Pet Fitness Market By Product Type (Wearables {Activity Trackers, GPS Trackers, and Health Monitoring Devices}, Exercise & Training Equipment {Treadmills, Agility Equipment, Interactive Toys, Fetch Devices, and Tug Toys & Ropes}, Smart Toys {Self-Engaging Toys and Puzzle Toys}, Water-Based Fitness Equipment {Swimming Pools, Underwater Treadmills, and Canine Hydrotherapy Pools}, and Fitness Accessories {Harnesses & Leashes, Dog Backpacks, and Cooling Vests}), By Services (Fitness Training {Personal Pet Training, Group Fitness Classes, and Behavioral Fitness Training}, Fitness Apps {Activity Tracking Apps, Fitness Subscription Apps, and Virtual Fitness Training}, Fitness Centers & Gyms {Indoor Gyms, Dog Daycare with Fitness Facilities, and Hydrotherapy & Rehabilitation Centers}, and Friendly Outdoor Activities {Boot Camps, Canine Adventure Sports, and Running Clubs for Dogs}), By Application (Weight Management, Agility & Endurance, Rehabilitation & Recovery, Strength Building, and Mental Stimulation), By Pet Type (Dogs, Cats, Horses, and Others), and By End-User (Individual Pet Owners, Veterinary Clinics, Pet Gyms & Daycare Facilities, and Pet Boarding Facilities), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Fitness market accounted for USD 2.4 Billion in 2024 and is expected to reach USD 7.42 Billion by 2035, growing at a CAGR of around 10.8% between 2025 and 2035. Pet Fitness Market includes items and services that improve a pet's health through the use of exercise equipment. This consists of products like exercise tracking for pets, pet exercising equipment, pet interactive toys, and pet health and fitness programs. This evidence implies that owners make an effort to keep their pets fit, precisely as there is a growing concern about health and well-being. Pet-related services and products include mobile apps and platforms to track a pet's activity level and provide a program with an exercise regimen. Overall, the pet fitness market indicates a good sense of the need to keep pets in shape and avoid the problems associated with obesity.

Report Scope:

Market Dynamics

Health awareness boosts interest in pet fitness and well-being.

The rising awareness about the health of pets is one of the important elements driving growth in the pet fitness market. Since fewer people want to see their pets unhealthy or lazy, products like special diets, health monitoring devices, and exercise programs are becoming increasingly popular. The growing awareness of pet obesity and related issues has motivated owners to look into ways to enhance their pets' health. Furthermore, the viral nature of social media contributes to the creation of an optimal environment for establishing pet fitness trends for healthy pets.

The Association for Pet Obesity Prevention reveals that 49 million dogs and 50 million cats are overweight in the United States, immediately requiring effective fitness solutions. As a result of these accusations, we have a healthy market focused on improving pet health. Throughout the enhancement of the relationship between animals and their owners, the necessity to make pets healthier is not ignored.

E-commerce expansion offers easy access to pet fitness products.

The pet fitness market is growing due to several factors. First, customers' knowledge of pet health and value is driven by increased pet adoption and humanization. This is achieved by growing knowledge of pet obesity and related health risks, which leads to Indians seeking fitness for their pets. Newly developed pet fitness inventions like smart collars and intelligent toys, among others, have enabled owners to challenge their pets with exercises. With the internet and electronic commerce, consumers have easier access to more possibilities.

Social impact is similarly relevant and important, with several viral trends for pet fitness that owners can mimic. Furthermore, value-added services such as pet wellness programs and animal fitness classes have created the market. The increase in the number of veterinary prescriptions for active activities supports the necessity of fitness for pets. Overall, these aspects generate a constant and active market for pet fitness.

Market saturation leads to confusion over available pet products.

