Pet Calming Products Market By Pet Type (Dogs, Cats, Small Animals, and Others), By Product Type ({Calming Supplements [Herbal supplements, Amino acids, CBD-infused supplements, Probiotic supplements]}, {Calming Treats [Chews, Soft treats, Calming biscuits]}, {Calming Devices [Weighted blankets or calming vests, Calming collars, Calming sprays and diffusers, Calming beds]}, {Calming Medications [Prescription drugs, Over-the-counter calming medications]}, {Calming Essential Oils and Sprays [Lavender or chamomile essential oil sprays, Aromatherapy diffusers, Non-toxic essential oil blends for pet-safe use]}, Others), By Anxiety Type (Separation Anxiety, Noise Anxiety, Travel Anxiety, Vet Visits, and General Anxiety), By Distribution Channel (Online, Offline {Pet Specialty Stores, Supermarkets, Veterinary Clinics, Pharmacies}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Calming Products market accounted for USD 410.3 Million in 2024 and is expected to reach USD 1,147.5 Million by 2035, growing at a CAGR of around 9.8% between 2025 and 2035. The pet calming products market is diverse and primarily revolves around different solutions for anxiety and stress relief in pets, especially dogs and cats. This market includes pet treats and supplements that contain natural soothing chemicals like chamomile or CBD that give animals a sense of security. Calm collars and Thundershirts also offer a form of physical comfort to the pet by applying light pressure. To create a quiet atmosphere, other neutralizing items are often used, like soothing music and scents. The need for such peaceful solutions that guarantee improved pet well-being is always growing as more people become aware of mental health problems in pets.

Report Scope:

Market Dynamics

Innovations in natural ingredients and delivery methods enhance product effectiveness.

The pet calming products market is further supported by innovations in natural ingredients and delivery systems, which have the most positive growth effects. Pet owners are looking for a wide range of safe and efficient treatments for their anxious animals. Manufacturers develop products that are based on natural, non-toxic ingredients like herbal extracts and essential oils. Moreover, the recent delivery formats available in the market, such as sprays, treats, and diffusers, have made it easier for pet owners to safely and precisely use these solutions.

According to the American Veterinary Medical Association, about 36.5% of owners confessed that their pets experienced anxiety or stress conditions. The growing awareness coupled with a strong demand for novel, natural options is an important factor within the pet calming products market due to how consumers balance efficacy and safety in their choices.

Rising awareness about pet anxiety and stress-related behaviors drives demand for calming solutions.

The most important driver in the demand for calming solutions in the pet calming products market is the rising awareness of pet anxiety and stress-related behaviors. Pet owners will keep learning about the negative impacts of anxiety on pets and will keep looking for ways to manage and soothe the issues. 

Now, with heightened awareness of pet anxiety, owners are more than willing to pay a premium for an effective calming product to treat their mental health needs. According to the Centers for Disease Control and Prevention (CDC), observe that behavioral issues, including anxiety, impact 20–30% of dogs, and 25% of cats will experience anxiety at some point in their lives.

High prices of premium calming products may deter budget-conscious consumers.

High prices associated with premium calming products come as a serious restraint within the pet calming products market, especially for budget-conscious customers. Some pet owners might regard money spent on high-quality calming solutions as too expensive for their budgeted amounts and look elsewhere for cheaper ones.

 This price sensitivity is likely to be most pronounced in poor-income households or during economic downturns when the households' discretionary incomes are constrained. Although premium products may sport the best ingredients and have better efficacy profiles, some customers may not see value for money. Therefore, manufacturers will have to create less expensive formulations or utilize price points that would make them more accessible to a larger population without compromising product quality.

Targeting calming solutions based on the specific needs of different dog or cat breeds.

Targeting calming solutions to the specific needs of different breeds of dog or cat can offer a significant opportunity in the pet calming products market. Every breed will have unique stressors and behavioral traits, so each anxiety requires a customized approach. High-energy breeds like Border Collies may need some calming products that do not compromise their activity needs, but more sensitive breeds like Greyhounds may require milder versions.

Products that cater to the breeding lines may include developing special treats, a pheromone spray, or calming supplements that suit the individual preferences and demands of specific customers. This focused marketing not only creates greater efficacy in the product but, through catering to the values and what's socially acceptable for the target group, influences a deep connection with the consumer, who gets to feel understood and catered to.

