Pet DNA Testing Market By Test Type (Breed Identification, Health Screening, Carrier Screening, Trait Testing, Paternity/Maternity Testing), By Animal Type (Dogs, Cats, Horses, and Others), By Technology (Polymerase Chain Reaction, Next-Generation Sequencing, Microarray Technology), By Sample Type (Saliva, Blood, Cheek Swab, and Others), By End-User (Pet Owners, Veterinarians, Breeders, Researchers, and Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet DNA Testing Market accounted for USD 408.5 Million in 2024 and is expected to reach USD 1017.5 Million by 2035, growing at a CAGR of around 8.65% between 2025 and 2035. The Pet DNA Testing Market is the commercial and usage-based market for genetic testing services and products used for bio-analyzing pets. These tests help pet owners know the breed, ancestral background, different physical features, and genetic disorders that may be present in their pet and therefore be able to make the right decisions about feeding and medical check-ups, among other aspects.

Further, the market has experienced tremendous growth because of the rising number of households using pets and the growing concern for pet health besides the development of genetic-related applications. Currently, services are mostly based on dogs and cats, but there is increasing demand for testing exotic animals. All known key players in this report consist of veterinary labs, specialized genetic testing companies, and direct-to-consumer brands.

Report Scope:

Market Dynamics

Rising pet ownership and humanization of pets globally.

The growing global pet population and the trend of increased humanization are the primary factors driving the growth of the Pet DNA Testing Market. Code-named 'pet cam,' it is observed that as pets are viewed as family members, owners pay more money to learn about their pets' health, genes, and genealogy. This emotional tie necessitates the use of advanced technologies, such as DNA technology, to encourage proper care and health. Furthermore, campaigns by governments and educational institutions in owning and breeding pets spur concern about breed health, genetic tests included.

For instance, animal welfare organizations or governmental institutions have recently pointed out increased pet adoption rates and a growing trend of individual approaches to animals’ health through veterinary care. These aspects formalize the trend of recognizing pets as unique individuals by demanding such goods as DNA testing.

Higher disposable incomes and spending on pet-related services.

Greater discretionary cash and increased consumer expenditure on services relating to companion animals have become important trends affecting the Pet DNA Testing Market. Due to the increase in their income status, consumers are willing to spend and provide their beloved pets with all the comforts that can make them happy, including genetic testing services. This trend contributes to the change in consumer behavior preferences as customers focus now on preventive and individual approaches to pet health maintenance.

It generates beneficial information about a pet’s likely hereditary diseases, allowing veterinarians to create health or diet programs for the animal, which must come as a win-win for those who groom their pets like royalty. Furthermore, research conducted by universities, including veterinary schools or pet-friendly agencies, showcases that as the economy grows, investment in pets’ health and wellness also rises. This economic and cultural change benefits the development of enhanced services such as DNA testing to conform to the new innovative progression of services for pets.

High costs associated with DNA testing services.

One of the main restraints of the Pet DNA Testing Market is the high cost related to DNA testing services. Such services may call for sophisticated instruments, highly developed technology, and profound evaluation, which results in high costs. To many people with a pet or those within the lower income earners or areas where such services are scarce, the cost forms a major disincentive. Thus, even in case you have well-to-do clients, the idea of DNA testing may not necessarily be valued in terms of money in comparative proportion to the ensuing outcomes if these are not related to tangible health concerns or practical utility.

Also, people may switch to alternative services, for instance, general check-ups or some breed identification kits that also exist and can divert clients from opting for comprehensive DNA testing. This price sensitivity, coupled with the rather low level of understanding of the long-term benefits of genetic testing, offers lower market growth possibilities, especially in developing nations or areas with low animal healthcare standards.

Emerging markets with increasing pet care investments.

Since there is a rising trend in investing in pet care, the markets in emerging countries offer growth opportunities in the Pet DNA Testing Market. This is because the populations in these areas become urbanized and change their lifestyle to embrace pets. These customers are starting to demand better products that include DNA testing services to support accurate pet care and preventive health measures. Also, the increasing size of middle-income earners and the continual increase in disposable income in these markets are encouraging market expansion and market entry.

Furthermore, authorities and NGOs in emerging economies are paying more attention to pet welfare and advances in veterinary medicine, which makes it possible to implement new services such as genetic testing. For firms that are willing to align their portfolios with the unique needs and price points of these markets, the rewards are huge as they aim to become market pioneers in the future global pet care market.

Development of personalized pet care and nutrition plans.

One of the biggest opportunities that have emerged in the Pet DNA Testing Market is systematic individualized pet care and nutritional recommendations. As people gain more knowledge about pets’ single-gene characteristics or differences, they look forward to personalized solutions that suit their pet’s health or feeding habits and even exercise patterns. Through DNA testing, a lot can be said about a pet’s likelihood of genetic diseases, food allergies, and specific breed characteristics in a way that special diets and care can be formulated.

The level of personalization improves the pet's health and the rating of connectedness with the pet, stimulating the interest in the genetic testing services. Also, veterinarians and pet care providers are beginning to integrate DNA knowledge to provide state-of-the-art, personalized pet care. With increased popularity of preventive measures in animal healthcare as well as tailored diets, properly places the market within the existing paradigm of the pet overall wellness industry.

Industry Experts Opinion

"Pet DNA testing is transforming the landscape of pet care, offering detailed genetic information that helps in understanding breed-specific traits and potential health risks. This empowers pet owners and veterinarians to tailor care and intervention strategies effectively."

