Pet Dental Wipes Market By Product Type (Textured Dental Wipes, Soft Dental Wipes, Finger Wipes, Medicated Dental Wipes, Others), By Ingredient Type (Chemical-based Wipes {Chlorhexidine-infused, Alcohol-based, Fluoride-based}, Natural Wipes {Aloe Vera-based, Coconut Oil-based, Baking Soda-based, Herbal Extract-based}), By Flavors (Unflavored, Mint, Chicken, Beef, Peanut Butter, Others), By Pet Type (Dogs, Cats, Others), By Distribution Channel (Online Retail, Supermarkets, Pet Specialty Stores, Pharmacies), and By End-User (Household Pet Owners, Veterinary Clinics, Pet Grooming Centers, Animal Shelters), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Dental Wipes market accounted for USD 136.6 Million in 2024 and is expected to reach USD 267.5 Million by 2035, growing at a CAGR of around 6.3% between 2025 and 2035. The pet dental wipes market concentrates on developing oral care solutions for dogs and cats using wipes. In addition to preventing dental problems, such as bad breath and periodontal disorders, pet wipe solutions help remove gum and tooth debris while lowering bacterial concentrations to preserve pets' oral health.

The expansion of the pet dental wipes market connects to rising pet owner understanding regarding oral health needs for their pets. The disposable wipe products incorporate dental agents with enzymes, aloe vera, and additional dental substances to provide users with convenience. Easy oral care products for pets experience increased demand due to the growing number of pet owners.

Report Scope:

Market Dynamics

Increasing pet health awareness drives demand for dental care products.

The pet dental wipes market is driven by the increased awareness regarding pet hygiene. Pet proprietors are being made aware that oral health care helps in preventing oral diseases like gingivitis, periodontal disease, and many others. Due to this, the demand for highly user-friendly dental products like pet dental wipes that help attain oral hygiene has increased. The importance of dental care is often stressed by veterinarians and pet-care specialists, thus raising awareness among pet owners. The need for pet dental wipes is heightened by the increasing preventative measures of pet parents and the growing rate of pet adoption.

According to a study carried out in 2018 by the American Veterinary Medical Association (AVMA), because 80% of dogs older than 3 years showed signs of periodontal disease, routine maintenance of oral care is emphasized, which has influenced pet owners to seek dental care products and thus increased the market for pet dental wipes.

Rise in disposable income supports pet care product spending.

There are several drivers for the growth of the pet dental wipes market. The major one is rising disposable income across markets leading to changes in pet-care spending. Most pet owners are willing today to spend just that little extra for products considered premium for the health of their pets. Demand for dental wipes has seen a notable rise with greater awareness regarding pet hygiene and oral care as disease prevention measures. In addition, the convenience and ease of use offered by these wipes compared to traditional brushing have made them a desirable option for busy pet parents.

Increasing pet ownership, particularly among millennials and Gen Z, is another growth driver since these young adults are more inclined to treat pets as family members. Innovations concerning pet care products, such as wipes made from natural and safe ingredients, attract consumers. Enhanced marketing and increased availability through online portals also contribute to market growth.

Lack of awareness about dental hygiene hampers market growth.

One of the main factors limiting the market for pet dental wipes is pet owners' ignorance of the significance of maintaining good teeth hygiene. Many pet owners are unaware that poor dental health can result in more serious health problems, including heart disease and more serious issues like gum disease and foul breath. This ignorance leads to the low adoption of dental hygiene products, including pet dental wipes. There is also a misconception that brushing and dental chews alone are enough for oral care, which is yet another deterrent for opinions about wipes being a part of their pet hygiene routine.

The relatively higher prices of premium pet dental wipes stand as an obstacle for various consumers. Further, some of these customers could find it more difficult to give their pets the wipes, particularly when they are more active and finicky. The added convenience of using other oral care products like dental treats or water additives could also be hampering the growth of pet dental wipes in the market. Thus, pet dental wipes face a hindrance due to consumer ignorance and reluctance. The

New product innovations, such as natural ingredients, attract customers.

