Pet Noise Anxiety Market By Product Type (Calming Products {Anxiety-reducing collars, Thunder jackets and wraps, Weighted vests}, Sound Therapy Devices {White noise machines, Calming music players, Audio-based solutions}, Medications and Supplements {anxiety-relieving medications, Over-the-counter calming treats, CBD-based products, Herbal and homeopathic supplements}, Behavioural Aids, Wearable Devices, Others), By Application (Calming and Relaxation, Behavioral Modification, Sound Therapy, Medical and Supplementary Treatments, Environmental Management, Monitoring and Tracking, Others), By Pet Type (Dogs, Cats, Small Animals, Others), By End-user (At-Home Care, Veterinary Clinics, Pet Shelters & Rescue Centers, Pet Boarding, Pet Grooming, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Noise Anxiety market accounted for USD 215.20 Million in 2024 and is expected to reach USD 691.82 Million by 2035, growing at a CAGR of around 11.20% between 2025 and 2035. The pet noise anxiety market provides products and services that reduce stress and anxiety in pets exposed to thunderstorms, fireworks, and other environmental noises. Numerous pets, particularly dogs, show noise fear, which causes them to bark excessively while trembling and exhibiting destructive behavior. Customers in this market can choose between calming collars, soundproofing products, anxiety-reducing medications, and wearable garments, including thunder jackets.

Such products gain traction due to rising pet population numbers together with heightened understanding about animal welfare needs. The pet noise anxiety market products match the growing consumer trend of pet humanization, which treats pets like close relatives. Both veterinarians and pet wellness programs provide behavioral health support to the market through their focus on pet wellbeing. The increasing market awareness drives continued worldwide expansion of such products. 

Report Scope:

Market Dynamics

Innovations in calming products like weighted vests and sound devices contribute to market growth.

The pet noise anxiety market receives significant impetus from new products, which include weighted vests alongside sound therapy devices and anxiety-reducing collars. The development of innovative treatments provides suitable non-invasive methods for helping animals manage their stress predominantly during events such as thunderstorms, fireworks displays, or noisy transportation. Weighted vests work through deep pressure therapy to create a relaxing feel, thus helping pets manage their distress, and sound therapy devices play calming music or white noise to reduce noisy sounds. Consumer interest in these fresh products demonstrates escalating concern about animal emotional wellness and general well-being.

Pet owners who learn about the psychological needs of their pets move toward more complex products to combat their anxiety issues. Anxiety affects more than half of dogs, and noise sensitivity proves to be a dominant cause of this behavior, according to the American Veterinary Medical Association (AVMA). The high statistic of dogs suffering from anxiety calls for a need for effective solutions in the Pet Noise Anxiety Market. The marketplace will expand through targeted development of effective calming products that will provide pet owners with various solutions for managing noise anxiety.

Pet humanization trends fuel demand for anxiety management products.

The pet humanization movement has led to growing consumer demand for pet anxiety products in the pet noise anxiety market. The pet investment movement drives owners to choose anxiety management accessories such as calming collars and weighted vests and noise-reducing tools to protect their pets from environmental stress factors like storms and firework displays. The products specifically target pet psychological stress to deliver improved life quality for animals. The acceptance of pets as family members has driven a new perspective about emotional health solutions, which resulted in the growth of pet care markets.

The American Pet Products Association reports that behavioral health products that help manage pet anxiety and stress have become important to many of the 70% of U.S. households that maintain pet ownership. The pet noise anxiety market continues to grow because pet owners now treat their pets like family, which drives them to find specialized, effective solutions to manage their pets' emotional needs. Noise anxiety products have experienced elevated market demand because this trend led manufacturers to create varieties that help pets feel safe during anxiety-inducing situations.

High cost of specialized products limits accessibility for some pet owners.

Specialized products within the pet noise anxiety market maintain exorbitant costs, which hinders accessibility for some pet owners looking to purchase them. Budget-friendly pet owners face challenges with affordability for noise anxiety solutions since the most effective products, such as weighted vests, advanced sound therapy devices, and prescription medications, tend to be expensive.

The high prices of noise-anxiety relief solutions reduce probable pet adoption since budget-conscious owners cannot acquire them. Long-term solutions become less accessible when owners must manage increasing expenses associated with the regular use of anxiety-relieving products like calming treats and anxiety-relieving collars. Market expansion might be hampered by this restraining factor, mainly affecting regions where financial resources are scarce or where awareness about emotional health care for pets is weak.