Combining calming products with behavioral training resources can attract a broader audience.

The more the calming products go with the behavioral training resources, the more it opens an opportunity for the pet calming products market. Pet owners are increasingly learning that behavioral problems are core causes of anxiety and stress in their animals. End. Product integration can be made possible through calming products, for instance, treats or diffusers. The companies would be able to provide a more holistic approach to pet wellness, thus adding value added in the perceived products but also trust to the consumer because of the commitment towards their pets' overall well-being.

 Furthermore, connections to veterinarians, trainers, or animal behaviorists strengthen credibility as well as attract a cross-section of customers, even those usually hesitant to spend on calming products. This multi-layered strategy allows for the attainment of greater customer loyalty and wider markets. Consumers and manufacturers benefit.

Industry Experts Opinion

 “We all hate to see our pets suffering and seeing the anxiety they go through when hearing fireworks is heartbreaking. While there are steps we can take as pet owners to limit the stress they go through, unfortunately, there isn’t a magic fix. Patience and preparation will be your greatest allies and remaining calm yourself can help in keeping our pets’ distress to a minimum at this time of the year.”

• Nikki Mather, Expert Dog Behaviourist at Bella & Duke

Segment Analysis

Based on the Pet type, the Pet Calming Products Market has been classified into Dogs, Cats, Small Animals, and Others. Dogs are the most dominant segment in the Pet Calming Products Market, the anxiety issues are more common in dogs. Separation anxiety and noise phobias are conditions more prevalent among dogs than other animals.

Due to increased exposure to stressful events, loud environmental stimuli, and changes in routine, dog owners are searching for practical ways to soothe their pets. Moreover, the emotional bonding of dog owners with their pets motivates the former to invest in goods that promote the latter's well-being. Growing awareness about canine psychopathology will continue to keep the demand for calming products designed for dogs strong and should continue to establish dominance in this market segment.

Based on the Product type, the Pet Calming Products Market has been classified into Calming Supplements, Calming Treats, Calming Devices, Calming Medications, Calming Essential Oils and Sprays, and Others. In the pet calming products market, calming supplements are the largest category. Herbals, amino acids, CBD-infused, and probiotics all fall under this category, which is fast becoming a popular trend in holistic care for pets. Owners are reaching out for natural ways to effectively manage their pets' anxiety.

The calming supplements have risen to fame due to beliefs in their safety and efficacy. Preventive health care in pets influences a need for supplements linked with overall well-being. With growing awareness of pet mental health, calming supplements will dominate the market and symbolize an approach to more responsible pet ownership.

Based on the Anxiety type, the Pet Calming Products Market has been classified into Separation Anxiety, Noise Anxiety, Travel Anxiety, Vet Visits, and General Anxiety. Separation anxiety is the largest segment in the pet calming products market. Most importantly, this form of anxiety impacts dogs, as they tend to become destructive and vocal when left behind by their owners. As lifestyles change with the majority of pet owners going back to work or other social activities, the occurrence of separation anxiety has thus increased and subsequently fueled demand for effective solutions to calm the pet.

Increasingly in demand are those items specifically developed to take away the pet's anxiety, such as calming treats, supplements, and gadgets. Further recognition of the emotional needs of pets and their repercussions for both the pet and the pet owner drives this market even further. The solutions for handling this kind of anxiety are expected to be the biggest sellers in the market space as consumers become increasingly informed about their pets' emotional needs.

 Regional Analysis

The North American pet calming products market is mainly influenced by the high rates of pet ownership in both the U.S. and Canada. High rates of pet ownership along with increasing awareness of issues such as separation anxiety and environmental changes have driven the demand for these calming solutions in the form of supplements, pheromone diffusers, and anxiety wraps. The market benefits from an overarching trend toward natural and organic products, which typically aligns with greater consumer sentiment for health and wellness. Growth in pet wellness trends and the humanization of pets also drive interest in calming solutions that succeed. These are also backed by constant innovations and research in the area, which improve the effectiveness of products, thereby fueling market growth. On an overall basis, North America is the leader in the market for pet calming products.

