Pet Aromatherapy Market By Product Type (Essential Oils, Blended Oils, Sprays & Mists, Diffusers, Balms & Lotions, Others), By Pet Type (Dogs, Cats, Horses, Others), By Application (Anxiety & Stress Relief, Pain Management, Skin & Coat Care, Digestive Health, Immune Support, Others), By End-user (Pet Owners, Veterinary Clinics & Hospitals, Pet Grooming & Wellness Centers), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles, And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Aromatherapy market accounted for USD 245.3 Million in 2024 and is expected to reach USD 639.4 Million by 2035, growing at a CAGR of around 9.1% between 2025 and 2035. The Pet Aromatherapy Market supplies essential oils and plant extracts to formulate pet aromatherapy treatments that support health improvement through stress management, anxiety regulation, and additional pet health support. Ongoing market expansion results from human treatment of pets as family units together with consumer preference for natural remedies instead of synthetic medications for their animal companions. Three main essential oils used in veterinary practice include lavender, chamomile, and peppermint so patients experience stress reduction, enhanced sleep quality, and calming benefits. Essential oil safety risks for pets present obstacles for market expansion. Pet specialty stores and e-commerce platforms now provide more aromatherapy products for pets through their websites. North America leads the market because its residents’ pets and invest heavily in their wellness needs.

Report Scope:

Market Dynamics

Rising Pet Anxiety Issues and Increased Demand for Natural Calming Solutions Among Pet Owners

The Pet Aromatherapy Market is experiencing significant expansion because pet owners now focus on pet hygiene more actively, making them seek natural alternatives for pet treatment products. There is very famous research conducted in 2022 that showed that anxiety symptoms affected 72% of dogs owned by people in the United States, evident through incessant barking as well as destructive chaos and nervous movements. Pet owners now choose natural approaches such as aromatherapy to treat their anxious pets because they are concerned about rising anxiety levels. Lavender essential oils and chamomile essential oils both achieve calming effects, which scientists have proved through research. Pet wellness brands developed pet-safe essential oil blends along with spray products to meet the market demand.

Professional veterinarians, together with holistic pet care specialists, now prefer to suggest aromatherapy as an alternative treatment option with standard medical practices. Non-pharmaceutical interventions for pet well-being gain more consumer attention to drive this trend. Social media influencers, along with pet care bloggers, provide major educational content to pet owners about aromatherapy benefits. The growth of safe alternative treatments in pet care stimulates ongoing expansion of the aromatherapy market for pets. New pet-specific aromatherapy products emerged because of enhanced market demand through innovations like diffusers made for animals and essential oil-treated pet collars.

Increasing Humanization of Pets Leading to Higher Spending on Holistic and Alternative Pet Wellness Products

The Pet Aromatherapy Market demonstrates increasing demand for pet grooming products due to current pet owners who treat their pets as family members. Today's pet owners consider their pets as a part of their family unit through "pet humanization" which drives up consumer habits regarding pet spending. The changing pet ownership trend now drives increased financial investment into premium pet care solutions where aromatherapy represents one holistic wellness option. Pet owners look for organic along with non-toxic and plant-based solutions that replace traditional pet care treatments. The changing pet market has inspired firms to create specialized aromatherapy products designed specifically for animals.

Social changes alongside cultural patterns that mostly affect big cities push pet guardians to value their pets' mental and emotional health. Online retail platforms now provide consumers with easier access to premium aromatherapy products through their expanding platforms. High demand for calming solutions increases due to rising residential rescue pet adoption, which includes numerous animals that experienced anxiety or traumatic events in their past. Market growth has expanded through the implementation of aromatherapy services at both spa facilities and grooming centers that care for pets.

Safety Concerns Regarding the Toxicity of Certain Essential Oils in Pets and Lack of Standardized Regulations

The main challenge in the Pet Aromatherapy Market lies in the potential toxic reactions that can occur from improper use of essential oils on animals, since it can arise due to poor regulation and lack of safety. Some essential oils, specifically tea tree oil together with eucalyptus oil and oils derived from citrus fruits, prove toxic or lethal for pets when they either swallow or absorb them through their skin. The pet care industry has minimal uniform safety guidelines and regulations, unlike aromatherapy practiced on humans, where essential oils are commonly used. Pet owners often lack correct knowledge about essential oil ratios and application techniques, resulting in accidental harm to their pets.

Microherbs' volatile product quality remains unreliable because industry standards are undefined, which prevents consumers from finding dependable options. Furthermore, veterinarians often express skepticism about the safety and efficacy of aromatherapy due to limited scientific studies on its effects on different pet species. Users who rely on incorrect information online fail to apply essential oils correctly, which causes negative reactions in their companion animals. Companies fighting this challenge must focus on three key areas: education and clarity about their products, and active teamwork with veterinary experts.

