Pet Supplements Market By Product Type (Joint Health Supplements, Digestive Health Supplements, Skin Supplements, Multivitamins, Immune Support Supplements, Cognitive Health Supplements, Weight Management Supplements, Others), By Pet Type (Dogs, Cats, Horses, Birds, Others), By Ingredient Type (Herbal Supplements, Omega Fatty Acids, Probiotics, and Prebiotics, Antioxidants, Vitamins & Minerals, Others), By Form (Tablets & Capsules, Powder, Liquid, Soft Chews & Treats), and By Distribution Channel (Online Pharmacies, Pet Specialty Stores, Veterinary Clinics, Direct Sales), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Supplements market accounted for USD 3.2 Billion in 2024 and is expected to reach USD 6.6 Billion by 2035, growing at a CAGR of around 6.8% between 2025 and 2035. The Pet Supplements market mainly emphasizes health enhancement supplements, covering key areas such as joint support, digestion, skin care, and general health. The main drivers of growth in the market are the increasing numbers of pets all over the world, better awareness among pet owners about the health of their animals, and the increased trend of treating pets as family. Pet owners increasingly seek natural preventive care options, thus driving growth in demand for supplements. Such products are widely available on internet, veterinary clinics, and pet specialty stores. Growing demand for premium and customized pet care fuels market growth. New users are increasingly coming in due to innovation in formula formulation and conveyance mechanisms that are helping market growth. The pet supplement market remains evenly poised for further growth as pet owners increasingly value their pet’s health and welfare.

Report Scope:

Market Dynamics

Increasing awareness of pet health and diet drives demand for nutritional products and supplements.

Increased awareness regarding pet health and diet, which is resulting in more and more demands for nutritional products and supplements. Along with increased pet ownership, owners are becoming more conscious about diet and how their diet influences the overall well-being of their pet. It is due to this reason that 67% of households in the U.S., according to the American Pet Products Association (APPA) report of 2021.own a pet, which gives an excellent market for pet care products. As pets increasingly become part of the family, owners are more lavishly disposed toward spending quality money on high-quality nutrient products that encourage longevity and health. It also shifts towards preventive care, nudging proper nutrition, wherein multiple pet owners seek supplements designed or prescribed based on the specific needs of their pets.

 Educational initiatives and easy access to information further support this trend. Veterinarian schools and institutions are now focused more on nutrition in order that the veterinarian, after graduating, may be able to advice animal owners on which right choice to choose for the diet of their pets. A Pet Food Manufacturers Association (PFMA) survey determined that 54% of animal owners look for nutritional information online before purchasing a product. Also, the Association for Pet Obesity Prevention reportedly stated that nearly 60% of cats and 56% of dogs in the United States are overweight or obese. Thus, pet owners seek weight management supplements. Since people are increasing their awareness, the pet supplement market is likely to witness massive growth because an aware customer wants the best health and quality of life for his animal.

The high cost of premium supplements can deter budget-conscious pet owners from making purchases.

Pet supplement products become quite pricey is that budget-conscious pet owners are less likely to invest in these premium items, thus potentially holding back on growth in the market. Many pet owners are conscious of health benefits that supplements may offer; however, when it comes to their purse strings, they can be made wary of those price points, making them earmark only basic needs and not invest further into nutritional supplements. As per information, American Pet Products Association, 29% of pet owners indicate that cost is a significant reason that prevents from purchasing health products for their pets.

Moreover, the perception that only quality supplements are worth paying for will discourage pet owners from seeking out their options. Such an attitude might, ironically, create dependence on cheaper alternatives that won't bring the same health benefits or efficacy as premium products. Thus, many pet owners will skip supplementing and instead just feed their pets with what most of them have been taking with: traditional pet food. To overcome this constraint, companies could offer several price options or inform the customer of long-term savings of health considerations from investing in more expensive supplements, encouraging more customers to make wise purchases for their pets.

Innovations in supplement delivery present an opportunity to improve pet compliance and expand market appeal.

Innovations in systems for supplement delivery will create a real leverage to promote better compliance of pets and bigger market share for the supplements over pets. The aged forms of the supplement in tablet and powder formations do pose some significant discomfort to pets to accept and could be used quite erratically, leading to unpredictable outcomes. Development of more acceptable, palatable, and consumer-friendly delivery forms such as soft chews, liquids, or integrated treats by the manufacturers may help improve pet acceptance. Palatability would probably be a determining factor that would determine the willingness of pet owners to use supplements since acceptance is based on more appetizing forms. In addition, APPA also noticed that 80% of pet owners require effective delivery methods that would ensure their pets are administered the right amount of nutrition.

New technologies, such as smart dispensing systems or subscription services, can also allow for a more personalized approach to pet nutrition. While innovations appeal both to the changing needs of the individual pet and to the busy lives of pet owners, research conducted by the American Veterinary Medical Association indicates that pet owners are seeking products that can ease their caregiving burden. The U.S. Food and Drug Administration (FDA), effective administration of supplements is important for overall pet health. Companies who can overcome the challenges traditionally associated with delivering the supplement may attract a larger market increase usage and improve the health of the pets accordingly across the age spectrum.

