Personalized Nutrition Market By Product Type (Dietary Supplements, Functional Foods and Beverages, Nutraceuticals, Sports Nutrition Products, Others), By Application (Gut Health, Weight Management, Sports Performance, General Health and Wellness, Others), By Dosage Form (Tablets, Capsules, Powders, Liquids, Others), By Distribution Channel (Online {Direct to consumer, Retail Stores, Pharmacies, Others}, Online), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Personalized Nutrition market accounted for USD 15.7 Billion in 2024 and is expected to reach USD 82.66 Billion by 2035, growing at a CAGR of around 16.3% between 2025 and 2035. A rapidly growing area of the worldwide consumer health industry is personalized nutrition, which seeks to meet each person's unique needs while considering their dietary, environmental, genetic, and molecular characteristics. This market includes a broad range of goods that are designed to meet various nutritional demands, including food items, drink products, and nutritional supplements. Innovation has also been helpful in the form of numerous robot-based tests that support individual dietary recommendations, such as microbiome and DNA profiling.

Customers with different cultural backgrounds anticipate tailored strategies to support wellness, boost vitality, control weight, and prevent illness. Consumers' increasing awareness of the importance of nutrition in illness prevention and promoting a healthy aging population is supporting the industry. Large companies and start-ups are paying more attention to the personalized nutrition market as time constraints and unique health needs grow, which is introducing fresh concepts and advancements to the industry. Due to the increasing use of personalized nutritional preventative strategies for long-term optimization, the role of customized nutrition as a key player in the development of preventive healthcare will be apparent in many areas.

Report Scope:

Market Dynamics

Increasing Consumer Demand for Personalized Health Solutions

The global personalized nutrition market reflects customers' rising interest in managing their health. Customers' desire for personalized goods and services was also fueled by their belief that they could manage their health. Individual nutrition regimens may now be adjusted to each individual based on their unique genetic features, activity tracker data, and personal goals, owing to advances in genetics, health indicator tracking technologies, and applied artificial intelligence.

Customers are also growing more health-conscious and prefer to purchase goods that help them over those that benefit others. Because consumers are prepared to pay more for products that contain the secret to a healthy lifestyle, examples of this include considerations of meals, supplements, and wellness applications. This is why large players are transitioning to consumer-specific nutrition offerings because people want to live healthier, more fulfilled lives. Individualizing food consumption techniques are also influenced by broader healthcare system developments that promote prevention over treatment-based treatments.

Rising Awareness of Chronic Disease Prevention and Wellness

The growing trend of illness prevention and human health enhancement drives the personalized nutrition market. Society is gradually realizing that diet has a significant role in managing illnesses and overall health as more individuals continue to suffer from the consequences of self-inflicted ailments, such as obesity, diabetes, and cardiovascular diseases. Specialized nutrition is an appealing business concept since there are particular demands for action to alter diets to avoid or reduce such diseases. Dietary meal plans that are tailored to a person's needs and health goals, such as controlling gastrointestinal disorders, decreasing cholesterol, or losing weight, are growing in popularity. 

The growing body of research on nutrition and chronic diseases and how to prevent them is also promoting this awareness. As treatment programs have advanced, medical professionals are implementing a novel approach to individual nutrition to boost the market and enhance overall treatment outcomes. Customers' interest in tailored solutions that would address each individual's unique needs in terms of prevention and promotion of healthy living is growing as they become more aware of the connection between diets and health.

Limited consumer knowledge about personalized nutrition benefits

One of the most urgent challenges confronting the worldwide personalized nutrition market is users' lack of nutritional knowledge. Consumers are aware of the numerous health benefits of personalized nutrition, but many are unaware of its mechanisms and advantages. Because of this lack of knowledge, some people may be hesitant to employ tailored nutrition products or services. Those unfamiliar with genetics may find the testing methods and food regimens confusing. Because of these misconceptions and negative attitudes, market adoption of tailored nutrition has been delayed.

