Pet Probiotics Market By Pet Type (Dogs, Cats, Small Animals, and Others), By Ingredient Type (Lactobacillus, Bifidobacterium, Streptococcus thermophilus, Bacillus subtilis, and Others), By Product Type (Powder probiotics, Chewable probiotics, Capsules/Tablets, Liquid probiotics, and Others), By Application (Digestive Health, Immune System Support, Skin & Coat Health, Oral Care, Stress & Anxiety Management), and By Distribution Channel (Veterinary Clinics, Pet Specialty Stores, Online Retail, Supermarkets/Hypermarkets, Pharmacies), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Probiotics market accounted for USD 848.6 Million in 2024 and is expected to reach USD 2,156.8 Million by 2035, growing at a CAGR of around 8.85% between 2025 and 2035. The pet probiotics market provides supplementary products that aim at enhancing the gut health of pets, digestion, and immunity. Increasing pet ownership and growing awareness of animal welfare are two aspects driving demand in this industry. Probiotics are being utilized more often than pharmaceuticals as natural solutions for gastrointestinal problems in pets, such as food allergies and diarrhea. The market is divided based on the type of pet and available forms such as powders, chews, and liquids for dogs and cats. Increasing numbers of pet owners are seeking premium and preventive healthcare alternatives for their animals, which continues to steadily grow this market.

Report Scope:

Market Dynamics

Pet owners are becoming more conscious of the benefits of probiotics for digestive and immune health.

The pet probiotics market is growing due to the increasing awareness of the importance of digestive and immune health among pet owners for their companion animals. Probiotics are bacteria that have numerous health advantages for pets, including bettering digestion and intestinal health and even strengthening the immune system.

 According to research by the American Animal Hospital Association, almost 50% of pet owners say they are looking for ways to improve their pets' health through diet and supplements. An increase in the demand for natural and organic pet products coupled with more knowledge on caring for pets drives this trend. As veterinary professionals are prescribing probiotics to prevent gastrointestinal issues as well as enhance general health, demand will continue to increase, and sales will keep rising.

Higher incidences of digestive issues like diarrhea and food allergies in pets encourage the use of probiotics.

The rising incidence of gastrointestinal diseases, such as diarrhea and food allergies, in pets has resulted in the Pet Probiotics Market growth. Increasing efforts by pet owners to discover more effective health-promoting probiotic supplements for their pets have created demand, along with growing interest in the restoration of microbial balance in the gastrointestinal tract and in improving the alleviation of symptoms related to several digestive disorders.

According to the Journal of the American Veterinary Medical Association report, about 60% of veterinarians believed cases of gastrointestinal disorders in pets had increased over the last decade. As more pet owners are becoming aware of digestive health, it is making them think of probiotics as a prevention and treatment measure.

The lack of robust clinical trials proving the benefits of pet probiotics poses a challenge for market growth.

The pet probiotics market is experiencing notable limitations as a result of the lack of robust clinical studies proving benefits. While there is anecdotal evidence and a few smaller studies suggestive of probiotics, there is no big evidence drawn from rigorous clinical trials to gauge confidence among the pet owners or even the presenting vets. Consumers might not want to spend money on things without established scientific backing. The ambiguity could destroy commercial traction.

These uncertainties impose hurdles to market growth since pet owners may not want to pay for such products without clear scientific support. The claims made regarding health effects are based on anecdotal information, and regulatory issues could limit product development and marketing. Hence, few will get off the ground unless further rigorous research can validate these products. Adequate clinical evidence could turn the constraints into a force for growth and facilitate acceptance and demand.

Opportunities exist to develop new probiotic formulations, such as breed-specific or age-specific products.

The pet probiotics market offers extensive opportunities for the development of novel probiotic preparations tailored according to specific requirements, such as breed-specific or age-specific products. The development of specific probiotics that meet the particular health needs of different breeds or life stages can make the product more effective and desirable to manufacturers. Puppy formula products focus on gut health and immunological support, while the senior pet-specific formula targets joint health and cognitive functioning.

