Online Veterinary Consultation Market By Service Type (Video Calls, Voice Calls, Chat/Messaging, Email/Pre-recorded Messages, Online Prescriptions, Follow-up Consultations), By Animal Type (Biologics & Pharmaceuticals, Diagnostics, Biotechnology, Food & Beverages, Others), By Platform Type (Web-based Platforms, Mobile-based Platforms ), By Payment Mode ( Subscription-based Services, Pay-per-Consultation Services, Package/Bundle Services, Insurance-based Payment Models, Free Consultations), and By End-User (Pet Owners, Veterinary Clinics, Animal Shelters, Animal Breeders, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Online Veterinary Consultation Market accounted for USD 1.96 Billion in 2024 and is expected to reach USD 12.45 Billion by 2035, growing at a CAGR of around 18.3% between 2025 and 2035.  The Online Veterinary Consultation Market is a term associated with platforms and services that provide veterinary advice and care through the digital pathway, like video calls. The Online Veterinary Consultation Market has expanded significantly due to pet ownership, busy lifestyles, and the need for easily accessible and convenient veterinarian care, as evidenced by the rise in house visits. Desk-side research or tech-savvy 'live' vet consultations have become on-demand, thereby enabling pet owners to receive insightful advice regarding pet health issues, behavioral problems, non-severe ailments, as well as other problems, before visiting a doctor. They are among the most helpful in situations involving examinations, follow-ups, and emergencies. The development of pet medical research and the advancement of telemedicine technology has not only made it a successful point of interaction between veterinary professionals and pet owners, but it has also raised awareness among pet owners that this is an accessible and outreach treatment option.

Report Scope:

Market Dynamics

Pet owners are more aware of their pets' health and seek quick and accessible expert advice.

The growing awareness among pet owners about their pets' health is driving the demand for online veterinary consultation, which drives the Online Veterinary Consultation Market growth. As more pet owners are looking for timely, easily accessible, and expert advice to address health issues without the need for a personal visit, online platforms make it easier to receive on-time guidance about preventive care, minor ailments, and emergencies. A survey from the American Pet Products Association (APPA) indicates that over 67% of U.S. households keep a pet, which is one way to indicate this growing market of pet health services. With this growing population of pets and their owners' increasing reliance on digital platforms for healthcare, there is support for the adoption of online veterinary consultations.

Demand for breed-specific health advice and personalized care plans.

The rising demand for breed-specific health advice and personalized care plans is significantly driving the Online Veterinary Consultation Market. Pet owners now understand the different health needs of various breeds. According to the CDC, from 2011 through 2021, an average of 43 fatalities occurred each year in the United States because of being bitten or struck by a dog. Such statistics focus attention on breed-specific behavior and health risks and make pet owners want to consult veterinarians who would offer them customized care plans. The online platforms are very convenient and accessible to the users, hence becoming a driving factor for the growth of the Online Veterinary Consultation Market.

Difficulty in diagnosing critical or emergency cases online.

One of the primary factors limiting the growth of the Online Veterinary Consultation Market is the difficulty of diagnosing more severe or emergency conditions. Although online consultations are helpful for routine checkups and minor ailments, they cannot assure the precise diagnosis of some major illnesses. Imaging and laboratory diagnostic procedures, such as X-rays or any other lab tests besides the entire physical examination, are only essential in emergencies and cannot be done on a virtual stage. This kind of annoyance implies that the pet will continue to experience substantial care delays and health hazards. Because they prefer in-person guidance that is not only provided but also requires less waiting time, pet owners are less likely to use online veterinarian services to seek assistance for emergencies.

Collaboration with pet shelters to provide virtual consultations for newly adopted pets.

Providing online consultation services for newly adopted pets from shelters is a significant opportunity for the Online Veterinary Consultation Market. New pet owners require instant advice on vaccinations, preventive care, nutrition, and behavioral guidance after adopting a pet. Through virtual consultations, adopters can skip the hassle of in-person visits while still receiving free professional assistance. This is particularly beneficial during that crucial phase when pet ownership seems more like a chore. This enables the online veterinary platforms to deliver shelter services in unison, as every pet will be given the appropriate care predisposed to their health history and special needs. This enhances the health and well-being of the fostered animals and inspires unconditional relationships between pet owners and veterinarians, thus increasing the adoption of online veterinary services.

Growth in AI diagnostics, wearable health monitors, and enhanced telemedicine platforms for pets.

Increases in AI diagnostics and wearable health monitoring for pets, along with better platforms for pet telemedicine consumption, present another big opportunity for the Online Veterinary Consultation Market. Using AI-based applications, health problems can be detected in advance, and the presence of diseases can be identified based on data from wearables that track the pet’s body parameters and activity. This integration of technology into telemedicine increases the accuracy and effectiveness of the remote care provided by veterinarians. As wearable health tech and artificial intelligence keep improving, consumers can get their pets checked up online, diseases screened, and personal contributions and treatment plans, making online vet consulting more popular among millennial pet owners and a larger market for online vet consultation services.

Industry Experts Opinion

"As pet owners increasingly seek convenient and accessible care, veterinary telehealth is a rapidly growing field that allows us to provide high-quality care without the limitations of geography."

