Pet Obesity Management Market By Product Type (Dietary Products {Weight management products, Low-calorie treats, and Prescription diets}, Nutritional Supplements {Fat burners, Appetite suppressants, and Joint health supplements}, Fitness Products {Exercise equipment, Fitness trackers, and Interactive toys}, and Others), By Pet Type (Dogs, Cats, and Others), By Distribution Channels (Online channels, Pet specialty stores, Veterinary clinics, and Direct sales), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Obesity Management market accounted for USD 5.3 Billion in 2024 and is expected to reach USD 13.4 Billion by 2035, growing at a CAGR of around 8.8% between 2025 and 2035. The Pet Obesity Management Market is focused on goods and services that help to reduce and avoid obesity in pets, particularly in dogs and cats. This emerging market includes pet foods, weight management programs, dietary supplements, and veterinary services focusing on long-term weight management. This industry is developing owing to pet owners' growing awareness of the health risks associated with obesity, such as diabetes and joint problems. These products are further enhanced by new products, such as fitness trackers and mobile apps to monitor activity and alert owners about obesity.

Report Scope:

Market Dynamics

Veterinary recommendations influence pet owners to prioritize weight management.

The Pet Obesity Management Market is driven by several factors, with veterinarian prescriptions being paramount. Pet owners are inclined to pay adequate attention to their pets' weight the more strongly veterinarians emphasize the negative health effects of obesity, such as diabetes, arthritis, and cardiovascular disease. There is a tendency for pets to be bought and taken home when people are increasingly ‘humanizing’ their pets. They are looking for better ways to have their beloved pets treated.

Innovative specialties, including specialty pet food diets and weight loss pet food formulas, are among the innovations that empower a pet owner to help his or her pet with weight issues. Veterinary professional bodies are launching educational campaigns on healthy nutrition habits and exercise. The Association for Pet Obesity Prevention surveyed in 2022 that approximately 34 million dogs and 23 million cats in the United States are classified as overweight or obese. This is an extremely important and necessary indicator of the demand for managing obesity.

Busy lifestyles hinder regular exercise and diet adherence for pets.

Factors constraining the Pet Obesity Management Market include challenges in maintaining pet weight through effective measures. Busy life schedules of pet owners often decline the time available for regular pet physical activities and limit food intake. The issue is that most pet foods on the market have a high-calorie count but a low nutritional value, as buyers are looking for convenience-driven products.

Economic constraints prevent pet owners from purchasing quality pet food and recommended weight management products, thus leading to a major challenge in achieving weight management. Lack of awareness about the importance of maintaining pet weight leads to an ignorance of monitoring dietary practices and physical activity levels. These factors contribute to a major challenge in promoting pet obesity management solutions.

Telehealth services provide convenient access to veterinary weight management.

The Pet Obesity Management Market has a considerable opportunity, particularly in the implementation of telehealth solutions. Convenience and accessibility are sought by pet owners to help maintain pets' weight as pet obesity rises in modern society. Veterinarians can conduct teleconsultations with pet owners from their own homes due to telehealth. This flexibility informs their recommendations and plans for managing the pet's weight. This approach smoothly integrates into the lives of pet owners. This digital component adds owner engagement and provides continuous observation and ongoing support.

Moreover, telehealth uses data analytics to observe trends in pet health and open up personalized opportunities for owners to be involved in care. The demand for innovative, tech-based weight control is growing significantly as pet ownership and active pet care become increasingly prevalent.

Industry Experts Opinion

 “As in people, weight loss in pets will be quicker at first, and then it will get harder and take longer to shed pounds. It’s kind of like there is a physiological brick wall.”

• Prof. Alex German, PhD, DECVIM-CA, SHFEA, FRCVS, professor of small animal medicine at the University of Liverpool.

“Being just 10% overweight decreases a dog’s lifespan by one-third and predisposes him to heart, kidney, and liver disease as well as diabetes, arthritis, and cancer.”

• Dr. Carol Osborne, an integrative veterinarian at Chagrin Falls Pet Clinic in Ohio.