The pet dental wipes market is wide open for emergence due to the rising adoption of pets and improving awareness in pet health, especially concerning oral hygiene. The demand for dental wipes that are manufactured from natural, chemical-free ingredients is increasing with the growing concern of pet owners on the use of organic products. These wipes are a very practical and efficient way to address several issues that pet owners sometimes worry about, such as plaque and foul breath.

The market is booming because more millennial and Gen Z pet parents are demanding that preventive measures be made more widely known. Since dental wipes are available in environmentally friendly packaging or are made of biodegradable materials, they are growing in popularity as customers seem to be searching for greener solutions.

With a preference for holistic pet cases, the pet dental wipes market is poised to expand among consumers who are concerned about their health and the environment. Businesses are also drawn to these products by their smells and fragrances because they are coming up with new forms that resemble mint or coconut, among other things. Online sources are becoming a viable option for marketing these products, and e-commerce is currently expanding rapidly.

Veterinary professionals increasingly recommend dental wipes for pets.

Pet wipes and dental hygiene care for pets create extensive business prospects as veterinary providers recommend these devices for animal oral hygiene support to owners. Pet owners increasingly receive educational information about dental health for their pets, with an emphasis on dogs and cats as they are exploring easy solutions to prevent plaque and tartar buildup. Fastidious animal owners can easily use dental wipes for non-invasive dental care because brushing is unnecessary.

Pet ownership has brought value to the market because dedicated owners consistently choose superior products and put priority on health-oriented items for their pets. Pet humanization has grown in popularity, which encourages owners to safeguard their pets and proves the need for effective dental wipe programs that promote pet oral health. The market value of pet dental products continues to increase on e-commerce platforms and specialty shops, allowing brands to recover their development costs through online accessibility.

Industry Experts Opinion

"Pet dental wipes can be a useful tool for maintaining oral hygiene, especially for pets that refuse toothbrushes. While they don’t replace professional cleanings or brushing entirely, they help reduce plaque and freshen breath when used regularly."

• Dr. Jan Bellows, DVM, Diplomate of the American Veterinary Dental College.

"Dental wipes with antibacterial agents can slow down tartar accumulation, but pet parents should still monitor their pet’s dental health and consult a vet for regular checkups."

• Dr. Katy Nelson, DVM and Senior Veterinarian at Chewy.

Segment Analysis

Based on the product type, the Pet Dental Wipes market has been classified into Textured Dental Wipes, Soft Dental Wipes, Finger Wipes, Medicated Dental Wipes, and Others. Within the Pet Dental Wipes market, the Textured Dental Wipes stand as the major dominant segment. These wipes lead the market since they remove plaque, tartar, and food debris successfully from pet teeth owing to their rough surface texture, which guarantees better cleaning outcomes than smooth alternatives. Pet owners select textured wipes because these cleaning tools allow them better control of cleaning and improved operational efficiency when caring for their pet's oral health. The market promotes these wipes as an essential prevention tool against dental problems, which has made them one of the most widely sought pet care items. The market demand and sales are presently dominated by the textured wipes category.

Based on the ingredient type, the Pet Dental Wipes market has been classified into Chemical-based Wipes and Natural Wipes. The Pet Dental Wipes market shows the most dominance in the Natural Wipes segment. Pet owners actively select items containing natural substances as they have become concerned about chemical exposure risks towards their pets' wellness.

Pet owners find natural wipes appealing because they contain plant extracts along with essential oils and environmentally safe ingredients that combine safety with eco-friendliness. Pet owners tend to choose natural, chemical-free products because these trends match the growing market preferences for organic and holistic pet care items. Natural wipes achieve dominance in the market because health-conscious pet owners select them for their pet's dental care using non-harmful ingredients.

Regional Analysis

The North American pet dental wipes market is dominant due to awareness among pet owners about the importance of keeping their companion's oral health in top shape. Following this trend, more owners have come to understand the benefits of preventative action; dental wipes have emerged as an easy means by which to keep the mouth healthily free of plaque, tartar, and sometimes even bad breath.

