Pet Blanket Market By Pet Type (Dogs, Cats, Small Animals, Others), Material (Fleece, Cotton, Polyester, Wool, Others), Usage (Indoor, Outdoor, Travel), Distribution Channel (Online, Offline), End-User (Individual Pet Owners, Pet Daycares and Boarding Facilities, Veterinary Clinics and Hospitals, Others). Global Market Size, Segmental analysis, Regional Overview, Company shares analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

Industry Outlook

The Pet Blanket market accounted for USD 584.2 Million in 2024 and is expected to reach USD 1,210.8 Million by 2035, growing at a CAGR of around 6.85% between 2025 and 2035. The Pet Blanket Market deals mainly with pet blankets specially made to cater to the need to provide warmth and comfort and safeguard the pet and furniture within the house. Some of these blankets are hard-wearing, machine-washable fabrics suitable for different breeds and sizes. They act as a pet bedroom, protect furniture from pet hair and scratches, and also improve pet care while traveling, among other things.

Due to the rising incidence of pet adoption and the specification of pets as part of a human family, there is a greater need for fancy and highly functional pet blankets. The market is seeing new trends, including self-heating, waterproofing, and hypoallergenic businesses. Since many companies have started producing eco-friendly blankets from recycled and ecologically friendly materials to appeal to consumers, this industry also embodies sustainability.

Report Scope:

Market Dynamics

Rising pet ownership increases demand for pet-related comfort products.

An increasing trend in the adoption of pets is another factor that is expected to contribute to the growth of the Pet Blanket Market because of the increased uptake of pets in homes. Taking pets as members of the family, people are paying much attention to the comfort and health of their pets. This change of attitude has resulted in people demanding more products that are associated with pets, and this includes blankets. Consumers differentially think that pet blankets are a necessity that is required in enhancing warmth and a security layer added in the cold seasons.

Since pets are gradually regarded as members of their families, using the humanization of pets stimulates demand for higher-quality products dedicated to pets. In the USA, according to the APPA survey, 70% of the population is now considered pet owners, which is up from the previous years. As the number of pets owned increases, so does the demand for pet comfort items, creating an avenue that supports the production of such items as blankets. The demand is not only arising from the sentimental aspect of owners towards pets but also from health consciousness among the pet population, which results in more comfort-oriented products for pets.

Focus on pet health and comfort fuels blanket demand.

The increasing concern for the welfare and comfort of pets is the most significant factor for the growth of the Pet Blanket Market because pet owners are increasingly investing in accessories for their pets. It is, therefore, crucial that animal lovers pay more attention to a pet’s comfort when selecting a suitable type of bedding, especially warmth and security.

These blankets for pets cannot be looked at simply as accessories to make the pet warm and comfortable but offer other benefits, including relieving anxiety, improving joint pains, and even keeping the pet warm when it is cold. This new focus on pet welfare has created a growing need for better quality, therapeutic, and hypoallergenic pet blankets. From the AAPA, it is evident that 68% of households in the United States had a pet in 2022, and many of the pet owners care for their pets’ comfort and healthy lives. The increasing trend in quality pet comfort and well-being is an influential driving force that creates the market for pet blanket purchases.

High premium blanket costs limit adoption among price-sensitive consumers.

High premium blanket costs act as a limitation for the Pet Blanket Market, as consumers will be reluctant to spend large amounts on expensive blankets. Many pet blankets are made using fine fabric or possess extra functionalities and trends; however, they are expensive compared with general pet apparel, which is a disadvantage because most pet owners cannot afford them. The perceived value can miss the client’s spending capacity, which makes them use cheaper substitutes or eliminate blanket usage.

This is a major cost factor, especially in the growth markets or with people who own more than one pet. Consequently, although products such as premium quality blankets may find a specific consumer group, these barriers limit use by the larger population, thereby creating a throttle for the growth of the market in some classifications.

Custom-sized blankets for specific pet breeds create unique offerings.

The market opportunity is mainly because the Pet Blanket Market can offer blankets that are designed for particular pet breeds. As the dog breeds are of different sizes and shapes and have different sleeping habits, the mattress that may suit one breed may not be comfortable for the other. To some extent, extended sizes help brands to be accurate to the exact needs of individual breeds, which are better suited to pets’ measurements on average. If it applies to Great Danes or Chihuahuas, the blankets must be recommended for the body sizes of these breeds. This level of customization not only increases the efficiency of the product but also attracts consumers who like to give their pets personalized care. As the specific type of breed increases, more and more breed-specific pet products are viewed by consumers as unique enough from other competitors. Customizing and targeting consumers with pet products that meet their needs can get more practical results.

Eco-friendly materials offer growth in the sustainable pet product segment.

One area of growth that is currently untapped in the sustainable pet product series is the integration of environmentally friendly materials in pet blankets. Consumers have become more aware of the environmental impact, hence looking for products that will go along with this awareness and for animals and pet care. Eco-friendly pet blankets that are produced from natural fabrics, including organic cotton, bamboo, or recycled products, meet this need.

These products are also environmentally friendly and benefit pet owners who wish to lessen the impact they make on the environment while catering to their pets in comfort. The move towards sustainable products is attributed to a rise in consciousness of environmental problems and a rise in conscious consumption. Therefore, the market for pet blankets has scope for growth when it adapts to providing green products that will ensure consumer loyalty. This is something that resonates with the current global approach to sustainability in the pet care product market, which puts sellers with sustainable products at a vantage point.

