Pet Snacks and Treats Market By Product Type (Natural Treats, Dental Treats, Biscuits and Cookies, Soft and Chewy Treats, Rawhide Chews, Training Treats, Others), By Application (Health & Wellness, Indulgence, Training & Behavior), By Ingredient (Animal-Based, Plant-Based, Grain-Free, Others), By Pet Type (Dogs, Cats, Others), By Distribution Channel (Online, Offline {Pet Specialty Stores, Supermarkets, Veterinary Clinics, Others}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Snacks and Treats market accounted for USD 40.5 Billion in 2024 and is expected to reach USD 102.4 Billion by 2035, growing at a CAGR of around 8.8% between 2025 and 2035. The pet snacks and treats market produces food and accessories for pets like dogs, cats, and other domesticated animals. This market includes chew treats, training prizes, healthy snacks, and luxury treats for dogs. These products are designed to benefit your pet's health, teeth, and overall well-being.

Pet ownership and humanization are growing, as is consumer demand for natural, organic, and premium products. The industry has also made innovations in packaging, tastes, and health benefits to meet typical pet needs.

Report Scope:

Market Dynamics

Demand for nutritious, functional treats like supplements and probiotics increases

The pet snacks & treats market is being pushed by a growing demand for healthy and functional snacks and treats. This means that the growing concept of pet care is resulting in a rise in pet owners investing in their pets' health, boosting the need for pet treats that can also serve as nutrients, vitamins, and probiotics. This trend is driven by growing concern about companion animal health and customer desire for products that aid digestion, boost immunity, and improve overall health.

The growth of the pet food industry, the improvement of its formulae, and the availability of natural diets for pets all appeal to health-conscious pet owners. According to the American Pet Products Association (APPA), there will be raising trends in pet care in the United States by 2023, with pet owners preferring to spend more money on pet goods that provide additional benefits to their pets' health. Veterinarians give particular nutrition advice to pets, which increase the need for functional pet treats.

Constant innovation in flavors and types drives market growth

The pet snacks & treats market is expected to increase due to several effective aspects. One of the most significant changes is an increase in the consumption of innovative, high-quality, and healthy treats as owners become more mindful of their pets' demands. A shift toward natural, organic, and functional foods is occurring in tandem with other developments in which consumers pay attention to unwanted components. The popularity of 'pets as a family' has led to increased spending on high-quality snacks and treats for dogs.

Pet snacks' innovation in terms of flavors, forms, and varieties, together with the emerging plant-based or health-benefit-including options for pets (dental, joint, etc.), contribute to market growth. Further, as more individuals use the Internet to do business and order products from e-stores or other direct selling platforms, the demand for such products is expanding. Such characteristics, combined with an increasing population base that accepts pets and rising per capita income, expect the industry to expand further.

Low awareness in developing regions slows market expansion opportunities

The key obstacle impeding the growth of the pet snacks and treats market, particularly in developing countries, is a lack of awareness of the goods and their benefits. Compared to developed economies, the popularity of pet ownership is expanding in many developing countries, but the associated care is not as advanced. Therefore, customers in these regions may struggle to understand the importance of specialist pet snacks and treats in helping their pets become healthier and more comfortable. Aside from demand, the supply of high-quality pet food products is limited, and high costs as a result of economic challenges impede expansion. Awareness of proper pet nutrition and the potential health advantages of treats and snacks limit adoption rates, leaving market competitors with few options for expansion. In such areas, awareness efforts and focused education have the potential to bridge the information gap and generate demand.

AI-powered personalized recommendations and health-monitoring treats drive innovation in the market

As consumers grow more aware of their pets' health needs, the market for pet food and treats is expanding rapidly. AI technical breakthroughs allow for the construction of a bespoke snack for a pet based on its dietary requirements, ailments, and preferences, offering up new avenues to reach the targeted segments. Smart bowls that monitor a pet's activities and overall health are gradually becoming popular since they are handy for the pet owner and also provide health benefits to the pet. Moreover, there is a growing trend in natural and organic pet diets incorporating beneficial ingredients that are popular among the general public.

E-commerce and direct-to-consumer business methods enable brands and outlets to sell directly to customers. As dogs become more common in families, these models are expanding, giving newcomers and old-stagers the opportunity to provide distinctive, giant-size solutions to an ever-demanding market and drive additional market growth. More recommendations, such as CBD-infused delicacies for calming, joint aid, dental health, and typical client treats, are also driving growth. Pet products are projected to gain popularity as pets become more integrated into households, creating an excellent opportunity for newcomers and old-stagers to give one-of-a-kind, giant-size solutions to an ever-growing market.

Collaborating with professionals like veterinarians creates specialized, therapeutic product opportunities.

Working with veterinarians in the pet snacks and treats market is a huge development that will help to design unique, healing products for pets based on their worries. Veterinarians are familiar with a wide range of common health conditions, including obesity, allergies, and digestive disorders, which can assist marketers in developing appealing yet healthful snacks. It extends beyond the usual pet treat market in that these products can be used to address a variety of diseases, including joint health, skin and coat, and dental health.

Boosting affordability through lower-cost synthetic alternatives and also an endorsement from veterinarian formulation verification can help to develop trust with pet customers and increase its appeal to pet owners. As individuals grow more conscious of pet care and the food they feed their pets, this could be interpreted as an opportunity to design and develop new products for consumers. Furthermore, it contributes to the global culture of pet rearing, making useful treats more visually appealing. In terms of well-being and spaying, it also aligns with the fast-expanding sales of luxury pet meals and accessories. It increases a brand's credibility and positions it ahead of the competition in the hot, new pet wellness business.

