Pet Grooming Products Market By Product Type (Shampoos and Conditioners, Fragrances and Deodorizers, Hair Clippers & Shears, Toothbrushes and Toothpastes, Nail Care Products, Health and Wellness Products {Skin and Coat Treatments, Flea and Tick Treatments}, Grooming Wipes, Brushes and Combs, and Ear Cleaners), By Pet Type (Dogs, Cats, Horses, and Other Pets), By Product Formulation (Natural and Organic Products, Hypoallergenic Products, and Medicated Products), By Distribution Channel (Online Retail and Brick-and-Mortar Stores {Pet Specialty Stores, Supermarkets and Hypermarkets, and Veterinary Clinics}), By End User (Pet Owners, Professional Groomers, Veterinarians, and Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Grooming Products market accounted for USD 14.6 Billion in 2024 and is expected to reach USD 33.35 Billion by 2035, growing at a CAGR of around 7.8% between 2025 and 2035. The pet grooming products market includes a wide range of items to improve the hygiene, health, and appearance of pets, such as shampoos, conditioners, brushes, nail clippers, and specialist grooming tools. The market saw decent growth on account of the increase in pet ownership and awareness regarding pet wellness. Furthermore, rising demand for eco-friendly and hypoallergenic products shows consumer buying preferences for safer and more sustainable options. These consist of e-commerce sites and grooming salons, leading contributors to market growth and making the products easily available to pet owners. Enhancing the market growth with trends directed towards the quality and innovation of the products.

Report Scope:

Market Dynamics

E-commerce growth improves access to diverse grooming product options.

The pet grooming products market is experiencing prominent growth owing to various factors. There has been an increase in interest in pet animals and a growing concern among pet owners about their creatures' wellbeing. Because pets are considered family members, people spend more money on grooming products to enhance their fur’s condition. Advancements in e-commerce have made grooming products more accessible to consumers' desires. Grooming equipment technology and substantial improvements in product ingredients, including natural and organic products, are becoming popular. According to American Pet Products Association estimates, pet expenditures in the United States will top $100 billion in 2020, demonstrating that pet owners are prioritizing grooming and care. Such a trend reflects shifts in the use and demand of pet grooming products in the market.

Innovative grooming tools attract consumers seeking advanced solutions.

A shift in trends in pet ownership is the driving factor of the pet grooming products market. With an increasing number of families hiring pet services, pet health and wellness have become a major concern, prompting owners to seek out the best grooming services. Novel grooming tools include ergonomic designs and advanced technology that provides customers with better convenience. Moreover, these products are easily available due to the advancement of electronic commerce platforms so that pet owners can look for varieties of these products. The growing need for premium pet care, combined with the cultural trend of treating pets as family members, has led to a willingness to spend a lot of money on high-quality grooming products. Constant consumption has boosted customer interest in pet grooming as part of pet care and ensuring pets' hygiene and comfort. These aspects give rise to a global grooming market that is actively developing and is expected to have a demand for modern grooming products among pet owners.

High competition limits market share for new grooming brands.

The Pet Grooming Product Market is constrained by intense competition and expensive market shares for popular entrants. The market is concentrated, with key players holding established positions in the market due to deep-rooted customer patronage and perfect distribution channels. This places new competition for professional grooming brands in a rather tight corner with little room for differentiation. The market is saturated with various products, making it hard for new entrants to capture the market. Cutthroat competition on prices can add to the reduction of profit margins for each firm and discourage investment in new products or advertising. Low levels of awareness regarding new brands can sometimes make it difficult for existing businesses to capture the consumer base. Moreover, carrying out marketing through e-commerce and social media platforms requires a good plan, and this may not be possible for startups. The cutthroat competition for grooming brands, first-mover advantages, and barriers to entry make the grooming industry a rather challenging place for new and upcoming brands.

Grooming subscription services enhance customer loyalty and recurring revenue.

The pet grooming products market shows that grooming subscription services present a good prospect for expanding customer demand and regular annual revenues. Businesses can round up recurring income models and make high-quality pet supplies and grooming conveniently available for purchase by pet owners. They can include daily supplies of shampoos, brushes, nail clippers, and other grooming products, making the situation more convenient for customers. Furthermore, through subscription bookings, customers can try new products. These solutions help their pets and subscribers develop brand loyalty towards the products. Given the continuously ascending pet population and the customers’ concern for pet health and hygiene, there is a significant opportunity to provide unique grooming subscriptions. This model creates a steady revenue stream for businesses and helps to accumulate customer information that businesses can use for customizable marketing. That is why grooming subscription services can market themselves as indispensable accessories in the pet care process and change the consumer approach to grooming products.

Industry Experts Opinion

"Grooming is important for every dog breed, regardless of size, age and coat type, because it helps prevent problems such as excessive shedding, skin and paw irritation, painful hair mats, and excessively long toenails. When scheduling a grooming appointment, it is a good idea to have a conversation with your groomer before the first appointment to review any pre-existing health conditions to ensure the stylist knows how to best customize the service to your pet's needs, temperament and health."

• Jennifer Freeman, DVM, PetSmart resident veterinarian and pet care expert.

