Nutrition Apps Market By Apps Type (Diet Tracking Apps, Meal Planning Apps, Fitness Apps, Specialized Diet Apps), By Nutritional Focus (Calorie Counting, Macro Tracking, Micronutrient Tracking, Hydration Tracking, Others), By Platform (Android, iOS, Others), By End-User (Fitness Enthusiasts, Health Professionals, Chronic Disease Patients, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Nutrition Apps market accounted for USD 5.2 Billion in 2024 and is expected to reach USD 17.4 Billion by 2035, growing at a CAGR of around 11.6% between 2025 and 2035. The nutrition apps industry is comprised of companies and products that develop and supply mobile applications for nutritional support, meal planning, and health monitoring. Some of these applications may offer features for selecting calories and nutrients, recipes, and meal plans for a variety of users, including athletes, gym-goers, and individuals with specific health conditions. The market has grown over the years due to changing perceptions of health and the ever-emerging incidences of diseases associated with malnutrition. Wearable devices and artificial intelligence analysis are also available, which can boost user involvement and happiness. New trends in people's proactive approach to their health and healthier lifestyles have increased the importance of nutrition applications for many people looking to improve their diet. The developers compete fiercely, leading to constant innovation and variation in techniques.

Report Scope:

Market Dynamics

Smartphone penetration enhances access to nutrition apps globally.

Several factors drive the nutrition apps market. The expanded usage of smartphones across the world increases the reach of technology, such that more people can use these utilities for dietary information and meal tracking. Another key driver is the increased consumer consciousness of health and wellness, which pushes people into consuming whatever will allow them to bend their diet and health in their favor. Further, the advancement of diseases affiliated with lifestyle has forced people to look for ways of preventing such illnesses by improving their diets. Other social media platforms encourage the sharing of nutrition ideas and success stories, demonstrating that healthy thinking and behavior are shared experiences. There is a growing trend of free app subscriptions to aid nutrition management in reaching a larger demographic.

Social media influencers promote healthier eating, boosting app popularity.

The nutrition apps market is rapidly expanding due to several factors. Active posts by social media personalities about a healthy and balanced diet have increased interest in using apps to discover a solution. It has been shown that a large increase in health consciousness among people in conditions such as obesity and diabetes results in more active use of these applications. The flexibility of mobile technology enables users to monitor their dietary habits, hence improving usability. Furthermore, the personalized nutrition programs and data collected and provided by these types of applications make them more appealing. It also includes links to numerous fitness businesses and health professionals, which provide legitimacy and consumer appeal. As people seek holistic approaches to health, modern nutrition apps are evolving beyond calorie counting to become valuable tools for meal planning and displaying a wide range of nutritional data. The use of excellent game design practices increases player retention and behavioral change. These factors emphasize nutrition apps as essential tools for health-conscious customers, resulting in consistent market growth.

Market saturation creates confusion among potential app users.

Market saturation of nutrition apps causes the issue of uniqueness for the targeted consumers because there are too many apps available in the market. There are millions of applications offering solutions such as meal monitoring, calorie counting, and dieting advice, making it difficult for users to choose. Moreover, many apps create opposing messages about nutrition that increase uncertainty and distrust. Furthermore, marketing strategies significantly confuse the distinction between quality and quantity of information, making it difficult for users to differentiate between options. The absence of specific value propositions complicates problems. Even fewer apps are designed to meet patients' nutritional needs. This hectic environment may lead potential users to shun all apps entirely, even if they do not use them frequently. Developers become innovative masters of the human touch and gain their clients's trust through transparent, data-driven communication.

Focusing on specialized diets attracts dedicated user demographics.

The Nutrition Apps Market is expanding rapidly as more users adopt niche diets such as keto, vegan, and paleo. Because of the growing desire for tailored nutrition, the target audience of applications designed to handle the associated task will always be available. This tendency is visible because customers are more knowledgeable, with a greater understanding of nutrition and immunology. These apps have features that encourage users to connect with them more, such as meal planning, grocery lists, and community support. Further, affiliation with nutritional dietitians enhances the application's legitimacy and attracts customers looking for professional guidance. The fact that apps may use AI to generate personalized suggestions gives them a competitive advantage over similar applications. The continued trend of people focusing on their health and fitness regimes may be a valuable opportunity for entrepreneurs. In this market, user interfaces and data analysis are critical for maintaining customer ties and revenue.

AI can provide personalized nutrition recommendations and meal planning.

The nutrition apps market holds a large opportunity due to the rising consciousness regarding health and well-being. Especially as obesity and other lifestyle diseases are on the rise, consumers want differentiated nutritional intake solutions. AI can enhance these apps by offering a feasible option for individualized nutrition based on human preferences, goals, and eating disorders. Furthermore, this would feature real-time data tracking of activity levels and biometrics to allow for real-time meal planning tailored to the lifestyles of those using the service. The need for convenience coupled with the fear of the new normal would attract people who find applications that ease grocery and meal procurement. The rapid rise of social media and other internet groups encourages engagement through discussion items, allowing people to share their experiences and recipes. To maintain market success, additional collaboration with fitness training applications and wearable devices is possible. Combining AI and nutrition establishes users' faith in these apps, thereby enunciating a healthy market environment.