Industry Experts Opinion

"The demand for premium pet snacks continues to rise, particularly in North America, where consumers are increasingly prioritizing the health and well-being of their pets. We're responding to these changes by developing new product lines that focus on sustainability and the use of clean ingredients"​

• Megan C. McFadden, Director of Marketing, Nestlé Purina Petcare.

Segment Analysis

Based on the product type, the Pet Snacks and Treats Market are classified into Natural Treats, Dental Treats, Biscuits and Cookies, Soft and Chewy Treats, Rawhide Chews, Training Treats, and Others. Natural treats have become the largest and most important segment in the pet snack and treat market as a result of globalization and increasing awareness. Although not as popular as human food items, natural and organic pet foods are on the rise as public health awareness grows. All-natural treats that are free of additives, preservatives, and fillers are regarded to be safer and better for pets' overall health, skin and coat quality, and digestion. This demand for healthy, high-quality snacks has resulted in a strong demand for natural confectionery products, which are currently the market's largest sector.

Based on the application, the Pet Snacks and Treats Market are classified into Health & Wellness, Indulgence, and Training & Behavior. Health and wellness are the most significant and revolutionary trends in the pet food & treats market. They highlight pet owners' growing understanding and emphasis on nutrition to give optimal pet care, which includes dental treats, being lean, and having good gut health. As canine obesity and allergies become more prevalent, consumers are expecting healthier, more natural, organic, and practical treats. The increase is consistent with the global market for specialized pet products that aim to humanize pets.

Regional Analysis

The North American pet snacks and treats market is rising as pet ownership grows and customers choose natural, high-quality, and healthier products for their pets. As consumers become more concerned about their pets' health, there is a greater demand for organic, grain-free, and functional products that address specific diseases such as dental treatments, joint pain, and skin problems. The United States currently leads the industry, with large corporations focusing on distinctive items and e-commerce to expand their market reach.

Furthermore, as customers become more environmentally conscious, a wide range of novel and environmentally friendly packaging materials are entering the market.  Purchasers of pet items include providers, merchants, and manufacturers who benefit from a variety of trends, including the humanization of pets through more and better-developed products targeted at increasing pet quality of life. The growth of e-commerce platforms increases market access, making premium and specialty pet meals more accessible to consumers.

The Asia-Pacific pet snacks and treats market is fast-growing, due to the rise in pet ownership, changing consumer perception, and improving disposable income in countries like China, India, Japan, and South Korea. Advancements in urbanization and a better level of understanding of the pets’ needs for a healthy lifestyle are also creating a high demand for premium and functional pet food. There are numerous options for natural, organic, grain-free treats with health benefits such as dental and digestive.

Online stores have emerged as important outlets, being more convenient with the additional benefit of a greater product variety. The increasing desire to lavish love on pets through the adoption of quality items such as food and clothing is resulting in the development of specialized, premium, and gourmet pet snacks for dogs and cats. Hence, there is growth in investments from both international and domestic players, making it one of the fastest-growing segments in the pet care market.

Competitive Landscape

New competitors enter the pet snacks and treats market, posing challenges to existing corporations such as Mars Petcare, Nestlé Purina Petcare, Hill's Pet Nutrition, and The J.M. Smucker Company. These companies have a substantial presence and offer a diverse range of products, such as commodity, luxury, natural, and health-conscious chocolate. Mars Petcare recently acquired a few more micro brands to reach the premium market, while Purina Nestle launched new lines, such as Purina Pro Plan Vet Diets and Nutrish, aimed at healthy pet owners.

Market pioneers WellPet LLC and Merrick Pet Care respond to the trend of using natural treats and diet-specific products. The market is seeing more investment in sustainable products, such as the Bocce's Bakery Company. As consumers become more demanding and prioritize healthy, functional products, these major manufacturers are raising the quality of their offerings to meet the most recent pet health trends.

Pet Snacks and Treats Market, Company Shares Analysis, 2024

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Recent Developments:

• In February 2024, VAFO Group, a European maker of premium pet food, acquired Finnish company Dagsmark Pet Food, making VAFO the market leader in the Nordic region. Dagsmark, which specialized in wet pet food production, complemented VAFO's product line in Finland. The acquisition allowed VAFO to expand into other Nordic markets and provided resources for future growth.
• In August 2023, Spectrum Brands, Inc. launched Meowee! cat treats. These treats, available exclusively on Chewy.com, aimed to enhance treat time for both cats and their owners by offering a variety of textures and flavors. Made by veterinarians, Meowee! Snacks focused on natural ingredients, with no artificial colors, flavors, or animal by-products.

Report Coverage:

By Product Type

• Natural Treats
• Dental Treats
• Biscuits and Cookies
• Soft and Chewy Treats
• Rawhide Chews
• Training Treats
• Others

By Application

• Health & Wellness
• Indulgence
• Training & Behavior

By Ingredient

• Animal-Based
• Plant-Based
• Grain-Free
• Others

By Pet Type

• Dogs
• Cats
• Others

By Distribution Channel

• Online
• Offline
  • Pet Specialty Stores
  • Supermarkets
  • Veterinary Clinics
  • Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Mars Petcare
• Nestlé Purina Petcare
• Hill's Pet Nutrition
• The J.M. Smucker Company
• General Mills
• Mars, Incorporated
• WellPet LLC
• Nestlé S.A.
• Big Heart Pet Brands
• Diamond Pet Foods
• Vital Essentials
• PetSafe
• Petco Health and Wellness Company, Inc.
• Merrick Pet Care
• Bocce’s Bakery

Frequently Asked Questions (FAQs)