Industry Experts Opinion

"Pet blankets are not only a comfort item but also serve practical purposes for pets in various life stages. Older pets or those with chronic conditions such as joint pain benefit greatly from the warmth and cushioning provided by blankets. Additionally, pet blankets protect furniture from pet hair, dirt, and scratches. With growing awareness of pet health, there is a surge in demand for blankets designed with therapeutic benefits, such as heat retention or cooling properties for pets with specific needs."

• Dr. Jennifer Coates, Veterinarian and Veterinary Writer

Segment Analysis

Based on the Pet Type, the Pet Blanket Market has been classified into Dogs, Cats, Small Animals, and Others. The most popular segment is the dog segment, as they continue to dominate most of the Pet Blanket Market globally. With awareness of the aspects of comfort associated with owning a dog, pet owners are willing to spend money on products for their dogs; this means purchasing blankets, which are essential in warming up the dogs, giving them a secure feeling, along with symptomatic relief should any dog fall sick.

Dogs come in different breeds, and they have different sizes and sleeping postures, and therefore the variety of blankets satisfies the need. Due to the vast size of the consumer base and the increasing tendency towards pet humanization, the dog segment is considered a strong force that determines the development of the Pet Blanket Market. Consumers have displayed an increasing interest in developing their pet credentials beyond purebred dog ownership, this, coupled with the increasing interest in pampering products being brought out by premium-brand pet food companies that reflect comfort-oriented products, will continue to push the market forward.

Based on the Material Type, the Pet Blanket Market has been classified into Fleece, Cotton, Polyester, Wool, and Others. The prime segment in the Pet Blanket Market is the fleece segment. Fleece is more popular than other materials because of its non-slip, warmth, and cheap nature to acquire, hence being the best for use in catering to the needs of pets. It is lighter and can be easily used and washed also, which is a better feature for pet blankets, as they require frequent washes.

Fleece also has great heat retention, which means the pets stay warm during winter seasons. It also provides the pet health benefit of being hypoallergenic, which is of special importance when a dog has sensitive skin. The versatility of using fleece to design pet blankets, be they light-colored ones or thick, warm ones, makes fleece a category leader in the Pet Blanket Market. Since fleece satisfies many functional requirements as well as comfort requirements, its application in pet blankets has expanded rapidly.

Regional Analysis

The Pet Blanket Market in North America is also booming because pet ownership is very high in the US and Canada. The United States market dominates the market, and there is a growing trend for consumers to spend more on expensive, comfortable, and long-lasting pet accessories. Customer-specific needs in this region include blankets that are hypoallergenic, water-resistant, and made from eco-friendly material.

This market is also driven by the general demographic tendency of pet humanization, where owners are increasingly willing to spend more money on high-quality, comfortable, and luxurious pet beds. Because of the temperature differences in North America, consumers' behavior regarding their demand for functional products, such as heated or self-heated blankets, has not changed. Furthermore, consumers' growing interest in buying goods through e-commerce channels, including direct-to-consumer sales, has given production businesses new opportunities to offer their customers new, distinctive pet blankets.

 The European Pet Blanket Market is slowly growing because of the rising number of animal owners and the importance of pets’ comfort. The market is especially impressive in the United Kingdom, Germany, and France since customers willingly pay more for animal care products. Cosmetics for pets continue to evolve with the needs of the European consumer, who is now demanding eco-friendly pet blankets, with brands having adopted recycled and natural fiber pet blankets. There is also a growing need for additional functionalities like heating or cooling of blankets, especially if the climate differs. Looks like now e-commerce platforms are establishing relevance as an outlet; people are shifting more towards online shopping for pet products. More money is being spent on upscale and cozy pet accessories like blankets, which provide warmth and protective furnishings, as pet humanization tendencies in Europe continue to grow.

Competitive Landscape

The Pet Blanket Market is moderately concentrated with a few significant companies driving the market. Industry leaders such as PetFusion, Furhaven Pet Products, and K&H Pet Products begin with a line of premium, long-lasting, and comfortable pet blankets with equal emphasis on usefulness and bling. Petmate and BarkBox target the group of consumers with a set of low-priced, luxurious pet supplies. Living Accents Frisco by Chewy and West Paw are companies that are quite vocal about the use of recyclable material in their products.

Companies like ZippyPaws and Outward Hound enjoy the reputation of the pioneers who offer unique pet accessories, referring to blankets with additional functions, for instance, waterproof or self-heating. More so, competition is centered on new product development, superior material and patents, and client loyalty due to changing consumer needs that give companies a reason to move towards a larger market base of pet owners, to provide comfort to their pets while at the same time ensuring long-lasting, durable products.

Pet Blanket Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2024, Tall Tails, a pet product company, donated premium dog blankets valued at over $600,000 to Provision Ministry, marking the largest blanket distribution in the organization's history.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Small Animals
• Others

By Material Type

• Fleece
• Cotton
• Polyester
• Wool
• Others

By Usage

• Indoor
• Outdoor
• Travel

By Distribution channel

• Online
• Offline

By End-user

• Individual Pet Owners
• Pet Daycares and Boarding Facilities
• Veterinary Clinics and Hospitals
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• PetFusion
• Furhaven Pet Products
• The Company of Animals
• Merrick Pet Care
• West Paw
• K&H Pet Products
• Snoozer Pet Products
• Petmate
• BarkBox
• ZippyPaws
• Petco
• Paws & Pals
• Outward Hound
• PuppyLove
• L.L. Bean
• Frisco by Chewy
• Ruffwear

Frequently Asked Questions (FAQs)