Pet Chew Toys Market By Pet Type (Dogs, Cats, Others), By Material Type (Rubber, Nylon, Rope, Rawhide, Others), By Functionality (Dental Care Chew Toys, Teething Chew Toys, Interactive Chew Toys, Treat-Dispensing Chew Toys, Flavored Chew Toys, Scented Chew Toys), By Distribution Channel (Online Retail, Pet Specialty Stores, Supermarkets & Hypermarkets, Veterinary Clinics, Other), and By End User (Residential, Commercial), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles, and Market Forecast, 2025 – 2035.

Industry Outlook

The Pet Chew Toys market accounted for USD 863.8 Million in 2024 and is expected to reach USD 2,151.5 Million by 2035, growing at a CAGR of around 8.65% between 2025 and 2035. Pet chew toys available on the market comprise various items that let pets fulfill their innate chewing behavior and stimulate both dental wellness and mental activity. Toys for pets exist in rubber, nylon, and edible forms that serve multiple classes of pet chewing behaviors and preference types.

Pet owners choose high-quality, safe, durable products because of rising pet humanization trends, which drive the market. Pet owners increasingly need products to help fight dental problems, so they turn to chew toys, which minimize the build-up of plaque and tartar. The Pet Chew Toys Market has introduced innovative chew toys that feature a variety of flavors alongside interactive designs and sustainable, eco-friendly material solutions. Manufacturers include calming agents and health supplements in selected toys that benefit the wellness of pets. North America and Europe lead the pet chew toy market demand because these regions possess high pet ownership numbers. Market growth has received additional momentum from online retail channels that empower customers to browse an extensive selection of products and provide easy transaction processes. The market for pet chew toys will advance with better sustainable goods because pet owners dedicated to their pets' welfare remain strong.

Report Scope:

Market Dynamics

Increasing pet adoption and the trend of treating pets as family members drive demand for high-quality chew toys.

The Pet Chew Toys Market is growing due to the rising adoption rates of pets and evolving pet circumstances that treat them as integral family members. The pet ownership market demonstrates that pet parents buy premium-quality chew toys that combine safety with mental enrichment and dental hygiene benefits. Pet companionship and emotional support make themselves evident mainly in urban families who embrace their pets as part of the household. Product demand is rising for pet accessories that promote both the health development and mental stimulation of pets as pet care standards increase among owners.

According to the American Veterinary Medical Association (AVMA), 70% of U.S. households had pet ownership in 2023, and pet ownership numbers have experienced a consistent increase. The rising premium pet product demand leads to the production of chew toys that meet requirements for particular dog breeds, together with developmental stage and chewing habits. Market expansion occurs because more households consist of single occupants and aging adults who add pets to their families as companions. The Pet Chew Toys Market will experience growth through innovative, customized solutions because of escalating pet humanization trends that define consumer preferences.

Pet owners seek chew toys that help reduce plaque and tartar buildup.

Pet dental awareness has become a vital growth factor for the Pet Chew Toys Market since pet owners actively look for such products to prevent plaque and tartar buildup in their pets. Disturbing oral hygiene conditions in pets create health risks that include gum disease, bad breath, and bacterial infections that can harm internal organs. Dental-specific chew toys help pets naturally chew while providing both convenience because they support gum stimulation and efficiency since they dislodge plaque buildup. These toys incorporate surfaces and ridges in addition to dental agents, which boost their tooth-cleaning abilities.

Research by the American Veterinary Dental Society indicates that dental diseases affect more than 80% of dogs and over 70% of cats by the time they reach their third birthday. The high number of pets affected by dental disease has pressured pet owners to start investing in oral hygiene products, including chew toys. The market demand for dental chew toys receives ongoing support from veterinarians who advocate such toys during their daily pet care recommendations. The market for dental chew toys will experience increased growth due to innovative designs and advanced materials that address various pet chewing habits as pet owners value health more and more.

Potential risks of choking hazards and toxic materials limit adoption.

Consumer adoption of pet chew toys faces major limitations because of possible choking dangers and potentially toxic materials present in the Pet Chew Toys Market. Many pet owners worry about the safety of their chew toys since shoddy or weak items might break into tiny pieces that put aggressive chewers at higher danger of choking. Some toys contain chemical substances like phthalates and BPA alongside lead because these materials could create health issues by generating digestive problems and allergic reactions in animals. The health risks surrounding chew toys discourage buyers from using these particular items, which drives them toward premium products that receive certification from veterinarian professionals. The establishment of strict safety standards by regulatory organizations raises manufacturing costs for companies to comply with requirements.