Personalized noise reduction solutions create niche demand among pet owners.

The pet noise anxiety industry highly benefits from personalized noise suppression solutions since these solutions are directly aimed at fulfilling individual pet needs. The pet owners of today require individualized products that directly address their pets' reaction triggers that encompass certain noises or specific events like forceful thunderstorms or fireworks events. The Pet Noise Anxiety Market identifies considerable opportunity through individualized solutions, such as smart calming collars, individually fit weighted vests, and app-driven sound therapy equipment that enable pet owners to better handle their pets' anxiety.

Specialist companies can create new market opportunities by creating specific and efficient anxiety relief items for clients in target market segments. Increased interest by pet owners in emotional animal wellness leads to more demand for individualized solutions. Personalized pet products drive market expansion by offering improved pet care experiences that both deliver greater value to owners and increase the size of the market. The emphasis on innovation will make personalized noise-reduction products a leading player in the large pet wellness market.

Popularity of wearable calming devices like smart collars offers innovation potential.

Wearable calming devices represented by smart collars provide substantial opportunities to advance the pet noise anxiety market. The modern emotional support devices track pet behaviors to activate accurate stress treatment techniques such as vibrations and sounds, when anxiety symptoms emerge in real time. Through mobile apps, pet owners gain the ability to monitor their pets' anxiety levels while making adjustments directly from the app interface.

The wearable calming devices show continuous growth because pet owners actively search for modern technological solutions to manage their pets' emotional health. This innovation combines convenience for pet owners with an automatic delivery of stress relief to their pets during noisy, stressful situations. Advanced technology integration with pet wellness presents tremendous development potential to introduce better and more powerful solutions to the market. Future market expansion of wearable pet products presents an opportunity for innovative calming devices, which will boost the overall growth of the pet noise anxiety sector.

Industry Experts Opinion

“Pet noise anxiety is a common and often debilitating condition that affects a significant number of animals, especially dogs. It can be triggered by loud noises like thunderstorms, fireworks, or even household appliances. With advancements in veterinary care, we are seeing more effective treatments, such as behavioral therapies, sound desensitization, and medication, that can help manage this anxiety. Additionally, innovative products, such as noise-canceling coats and calming pheromone diffusers, are gaining popularity as non-invasive solutions to help pets feel secure during stressful events.”

• Dr. Jane Thompson, Veterinary Behaviorist and Clinical Researcher at the University of California

Segment Analysis

Based on the product type, the Pet Noise Anxiety Market has been classified into Calming Products, Sound Therapy Devices, Medications and Supplements, Behavioural Aids, Wearable Devices, Others. The Calming Products segment leads as the largest and most important segment in the Pet Noise Anxiety Market because of increasing pet owner demand for quick yet efficient anxiety solutions. Anxiety-reducing collars, together with thunder jackets and wraps and weighted vests, became very popular choices among pet owners because they offer a non-medicated approach to managing noise-related anxiety. Most of these products utilize two main strategies to support pets during loud events such as thunderstorms, fireworks, or traffic noise through gentle pressure regulation or calming pheromone emission. The American Pet Products Association (APPA) reports that pet owners strongly choose products that rapidly eliminate anxiety while causing no adverse effects. The rapidly growing adoption of such products becomes even more efficient because of their easy access through pet stores and veterinary clinics as well as online platforms. The Calming Products segment will continue to control the market because rising pet owner interest in mental pet care drives the development of innovative solutions targeting anxiety related to noises.

Based on the Application, the Pet Noise Anxiety Market has been classified into Calming and Relaxation, Behavioral Modification, Sound Therapy, Medical and Supplementary Treatments, Environmental Management, Monitoring and Tracking, Others. The Pet Noise Anxiety Market showcases the Calming and Relaxation segment as its most significant and powerful area because pet owners now actively search for efficient ways to support their pets during stressful noise-triggering situations, including thunderstorms, fireworks, and traffic noises.