There are product lines under the category targeted, such as pet food, thus attracting more customers because a product specific to their pets' requirements has been provided. Individualized products increase the company's brand loyalty and may further win over veterinarians who can prescribe these products to their clients, leading to increased sales as well as further market expansion.

Pet insurance growth encourages preventive health product purchases.

The pet insurance sector is increasingly providing a large market opportunity for the pet probiotics market. Pet owners seek to prevent medical interventions that may be rendered costly at later times. A probiotic or agent that would support digestive health and improve their immunity goes well with the preventive care model.

Taking supplements would be considered part of regular treatment, and insured pet owners will look for more ways to improve their pets' overall health. Probiotic demand will increase, which will also motivate producers to develop products specifically for health-conscious consumers. The other reason for the growth of the probiotics market is increased awareness of the benefits of preventive care.

Industry Experts Opinion

“Probiotics are living microorganisms such as yeast and bacteria. They are nonpathogenic, meaning they don’t cause illness. “When ingested in appropriate amounts, probiotics can confer health benefits for dogs and people, these organisms behave very similarly to the good bacteria that are normally residing in an animal’s gastrointestinal tract.”

• Dr. Amy Attas, VMD of New York-based practice City Pets

“Having good bacteria in the digestive tract is a direct correlation to your dog’s immune system and overall health, Probiotics help maintain an appropriate balance of microbes. They help to keep the immune system healthy which can lower inflammation and pain.”

• Dr. Gary Richter, M.S., D.V.M., C.V.C., C.V.A., the founder of Ultimate Pet Nutrition

Segment Analysis

Based on the Product type, the Pet Probiotics market has been classified into Dogs, Cats, Small Animals, and Others. Dogs do suffer from various digestive problems, which have put probiotics in high demand to rectify the balance of the gut and return to a healthy lifestyle. This is because most of the pet owners have dogs and are realizing more and more that gut health plays a vital role in canine health. Many probiotic products are available in the market to particularly address the needs of dogs, which makes this segment important. Dog-specific probiotics will become more popular and take the lead in the market.

Based on the ingredient type, the Pet Probiotics market has been classified into Lactobacillus, Bifidobacterium, Streptococcus thermophilus, Bacillus subtilis, and Others. Lactobacillus is the most dominant segment in the pet probiotics market. This is a genus associated with digestive health and natural balance in the gut microbiota. It has been widely preferred due to its many proven benefits in the elimination of gastrointestinal discomfort and better absorption of nutrients in pets. Furthermore, due to its compatibility with a variety of pet formulations, it has become one of the favorite probiotics among manufacturers. As pet owners and their wards seek natural remedies to the health problems of their pets, demand for Lactobacillus-based probiotics will rise further, thereby placing it at the helm of the market.

Based on the Product type, the Pet Probiotics market has been classified into Powder probiotics, Chewable probiotics, Capsules/Tablets, Liquid probiotics, and Others. In the pet probiotic market, powdered probiotics are the leading segment. They find convenience with pet owners due to their flexibility and dosing method. Powders can be mixed easily into any pet food and given orally without altering a pet's eating habits, and this format is also flexible enough to allow pet owners to adjust the dosage according to their pet's unique needs. The powdered probiotics come with a larger range of strains, enhancing their efficacy in promoting digestive wellness and overall health. As demand for effective and user-friendly solutions to pet health rises, powdered probiotics are resiliently fortifying their market status.

Regional Analysis

The North American pet probiotics market is growing rapidly due to rising pet ownership, as most households consider pets part of the family. The US has led in this market, with the increasing number of consumers who continue to pay closer attention to the health and wellness of their pets and have therefore, increased demand for natural and functional pet products. The increasing awareness among consumers about the health benefits that probiotics offer to digestive health and immunity at large also forms the basis of purchasing decisions. A larger variety of products, including treats, powders, and supplements, is also likely to open up market accessibility for growth. Online sales are increasingly important, making it more convenient to identify and find the product in question. Increasing demand for premium and organic pet care solutions supports growth in this market.