The U.S. Consumer Product Safety Commission (CPSC) tracks hazardous materials and choking hazards in pet toys while issuing product recall notices against unsafe products. Current differences among safety guidelines across regional boundaries cause consumers to struggle when identifying authentic safe toys. Manufacturers must maintain inexpensive pricing while balancing product safety as consumer demand for durable, environmentally friendly chew toys devoid of dangerous ingredients is shaped by growing awareness about pet toy safety.

Growth in sustainable pet products opens doors for biodegradable and plant-based options.

The growing interest in sustainable pet products opens new possibilities within the Pet Chew Toys Market to create biodegradable and plant-based alternatives. The growing concern about environmental issues drives pet owners to search for green pet products that decrease waste production alongside their products' carbon footprint. Plastic-based chew toys that end up in landfills produce microplastic pollution, thus prompting industries to develop bamboo, hemp, and rice husk-based natural, non-toxic, and biodegradable alternatives. Manufacturers now develop long-lasting, plant-based chew toys that turn into natural compounds during disposal processes.

The European Environment Agency (EEA) reports that plastic waste constitutes more than 60% of worldwide marine pollution, which causes worry among environmentally responsible consumer groups. An increasing number of eco-conscious consumers pursue sustainable pet toys since they represent compatibility with environmentally friendly life choices. Organizations that adopt both compostable materials and ethical sourcing together with recyclable packaging establish better positions in this market sector. Consumer trust increases through businesses that work with sustainability initiatives, along with obtaining USDA Organic and FSC (Forest Stewardship Council) certifications. The market shares of biodegradable chew toys will experience significant growth because pet owners are combining their focus on pet safety with their dedication to environmental responsibility.

Customizable chew toys and monthly toy boxes attract premium customers.

The Pet Chew Toys Market holds strong financial prospects because pet owners actively seek personalized products, including customized toys and subscription boxes that contain toys. Pet owners are now more interested in buying customized products that match their pets' distinctive wants and requirements and the ways they chew. The addition of customized pet names or breed-themed designs with adjustable textures makes custom chew toys provide unmatched exclusivity that improves the entire pet interaction. Premium customers subscribe to monthly toy boxes containing customized chew toy selections because they prioritize convenient access to tailored products.

The American Pet Products Association reports that U.S. pet owners put forward more than $136 Million in pet product and service expenses throughout 2022 as they demonstrate increasing interest in high-end and individualized items. The subscription model allows businesses to receive sustainable income streams together with the frequent delivery of exciting pet toys to their subscribers. The pet chew toy market continues to expand because e-commerce has grown while social media marketing has increased, and pet-focused brands are making more of an impact on consumers. The rising trend of pet humanization will create a favorable market climate for customizable chew toys and subscription services, which will strongly influence the future of the pet chew toy industry.

Industry Experts Opinion

"Chew toys are essential for both puppies and adult dogs, as they help manage teething pain, prevent destructive behavior, and maintain oral hygiene. Dogs have an instinct to chew, and providing them with appropriate chew toys helps channel this behavior in a positive direction. Over the years, we’ve seen a clear shift towards toys that also provide mental stimulation, like interactive chew toys, which keep pets engaged for longer."

• Dr. Emily Roberts, Animal Behaviorist and Pet Health Consultant

Segment Analysis

Based on the Material, the Pet Chew Toys Market is been classified into Rubber, Nylon, Rope, Rawhide, and Others. The rubber segment leads as the largest and primary segment in the Pet Chew Toys Market because rubber toys maintain durability along with safe and versatile properties. Pet owners who have aggressive chewers tend to select rubber chew toys because these products resist breakage, allowing their pets to chew without risk of choking hazards. Rubber toys include textured surfaces combined with hollow designs, which promote gum massage as they assist in plaque reduction and the elimination of tooth tartar. Premium pet product manufacturers produce non-toxic rubber toys that solve the problem of chemicals present in pet supplies reward-dispensing. Rubber chew toys can be found easily in diverse forms and operational features with reward-dispensing and aroma options, which boost both the attention and cognitive development of pets. Customers find rubber chew toys attractive because they are waterproof and have simple cleaning properties. Alternative rubber materials like natural latex are surfacing due to sustainability demand, and they will drive segment growth because of their market domination in pet chew toys.

