Pet Tech Market By Product Type (Wearable Devices {GPS Trackers, Activity Monitors, Health Monitoring Devices, Smart Collars, Others}, Smart Feeding Systems {Automatic Feeders, Smart Water Dispensers}, Pet Cameras, Behavioral and Training Devices, Others), By Application (Health Monitoring & Diagnosis, Safety & Security, Feeding & Nutrition Management, Training & Behavioral Management, Entertainment, Others), By Technology (IoT (Internet of Things), AI (Artificial Intelligence), GPS Technology, Bluetooth and Wi-Fi Connectivity, Cloud-Based Solutions, Mobile Applications), By Animal Type (Dogs, Cats, Others), By Distribution Channel (Online, Offline {Specialty Pet Stores, Veterinary Clinics, Supermarkets}), and By End User (Pet Owners, Veterinarians, Pet Service Providers), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Tech market accounted for USD 12.35 Billion in 2024 and is expected to reach USD 50.7 Billion by 2035, growing at a CAGR of around 13.7% between 2025 and 2035. Pet tech refers to a new and advancing market that strives to incorporate technology into pet care products and services. Some of the products that belong to this category include pet wearable devices, smart feeders, pet trackers, health monitoring systems, and automated pet toys.

These products aim to improve the welfare of pets, make them convenient for the owners, and even give better indications of health. It also provides technology-enabled pet grooming, training, and safety services. Pet ownership and technology are also increasing rapidly, and the market for pet technology will continue to be strong. This sector is being driven by pet humanization trends, as an increasing number of pet owners seek ways to incorporate technology into their pets' lives.

Report Scope:

Market Dynamics

Advancements in wearable technology offer real-time health monitoring for pets

The global pet tech market has grown significantly owing to growing pet adoption rates, escalating spending on pet-related products and services, and innovation in wearable technology. They also point to the growing awareness of pet owners about pets’ health and well-being, thus increasing the need for monitoring services in real-time. Smart collars and activity monitors provide an opportunity for checking vital signs, activity, and behavior that might indicate health problems. Further, advancements in pet technology are increasing convenience with several products, including GPS monitoring devices in case a pet becomes missing and a feeder that delivers food on your pet's schedule. The American Pet Products Association (APPA) estimates that pet sales in the United States will total $103.6 billion in 2020. This demonstrates the increased need for innovative pet care products among clients. All of these improvements highlight a trend of incorporating technology into everyday pet care operations.

Growing adoption of smrt devices enhances pet tracking and management

Several trends contribute to the pet tech market's growth as pet care demand rises. Wearable devices such as location trackers and health monitoring gadgets have been developed in response to modern technology, allowing pet owners to monitor their pets' movements, fitness, and overall health. Several strategies for improving pet safety have been advocated, owing mostly to growing pet adoption rates among young people such as millennials and Generation Z. 

Customers are becoming more concerned about their pets' health, and as a result of the widespread humanization of pets, more people are prepared to spend money on their pets' simple and hassle-free demands, which come with an added benefit. Furthermore, advances in artificial intelligence, the Internet of Things, and big data analytics that provide interactional information on pets' behavior and health issues raise the likelihood that these technologies will capture the consumer's interest. Because urbanization is a long-term trend, pet owners are constantly looking for new ways to better track their pets' activities, which is boosting demand. Another reason is the social benefits of remote monitoring, along with the continuously expanding portfolio of affordable pet technologies.

Regulatory challenges surrounding safety standards for pet technology products

During its growth and development, the pet tech market faces several safety standards and regulation challenges. The use of advanced technologies on pets has raised concerns about animal rights, privacy, and the security of pet technology goods. There is always a lag in the endeavor to control new developments, resulting in a situation in which the laws governing the business environment are not properly coordinated across regions. Smart wearables and accessories, such as pet trackers, health monitors, and smart feeders, may raise concerns about the influence of their use on pet behavior and health, and they must be thoroughly studied for adverse impacts.

Most pet tech solutions promote the collection and analysis of personal information, which raises privacy concerns and calls for stronger data protection laws. Adhering to these emerging standards can be costly and labor-intensive for businesses. Ambiguities in the norms of many countries or unions may make it much more difficult for Mintz to enter new markets. Similarly, there are no conventional safeguards for safety, making it difficult and unappealing to invest in emerging technologies. Furthermore, criteria for animal trials or confirmation of safety may cause the registration period to be prolonged. These issues function as restraints, contributing to an unwelcome slowing of the adoption and expansion of pet technology solutions.

Demand for eco-friendly pet tech products presents new market opportunities

This sector has the potential for growth in the pet tech market, driven by an ever-increasing demand for green pet tech goods. Customers desire to improve the quality of life for their dogs and to use environmentally friendly items. Affordable, eco-friendly pet supplies, such as biodegradable pet products, solar-powered pet products, and sustainable pet accessories, have yet to be fully tapped as a market by any company wanting to respond to this trend. This also benefits from technological advancements that make manufacturing and design more environmentally friendly and energy efficient.