Cutthroat competition in the pet fitness market causes saturation by a large number of items, making it difficult for consumers to identify the efficiency of each product. There is a rush of products on the market, and the owner may be confused while deciding which one will assist their pet. They become saturated with numerous messages about the promotion and importance of fitness gadgets, exercise programs, and nutritional supplements. Furthermore, the coexistence of well-established brands and relatively unfamiliar ones complicates the purchasing process, adding to the uncertainty. Proper advertising and presenting clear value propositions grow into the key value propositions in a saturated industry. The market environment might discourage innovation because companies are bringing many products to market. Therefore, people migrate to established brands under the misguided impression that they are making educated choices. In general, moderation appears to be required in the pet fitness market to prevent a large number of badly manufactured products on the market.

AI and data analytics improve tracking of pet health progress.

Applying AI and data analytics to the pet fitness market shows potential benefits for improving the tracking of pet health and well-being in the industry. Utilization of wearable technology as smart devices and applications, pet owners can view their pets’ daily activities, feeding habits, and health situations in real-time. Moreover, with the help of predictive models, it is possible to see if something is wrong with the animal’s health and call the vet accordingly. The overall concern regarding a pet's health will grow, as will the desire for new fitness products. Furthermore, organizations can engage insights from useful information collected to advance the products and adjust marketing approaches. Technology and the pet care industry create the background for promising development and further innovations.

Industry Experts Opinion

“It’s hugely impactful when pet parents are able to bring in tracking data collected from a device like Whistle Health being able to use actual data to inform a treatment plan means veterinary professionals can provide more individualized and tailored care to our patients. Whistle Health is an incredible tool that every veterinarian should incorporate into their care.”

• Aletha Carson, DVM, Senior Manager, Data and Clinical Research.

“I believe dogs are natural healers.  Doga is a symbiotic, organic bonding exercise for canine and human the two go hand-in-hand or rather, hand-in-paw! Our dogs are so totally attached to us; therefore, whenever we change mood, body language, posture, and breath, for example, our dogs immediately feel that transformation on a metaphysical energetic level and transform with us.”

• Mahny Djahanguiri, Dog Yoga Teacher at Dogamahny Ltd,

Segment Analysis

Based on the product type, the Pet Fitness Market is classified into Wearables, Exercise & Training Equipment, Smart Toys, Water-Based Fitness Equipment, and Fitness Accessories. Wearables are the dominant segment in the pet fitness market. Devices like pedometers and collars in the form of GPS tracking technology allow pet owners to have a real-time view of their pet's health and activity. Pet owners' awareness of health concerns triggers the pet wearable market to measure physical activity, including steps taken, calories consumed, and fitness levels. Further, the efficacy of combining apps and data improves user involvement while providing useful insights about pet health. Wearables are the category's leading pet fitness items because of their ease, real-time monitoring, and health management capabilities.

Based on the services, the Pet Fitness Market is classified into Fitness Training, Fitness Apps, Fitness Centers & Gyms, and Friendly Outdoor Activities. In the pet fitness market, Fitness Apps stand to be the largest participation segment. These apps cater to an increasing market where many individuals now own pets and want to follow their health issues using technology. They include components such as activity management, maintenance of customized workout routines, and dietary recommendations utilized to assist in the implementation of fitness regimes that incorporate dogs. The availability of these applications works for modern pet owners, who are oriented on their pets’ health and look for practical ways to keep their pets active. This segment makes this product beneficial because it can function in conjunction with wearable gadgets, increasing the number of people utilizing it.

Regional Analysis

There is a growing trend in owners taking their pets for fitness in North America due to changed perceptions of the health and general well-being of the pets. An increase in pet obesity and an increase in demand for interesting and engaging fitness products for pets have contributed to the growth of this market. New technology like pet fitness trackers has entered the market to help owners track the activity of their pets. Furthermore, ideas like dog yoga and outstanding agility introduction aided in the spread of the pet fitness movement approach centered on the union of people and their dogs. Through the advancements of e-commerce, clients can now easily obtain several kinds of fitness products for market growth. Since the population of pet owners keeps increasing, especially among millennials, the trends toward pet health and fitness are likely to expand the opportunities for market growth.