Based on Functionality, the Pet Chew Toys Market is been classified into Dental Care Chew Toys, Teething Chew Toys, Interactive Chew Toys, Treat-Dispensing Chew Toys, Flavored Chew Toys, and Scented Chew Toys. The dental care chew toys segment stands as the leading and crucial segment within the Pet Chew Toys Market since pet owners increasingly recognize the importance of oral healthcare for their pets. Specific pet toys are created to fight dental plaque and tartar, which promotes dental hygiene for pets. Dental diseases affect both dogs and cats at high rates because more than 80% of dogs develop dental issues before turning three years old, so pet owners now consider dental care chew toys a necessary product. The American Veterinary Dental Society reports dental disease as the primary health concern for pets, thereby generating an increased market demand for oral hygiene-supporting toys. The dental hygiene toys contain textured regions and grooves, which do two things: they brush teeth and provide gum massage. A wide selection of dental chew toys exists using rubber, nylon, and natural materials because they have received veterinary professional approval. The dental care chew toy segment maintains its position as a leading market segment because of growing interest in pet dental health.

Regional Analysis

High levels of pet ownership and rising expenditures on premium pet items create strong market demand for chew toys in North America, thus making it one of the largest and most energetic on a worldwide scale. People who own pets as family members within the U.S. and Canada constitute a big demographic that drives rising demand for secure chew toys, which must be effective and of premium quality standards. The focus of North American pet owners on pet health, particularly dental care, has created substantial market demand for dental care chew toys and health-related pet products. Online retailers and e-commerce platforms make it convenient for consumers to find various pet chew toys, which drives market expansion. The sustainability trend drives customers toward environmentally friendly and naturally decomposing chewing toys produced from rubber as well as bamboo and hemp. The market grows strongly because of pet product leaders operating in this field, as well as new toy designs incorporating interactive elements and treat dispensers. The rising pet product innovation among North American owners maintains their position as leaders in the worldwide Pet Chew Toys Market.

The Pet Chew Toys Market in the Asia Pacific region exhibits quick growth because Chinese, Japanese, and Indian people choose to adopt more pets. Higher disposable incomes and urban development patterns combine to boost the acceptance of household pets, thus escalating the demand for pet products, particularly chew toys. The process of pet ownership enhancement regarding pet health and dental care awareness in this region leads to growing interest in special chew toys. Since Japanese and South Korean consumers have started to choose sustainable pet products, they now buy rubber, hemp, and bamboo materials, along with other green items. Online stores function as the main choice for pet chew toy ownership because customers enjoy both convenient shopping and an expansive selection of products. The increase in middle-class family numbers and changing cultural trends have driven the demand for advanced, customized pet chewing toys throughout China and India. The Asia Pacific region presents major growth potential for the Pet Chew Toys Market because consumers continue changing their preferences toward quality pet care products and natural materials.

Competitive Landscape

Several major providers operate within Pet Chew Toys Market by providing multiple products that serve different pet requirements. The KONG Company leads the market alongside Nylabone and Benebone by producing safe and durable entertainment products specifically designed to satisfy the dental requirements of pets. These companies build robust brand loyalty together with dedicated customer groups because they persistently deliver high-quality products and do effective marketing.

Outward Hound and Chuckit! Expand their product portfolio with mental enrichment toys that dispense treats as well as interactive chew toys, serving to enhance client variety selection. The market sector of Petmate and Planet Dog includes their introduction of environmentally responsible products, which draw buyers who care about sustainability. Product functionality combined with material innovation and customized solutions serves as the main driver of market differentiation while companies provide tailored products and subscription-based plans to customers. Online retail channels have expanded the customer base so brands can access new markets, which strengthens market competition.

Pet Chew Toys Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2024, BARK is spearheading the creation of the first-ever industry-wide safety standard for dog toys. This initiative aims to ensure higher safety measures across the pet toy sector.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Others

By Material Type

• Rubber
• Nylon
• Rope
• Rawhide
• Others

By Functionality

• Dental Care Chew Toys
• Teething Chew Toys
• Interactive Chew Toys
• Treat-Dispensing Chew Toys
• Flavored Chew Toys
• Scented Chew Toys

By Distribution channel

• Online Retail
• Pet Specialty Stores
• Supermarkets & Hypermarkets
• Veterinary Clinics
• Other

By End-user

• Residential
• Commercial

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• KONG Company
• Nylabone
• Benebone
• Outward Hound
• Chuckit!
• Tuffy’s Pet Foods (VIP Products)
• SodaPup
• Planet Dog
• JW Pet Company
• ZippyPaws
• BarkBox
• Petmate
• Nestlé Purina
• PetSafe
• SmartPetLove

Frequently Asked Questions (FAQs)