Segment Analysis

Based on the product type, the Pet Obesity Management Market is classified into Dietary Products, Nutritional Supplements, Fitness Products, and Others. Nutritional Supplements are dominant in product types of Pet Obesity Management. This category includes products used in supplementation providing formula for weight loss and diet for pets due to pet obesity. These supplements are suitable for pet owners who put their overweight or obese animals on a diet because they frequently include elements that help boost metabolism and digestion. Nutritional supplements are a massive industry because the growing trend for pet health and wellness drives demand for these products.

Based on the pet type, the Pet Obesity Management Market is classified into Dogs, Cats, and Others. In the Pet Obesity Management industry, Dogs demonstrate the largest share. This is due to the prevalence of obesity in dogs compared to other pets, combined with the strong emotional connection people have with their dogs. Dog owners are willing to spend money on certain diets and weight-management solutions because they view their pets as family members. Furthermore, a wide range of products like weight management treats and dog food with fewer calories further solidifies their dominance in this market segment.

Regional Analysis

The Pet Obesity Management Market in North America is leading due to increased pet ownership and improved knowledge of pet health. More than fifty percent of dogs and cats are classified as overweight in North America. Specialized diets, weight-management plans, and veterinary medical services are in demand. Companies are focusing on developing solutions that cater to this epidemic, like nutritional supplements and fitness products.

The market is becoming creative and innovative by exploiting technology, such as wearable devices that monitor pet activity. Other driving factors for market growth include the popularity of pet owners sharing via social media channels and interest in pet wellness to improve and promote pets' lifestyles. Pet food manufacturers and veterinarians are working together to enhance the reliability and efficacy of management and treatment until an earlier solution to pet obesity in North America arrives.

Asia Pacific region in Pet Obesity Management Market is experiencing rapid transformation due to the growing ownership of pets and heightened awareness of pet health and nutrition. Increased urbanization has led to sedentary lifestyles for pets, and obesity rates have increased. Pet owners's appetite for quality pet food, superior nutrition, veterinary consultations, and weight management programs. The Asia Pacific market is buoyed by social media and other digital platforms that continue to champion pet wellness.

Competitive Landscape

The Pet Obesity Management Market has challenging competition from big market players such as Hill’s Pet Nutrition, Royal Canin, Nestlé Purina PetCare, Mars Petcare, Blue Buffalo, etc. Hill's Pet Nutrition recently introduced a new line of prescription weight management foods, and Royal Canin released its Weight Care formula for overweight cats and dogs. Nestlé Purina recently expanded its Pro Plan range to include weight management diets. These companies have made investments in community participation as part of their growing awareness of the wider health risks of pets. They are promoting a healthy lifestyle approach to managing obesity and nutrition through the use of digital platforms.

Pet Obesity Management Market, Company Shares Analysis, 2024

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Recent Developments:

• In February 2024, Hill's Pet Nutrition and Critter Fixers: Country Vets partnered. Through this collaboration, Hill's Pet Nutrition would raise awareness of the obesity issue affecting pets and offer pet owners easy-to-follow advice on how to help their cats and dogs lose weight and get healthier.
• In March 2023, an agreement to buy 60% of Vivaldis Health and Foods Private Limited was signed by Sun Pharmaceutical Industries Limited. Working in the companion animal healthcare sector, Vivaldis Health & Foods specializes in the production, distribution, trade, and marketing of pharmaceuticals, dietary supplements, and over-the-counter items.

Report Coverage:

By Product Type

• Dietary Products
  • Weight management products
  • Low-calorie treats
  • Prescription diets
• Nutritional Supplements
  • Fat burners
  • Appetite suppressants
  • Joint health supplements
• Fitness Products
  • Exercise equipment
  • Fitness trackers
  • Interactive toys
• Others

By Pet Type

• Dogs
• Cats
• Others

By Distribution Channels

• Online channels
• Pet specialty stores
• Veterinary clinics
• Direct sales

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Hill’s Pet Nutrition
• Royal Canin
• Nestlé Purina PetCare
• Mars Petcare
• Blue Buffalo
• Wellness Pet Food
• Petcurean
• Nutro
• Merrick Pet Care
• Solid Gold
• Victor Pet Food
• Canidae
• Life's Abundance
• Tuffy’s Pet Foods
• BASF SE

Frequently Asked Questions (FAQs)