Pet Funeral Market Pet Type (Dogs, Cats, Small Animals, Birds, and Other Pets), By Product Type (Caskets and Urns, Keepsakes and Memorial Products, Pet Headstones and Markers, and Other Memorial Products), Service Type (Cremation Services, Burial Services, Memorial Services, Grief Counseling, and Pet Remembrance Events), End-User (Pet Owners, Veterinary Clinics, Pet Hospitals, Pet Shelters, and Other), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Funeral market accounted for USD 2.75 Billion in 2024 and is expected to reach USD 5.22 Billion by 2035, growing at a CAGR of around 6.0% between 2025 and 2035. A pet funeral is a coined term that refers to the proper way that is given to pets when they are given a send-off like a human burial. Services offered by service firms such as Pet Funeral Market include burial and cremation services, memorial services, and grief counseling, and products include caskets, urns, and keepsakes. This market is expanding due to the causality between the pet owner and the pet deepening, more people will search for more individualized services. Main customers are pet owners, veterinary clinics, and pet hospitals, stimulated by increasing and growing recognition of aftercare solutions.

Report Scope:

Market Dynamics

Growing emotional attachment between pet owners and pets

It is found that the rising affection between owners and their pets is the major factor that is influencing the market for pet funerals positively. Mainly because pets are increasingly recognized as part of the family, people are willing to employ decent treatments such as cremation, burial, and even memorials for pets. This kind of attachment has created Nic Kendal's need for individualized products, including custom urns, headstones, and other memorials that may enable the owner to find a beautiful way to remember the pet. Also, increased pet parentage has created services such as grief, and remembrance services to help the owners cope with loss. With an increasing population census of pets across the world and specifically in the developed world, the pet assumes the position of a central figure in many homes, meaning that high-end aftercare services are in high demand. This makes people spend money on services that are a function of the pet’s value in the owner’s life, most of which are premium, customized services, hence steady market growth.

Increasing pet adoption rates globally, especially for dogs

The global surge in the adoption of pets, especially dogs, is a chief force behind the rising funeral for the pet market. Since more and more families are acquiring pets, especially within developed countries, there is a growing demand for adequate pet care solutions, including the solutions for pet afterlife services. Dogs, which people consider to be faithful friends and have taken the lead as the most popular company animals, are making more people demand special funeral services for their pets. Thanks to the increased number of pet owners, spending on the goods and services of the pets’ healthcare, wellness, and euthanasia has increased too because owners are eager to give their pets proper and meaningful send-off.

Increasing pet adoption is not peculiar to the mature markets only but has extended to Asia Pacific, the Middle East, and some parts of Africa. The trend is also observed in developing nations of Asia and Latin America, as emerging middle-class populations embraced pet ownership and demand for better and more costly products and services for their pets. Growing awareness of pet aftercare services necessitates providers offering a wide range of services, including cremation, burial, and memorial services, to meet the desire of pet owners to bury their pets, especially. The steadily growing population’s interest in pets with special reference to dogs is playing a pivotal role in the growth of the international market for pet funeral services.

Lack of awareness in emerging markets and rural areas

A major limitation of the consumption of pet funeral services is customer unfamiliarity, particularly in growing markets and rural areas. Pet aftercare services such as cremation, burial, and memorialization are unknown or unavailable in several developing regions. The cultural perception and treatment of pets in these areas may also defer, with more people regarding pets as animals rather than as members of their families. Less emphasis is placed on funeral services for pets. 

The demand for pet funerals, the services embraced by pet owners, crematorium services, and the like are still not established well, especially in rural regions. It is in this context that pet owners in these regions may not seek the services, or even where they seek them, they may not seek other services besides the basic ones due to bills incurred. Therefore, there are limited improvements in safe methods of burying them, such as backyard burials, that are still in practice in rural areas. To overcome this restraint, improved marketing strategies and continued education by service providers are needed to inform consumers of service availability and appreciate the need to offer respectable pet aftercare.

Expansion of eco-friendly and biodegradable funeral options

An idea that has huge potential in the Pet Funeral Market is the increase in opportunities for environmental and biodegradable burial solutions. As awareness of the effects of an unsustainable lifestyle rises amongst the populace, more consumers are asking about eco-friendly strategies regarding their pets’ passing. Modern options for laying a pet to rest are also available, including biodegradable urns, green burial, and natural cremation for pets. These changes in the trend of green funeral practices can be associated with an increasing tendency in human funeral services, and it is possible that pet owners who care about the environment are also interested in green practices. Marketing scholars argue that business entities that supply sustainable products are well placed to reap the benefits of this growing market since interested firms will create additional demand for sustainable products. Furthermore, this creates a niche and rapidly growing market for firms providing environmentally friendly services while meeting the need for cleaning services for pets.

Growing e-commerce platform offering memorial and funeral products

The increasing number of websites selling pet memorial and funeral products is also observed as a major advantage for the Pet Funeral Market. To meet the needs of the growing number of pet lovers shopping online, funeral businesses can thus center their services on the easy purchase of funeral products like urns, memorial plates, caskets, and other personalized accessories like photo frames, etc. These platforms offer the opportunity to choose pet supplies and access them remotely as most conventional stores do not offer as much choice and individual approach.