The European Pet Fitness Market is new but encouraging, owing to greater emphasis on pet health and active lifestyles among owners. Advancements in pet obesity and associated diseases increase the need for pet fitness products like those requiring interaction, electronic pet trackers, and pet training equipment. Pet exercise has become popular in Europe, with companies like Doga offering yoga sessions for dogs and jogging parties that welcome pets.

The market is experiencing a trend where pet owners are looking for high-quality and long-lasting fitness-related products. Furthermore, the role of e-commerce as a gatekeeper of pet fitness items is increasing, hence expanding consumers’ access to it. Innovations for pet wellness and fitness are expected to progress in parallel with increased pet ownership in developed urban areas as more people build closer bonds with their pets.

Competitive Landscape

The Pet Fitness Market is growing due to rising trends in pet ownership and pet health and wellness. Key companies like FitBark, Whistle, and PetPace are focusing on innovative tracking technologies that track activity levels and vital stats. Whistle released a new GPS collar that comes with health-tracking capabilities to suit pet owners’ conscious hearts. FitBark added products in their range that help monitor the pet's activity and sleeping cycle. It has improved its real-time GPS tracking products to meet demand from extreme pet owners. It is enhanced by the Furbo, which adds an interactive element to pet cameras, and the Petcube, which focuses on health warnings. Such competitive dynamics are a testimony to the increasing stimuli for comprehensive technological innovations that particularly advocate for pets’ well-being.

Pet Fitness Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024, Tractive, the leading global provider of GPS tracking for cats and dogs, announced an exciting partnership with the fitness tracking app Strava. This collaboration aims to enhance pet owners' experience by integrating GPS tracking with fitness activities, allowing users to monitor their pets' outdoor adventures while promoting a healthy lifestyle for both pets and their owners. Together, they are set to revolutionize how pet fitness is tracked and managed.
• In March 2024, PetPace introduced PetPace 2.0, an AI-powered canine collar created for veterinarians that gives real-time, life-saving medical data to researchers, veterinarians, and pet owners. This collar collects millions of data points and uses advanced algorithms to detect and report health issues in real-time. 

Report Coverage:

By Product Type

• Wearables
  • Activity Trackers
  • GPS Trackers
  • Health Monitoring Devices
• Exercise & Training Equipment
  • Treadmills
  • Agility Equipment
  • Interactive Toys
  • Fetch Devices
  • Tug Toys & Ropes
• Smart Toys
  • Self-Engaging Toys
  • Puzzle Toys
• Water-Based Fitness Equipment
  • Swimming Pools
  • Underwater Treadmills
  • Canine Hydrotherapy Pools
• Fitness Accessories
  • Harnesses & Leashes
  • Dog Backpacks
  • Cooling Vests

By Services

• Fitness Training
  • Personal Training
  • Group Fitness Classes
  • Behavioral Fitness Training
• Fitness Apps
  • Activity Tracking Apps
  • Fitness Subscription Apps
  • Virtual Fitness Training
• Fitness Centers & Gyms
  • Indoor Gyms
  • Dog Daycare with Fitness Facilities
  • Hydrotherapy & Rehabilitation Centers
• Friendly Outdoor Activities
  • Boot Camps
  • Canine Adventure Sports
  • Running Clubs for Dogs

By Application

• Weight Management
• Agility & Endurance
• Rehabilitation & Recovery
• Strength Building
• Mental Stimulation

By Pet Type

• Dogs
• Cats
• Horses
• Others

By End-User

• Individual Pet Owners
• Veterinary Clinics
• Pet Gyms & Daycare Facilities
• Pet Boarding Facilities

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• FitBark
• Whistle
• PetPace
• Garmin
• Tractive
• Pawtrack
• Furbo
• PetSafe
• Wagz
• Petcube
• Waggle
• BarkBox
• Bionic Pets
• GoPro
• Animo

Frequently Asked Questions (FAQs)