• Dr. Jamie Parks, a veterinary telehealth expert and Chief Veterinary Officer at VetNOW

Segment Analysis

Based on the product type, the Online Veterinary Consultation Market has been classified into Video Calls, Voice Calls, Chat/Messaging, Email/Pre-recorded Messages, Online Prescriptions, and Follow-up Consultations. Video calls are the most outstanding and important category in the Online Veterinary Consultation Market. This model makes direct, real-time interaction possible between pet owners and vets, providing more personal contact and the ability to acquire a far better diagnosis compared to other modes of communication. Video calls enable veterinarians to observe signs and behaviors directly, thereby resulting in better-quality consultations. For people seeking convenience and devotion, video calls are now the most favored means for discussing health issues.

Based on the product type, the Online Veterinary Consultation Market has been classified into Web-based Platforms (Desktop Websites) and mobile-based Platforms (Mobile Apps). The most dominant segment in the Online Veterinary Consultation Market is mobile-based platforms or mobile apps. Due to the growing need for on-the-go services and the use of smartphones, mobile applications have become essential in today's world. Pet owners can use it efficiently and effectively to schedule follow-up treatment, do consultations, or even provide advice from any location. The use of mobile applications can be improved and become a preferred service by adding additional features, including video consultations, medical records, and reminders. Furthermore, the market for online veterinary consultations is supported by the widespread use of these applications, which are the most prevalent in the Online Veterinary Consultation Market.

Regional Analysis

The North American Online Veterinary Consultation Market holds a significant share, because of higher pet ownership and more developed infrastructures of digital connectivity. The U.S. market is primarily driven by the increasing need for convenient remote veterinary care for busy pet owners looking for more economical alternatives to traditional visits. Technological advancements such as AI-driven diagnostic equipment and infrastructures for telehealth help accelerate its adoption in the region. Short-term regulatory challenges regarding veterinary practice and telemedicine in the region are among the main obstacles facing the North American Online Veterinary Consultation Market.

The United States Online Veterinary Consultation Market is growing rapidly, with high rates of pet ownership and an already well-developed digital infrastructure. With nearly 67% of U.S. households owning a pet, the demand for easy access to veterinary services, especially for general check-ups and less urgent medical consultations, is on the rise. Salient for pet owners is the increased use of telemedicine in urban areas, mainly to solve time and access issues. Video consultations with digital prescriptions and remote monitoring are emerging telehealth platforms. Other technologies, such as AI diagnostics, allow mobile apps to be integrated for further support in veterinary telehealth expansion. A regulatory framework has started adapting to more streamlined consultation services online.

The European Online Veterinary Consultation Market is expanding, driven by increasing pet ownership and the growing acceptance of telehealth services. Most of the adoption of veterinary telemedicine services happens in the United Kingdom, Germany, and France because of the maturity of the digital infrastructure along with awareness of the proper care of pets. In Europe, pet owners are more proactive about pet health, pushing up demand for available veterinary advice. Telemedicine is becoming more adapted and widely used in the area as a result of the creation of suitable regulatory policies. Tech advancements, including telemedicine software and AI-based diagnostic facilities, enhance the quality of virtual consultations. The acceptance of wellness and preventive care for dogs is another factor driving the market's growth. All things considered, pet ownership and technology acceptance will be the main drivers of the strong rise in veterinary telemedicine in Europe.

The United Kingdom Online Veterinary Consultation Market is driven by high pet ownership and a growing demand for accessible veterinary care. There are nearly 40% of households in the UK keep a pet, hence the great tendency toward convenient, remote consultations, especially for routine health checks, minor ailments, and behavioral issues. Telehealth services like video calls, digital prescriptions, and in-home consultations have gained pet owners' hearts. The regulatory assistance provided by telemedicine has increased growth in the market by developing guidelines for remote consulting. An increase in pet insurance and high demand for preventive care also fueled growth in the market.

Competitive Landscape

The entrants in the online veterinary consultation market belong to both pure-play pet care companies and telehealth service providers. The incumbents polled include Vetster, TeleVet, and VetNOW, which provide consultations with live licensed veterinarians. WhiskerDocs and Pets are the firms that use professional networks specializing in pet insurance and wellness to incorporate veterinary services. Two of the biggest players in pet retail, Chewy, and Petco, have entered the telemedicine space, offering people easy access to vet consultations online on purpose-built platforms. As the online veterinary consultation market develops, competition is anticipated to focus mostly on the application's overall experience and service offerings, as well as how effectively other pet-related services work.

Online Veterinary Consultation Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2024, FirstVet, a popular veterinary telehealth service, expanded its reach into the U.S. and Europe, offering video consultations for routine, non-emergency pet care. The company recently integrated AI-powered diagnostic tools to enhance their consultations, improving the accuracy of health assessments remotely​

Report Coverage:

By Service Type

• Video Calls
• Voice Calls
• Chat/Messaging
• Email/Pre-recorded Messages
• Online Prescriptions
• Follow-up Consultations

By Animal Type

• Companion Animals
  • Cats
  • Dogs
  • Others
• Livestock
  • Cattle
  • Poultry
  • Others
• Exotic Pets
  • Birds
  • Reptiles
  • Others
• Equine
  • Horses
  • Others
• Aquatic Animals
  • Fish
  • Amphibians
  • Others

By Platform Type

• Web-based Platforms
• Mobile-based Platforms

 

By Payment Mode

• Subscription-based Services
• Pay-per-Consultation Services
• Package/Bundle Services
• Insurance-based Payment Models
• Free Consultations

By End-user

• Pet Owners
• Veterinary Clinics
• Animal Shelters
• Animal Breeders
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Vetster
• TeleVet
• VetNOW
• Petriage
• Pawp
• Pets Best
• Vetsource
• VetClinic
• Animalia
• Chewy
• WhiskerDocs
• Petco
• Fuzzy
• Vets on Call
• BabelBark