Many consumers may not be fully aware of how scientifically individualized nutrition interventions can be especially helpful in preventing diseases, enhancing performance, or promoting overall well-being. Break down this barrier by clearly teaching the public about the science underlying obtaining tailored nutrition for them, the benefits of receiving a customized nutrition plan, and how long-term adherence to the appropriate nutrition program enhances one's general health. However, the current lack of knowledge and confidence in these individualized nutrition solutions may continue to limit the market.

Expansion of Personalized Nutrition Apps and Digital Platforms

The utilization of digital platforms and apps opens up significant opportunities in the personalized nutrition market. User-friendly techniques for tracking personal health are becoming increasingly important as more people buy smartphones and wearable devices. Individuals can use nutrition tools to create meal plans, supplements, and personalized dietary tracking based on their current health information. These systems can leverage AI and machine learning to deliver prescriptive guidance based on a user's genetic profile, fitness level, and health goals, thereby improving their experience.

These digital solutions are gaining popularity among tech-savvy customers due to their accessibility, convenience, and ease of use, allowing people to maintain complete control over their nutrition without relying on medical professionals. As digital platforms for personalized nutrition improve, the initiative offers an opportunity to increase the number of customers who have access to precise nutritional information.

Growth in Functional Foods and Nutraceuticals Market Segments

The growing popularity of nutraceuticals and functional foods is one of the most alluring prospects for the personalized nutrition market. Modern consumers are now willing to spend extra for food that nourishes and enhances health, prevents disease, or treats a particular bodily function or affliction as a result of these changes. Nutraceuticals, or food items with health-promoting capabilities that fall in between a meal and a medication, and functional foods, which are often packed with ingredients such as probiotics, vitamins, and antioxidants, are two examples of growing popularity.

This is beneficial for personalized nutrition because it offers a supply of functional meals tailored to unique consumer demands. People suspected of lacking specific nutrients may be advised to take supplements or meals high in those nutrients. The personalized nutrition market can successfully bridge the gap in the functional foods and nutraceuticals industries since people are more concerned about leading healthy lives and are more interested in convenience and nutrition.

Industry Experts Opinion

“The focus has shifted from simply losing weight to overall well-being, general health, and fitness. Yoga, weight training, Pilates, aerobics, and kickboxing are tailored to individual requirements and medical conditions.”

• J. K. Francis, MD, Rejuvenation Fitness Pvt. Ltd.

Segment Analysis

Based on product type, the personalized nutrition market is segmented into Dietary Supplements, Functional Foods and Beverages, Nutraceuticals, Sports Nutrition Products, and Others. The personalized nutrition market is dominated by nutritional supplements, which are easy to use and offer the required results when eaten by an individual.

Aside from basic nutrition, functional foods are gaining appeal, especially among the younger population, because their nutritional content has been enhanced to give a variety of health benefits. People seek healthy and convenient products. Tailored nutrition comprises health drinks enriched with nutrients or probiotics, as well as alcoholic and non-alcoholic beverages. Both product types respond to the increased desire for bespoke and personalized approaches to lifestyle and overall well-being.

Based on dosage forms, the personalized nutrition market is classified into Tablets, Capsules, Powders, Liquids, Gummies, and Others. Tablets and capsules are prominent dosage forms in the personalized nutrition market. Customers prefer these formats because they are more convenient, precise in dosing, and familiar with the format.

Tablets and capsules are made by modifying the nutrient matrix and supplying a specific nutrient in a single dosage form that can be extended as needed, much like tailored vitamins or supplements. They are also sturdier on shelves and easier to store, benefiting both customers and manufacturers. Powders, gummies, tablets, and capsules remain the most popular owing to their long history of success in the supplement market.

Regional Analysis

The North American personalized nutrition market is dominating owing to rising demand for health-related products. Recognizing the relevance of individualized nutrition, this strategy is being driven by breakthroughs in molecular diagnostic techniques and a rise in the incidence of chronic conditions like obesity and diabetes. People are more aware of the need for certain types of food and beverages to meet all of their dietary, preferences, and health needs. Advanced technology, like AI software, mobile apps, and other forms, is developing better and more efficient methods of 'tailing' individual diets.

