Pet Herbal Supplements Market By Product Type (Single-Herb Supplements, Multi-Herb Blends, Essential Oils, Herbal Tinctures, Herbal Powders, Herbal Chews & Treats, Others), By Application (Joint & Bone Health, Digestive Health, Skin Care, Immune System Support, Anxiety Relief, Cardiovascular Health, Liver & Kidney Support, Weight Management, Cognitive Support, Urinary Tract, Flea & Tick Prevention), By Pet Type (Dogs, Cats, Horses, Birds, Small Mammals, Others), By Distribution Channel (E-commerce Websites, Veterinary Clinics, Pet Specialty Stores, Supermarkets, Pharmacies), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Herbal Supplements market accounted for USD 0.93 Billion in 2024 and is expected to reach USD 2.82 Billion by 2035, growing at a CAGR of around 10.6% between 2025 and 2035. The pet herbal supplements market is the industry that deals with natural plant-derived products intended for pets' health and well-being. Such products are incorporated with herbs, vitamins, and minerals to cure or manage common problems such as joint health, digestion, anxiety, or skin conditions in pets. The market has witnessed significant growth due to a rise in pet ownership and increased awareness of natural health solutions combined with the current trend of holistic pet care. Pet owners are opting for herbal remedies instead of synthetics due to the desire for a sustainable, chemical-free option.

Report Scope:

Market Dynamics

Health-conscious pet owners seek alternatives to conventional medications.

Growing numbers of health-conscious pet owners looking for natural substitutes for prescription drugs are driving the popularity of pet herbal supplements. Concerns about the adverse effects of pharmaceutical therapies and growing public knowledge of holistic pet care are the main drivers of this shift. Owners have also come to be concerned with the long-term health of their pets, turning to herbs for issues such as anxiety, pain in the joints, and digestion. Meanwhile, general trends toward organic and natural products in consumer markets have trickled into the arena of pet care.

The American Pet Products Association (APPA) reported that U.S. pet owners spent well over $1 billion on herbal and natural pet supplements in 2023, representing a huge increase in preference for alternative remedies. This expanding market is also sustained due to research into the herbal mode's efficacy, thereby gaining a foothold in the acceptance of the pet care area.

Advancements in herbal supplement formulations improve efficacy and safety.

The pet herbal supplements market is expanding, driven by several factors. The awareness of natural and holistic health benefits for pets has resulted in an increased demand for herbal supplements among pet owners. As a result of preventive healthcare, which is sometimes supported by medicines, it has gained a lot of attention and helped alter the market's growth trajectory. Factors about pet owners' methods, attitudes, and worries that have surfaced in developed countries offer the final piece of support to advance the industry.

The creation of herbal medicines with enhanced efficacy and safety profiles, which meet pet parents' demand for effective and safe alternatives to conventional therapies, has further bolstered the business. The growing prevalence of chronic illnesses in pets, including digestive issues, anxiety, and arthritis, calls for the use of such specific supplements. Pets' diverse needs are met by the growing range of products, which is still another important market aspect. The broad availability via e-commerce platforms, which improves accessibility and market penetration, would be another consideration.

High cost of herbal supplements compared to conventional options.

The high price of herbal supplements compared to conventional ones has limited the growth of the pet herbal supplement market. Specialized sourcing, processing, and quality control for herbal supplements cost more for the consumer. Raw materials and organic certifications also increase the costs of manufacturing to some extent. Pet owners today are interested in natural health solutions, but due to cost-prohibitive herbal options when access to cheaper conventional supplements or medications is so easy, most of them are deterred from pursuing herbal solutions.

Lack of knowledge or comprehension of the benefits of herbal remedies for pets can also be a major factor preventing the market from growing. The inconsistent standards of herbal supplements across regions add to the regulatory burdens they face, thus limiting their market potential. In addition, a lot of clinical research is not done for credibility in the efficacy of some herbal ingredients, resulting in a lack of trust among pet owners and veterinarians, impeding the popularity of such products.

Growth of e-commerce offers wider distribution for herbal products.

E-commerce growth has hence multiplied the exteriority of herbal products, which include pet herbal supplements, creating a unique opportunity for market growth here. As a means of bringing finer things into their lives, more people have turned to online shopping convenience and variety to demand natural and alternative health solutions for their pets. As far as herbal supplements are concerned, pet owners can easily and conveniently find such supplements.

They are also given an excellent opportunity to compare supplements, read reviews, and settle on informed choices among various products available on e-commerce platforms. Online retailers also give access to global markets for brands to feed on international demand for herbal pet products. The growing trend towards health and wellness provides more visibility and different targeted marketing capabilities in catering to niche customer segments for the pet herbal supplements market. Flexibility and personalization bring increased customer engagement, which resultantly produces loyalty toward the brand over time.

Potential partnerships with veterinarians to increase product credibility.

The pet herbal supplements market has a big growth potential, and partnership with veterinarians will have a crucial role in establishing product credibility. Such professional endorsement cultivates trust in the minds of pet owners. Thus, they are going to recommend all herb-based dietary supplements as holistic alternatives to pet care. They gain more insights into the specific needs of pets for health and can contribute to ensuring quality and guiding product development. Veterinarians can be very efficient through joint educational campaigns regarding the use of herbal supplements. It scientifically backs and gives an idea of reliability to the product while increasing the consumer base and improving its reputation in the market for usage in pet care.

Industry Experts Opinion

"While herbal supplements can be a great addition to a pet's health regimen, they should not replace traditional treatments. Pet herbal supplements have been shown to help with issues such as inflammation, anxiety, and digestive problems, but always check with your veterinarian for the right dosage and combination."

• Dr. Sarah Wooten is a veterinarian influencer.

