulation and delivery systems, along with a focus on scientific validation, is central to the market’s evolution. Moreover, sustainability and ethical considerations are becoming increasingly important, shaping market trends and consumer preferences.

Competitive Landscape

The competitive landscape of the nutricosmetics market features key players such as Nestlé Skin Health, Amway, Herbalife, The Nue Co, and Moon Juice. These companies vie for market dominance by focusing on advanced formulations, scientific validation, and effective branding. Nestlé Skin Health and Amway lead with extensive research and development efforts, while Herbalife leverages its global distribution network. Emerging brands like The Nue Co and Moon Juice differentiate themselves with innovative, sustainability-driven products. This competitive environment fosters continuous innovation and elevates market standards, as each player seeks to meet the increasing consumer demand for personalized and effective beauty-from-within solutions.

Nutricosmetics Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2024, TOSLA Nutricosmetics joined forces with Foodpairing AI to enhance the flavor technology behind their VELIOUS line. This collaboration aims to refine and elevate the sensory experience of their products by leveraging advanced AI-driven flavor pairing techniques.
• In January 2024, Shiseido introduced a new range of beauty-from-within supplements in the form of ampoule drinks, launching initially in Japan and China.

Report Coverage:

By Product Type

• Skin Care
• Hair Care
• Nail Care
• Weight Management
• Beauty and Wellness

By Application

• Anti-aging
• Skin Hydration
• Skin Brightening
• Acne Control
• Other

By Form

• Tablets/Capsules
• Powders
• Liquid
• Beauty Beverages/ Drinks
• Supplements

By Ingredient

• Vitamins and Minerals
• Antioxidants
• Proteins and Amino Acids
• Essential Fatty Acids
• Herbal Extracts
• Others

By Distribution

• Supermarkets and Hypermarket
• Pharmacies & Drug Store
• Online Stores
• Other

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Bayer AG ADR
• Pfizer Inc.
• Reckitt Benckiser Group plc
• Otsuka Holdings Co. Ltd.
• Suntory Beverage & Food Ltd.
• Shiseido Co. Ltd.
• Koninklijke DSM NV
• Beiersdorf AG
• Lonza Group Ltd.
• Herbalife Nutrition Ltd.
• Amway Corporation
• GNC Holdings Inc.
• Suntory Holdings Limited
• KORA ORGANICS
• Wow Skin Science
• Kirin Holdings Company Limited
• Haleon Plc
• Biocyte Laboratory
• Vitabiotics
• Ducray Dermatological Laboratories

Frequently Asked Questions (FAQs)