There is also a thriving ecosystem of health and wellness entrepreneurs, huge food brands interested in functional foods, and BioTech firms producing personalized vitamins, direct-to-consumer nutrition, and meal delivery services. Furthermore, rising demand, aided by technical advancements and advantageous regulations for managing and implementing legislation in the domain and rising consumer trust in personal health services, will all contribute to the region's rapid market expansion. Based on this tendency, the food and nutrition environment in North America will undergo significant transformation in the coming years.

The Asia Pacific region has been highlighted as the major growing sector for the worldwide personalized nutrition market due to the availability of healthcare facilities, rising health consciousness, higher per capita income, and the need for improved nutrition services. This is especially visible in China, India, Japan, and South Korea.

Many people today want to be given the perfect meal plan to reach a specific demand that can be met with the smallest adjustment to their meals or the deficiency of nutrients in their bodies. The combination of artificial intelligence and genetics is accelerating improvements in customized nutrition due to better accuracy in giving dietary profiles. Moreover, the transition to digital shopping enabled the expansion of e-commerce and direct-to-consumer personalized nutrition products and services. The Asia Pacific personalized nutrition market is predicted to grow rapidly due to rising demand for tailored nutrition products and future technological breakthroughs.

Competitive Landscape

The personalized nutrition market is also predicted to grow rapidly, owing to novel technical solutions, increased customer interest in tailored and creative health solutions, and a growing emphasis on individualized nutrition. Some of the prominent leaders are Nestle Health Science, which is focused on developing personalized health and nutrition solutions. Herbalife Nutrition, which provides tailored nutrition supplements and wellness programs, and Glanbia PLC, which has joined the personalized nutrition sector with scientifically proven products. Dole Food Company and Kerry Group have used natural ingredients and innovation to develop functional foods that meet individual nutrient requirements.

Further, Amway and Bayer AG are working hard to develop digital health solutions that will help consumers make more informed dietary decisions. DNAfit and Zoe are two examples of current firms that provide personal nutrition, genetically tested diet regimens, and microbiome research. Recent developments, such as DNAfit's acquisition by wellness firm Virgin Pulse and Zoe's continued collaboration with many famous researchers, demonstrate the growing synergy between research and technology in developing nutrition solutions.

Personalized Nutrition Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2024, C.K. McWhorter & McWhorter Family Trust, renowned for luxury and innovation in investments, embarks on a visionary project to transform the luxury wellness chateaus & resort experience.
• In February 2024, Momentous, a leading company in human performance focused on nutrition and supplementation, announced a strategic partnership involving a significant minority stake acquisition by Humble Growth.
• In January 2024, Mayo Clinic announced a partnership with Hologram Sciences to develop a Precision Nutrition Platform. This collaboration merges Mayo Clinic's protocols and expertise with Hologram's personalized nutrition infrastructure.

Report Coverage:

By Product Type

• Dietary Supplements
• Functional Foods and Beverages
• Nutraceuticals
• Sports Nutrition Products
• Others

By Application

• Gut Health
• Weight Management
• Sports Performance
• General Health and Wellness
• Others

By Dosage form

• Tablets
• Capsules
• Powders
• Liquids
• Others

By Distribution channel

• Offline
  • Direct to consumer
  • Retail Stores
  • Pharmacies
  • Others
• Online

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Nestlé Health Science
• Herbalife Nutrition Ltd.
• Glanbia PLC
• Dole Food Company, Inc.
• Kerry Group PLC
• Amway Corporation
• Bayer AG
• DNAfit
• Habit
• Zoe
• Pure Encapsulations
• Thorne Research
• InsideTracker
• Benevolent Healthcare
• Nutrigenomix
• DayTwo
• DNAlysis Biotechnology

Frequently Asked Questions (FAQs)