Pet Dental Care Market By Type (Products {Toothbrushes, Toothpaste & Gels, Dental Chews & Treats, Mouthwash & Rinses, Dental Wipes, Dental Toys, Others}, Services {Dental Cleaning, Dental Extractions, Dental Diagnostics, Dental Disease Treatment, Preventive Dental Care, Others}), By Pet Type (Dogs, Cats, and Others), By Distribution Channel (Online Stores, Pet Specialty Stores, Pet Dental Clinics and Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Dental Care market accounted for USD 8.2 Billion in 2024 and is expected to reach USD 18.35 Billion by 2035, growing at a CAGR of around 7.6% between 2025 and 2035.  The pet dental care section offers specialized products such as tooth gel for pets with sensitive teeth, probiotics for oral health, and water additives to freshen breath and remove plaque. There are also dental toys designed for aggressive chewers that address specific dental issues and cater to their natural chewing instincts. These products focus on addressing specific dental needs and promoting the overall wellness of pets. Factors which spur growth in this industry include increased pet ownership and an increase in the awareness of the relationship between oral health and overall well-being. There is also a trend towards natural products and away from online sales. Overall, this reflects a significant investment in the health and wellness of pets.

Report Scope:

Market Dynamics

Surge in Pet Ownership Fuels Demand for Enhanced Dental Care Solutions

An overall increasing trend of pet adoption is one of the major growth drivers of the Pet Dental Care Market, due to continuously rising pet-owning households. According to the APPA National Pet Owners Survey 2024, around 82 million U.S. households own a pet. It indicates that the number of pets is constantly on the rise. With every new family introducing its pets into the home, it becomes essential for them to keep the pets healthy, and that means keeping their dental health in top condition as well. With the enhanced awareness of oral health through a pet owner, there is an emerging demand for dental products and services through which their pets can maintain healthy teeth and gums.

This increased population of pets not only increases the demand for routine dental checkups but also spurs the development of specialized dental products that will meet the specific needs of these pets. This will, in turn, increase the pet population at the same time and, thereby, the potential marketplace for dental care solutions, giving business houses an opportunity to further expand their offer reach and target more consumers who are now conscious of the health and well-being of their pets.

DIY Dental Solutions May Undermine Professional Veterinary Care Demand

Major restraint for the Pet Dental Care market is the availability of DIY dental care products as most pet owners would prefer an at-home solution rather than approaching a professional. The busy lives of pet owners often lead them to rely on dental chews, toothpastes, and cleaning kits as convenient and inexpensive solutions for their pets' oral health. However, this reliance can lead to a belief that professional care is not necessary, resulting in neglect of necessary monitoring and intervention for serious oral health issues.

Thus, while these products may provide support toward oral hygiene, they cannot replace the all-inclusive evaluations and treatments offered by vets. The general trend also suggests that education is the key for promoting more awareness about regular veterinary dental check-ups along with some of the risks associated with trusting DIY solutions for pet dental care.

Subscription Models like Pumpkin Wellness Club Pave the Way for Enhanced Preventive Dental Care

Subscription models like Pumpkin Wellness Club alter the preventive dental care by providing predictable access at an affordable rate for a patient to receive necessary services. Such memberships often include routine check-ups, cleanings, and other preventive procedures. That will ensure oral health by eliminating the shock of a charge. By removing financial barriers there is a higher possibility of the patients visiting for routine care which may detect the problems early and therefore much better health results. Also, such models encourage continued relationship between the patients and dental providers hence the proactive management of the oral health instead of reactive treatments.

For instance, in September, 2024, Pumpkin launched Pumpkin Wellness Club*, a new preventive care membership for pet owners. The Pumpkin Wellness Club helps pet parents save on the routine preventive care their pets need to live their longest, healthiest lives, and offers some special perks on top of that. Overall, therefore, these subscriptions spur the culture of preventive care to the benefit of both patients and dental practices.

Industry Experts Opinion

“We’re more than just an association; we’re a community dedicated to helping our members thrive,” “With our new supplier membership, we aim to bridge the gap between suppliers and manufacturers, creating an ecosystem that fosters growth and innovation across the pet industry.”

• Peter Scott, APPA President and CEO

“We’re proud to launch at SUPERZOO our collaboration with the pioneers in the insect ingredient space to showcase our co-branding of the new Hilucia brand of ours — it’s our commercial and consumer-facing identity for our products,” Madison said. “We’re really excited about this launch – we believe it’s just the tip of the iceberg.”