Industry Experts Opinion

"The enduring emotional connection between humans and their pets remains deep. With that said, we were surprised and eager to see the increased pet owner prioritization and concern over the health of their pets, whether that be obesity, anxiety or overall wellness. It indicates that pets' quality of life has become a top priority for owners,"

• Peter Scott CEO, APPA President

“There has been a significant increase in demand for gourmet pet food. Pet owners are treating their furry friends like family, since they have more disposable income to spend on their beloved wards. People are becoming savvier about pet nutrition, and look for high-quality ingredients,”

• Dr Shashank Sinha, CEO, Drools Pet food

Segment Analysis

Based on product type, the market for pet supplements is segmented into joint health supplements, digestive health supplements, skin supplements, multivitamins, immune support supplements, cognitive health supplements, weight management supplements, and others. Each of these has a corresponding category that would cater to the specific health needs of pets, thus providing focused solutions for joint support, digestive health, skin care, immunity, and cognitive function, among others.

Based on ingredients, the market for pet Supplements is divided into Herbal Supplements, Omega Fatty Acids, Probiotics and Prebiotics, Antioxidants, Vitamins & Minerals, and Others. Each ingredient type has significant roles in meeting various health requirements, including maintaining the digestive system, improving and balancing the health of skin and coat, enhancing immunity, and providing nutrients for general well-being.  

Regional Analysis

The North America pet supplement market is growing at a very good rate, primarily due to an increase in pet ownership and a rising focus on pet health and wellness. U.S. dominates the North America pet supplement market with high demand for premium pet supplements including natural and preventive care products like joint health supplements, digestive health supplements, and multivitamins for pets. The trend of pet humanization is on the rise, and owners are spending more on pet nutrition. It is also supported by an advanced e-commerce sector along with stronger veterinary services, from which one can easily acquire supplements. Government regulations for pet health further hasten the growth of the market in the U.S. and Canada.

The Asia-Pacific pet supplement market is highly growth-inducing, primarily driven by high growth in the number of pets kept, increased concerns for pet health, and a demand for new nutritional products. The markets in China and India are gaining at an exponential rate due to increasing changes in lifestyle, greater disposable incomes, and preventive care of pets. In addition, improved accessibility to a wide range of various pet supplements through e-commerce platforms is also adding impetus to market growth in the region.

Competitive Landscape

The pet supplement market is highly competitive, featuring key players such as FoodScience Corporation, Ark Naturals, NOW Foods, Virbac, Zoetis Inc., Mars, Incorporated, Pet Honesty, Nutramax Laboratories, Zesty Paws, Ayurvet, Bayer, Kemin Industries, Nestlé Purina Pet Care, and NovaTech Nutraceuticals. These companies offer a multiple range of products, including joint health supplements and digestive aids.

Recent trends that highlight innovation, with Zoetis investing in research to enhance its offerings and Mars expanding through strategic acquisitions. The boosting demand for natural ingredients is prompting these companies to adapt their formulations, creating a dynamic landscape that requires targeted strategies for market relevance.

Pet Supplements Market, Company Shares Analysis, 2024

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Recent Developments:

• In March 2024, Animal Biosciences, Inc., a company that aims to add more years to the lives of household pets, reported that it released new clinical research testing its "LeapYears" supplement, which is intended to extend the healthspan of dogs, and posted it on the preprint server BioRxiv.

• In March 2023, Mars Petcare entered the supplements market with Pedigree Multivitamins. The new product lines are three types of soft chews tailor-made to fulfill the needs of pets. Pedigree Multivitamins would enable immunity support, healthy digestion, and joints for pets.

Report Coverage:

By Product Type

• Joint Health Supplements
• Digestive Health Supplements
• Skin Supplements
• Multivitamins
• Immune Support Supplements
• Cognitive Health Supplements
• Weight Management Supplements
• Others

By Pet Type

• Dogs
• Cats
• Horses
• Birds
• Others

By Ingredient Type

• Herbal Supplements
• Omega Fatty Acids
• Probiotics and Prebiotics
• Antioxidants
• Vitamins & Minerals
• Others

By Form

• Tablets & Capsules
• Powder
• Liquid
• Soft chews & Treats

By Distribution Channel

• Online Pharmacies
• Pet Specialty Stores
• Veterinary Clinics Direct Sales

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• FoodScience Corporation
• Ark Naturals
• NOW Foods
• Virbac
• Zoetis Inc.
• Mars, Incorporated
• Pet Honesty
• Nutramax Laboratories
• Zesty Paws
• Ayurvet
• Bayer
• Kemin Industries
• Nestlé Purina Pet Care
• NovaTech Nutraceuticals
• GNC

Frequently Asked Questions (FAQs)