Expansion of Pet-Specific Aromatherapy Product Lines Catering to Different Pet Species and Needs

The Pet Aromatherapy Market presents favorable growth potential due to the presence of pet-friendly aromatherapy products that specialize in developing formulas specific to dogs, cats, rabbits, and birds. Brands develop unique solutions by knowing how various animals respond to essential oils and their preferences regarding scents and body attributes. The availability of ready-to-use essential oil blends, which receive veterinary approval, removes safety doubts and supports customer faith in products.

Businesses should incorporate aromatherapy into pet products by creating accessories including mattresses, collars, and grooming tools. The market expansion potential will increase by implementing aromatherapy programs in pet boarding services and veterinary practices, as well as grooming facilities. Competitive advantage in the market will go to companies that focus on developing secure products while conducting research and implementing innovative solutions for pet healthcare.

Integration of Aromatherapy into Pet Wellness Subscription Boxes and Personalized Pet Care Packages

The Pet Aromatherapy Market demonstrates growth through subscription services along with pet wellness boxes because owners needed convenient solutions to deliver superior animal healthcare. The market trend shows that brands should develop personalized pet wellness packages that include aromatherapy products. Businesses provide subscription plans that contain pet-safe essential oil mixtures aromatherapy-based toys and relaxation sprays suitable for different pet breeds and ages, along with their health conditions. Brands that customize their offer to users' needs build more loyal customers and enhance their connection with customers.

Data-driven pet care services can track consumer preferences for recommending suitable aromatherapy solutions through the increase of data analytics in this field. Partnerships between holistic pet practitioners and veterinary clinics will strengthen the credibility for the company. Aromatherapy-based subscription services will establish themselves as a profitable segment when pet owners actively seek emotional care for their pets.

Industry Experts Opinion

"The pet care segment in India is witnessing rapid growth. More people are now buying house pets, particularly dogs, as their disposable income rises. And further, with increasing awareness of the psychological & physical benefits of having a pet at home, people have started gradually identifying themselves as 'pet parents' rather than being just 'pet owners'. Additionally, they are searching for the finest cures, particularly ayurvedic and herbal ones, for common illnesses that their pet children suffer from.”

• Harsha V Agarwal, Vice Chairman and Managing Director, Emami Limited

Segment Analysis

Based on product type, the Pet Aromatherapy Market is classified as essential oils, blended oils, sprays & mists, diffusers, balms & lotions, and others. Essential oils segment dominates the market because they serve as the most adaptable product type, which owners use widely for pet health care. Lavender, chamomile, and frankincense remain essential oil choices of pet owners because they provide therapeutic benefits for relaxation. They have become essential in pet aromatherapy because pet owners use them for stress relief, relaxation, and holistic healing. Essential oil popularity increases because makers can dilute them to create diffusers and sprays and achieve direct skin application. Essential oils gain endorsement from veterinarians together with holistic pet specialists since they act as effective natural remedies for reducing pet anxiety. Pet care products using organic, chemical-free solutions and ingredients gained more popularity in the market. The market strength of essential oils for pets stems partly from growing online pet sales and their availability at pet specialty stores. Major pet product producers uphold scientific investigation to create safe pet products, which build consumers’ faith in the products.

Based on Application, the Pet Aromatherapy Market is classified into anxiety & stress relief, pain management, skin & coat care, digestive health, immune support, and others. Anxiety & stress relief functions lead the market since more pet owners notice increasing anxiety symptoms and behavioral disorders in domestic animals. Pet owners are searching for natural remedies to manage their pets' behaviors because their animals face problems with separation anxiety, together with loud noises and travel-related stress, as well as environmental changes. The anti-anxiety properties along with the soothing effects of lavender and valerian root make these essential oils the leading solutions within this application category. Animal humanization trends compel owners to purchase aromatherapy items since they understand that emotional and physical wellness matters to their pets. Pet fans have received broad information about aromatherapy reducing pet anxiety from social platforms and online pet discussion groups. Holistic pet care facilities such as pet spas now provide aromatherapy treatments for premium clients as they add these services to boost upscale clientele. The market position of stress-relief products keeps growing stronger because the producers expanded their lineup to include diffusers along with sprays and calming balms.

Regional Analysis

The North American region leads the Pet Aromatherapy Market because of its large number of pet owners with growing pet humanization patterns and strong pet wellness product consumer spending. The United States stands as the top leader in the region because its owners of pets prefer to use natural remedies to address their pet anxiety and stress. Essential oil-based pet wellness solutions have gained more acceptance due to the rising popularity of holistic veterinary care practices. Aromatherapy products have gained extensive marketplace availability due to e-commerce and pet specialty stores, thus increasing commercial penetration. The pet wellness industry welcomes vet-approved essential oil blends from major corporations to build consumer trust in safe products. Social media platforms where pet wellness influencers operate and established pet care brands drive more awareness and acceptance of these solutions. Many pet owners now choose aromatherapy as a natural substitute following increasing concerns about synthetic pet products. The validation of pet aromatherapy products has experienced growth because pet aromatherapy brands now work together with veterinary professionals to demonstrate their effective results.