Growth in the United States pet probiotics market is quite robust; this is mainly because pet health and wellness have a significant focus among consumers. With an increase in pet ownership, especially among millennial and Gen Z generations, higher spending is anticipated in the premium pet product sector. Accessibility is supported by the improved availability of e-commerce sites to meet pet owners' desire for such specialized products. There are still challenges when it comes to market competition, despite the FDA regulatory guidelines on product quality, safety, and efficaciousness.

The European pet probiotics market is growing rapidly, due to the high number of pets and awareness of pet health and wellness. The largest share goes to Western Europe, especially Germany, France, and the UK as pet owners there spend highly on premium pet products which are Organic and natural versions of chews or powders have become very popular. Although e-commerce is making access simpler, quality and safety are ensured by stringent standards. In most markets, there is stiff competition, but opportunities arise in North and Eastern Europe since the number of probiotic-informed consumers is rising.

The pet probiotic market in Germany is significantly growing due to a strong focus of German consumers on pet health and nutrition. Natural and organic probiotics have always been in demand by German pet owners, in line with the quality and safety of such products. The market has various product lines, including powders, treats, and supplements, with comfort being the ultimate deciding factor among consumers. E-commerce is on the upswing and provides easy access to different probiotic product options. In addition, Germany's stringent laws will provide most pet health products with high standard ratings, enhancing consumer confidence. Having said that, the market is most likely to keep on progressing in response to wider public awareness of the benefits of probiotics for pets.

Competitive Landscape

The competitive landscape of the pet probiotics market is dominated by well-established players and specialized firms focused on the health supplements market for pets. Leaders in the market are companies like Nutramax Laboratories and VetriScience Laboratories with veterinarian-recommended products. Brands like Zesty Paws and Pet Honesty focus on natural, consumer-friendly probiotic formulations.

 High-potency probiotic supplements from specialized brands like Pet Ultimates and Tails 'N' Tummies are available for certain pet health requirements. The players differentiate on product quality, natural ingredients, or more targeted formulation, especially through the digestive and immune-supportive categories. Online retail channel expansion and premium product lines have been the primary strategies for most brands as consumer awareness of pet health continues to grow.

Pet Probiotics Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In September 2024, Grupo Molino Chacabuco launched a new line of specialized nutrition tailored for spayed and neutered cats, addressing their unique dietary needs. This initiative aims to support optimal health and well-being in these cats, reflecting the company's commitment to innovative pet care solutions.
• In April 2024, Wild Biome introduced an innovative supplement system designed to promote total-body health in dogs by targeting leaky gut syndrome. This groundbreaking approach aims to improve overall wellness for canine companions.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Small Animals
• Others

By Ingredient Type

• Lactobacillus
• Bifidobacterium
• Streptococcus thermophilus
• Bacillus subtilis
• Others

By Product Type

• Powder probiotics
• Chewable probiotics
• Capsules/Tablets
• Liquid probiotics
• Others

By Application

• Digestive Health
• Immune System Support
• Skin & Coat Health
• Oral Care
• Stress & Anxiety Management

By Distribution Channel

• Veterinary Clinics
• Pet Specialty Stores
• Online Retail
• Supermarkets/Hypermarkets
• Pharmacies

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Nestlé Purina PetCare
• Mars Petcare
• Boehringer Ingelheim Animal Health
• Hill’s Pet Nutrition
• Nutramax Laboratories
• Royal Canin
• Ark Naturals
• Pet Honesty
• Zesty Paws
• Vetnique Labs
• NOW Foods (Pet Division)
• NaturVet
• Diamond Pet Foods
• The Honest Kitchen
• Companion's Choice
• Pet Ultimates

Frequently Asked Questions (FAQs)