Pet GPS Tracker Market By Product Type (Collar GPS Trackers, Harness GPS Trackers and Wearable GPS Pet Types), By Pet Type (Dogs, Cats and Others), By Technology (Cellular GPS Trackers, Radio Frequency (RF) Trackers, Bluetooth Trackers and Wi-Fi-Based Trackers), By Application (Real-Time Tracking, Geofencing, Activity Monitoring and SOS/Alert Features), and By Distribution channel (Online Retail, Offline Retail and Direct Sales), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet GPS Tracker market accounted for USD 315.8 Million in 2024 and is expected to reach USD 1,165.0 Million by 2035, growing at a CAGR of around 12.6% between 2025 and 2035. The pet GPS tracker market focuses on devices designed to monitor the location and movements of pets, primarily dogs and cats. These GPS devices track live locations to help owners find a lost pet or wander away. There are some of the main factors to contribute to growth in this industry, which include increased pet ownership, safety issues, and rapid technological advancements. Activity tracking, geofencing, and health monitoring are some add-ons that are part of many devices. In pet collars, a lot of budget and preference options are available because they range from simple collars to smart devices. Combining it with IoT and smartphone connectivity is further pushing this industry towards being innovation-centric.

Report Scope:

Market Dynamics

Innovations in GPS and Mobile Technology Drive Expansion of the Pet GPS Tracker Market

Advancements in GPS and mobile technology significantly enhanced a pet tracker's capabilities, contributing to the expansion of growth in the pet GPS tracker market. Additions like real-time tracking, geofencing, and activity monitoring make these devices even more attractive to customers. Additionally, steady increases in mobile network coverage that are reported by the Federal Communications Commission (FCC) enhance the reliability of GPS services.

Advanced battery life and shrink ability have also brought more user-friendly and versatile devices. Technological innovation has become more significant in this market due to the increase in the number of pet owners since advanced tracking solutions for pets become more in demand.

Rising Safety Concerns Drive Demand for GPS Trackers among Pet Owners

Safety is the most important driver of the utilization of GPS trackers since many pet owners are concerned about the security and well-being of their pets. Therefore, as per the American Society for the Prevention of Cruelty to Animals, every year, 6.3 million companion animals enter U.S. animal shelters. In other words, it makes up a high risk for losing pets or abandoning them. According to National Pet Theft Awareness, 2 million pets go missing each year in the U.S.

As a result, pet owners seek the most effective and reliable tracking solution. Of course, a growing awareness among people of their necessity for GPS tracking has made them more than willing to invest in such devices. It brings peace of mind and can recover lost pets in no time. So long as the owners keep finding means of protecting their pet companions, there will be demand for GPS trackers.

Limited Battery Life Challenges Adoption of Pet GPS Trackers

Battery life issues represent a significant restraint in the pet GPS tracker market, as many devices have limited operational time between charges. Most of the pet owners use GPS trackers for continuous tracking of their pets this can lead to abandoning the pets untracked with devastating effects on their safety. In most user reviews, customers are irritated that it has to be charged all the time, especially when active pets require long tracking while outdoors. Furthermore, real-time tracking and geofencing consumptions use much more battery life and hence decrease its usage.

This limitation may deter some potential buyers, who instead seek a reliable and long-lasting solution. Consequently, developers would have to upgrade the battery technology, and those products designed for longer working time cycles must face this issue as disappointment arising through the battery can increase impact on brand loyalty as well as on market growth at large.

Smart Home Integration Creating New Opportunities for Pet GPS Trackers

Integration with smart home devices offers another important opportunity for the pet GPS tracker market further to enrich the customer experience with seamless connectivity. As smart home technology becomes more prevalent, the potential for pet trackers to connect with these systems is immense it can give a new horizon for the pet trackers, which would be excellent in terms of connectivity to these smart home systems.

It allows users to get automatic alerts on their pet activities, monitor the pet activities, and run home appliances by centrally managing this from a smartphone, smart assistant, or any other smart system. The high demand for smart homes indicates healthy momentum in this market in terms of innovation. Through partners with smart home technology vendors, pet tracker companies can develop exciting new features offering value to smart home savvy pet owners and thus helping the market grow and then get adopted by consumers.

Health and Fitness Tracking Features Drive Growth in the Pet GPS Tracker Market

Expanding functionalities to include health and fitness tracking in pet GPS devices presents a significant opportunity in the market. It was reported by the American Pet Products Association (APPA) that nearly 67% of U.S. households own a pet, and more owners are becoming focused on their pets' health and wellness. A survey by the Association for Pet Obesity Prevention indicates that approximately 69% of cats and 51% of dogs in the U.S. are classified as overweight or obese, highlighting a growing concern among pet owners about maintaining their pets' health.  

The demand for wellness products can be met if the GPS trackers offer health and activity monitoring features, such as calorie tracking and exercise reminders. This trend is expanding, making GPS trackers appear more appealing and placing them in an essential order for responsible pet ownership, thereby propelling increased market growth.