Products such as sound therapy devices and calming collars, together with weighted vests and anxiety-relieving supplements, form the basis of this segment by offering pets quick relief from their anxiety conditions. Pet humanization as a growing trend drives the market demand for calming solutions since owners consider pets part of their family and allocate resources to protect their emotional state. A significant number of American pet owners buy products to control their pets' stress reactions during anxious times, reports the American Pet Products Association (APPA). The expanding dominance of the calming segment stems from the ease of finding such products on various platforms, including pet care stores, veterinary clinics, and e-commerce vendors. Pet owners continue to develop greater awareness of pet anxiety and easier access to instant calm products that ensure the Control and Relaxation segment stays at the forefront of the market.

Regional Analysis

Pet Noise Anxiety Market operations primarily occur in North America, where the United States leads because American consumers strongly desire pet wellness products combined with their high pet population numbers. The pet care industry in this region maintains high market status because it invests significantly into emotional health services for pets while consumers actively seek out calming solutions that include audio remedies as well as weighted vests. The Pet Noise Anxiety Market continues to expand because of increasing pet owner understanding of noise anxiety conditions that occur in noisy urban areas with high pollution levels. The wide availability of technologically advanced calming products that include remote tracking devices and wearable calming devices matches the innovation-driven purchasing habits of customers in North America. Many pet owners within this area allocate their money to superior pet products because these items demonstrate increased effectiveness for animal emotional care.

The Pet Noise Anxiety Market in the Asia-Pacific (APAC) region shows quick growth since pet ownership continues to rise together with the growing pattern of pet humanization. The pet population continues to grow rapidly in China, combined with Japan and South Korea, due to urban residents who understand how essential it is to care for their pets' emotional state. Pet owners increasingly need noise anxiety solutions, which include calming collars and sound therapy devices, because they want to help their pets handle loud noises and fireworks. The pet market in APAC is expanding because greater disposable income among middle-class citizens has led owners to spend more on premium animal care items. Multiple wellness products designed for pets have recently become popular within the APAC region, with innovations that include smart collars and customized devices meant to alleviate anxiety in pets.  

Competitive Landscape

The competitive Pet Noise Anxiety Market requires several major players to innovate their products and build strategic alliances while extending their distribution channels to maintain strong market domination. PetSafe, ThunderShirt and Adaptil are market leaders who supply noise anxiety solutions through their advanced calming products which consist of pheromone diffusers and sound therapy equipment and calming vests. Changing consumer preferences about individualized wearables created demand for smart collars and anxiety-monitoring products which these firms used to build their market superiority.

Major company players focus on developing CBD-based products and herbal supplements as natural solutions because they want to meet pet owners who choose non-pharmaceutical remedies. Strategic acquisitions through mergers and product diversification as well as mergers and acquisitions aggressively increase market competition. Companies employ online shopping platforms to grow their client base while increasing total revenue. Rising consumer demand for innovative and efficient noise anxiety solutions drives an ongoing competition within the market for developing advanced yet affordable products.

Pet Noise Anxiety Market, Company Shares Analysis, 2024

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Recent Developments:

• In January 2025, PetSafe launched a new range of anxiety-reducing products aimed at helping pets manage stress during noise-triggering events. The products include calming collars and weighted vests, designed to provide comfort during thunderstorms or fireworks.

Report Coverage:

By Product Type

• Calming Products
  • Anxiety-reducing collars
  • Thunder jackets and wraps
  • Weighted vests
• Sound Therapy Devices
  • White noise machines
  • Calming music players
  • Audio-based solutions
• Medications and Supplements
  • anxiety-relieving medications
  • Over-the-counter calming treats
  • CBD-based products
  • Herbal and homeopathic supplements
• Behavioural Aids
• Wearable Devices
• Others

By Application

• Calming and Relaxation
• Behavioral Modification
• Sound Therapy
• Medical and Supplementary Treatments
• Environmental Management
• Monitoring and Tracking
• Others

By Pet Type

• Dogs
• Cats
• Small Animals
• Others

By End-user

• At-Home Care
• Veterinary Clinics
• Pet Shelters & Rescue Centers
• Pet Boarding
• Pet Grooming
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• PetSafe
• ThunderShirt
• MediPets
• Sentry Pet Care
• Adaptil
• Bayer Animal Health
• Zylkene
• AnxietyWrap
• Calmer Canine
• Smart Pet Products
• The Company of Animals
• KONG Company
• VetClassics
• BARK
• Pupford

Frequently Asked Questions (FAQs)