Increased pet ownership and consumers with disposable income who care about their pets' well-being drive demand to spike at the point when it is mostly highest in the United States. A much larger audience could now easily access this due to the emergence of internet retail platforms. Although the primary goal of dog and cat dental wipes is to reduce plaque, tartar, and foul breath in pets, the criteria also include new product formulations based on natural and chemical-free components.

The market's rules would also change as a result of innovation, as growing major players would be able to add more products to their lineups, often with notable improvements like the addition of enzymes and antibacterial agents for greater efficacy. The industry will see significant expansion in the upcoming years because of the health consciousness trend.

The Asia Pacific pet dental wipes market is growing, primarily due to the population of pets and the awareness regarding oral care in pets. People in countries like China, Japan, and India are increasingly beginning to value oral care for their pets and would now want easy-to-use oral care products like dental wipes. Pet owners have typically spent more on high-end goods as a result of the humanization of pets, but many people in the area can now afford pet dental care items due to rising disposable income and the expansion of online shopping platforms. There are challenges like price sensitivity or the education of pet owners regarding oral health. The pet dental care product market is likely to continue growing, focusing on innovation and better-targeted marketing to reach a much broader consumer base.

Competitive Landscape

Major firms Virbac, Petsmile, PetLab Co., H&H Group, and Clorox invest in product development and commercial expansion, influencing the competitive pet dental wipes market. Pet businesses continue to concentrate on providing straightforward yet useful solutions for maintaining pets' dental hygiene. The pet care operation of Petco Health and Wellness Company has witnessed growth in its dental hygiene product offers.

The consumer demand for sustainable items drives Vet's Best at PetLab Co. to highlight natural substances and environmentally friendly packaging in their brand. Research and development initiatives are experiencing growth within the pet dental care sector because Bayer and Purina are enhancing their dental care product range. E-commerce has enabled Pawlife, Ark Naturals, and various other small independent brands to establish their presence in the market, thus driving greater competition.

Pet Dental Wipes Market, Company Shares Analysis, 2024

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Recent Developments:

• In November 2024, HugWith introduced a comprehensive range of pet care wipes, including Dental Finger Wipes. These finger-shaped wipes were designed for precise cleaning, helping to prevent plaque buildup and gum disease. The product aimed to improve pet oral hygiene with ease. They provided pet owners with a simple and effective solution for maintaining their pets' dental health.
• In January 2024, Skout's Honor launched an oral care line with Pet Dental Wipes. These plant-based, biodegradable wipes provided a convenient alternative to traditional toothbrushing. They aimed to remove plaque, prevent tartar, and freshen breath. The product targeted improving pet oral hygiene effectively.

Report Coverage:

By Product Type

• Textured Dental Wipes
• Soft Dental Wipes
• Finger Wipes
• Medicated Dental Wipes
• Others

By Ingredient Type

• Chemical-based Wipes
  • Chlorhexidine-infused
  • Alcohol-based
  • Fluoride-based
• Natural Wipes
  • Aloe Vera-based
  • Coconut Oil-based
  • Baking Soda-based
  • Herbal Extract-based

By Flavors

• Unflavored
• Mint
• Chicken
• Beef
• Peanut Butter
• Others

By Pet Type

• Dogs
• Cats
• Others

By Distribution Channel

• Online Retail
• Supermarkets
• Pet Specialty Stores
• Pharmacies

By End-User

• Household Pet Owners
• Veterinary Clinics
• Pet Grooming Centers
• Animal Shelters

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Virbac
• Petsmile
• PetLab Co.
• H&H Group
• Sentry Pet Care
• Petco Health and Wellness Company
• Pawlife
• Clorox
• Nestlé
• Radio Systems Corporation
• Elanco
• MWI Animal Health
• Ark Naturals
• VetInnovations
• Pet King Brands

Frequently Asked Questions (FAQs)