Again, there is an opportunity to expand the market, including clients who can only occasionally be served by a pet funeral service provider because they live in rural areas or small towns. It also opens the potential for companies, that build up their internet presence, to enter this sector with perfect shopping experiences, home delivery, and individualized products. In addition, the application of AdWords and working with social networks also raises visibility to the extent that firms can attract emotionally connected pet owners in search of a way to commemorate their pets. Such a transition to the online market is developing new sources of revenue and contributes to the development of the pet funeral service business.

Industry Experts Opinion

 "Various organizations are striving to make funeral arrangements for pets more humane and respectful. However, most people are not aware of the process of cremation and pet cemeteries in Tier 1 and Tier 2 cities."

• Col. Saurabh Sanyal, CEO & secretary general, PHDCCI,

Segment Analysis

Based on Service Type, Cremation Services is overwhelmingly the largest provider of pet funerals as they are cheap, convenient, and with the rising trend of balance homeowners seeking ways to bury their pets without occupying much space. Burial Services are not very popular, but people who would prefer a traditional funeral with their burial plot or grave monument ask for it. Memorial Services are important because they respond to the owners’ emotional states by providing cremation and memories. Grief Counseling is slowly finding its way into the market as people seek help in dealing with the loss of their pets, while the Pet Remembrance Events are becoming widely accepted since people establish collective memorials for their pets.

Based on End users, Pet Owners are the key target market directly responsible for creating the need for an individualized, empathy-based funeral service for pets. Veterinary Clinics are useful by providing comprehensive aftercare services, in many instances partnering with cremation or burial services. Pet Hospitals are also large and offer euthanasia and funeral parlors for the owners of the pets that have died. Pet Shelters are appearing as end-users, especially for lost animals or local government programs, other institutions like pet rescue organizations can consider offering funeral services for the pets they have in their care.

Regional Analysis

The analysis of the market at the regional level indicates that currently, the development of the pet funeral market is at its highest in North America, mainly credits to high pet density and growing interest in aftercare services. The U.S. remains one of the leading markets, where pet owners have started to look for specialized means of paying tribute to their pets, as well as green burial services. Higher accessibility and trust from established firms and other networks of veterinary clinics also strengthen this market’s growth.

In the Asia Pacific, the adoption of pets is increasing, and cultural views on pets are changing. Signs of increased pet humanization are becoming evident in Asian countries such as China and Japan, among others, hence the growing call for funeral services. As the population of pet owners begins to recognize their need for grieving and support, local players begin to occupy the pet loss and grief market space. Also, there is a new breed of middle-income consumers in these countries who are willing to invest more and get additional superior services to push the market up.

Competitive Landscape

The major movers in the pet funeral industry are Veternity, CVS Group, Regency, Pets in Peace, and PRECIOUS PETS CREMATORY. Some firms are most popular owing to their exhaustive service portfolios and credentials in the veterinary profession. For example, Veternity uses its network of clinics to establish rapport with pet owners, and CVS Group provides different aftercare services that make it easier for clients to access. Pets in Peace provides individualized commemoration to pets, which also fits the emotional demands of pet owners. To be successful in this market, these companies must deliver quality service, show care, and understand the emotions of pet owners, which are incredibly important for customer loyalty.

Pet Funeral Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024, W. Walnut Lawn St. launched Cherished Pets Funeral Home and Crematory intended to help customers walk through the grieving process of losing a loved animal companion
• In January 2023, Vedi and Evermore Pet Cremation joined forces to create a streamlined service for handling a pet's passing, aiming to facilitate the burden on pet owners. By integrating with Vedi's universal health record platform, the partnership aims to eliminate the potential for mishaps in the often-manual process between veterinarians, owners, and crematoriums, which is typically managed using disparate methods like spreadsheets and labels

Report Coverage:

By Pet Type

• Dogs
• Cats
• Small animal
• Birds
• Other Pets

By Product Type

• Caskets and Urns
• Keepsakes and Memorial Products
• Pet Headstones and Markers
• Other Memorial Products

By Service Type

• Cremation Services
• Burial Services
• Memorial Services
• Grief Counseling
• Pet Remembrance Events

End-user

• Pet Owners
• Veterinary Clinics
• Pet Hospitals
• Pet Shelters
• Other

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Veternity (acquired by IVC Evidensia)
• CVS Group
• Regency (Acq by Gateway Services) (IAOPCC accredited)
• Vetspeed Ltd (CPC Cares)
• Pets in Peace
• PRECIOUS PETS CREMATORY
• Constant Companion Pet Crematorium
• Newhaven Funerals
• Paws to Heaven Pet Crematory
• Pet Cremation Services
• Midwest Cremation Service
• Sarasota Pet Crematory
• Okanagan Pet Cremation
• Precious Pet Cemetery
• Dignity Pet Crematorium
• High Peak Pet Funeral Services
• Anima Care

Frequently Asked Questions (FAQs)