Industry Experts Opinion

"Nutrition apps are revolutionizing the way people engage with their diets by making personalized nutrition more accessible and actionable."

• Dr. David Katz, President of the True Health Initiative.

"Nutrition apps can significantly assist individuals in managing their dietary habits and making healthier choices, especially for those who struggle with obesity or chronic conditions." He notes that these apps often provide tailored feedback that can enhance user engagement​

• Dr. Jason Fung, co-founder of The Fasting Method, well-known nephrologist, and expert in intermittent fasting

Segment Analysis

Based on the apps type, the Nutrition Apps Market is classified into Diet Tracking Apps, Meal Planning Apps, Fitness Apps, and Specialized Diet Apps. Diet-tracking apps hold the majority of the market for nutrition applications. These applications are essential tools for people who wish to lose or gain weight or simply be healthy. The interfaces designed for users, as well as the many technologies that enable effective data display, all contribute to the process of disciplining and encouraging users. Furthermore, the growing concern for nutrition as part of a healthy lifestyle and the growing number of individuals who pay close attention to their diets have all contributed significantly to the increased need for such instruments. Thus, applications that help track the diet have gained immense popularity and cover numerous people who want to improve their nutrition.

Based on the nutritional focus, the Nutrition Apps Market is classified into Calorie Counting, Macro Tracking, Micronutrient Tracking, Hydration Tracking, and Others. When it comes to nutrition app components, macro tracking has shown to be the most useful. In addition to calories, users are interested in protein, fat, and carbohydrate ratios. It emphasizes macro tracking, which is congruent with current ketogenic and flexible dietary trends, making it appealing to a diverse spectrum of people. This increases the popularity of macro-tracking tools because individuals appreciate individualized dietary regimens and the services that these apps provide to improve performance and troubleshooting.

Regional Analysis

The North American nutrition apps market is rising due to people's growing awareness about their health and the increased prevalence of chronic conditions. A broad range of applications for nutrition and weight loss, general or specific meals, or special diets, including keto or vegan, are gaining interest from customers. The implementation of the latest tools, especially artificial intelligence and machine learning, has improved the service delivery of the best nutritional plans, together with better customer loyalty. Collaborations between clients, who are developers of these mobile applications, and healthcare providers are enhancing legitimacy and usage. The population's growing interest in well-being creates a reasonably large market for future development, investments, and inventions of satisfying experiences and healthy outcomes.

The Asia Pacific nutrition apps market is growing due to the increasing concern among people regarding their health and the increasing incidence rate of lifestyle diseases. While the middle class is expanding and smartphone usage is on the rise, the customer requires digital solutions for individualized nutrition advice. Artificial intelligence in individualized meal selections and social components that contribute to community support are two examples of advancements. Further, strong collaborations between the tech giants and healthcare institutions are adding more reliability and scope to these applications. While regional governments strive for improved population welfare, the market is expanding further, attracting creative startups and significant industrial players seeking to innovate in the health tech sector.

Competitive Landscape

There are several nutrition app solutions dominant in the market, while the key programs are MyFitnessPal, Lose It!, and Cronometer. For the current rankings, MyFitnessPal has been expanding the functionality of its service by employing AI to deliver individual advice to clients, while Lose It! has recently expanded its food database. Noom has developed a psychological approach to weight management, introducing innovative coaching tools to promote behavioral change. In addition to meal planning and health advice, Lifesum has launched a new subscription service. HealthifyMe has gained popularity in Asia due to its use of artificial intelligence to offer diet strategies. These enterprises grow and expand, resulting in increased consumer engagement and product/service uniqueness.

Nutrition Apps Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2023, MyFitnessPal released upgrades that allowed Android users to track nutrition using Wear OS by Google smartwatches. This feature increased convenience by giving customers instant access to their daily progress. These modifications seek to improve the user experience and potentially increase user engagement and commitment to the MyFitnessPal platform.
• In October 2023, Yummly added three new features to its recipe and meal planning software to provide customers with broader customization, convenience, and assistive capabilities. These innovations helped the organization by increasing user engagement, contentment, and retention, which led to more app usage.
• In March 2023, ZOE Limited, a UK-based customized nutrition firm, obtained USD 2.5 million in funding from Flight Fund, a newcomer to the venture capital scene.

Report Coverage:

By App Type

• Diet Tracking Apps
• Meal Planning Apps
• Fitness Apps
• Specialized Diet Apps

By Nutritional Focus

• Calorie Counting
• Macro Tracking
• Micronutrient Tracking
• Hydration Tracking
• Others

By Platform

• Android
• iOS
• Others

By End-User

• Fitness Enthusiasts
• Health Professionals
• Chronic Disease Patients
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• MyFitnessPal
• Lose It!
• Cronometer
• Noom
• Yummly
• Lifesum
• Eat This Much
• SparkPeople
• Fooducate
• HealthifyMe
• Nutrium
• PlateJoy
• Grokker
• 8fit
• Lifesum

Frequently Asked Questions (FAQs)