The Asia-Pacific is the fastest-growing region in the Pet Aromatherapy Market since owners choose more pets while their financial ability increases and their understanding of pet health improves. The pet ownership trend has drastically increased across China, Japan, and Australia because young adults from the millennial generation and working city dwellers lead the way. Western pet care trends have spread globally, which resulted in increasing interest in holistic treatments and specifically aromatherapy applications for pets. Pet aromatherapy products reachable through Alibaba and Rakuten have enabled easier purchasing, which boosted sales numbers. Pet wellness services are adding aromatherapy treatments to their services to attract higher revenue customers through their pet spas and grooming establishments. The market demonstrates growing innovation through new product developments that focus on making essential oils designed specifically for pets that suit the regional consumer base. The development of urban pet anxiety has elevated the demand for relaxation treatments to help keep pets calm. Business expansion through pet specialty stores and online marketplaces establishes Asia-Pacific as a central growth area because they improve market accessibility.

Competitive Landscape

The Pet Aromatherapy Market is a highly competitive market having major participants such as Earth Heart Inc., Pet Remedy Ltd., SynergyLabs, and Zoetis Services, LLC, which focuses toward product development, together with cooperative alliances and international market expansion to boost their market presence. The focus of companies is to create differences in the market, key stakeholders invest in product development, along with safety testing and obtaining veterinary approvals. A few businesses produce organic and plant-based formulations to attract customers who are environmentally sensitive pet owners. The pet aromatherapy market relies on e-commerce platforms together with pet specialty stores and veterinary clinics that function as principal distribution routes to help brands expand their market presence. The establishment of trust between clients and brands takes place through social media influencer endorsements together with holistic pet healthcare practitioners and digital marketing initiatives. Subscriptions containing pet wellness products have driven market competition upwards; thus, brands focus on creating individualized aromatherapy solutions for diverse preferences.

The market leaders Earth Heart Inc. and Pet Remedy Ltd. are at the forefront of the Pet Aromatherapy Market. Earth Heart Inc. develops vet-approved essential oil combinations using natural components for safe use by animals through its transparent ingredient selection process. Earth Heart Inc. expanded its product range with aromatherapy sprays and calming wipes that serve customers for both domestic and travel purposes. Their scientific evidence, alongside veterinary expert partnerships, has helped Pet Remedy gain market success by proving credibility and safety standards to its consumers. The business now provides diffusers as well as sprays together with herbal-infused collars to help pet owners access aromatherapy products more easily. The companies continue to build their online retail operations while establishing connections with pet health retailers worldwide to boost their worldwide customer network.

Pet Aromatherapy Market, Company Shares Analysis, 2024

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Recent Developments:

• In March 2025, Zoetis implemented a U.S. label modification to Librela® (bedinvetmab injection) that served as treatment for hastening canine osteoarthritis (OA) pain management.
• In January 2024, SAVA Healthcare Limited and Dermoscent® allowed French dermo-cosmetic manufacturer Dermoscent® to enter the Indian pet skincare market through product distribution, which improved pet wellness services across India.
• In November 2023, LolaVie initiated its product line with Puppy Love Dog Shampoo, focusing on developing coats that remain soft and shiny together with promoting pet health through natural ingredients.

 

• In March 2023, Pet Remedy released their new aromatherapy diffusers as a solution to minimize pet anxiety by combining essential oils that produce calming effects on pets.

Report Coverage:

By Product Type

• Essential Oils
• Blended Oils
• Sprays & Mists
• Diffusers
• Balms & Lotions
• Others

By Pet Type

• Dogs
• Cats
• Horses
• Others

By Application

• Anxiety & Stress Relief
• Pain Management
• Skin & Coat Care
• Digestive Health
• Immune Support
• Others

By End-User

• Pet Owners
• Veterinary Clinics & Hospitals
• Pet Grooming & Wellness Centers

By Region

North America

• The U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Earth Heart Inc.
• Pet Remedy Ltd.
• SynergyLabs
• Zoetis Services, LLC
• Vetnique
• Plant Therapy
• Garmon Corp.
• Ark Naturals
• DoTERRA
• Young Living Essential Oils, LC
• A Nelson & Co Ltd
• HomeoPet, LLC
• Best Shot Pet Products
• The Calm Pet
• Aura Cacia
• AnimalEO
• Botanical Animal Flower Essences
• Pure and Natural Pet

Frequently Asked Questions (FAQs)