• Dr. Angela Hughes, Veterinary Geneticist and Scientific Affairs Lead at Wisdom Panel

Segment Analysis

Based on the Test Type, the Pet DNA Testing Market is classified into Breed Identification, Health Screening, Carrier Screening, Trait Testing, and Paternity/Maternity Testing. Every category of pet DNA testing has sections, but the breed identification segment is the largest. This rise is attributed to the increased awareness by pet owners and breeders who require information about the origin of certain breeds in their pets, the genetic composition of breeds, and the proportions of various breeds in them.

Probably the most popular genetic tests are breed identification tests, as they encompass a whole complex of information regarding the pedigree of an animal to point out such aspects as its temper, feeding habits, and genetic predispositions to diseases. These tests have gained popularity due to the escalating use of mixed-breed pets as well as tendencies towards pet humanization. Fourthly, the availability and efficiency of genetic testing technologies have increased breed identification reliability and availability in the environment, thus enhancing breed identification dominance. Consumers’ interest in the background of their pets and increasing concerns relating to inherited diseases strengthen the segment’s market base.

Based on the Animal Type, the Pet DNA Testing Market is classified into Dogs, Cats, Horses, and Others. The canine segment is the largest and the most dominant in the pet DNA testing industry. Dogs are the most popular pets all over the world, and the need for the DNA testing of dogs is twice as popular as for other animals. This may be attributed to the growing concern about breed content, genetic predisposition to diseases, and temperament of dogs. Furthermore, dogs also give samples of DNA just for health checkups, for testing desirable or undesirable genetic traits or genetic disorders, including hereditary diseases. Increased cases of mixed-breed dogs, especially those referred to adoption centers and shelters, also increase the demand for breed identification tests. The growing demand for pets and their subsequent care requirements, together with the humanization of pets, widen the space for the dominance of the dog segment to grow in the Pet DNA Testing Market.

Regional Analysis

The regional-level analysis of the North American Pet DNA Testing Market shows that the region has a mature and constantly growing pet care market. There are a relatively large number of pet owners in the region, and pet owners today are more conscious about their pets’ overall health and, as such, demand DNA tests. This is made worse by the increasing understanding of genetics at the pet, health, behavior, and breed level. Further, there is a phenomenon known as pet humanization ascending as people want to gain more information on their pets’ genes and tendencies.

By using advanced technology and inviting leading key market players that provide a range of accurate pet DNA testing services, the region succeeds. North American pet owners are also willing to pay for high-quality services like health screenings, breed identification, and traits tests. Consequently, the North American market continues to be an important center for innovations and the usage of pet DNA testing services.

UAE and India hold a significant market share in the Asia Pacific Pet DNA Testing Market landscape, which is growing at a very fast pace due to a growing trend of pet adoption along with an increasing per capita income in several of the countries present in this region. This has given rise to several pet DNA testing services because pets are now highly valued as family members, and people are gradually evolving to become more conscious of the health, genetic quality, and well-being of their pets.

Further, socio-demographics like urbanization and changing lifestyles in some major markets in Asia, particularly China, India, and Japan, are encouraging pet usage, comfortable and more so dogs and cats, for which genetics testing is vital. The region's pet care services are expanding, and an increasing number of pet owners are demanding better services such as breeding tests and identification. The emergence of middle-income workers, as well as an increase in the number of veterinary clinics, will benefit pet DNA testing. Furthermore, the pet humanization movement and the growing emphasis on pet care solutions have an impact on this geographical market. As genetics technology progresses, Asia Pacific will eventually become the hub of the Pet DNA Testing Market.

Competitive Landscape

The global Pet DNA Testing Market has witnessed excellent growth in recent years because of growing pet adoption in addition to the need for more detailed information regarding the pet’s health based on genetics. The top players in the market are Embark Veterinary, Wisdom Health, and DNA My Dog due to their extensive services offered in the genetic testing market. Newly developed tools in the last year include those for more targeted genetic screening from Embark Veterinary and breed identification and health risks for a specific breed or animal from Wisdom Health.

Industry players such as Basepaws and Paw Print Genetics are also advancing in the business, offering breed-focused tests and clearance. Current discoveries indicate a shift toward custom-generated nutrition guidance for pets, with a potential future expansion into genetic screening for behavior and attributes. Competition and innovation in the industry are being encouraged as genetic technology advances and people become more concerned about the health of their pets.

Pet DNA Testing Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In July 2024, Mars successfully acquired two veterinary diagnostics companies based in France: Cerba Vet and Antagene. Cerba Vet operates a network of six veterinary diagnostic laboratories, while Antagene focuses on DNA testing for animals and disease diagnostics.
• In November 2023, Orivet Genetic Pet Care expanded its canine Breed Profiles by adding new tests at no additional cost. This enhancement strengthens their genetic testing services for breeders, pet owners, and veterinarians. The new tests focus on various genetic conditions specific to different breeds, underscoring Orivet’s dedication to canine health and breed preservation.

Report Coverage:

By Test Type

• Breed Identification
• Health Screening
• Carrier Screening
• Trait Testing
• Paternity/Maternity Testing

By Animal Type

• Dogs
• Cats
• Horses
• Others

By Technology

• Polymerase Chain Reaction
• Next-Generation Sequencing
• Microarray Technology

By Sample Type

• Saliva
• Blood
• Cheek Swab
• Others

By End-user

• Pet Owners
• Veterinarians
• Breeders
• Researchers
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Zoetis Inc.
• Mars Petcare
• Orivet Genetic Pet Care Limited
• Embark Veterinary, Inc.
• Clinomics, Inc.
• DNA MY DOG
• Neogen Corporation
• EasyDNA
• Prenetics Global Limited
• Macrogen, Inc.
• Ancestry
• GenSol Diagnostics, LLC
• FidoCure
• Genoscoper Laboratories
• PetDNA
• Idexx Laboratories

Frequently Asked Questions (FAQs)