Industry Experts Opinion

"We're thrilled to make the world safer than ever for dogs everywhere with our latest GPS fence innovation. We saw that existing GPS fences on the market were not providing the lifesaving protection that pet parents expect and that dogs deserve. With 11 million dogs protected and counting, we've been in the lifesaving business for over 25 years. Guardian® GPS + Tracking Dog Fence is the latest addition to our famous legacy of safer, happier dogs all over the world."

• Rob Candelino, PetSafe Brands™ CEO

“We designed Tractive to deliver the best possible experience, with up-to-the-second information, so that all pet parents can care for their dogs and cats the way they want and deserve -- whether that means monitoring activity levels to reduce the risk of obesity or tracking a dog or cat that slipped out of the yard.”

• Michael Hurnaus, CEO and co-founder of Tractive.

Segment Analysis

Based on the product type, the Pet GPS Tracker market has been classified into collar GPS trackers, harness GPS trackers, and wearable GPS pet types. Collars GPS trackers hold the top position in the market of pet GPS track due to the advantage in terms of convenience and user-friendliness. They are offered with an ultra-light fit that directly attaches to the pet's existing collar to avoid obstruction and can be worn every day. 

Based on the technology, the Pet GPS Tracker market has been classified into cellular GPS trackers, Radiofrequency (RF) trackers, Bluetooth trackers and Wi-Fi-based trackers. The cellular GPS tracker is currently leads the pet GPS tracker market because it allows tracking in real time over long distances through the utilization of cellular networks. Advances in mobile network enhance reliable and efficient trackers that making them more attractive than RF or Bluetooth, which is limited by range.

Regional Analysis

North America, particularly the United States, is one of the largest markets for pet GPS trackers. This region benefits from a high rate of pet ownership, and awareness concerning the safety and health of pets. In addition, technological progress and widespread presence of major industry players have been the growth drivers for this market. The growing tendency of pet humanization, where more people treat their pets as family members, increases the demand for GPS tracking devices. Moreover, solutions that incorporate components such as real-time monitoring and health tracking are in high demand from pet owners, making GPS devices much more attractive. The strong retail presence of pet products along with the growing popularity of online shopping has also eased access to these devices. This should further propel the market with increased gains in this region as consumer preferences shift towards high-tech solutions.

The Asia-Pacific region has been the fastest-growing market for pet GPS trackers, driven by increasing disposable incomes, urbanization, and a middle-class population are among the drivers in this region. Countries such as China and India have been expanding in pet ownership significantly with more consumers now investing in pet care products. The e-commerce landscape is huge in both of these countries and will make GPS trackers accessible to a much larger audience base. Growing awareness of pets' health and safety, combined with technological improvements, has been driving demand for GPS tracking solutions in the region.

Competitive Landscape

The pet GPS tracker market has a landscape that is comprised of established brands along with new, emerging brands competing for market share. Prominent players include Whistle, Jiobit, Tractive, and Link AKC, all bring innovative and customized pet safety and health monitoring. Tractive continuously develops its GPS technology, which becomes more accurate in location tracking and real-time alerts. This further establishes their market position, as consumer preferences and technological integrations increasingly rely on the firms that can use advanced technologies such as artificial intelligence and machine learning to make their products more user-friendly and differentiated from others in the marketplace.

Pet GPS Tracker Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024, PetSafe® launched the first-ever portable GPS dog fence and tracking collar with its patented AccuGuard™ technology-the most accurate GPS fence technology on the market.
• In October 2022, MSD Animal Health, known as Merck Animal Health outside of the U.S. and Canada, is a division of Merck & Co, Inc. The company is introducing Animo GPS, an activity and behaviour monitor for dogs that integrates GPS tracking into a device that alerts the pet owner when the animal leaves an established "Safe Zone" within 20 seconds and provides real-time tracking with locations every five seconds in "Lost Dog Mode".
• In January 2022, Tractive, the world's most trusted GPS device, announced the launch of its latest new LTE GPS pet tracker designed uniquely for cats. This latest device focused on felines is launched in North America, and the United States takes the top spot in cat ownership.

Report Coverage:

By Product Type

• Collar GPS Trackers
• Harness GPS Trackers
• Wearable GPS Trackers

By Pet Type

• Dogs
• Cats
• Others

By Technology

• Cellular GPS Trackers
• Radio Frequency (RF) Trackers
• Bluetooth Trackers
• Wi-Fi-Based Trackers

By Application

• Real-Time Tracking
• Geofencing
• Activity Monitoring
• SOS/Alert Features

By Distribution channel

• Online Retail
• Offline Retail
• Direct Sales

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Whistle GO
• Jiobit
• Tractive
• Link AKC
• Fi Smart Dog Collar
• PetFon
• Findster
• Pawscout
• Kippy Pet Tracker
• Invoxia
• Petcube
• Loc8tor
• Gibi
• ZeeDog
• PetSafe

Frequently Asked Questions (FAQs)