•  Sean Madison, director of Global Pet Food

Segment Analysis

Based on the type, the market of Pet Dental Care has been classified into products and services. The Pet Dental Care market is further segmented by product type into Toothbrushes, Toothpaste & Gels, Dental Chews & Treats, Mouthwash & Rinses, Dental Wipes, Dental Toys, and Others. Based on the services Pet Dental Care market is further classified as Dental Cleaning, Dental Extractions, Dental Diagnostics, Dental Disease Treatment, Preventive Dental Care, and Others. Toothpaste and gels are leaders in the products category for dental care, as they are indispensable for everyday oral hygiene, ensuring a steady stream of demand. The varieties are endless: whitening and sensitivity-specific toothpaste and many other distinct formulations. Greater consciousness and education in oral care, aggressive marketing, and even continuous innovation work to boost the popularity of these products. Their easy accessibility throughout varied channels improves consumer buying.

Based on the pet type, the market of Pet Dental Care has been classified into dogs, cats, and others. Dogs usually win both in terms of spending and product demand. According to data from NIH A little over 65.1% of the households have dogs, 39.2% have cats, and 30.6% have both. Second, only to dogs, cats represent the second largest segment of pets, but expenses related to dogs are likely to be higher than those related to cats as a whole because of the size differences and food requirements of dogs and cats.

Regional Analysis

The largest share of the pet dental care market is in North America, where it dominates due to several key factors. The trend of pet ownership is high among millennials, increasing the demand for dental care products and services. Conscious pet owners know that preventive oral care is essential to avoid major health issues, driving the market for preventive care items such as dental treats, chews, and at-home dental hygiene products. Additionally, the growing veterinary services and a greater number of pet insurance cases have made professional dental care more accessible. Since owners treat pets as family, demanding premium products and services to make sure their animals remain healthy, pet humanization trends further boost the market growth. Overall, the North American market characterizes innovation as manufacturers introducing new products and solutions before time to address changing consumer needs.

The Asia-Pacific region for pet dental care market is growing rapidly, driven by the increasing pet ownership population and increased disposable incomes in countries such as China and India. Increasing numbers of pet owners are becoming conscious of the importance of dental care and are increasingly looking for dental hygiene products in the form of toothpaste, chews, and veterinary services. In addition, the growing middle class enhances the demand for premium and special solutions for dental care, as many people treat pets as family members. There is also growth in veterinary clinics and pet care facilities in the region, thus making professional dental services more accessible. With all these inputs coming together, Asia-Pacific stands to become a dynamic and fast-changing market for pet dental care, rich in opportunity for growth and for innovation.

Competitive Landscape

The pet dental care market is becoming highly competitive due to the increasing awareness of pet health and wellness. Blue Buffalo, PetSmile, and Virbac are the leading contenders in this market, offering a wide range of products from dental treats to professional cleaning solutions. For instance, In December 2023, on the eve of February's National Pet Dental Health Month, Blue Buffalo proudly launched its new dental chew for dogs which feature natural ingredients.

The innovative chew features a unique design patented by parent company General Mills, aimed at promoting better dental health for our furry companions. These companies are focusing on developing unique and advanced formulations using natural ingredients to attract customers and are also diversifying treatment programs for pets.

Pet Dental Care Market, Company Shares Analysis, 2024

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Recent Developments:

• In January 2023, Mars Petcare partnered with the Broad Institute of MIT and Harvard, a world leader in genetic and molecular analysis of diseases, to create one of the largest free open-access cat and dog genome databases worldwide.
• In June 2024, BARK a leading global omnichannel dog brand with the mission of making all dogs happy, announced that it played a key role in creating the first international safety standard for dog toys in the pet product industry and unveiled a state-of-the-art dog toy testing lab that raises the bar for safety and quality in the pet product sector.

Report Coverage:

By Type

• Products
  • Toothbrushes
  • Toothpaste & Gels
  • Dental Chews & Treats
  • Mouthwash & Rinses
  • Dental Wipes
  • Dental Toys
  • Others
• Services
  • Dental Cleaning
  • Dental Extractions
  • Dental Diagnostics
  • Dental disease treatment
  • Preventive dental care
  • Others

By Pet Type

• Dogs
• Cats
• Others

By Distribution Channel

• Online Stores
• Pet Specialty Stores
• Pet Dental Clinics
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Hill's Pet Nutrition
• PetSmile
• Virbac Corporation
• Merial
• Mars Petcare
• Nylabone
• PetIQ
• PetSafe
• Vet’s Best
• TropiClean
• KONG Company
• Burt’s Bees
• Whimzees
• Pura Naturals Pet

• Greenies

Frequently Asked Questions (FAQs)