The United States Pet Calming Products market is robust, with approximately 67% of households owning a pet. With the greater awareness of pet anxiety and behavioral issues, the demand for calming supplements, calming sprays, and anxiety wraps has increased. Growth in e-commerce platforms has expanded access to these products so that now pet owners can very easily find tailored solutions for their pets. The market growth is also because of an increased awareness seen through the growth of pet wellness trends and humanizing pets, as owners look for ways to improve the quality of life of their pets. Major retailers and pet specialty stores are expanding lines of products, including innovative calming solutions for pets. The United States market is expected to grow further due to changing customer tastes and ongoing industry innovation.

The growing European pet calming products market is spurred by a strong emphasis on pet health and wellness across countries such as the UK, Germany, and France. Increased pet ownership among millennials and urban dwellers drives awareness of anxiety issues among pets, which in turn makes for greater demand for herbal supplements, pheromone diffusers, and anxiety wraps. The product benefits from a demand for natural and organic consumables, part of the overall trend toward holistic pet care. In addition, supportive regulatory frameworks and research into calming solutions continue to fuel market growth. This humanization effect on pets continues to shape the decisions of a consumer who seeks products for his pet to enhance its well-being. Overall, Europe is a dynamic region for the pet calming products market and is poised to grow.

The pet-calming products market in the UK is growing rapidly with the culture of having strong pet ownership. Awareness of pet anxiety, mainly triggered by events like fireworks and travel, helps boost demand for such calming solutions as natural supplements, pheromone diffusers, and calming collars. UK consumers are in favor of even more natural, better for the environment, and organic products given the larger health and wellness trends.

Online shopping increases accessibility to these products for pet owners, who can then easily find solutions that match the specific needs of their pets. Major retailers and specialty pet shops are increasing the inventory of solutions to better calm their customers' pets. Educational campaigns on pet anxiety and welfare are gaining momentum, owing to sales. The humanization of pets continues to transform consumers' behavior, particularly as clients want to find effective means of improving the quality of life of their pets.

Competitive Landscape

The pet calming products market is highly competitive due to established rivals and the growing attention on pet mental health and well-being. Thundershirt, Adaptil, Calmz, and Paw Life, have several types of products, including treats, vitamins, and diffusers for pheromones. E-commerce has become a key distribution channel for achieving maximum reach. Collaboration with vets increases credibility, and demand for the natural and holistic option keeps driving innovation.

Sustainability practices are also becoming more mainstream and appealing to the conscious eco-shopper. It is dynamic at the market level, where each company strives to evolve in sync with the needs and preferences of the consumer.

Pet Calming Products Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2024, Awaken CBD launched a new line of pet products designed specifically for pets, featuring Pet Treats and Pet CBD Drops infused with premium CBD to help calm and relieve stress in dogs. This launch is part of Awaken's effort to expand its offerings in the pet care segment of the CBD market.
• In September 2022, Zesty Paws launched three cat-specific products, including Hemp Elements Plus Calming Bites, designed to alleviate feline stress with ingredients like broad-spectrum hemp extract, ashwagandha, and melatonin. This expansion reflects a growing demand for effective calming solutions tailored to cats, addressing their unique wellness needs.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Small Animals
• Others

By Product Type

• Calming Supplements:
  • Herbal supplements
  • Amino acids
  • CBD-infused supplements
  • Probiotic supplements
• Calming Treats:
  • Chews
  • Soft treats
  • Calming biscuits
• Calming Devices:
  • Weighted blankets or calming vests
  • Calming collars
  • Calming sprays and diffusers
  • Calming beds
• Calming Medications:
  • Prescription drugs
  • Over-the-counter calming medications
• Calming Essential Oils and Sprays:
  • Lavender or chamomile essential oil sprays
  • Aromatherapy diffusers
  • Non-toxic essential oil blends for pet-safe use
• Others

By Anxiety Type

• Separation Anxiety
• Noise Anxiety
• Travel Anxiety
• Vet Visits
• General Anxiety

Distribution Channel

• Online
• Offline:
  • Pet Specialty Stores
  • Supermarkets
  • Veterinary Clinics
  • Pharmacies

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Zesty Paws
• Pet Naturals of Vermont
• ThunderShirt
• Adaptil
• Feliway
• Vetoquinol
• Virbac
• Nutramax Laboratories
• The Anxious Pet
• NaturVet
• PetHonesty
• VetriScience Laboratories
• Calm Paws
• Beaphar
• Bach Flower Remedies

Frequently Asked Questions (FAQs)