Segment Analysis

Based on the product type, the Pet Herbal Supplements market has been classified into Single-Herb Supplements, Multi-Herb Blends, Essential Oils, Herbal Tinctures, Herbal Powders, Herbal Chews & Treats, and Others. Herbal tinctures are the most important segment in pet herbal supplements. They find the highest uses because they are easy to administer and are absorbed quickly, making them popular among pet owners for various health concerns, including anxiety, joint pain, and digestive issues. An effective and efficient means of pet health, herbal tinctures offer concentrated doses of herbs that can be added to food or can be directly administered, thereby adding to their industry dominance.

Based on the application, the Pet Herbal Supplements market has been classified into Joint & Bone Health, Digestive Health, Skin Care, Immune System Support, Anxiety Relief, Cardiovascular Health, Liver & Kidney Support, Weight Management, Cognitive Support, Urinary Tract, and Flea & Tick Prevention. The most lucrative segment in the Pet Herbal Supplements Market is Joint & Bone Health. This application has a huge demand because of a rapid rise in incidences of problems such as arthritis and hip dysplasia in pets, particularly in older and larger breeds. The herbal supplements that are offered for joint health can be glucosamine, chondroitin, and turmeric, among many others; all of them are highly in demand for their property of improving mobility, reducing inflammation, and improving overall quality of life in pets. The awareness of using such natural alternatives to manage such conditions increases the demand for this segment.

Regional Analysis

Consistent growth has been witnessed in the North American pet herbal supplements market over the past few years, owing to the rise in pet ownership and increased trends toward natural health solutions for animals. The public now appreciates the merit of using herbal supplements for pets, such as enhancing their all-around well-being, managing stress, or helping to improve their joint health. The market has surge in demand for plant and organic ingredients since pet owners are opting for alternatives to traditional pharmaceuticals. Due to the aging pet population in North America, they will require supplements for ailments such as arthritis, digestive problems, and skin problems.

Retailers and veterinarians have also begun offering herbal solutions, thus providing access to these products. With an expanding market, regulations are also beginning to shift. The pet herbal supplements market should continue to experience an upward flight with growing awareness and innovation in formulation.

The Asia-Pacific pet herbal supplements market is growing because of increased interest from pet owners towards natural pet remedies and also for increased adoption. Rising middle-class economies, rising disposable income, and humans becoming highly humanized of pet animals in China, Japan, and India push the demand higher. Due to the region's ability to synthesize and produce several active components from a herbal standpoint, natural pet products are becoming popular. They have started recognizing the inherent risks of using synthetic drugs and have now turned to herbal supplements, through which they think they can improve their pets' health.

The latest market trends in herbal supplements are highly attracting retailers and manufacturers towards introducing varieties of supplements that focus more on solving joint health, skin care, digestive function, and immune system support. Market expansion is growing consistently as consumers are always on the go for safer, greener alternatives to enhance the health of their pets. The regulatory environment's dynamics, which set guidelines for the composition of herbal supplements and the claims that go along with them, also support the market's expansion.

Competitive Landscape

The pet herbal supplements market is increasing rapidly, owing to growing consumer knowledge of pet health and a demand for natural and holistic goods. Nestlé Purina Petcare, Mars Petcare, and Hill's Pet Nutrition are leading the market with a vast product portfolio and a strong brand presence among the major players. However, there is rising branding power with independent companies like Zesty Paws, NaturVet, and Ark Naturals that focus on the formulation of innovative herbal and natural supplement products.

Zesty Paws has launched several product lines for joint health and immunity, while VetriScience Laboratories has extended its herbal supplements line. Because plant-derived wellness solutions for pets are becoming popular, Kemin Industries is increasing its line of profitable plant-based supplemental wellness products for pets. These developments show how, in a cutthroat market, pet care is moving toward natural and customized solutions.

Pet Herbal Supplements Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In January 2025, The Nutriment Company acquired Your Pet Nutrition, a UK-based leader in veterinarian-developed pet supplements. This acquisition was part of The Nutriment Company's strategy to grow its presence in the pet nutrition market and improve its product offerings.
• In September 2024, Native Pet expanded its availability by launching its science-backed pet supplements in over 1,500 PetSmart stores across the country. This expansion aimed to enhance the health, wellness, and quality of life for dogs by providing research-backed products to a wider audience.
• In August 2024, Pet Honesty launched a new range of liquid nutritional supplements for dogs. These products aimed to address various health concerns. They were designed to offer pet owners convenient and effective ways to support their pets' well-being.

Report Coverage:

By Product Type

• Single-Herb Supplements
• Multi-Herb Blends
• Essential Oils
• Herbal Tinctures
• Herbal Powders
• Herbal Chews & Treats
• Others

By Application

• Joint & Bone Health
• Digestive Health
• Skin Care
• Immune System Support
• Anxiety Relief
• Cardiovascular Health
• Liver & Kidney Support
• Weight Management
• Cognitive Support
• Urinary Tract
• Flea & Tick Prevention

By Pet Type

• Dogs
• Cats
• Horses
• Birds
• Small Mammals
• Others

By Distribution Channel

• E-commerce Websites
• Veterinary Clinics
• Pet Specialty Stores
• Supermarkets
• Pharmacies

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Nestlé Purina Petcare
• Mars Petcare
• Hill's Pet Nutrition
• The Green Pet Shop
• VetriScience Laboratories
• NaturVet
• Bayer Animal Health
• Kemin Industries
• Zesty Paws
• Pet Naturals of Vermont
• Ark Naturals
• BioAdvan
• PetAlive
• Only Natural Pet
• Veterinary Naturals

Frequently Asked Questions (FAQs)