Segment Analysis

Based on the product type, the Pet Grooming Products Market is classified into Shampoos and Conditioners, Fragrances and Deodorizers, Hair Clippers & Shears, Toothbrushes and Toothpastes, Nail Care Products, Health and Wellness Products, Grooming Wipes, Brushes and Combs, and Ear Cleaners. Shampoos and Conditioners are dominant in the product type segment of the pet grooming products market. They are moving up the rankings because of their relevance in grooming pets and their skins. People who consciously acquire pets anticipate washing them frequently, necessitating the use of shampoos and conditioners that are gentle on the skin or contain natural ingredients. Moreover, the growth in popularity of pet care and demand for superior-quality pet care products support this segment’s growth, and it is an attractive business proposition for manufacturers in the industry.

Based on the product formulation, the Pet Grooming Products Market is classified into Natural and Organic Products, Hypoallergenic Products, and Medicated Products. Natural and Organic Products are prominent in the product formulation segment of the pet grooming products market. This change in natural formulations is due to the growing customer understanding of how synthetic compounds used in the pet’s products are not healthy for the pet or the environment. Customers want goods that are safe for their pets and will benefit them. The increasing rate at which people are treating their pets as family members increased the need for quality, natural grooming products. Furthermore, legal requirements and increasing awareness of green customers are driving forces. Therefore, outlooks for natural and organic products considerably benefit businesses that offer formulations in this area, boosting this segment to market leadership.

Regional Analysis

North America is the leading region in the Pet Grooming Products Market due to increased people's awareness level regarding pets, pet adoption, and the emphasis on pet care. One of these trends is the shift to natural, organic grooming products in response to the growing number of health-conscious pet owners. The market is diverse, including shampoos, conditioners, grooming tools, and dental-related products. Perhaps one of the most significant advantages of selling items via the Internet is the implementation of e-commerce as a distribution channel. New product development and design modifications through new formulation and packaging are improving user experience and environmental management. Companies are rapidly seeking to form alliances and purchase other companies to increase their positions in the market and increase competition.

The Pet Grooming Products Market in Europe is rapidly growing due to the increasing demand for pet products and improved living standards. The market is concentrated in Western Europe and Nordic countries, owing to a high focus on pet health and cleanliness. Organic care product demand is increasing since people get more concerned with their pet’s health, pushing for environment-friendly goods. Grooming items are increasingly being purchased online, using e-commerce sites. Furthermore, the industry exhibits a premiumization tendency, with consumers willing to spend money on high-quality pet grooming products. In conclusion, significant improvements can be observed in a trend that promotes creativity, sustainability, and a pet-centric diet.

Competitive Landscape

The major pet grooming products market is highly competitive, with several players vying for market leadership and often seeking to make new exciting product additions. Major players like Burt’s Bees and EarthBath have responded positively to this shift, offering customers natural and green pet products. Further, FURminator occupies a large market share in de-shedding tools and Wahl in grooming clippers and trimmers. TropiClean has entered a new line of organic pet shampoos into the market, and PetSmart has grown its grooming services to increase customer satisfaction. The demand for quality and performance has also pushed PetEdge to release grooming equipment for professional groomers. Internet shopping and e-tailing make it easier for smaller firms to reach a big market, increasing competition. Therefore, growth strategies centered on innovation, sustainability, and the developments of customer value have been identified as the market's primary drivers.

Pet Grooming Products Market, Company Shares Analysis, 2024

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Recent Developments:

• In September 2023, Veterinary Formula, a SynergyLab subsidiary brand, announced a rebranding campaign, exhibiting a revised approach to packaging designs for its supplement, treat, and grooming items at SUPERZOO, one of North America's major pet retail events. The redesigned packaging has a contemporary style, with a clear design, increased logo legibility, and improved content.
• In June 2023, Petco Health and Wellness Company, Inc. unveiled its latest initiative, the Union Square flagship, a unique all-in-one pet health and wellness hub in New York City. To commemorate the occasion, Petco hosted a grand opening celebration and adoption event in partnership with Petco Love. The event included complimentary pet-friendly activities, gifts, and opportunities to adopt pets.

Report Coverage:

By Product Type

• Shampoos and Conditioners
• Fragrances and Deodorizers
• Hair Clippers & Shears
• Toothbrushes and Toothpastes
• Nail Care Products
• Health and Wellness Products
  • Skin and Coat Treatments
  • Flea and Tick Treatments
• Grooming Wipes
• Brushes and Combs
• Ear Cleaners

By Pet Type

• Dogs
• Cats
• Horses
• Other Pets

By Product Formulation

• Natural and Organic Products
• Hypoallergenic Products
• Medicated Products

By Distribution channel

• Online Retail
• Brick-and-Mortar Stores
• Pet Specialty Stores
• Supermarkets and Hypermarkets
• Veterinary Clinics

By End-user

• Pet Owners
• Professional Groomers
• Veterinarians
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Burt’s Bees
• PetSmart
• FURminator
• Earthbath
• Pawsitively Posh Pooch
• PetEdge
• Wahl
• Vetoquinol
• Four Paws
• TropiClean
• Sentry Pet Care
• Gooby
• BarkBath
• KONG
• PetSafe

Frequently Asked Questions (FAQs)