When pet technology firms seek sustainability, they stand out in a crowded industry, attract like-minded consumers interested in sustainability, and access previously unexplored markets of sustainability-conscious consumers. Because of the increasing pace at which people acquire pets, this component of the pet technology industry remains a viable area for growth. Partnerships with existing eco-certification teams, on the other hand, can boost customer confidence and consistency.

Integration of pet tech in pet hotels and daycare centers expands adoption

Hotels and pet daycare centers have been recognized as key sectors for the deployment of the pet tech market. As a result of people's desire to guarantee that their pets are being cared for while they are away, GPS collars, smart feeders, health-tracking gadgets, and video streamers are in high demand. These technologies make pet ownership more convenient and less stressful for numerous reasons, and they provide for continuous monitoring of pet health. Furthermore, pet hotels and daycare centers can grow by leveraging collected data and improving our pets' experiences.

The growing usage of technology by young and computer-savvy millennial pet owners contributes to this possibility, expanding the pet tech market. Thus, appropriate integration of information technologies into pet care facilities will increase customer loyalty and attract more people to become clients, resulting in increased income for the industry. This combination of pet care and technology is mainly new territory in terms of market prospects for tech entrepreneurs interested in the industry.

Industry Experts Opinion

"The integration of technology into pet care is revolutionizing how we monitor and ensure our pets' health. Devices like smart collars and health trackers provide real-time data, enabling proactive care and early detection of potential health issues."

• Dr. Jeff Werber, Veterinarian and Pet Health Expert.

"The pet tech industry is booming, driven by pet owners' desire for innovative solutions that enhance their pets' quality of life. From automated feeders to interactive toys, technology is meeting the evolving needs of modern pet parenting."

• Mark Cushing, Founder and CEO of Animal Policy Group.

Segment Analysis

Based on the product type, the Pet Tech Market is classified into Wearable Devices, Smart Feeding Systems, Pet Cameras, Behavioral and Training Devices, Others. Wearable Devices are the most significant segment of the pet technology market. His team found the following wearable devices: GPS trackers, health monitors, and activity trackers, all of which have shown high demand due to pet owners' growing concern for their pets' well-being. Pet tracker features include information about a pet's location, temperature, and activity, allowing parents to monitor their pet's health. Wearable gadgets grew to be the largest part of the pet tech market as consumers became increasingly interested in keeping and spending on pets.

Based on the application, the Pet Tech Market is classified into Health Monitoring & Diagnosis, Safety & Security, Feeding & Nutrition Management, Training & Behavioral Management, Entertainment, Others. The Health Monitoring & Diagnosis segment dominates the Pet Tech Market. As more pet owners become aware of their pets' health needs and a shift toward preventive treatment occurs, technologies that allow for the remote monitoring of animals' vital signs, habits, and early indicators of illness become increasingly popular.

Pet owners are becoming increasingly interested in activity trackers for animals, smart collars, and preferred applications that monitor movement and sleep and can even help diagnose specific disorders. This section capitalizes on people's heightened awareness of their pets' health and ensures their safety, resulting in it controlling the majority of the market share.

Regional Analysis

The North American pet tech market is leading owing to advancements in smart technology and digital solutions to improve the pet care market. Given the increasing demand for pet monitoring devices, wearables, and health management gadgets and equipment, the United States dominates the industry. Increased pet ownership has helped to drive market expansion, particularly during the COVID-19 pandemic. Furthermore, IoT technology has enabled the development of new goods such as automatic feeding, smart collars, and pet telemedicine, among others. This market also includes new wellness product trends that focus on the health, safety, and comfort of dogs and their owners.

Some of the key participants include entrepreneurial enterprises and established commercial organizations and venture capital has a significant impact on the development of new goods and services in the field. As more individuals spend money on pets, the North American pet tech market is expected to grow even more, with newer, more personalized solutions on the way.

The Asia-Pacific pet tech market is growing due to a surge in pet adoption, growing urban populations, and rising per capita income in countries such as China, India, Japan, and Australia. Wearable electronics, pet surveillance cameras, GPS pet tracking systems, and health devices are all changing the way we care for our pets. Further, as individuals prioritize pet comfort while choosing a provider, new online pet-related businesses and artificial intelligence solutions emerge.

There will be an increase in the sales of smart feeding systems, automated pet care products, and telemedicine services because pet parents are concerned with health, safety, and fun for their pets. Another driver of market growth includes a heightened focus on pet care that results in more funding and the development of products related to pet technologies in the region. The APAC region is expected to remain busy, with major opportunities in both developed and emerging economies.

Competitive Landscape

The pet tech market is quite competitive. Whistle, FitBark, PetSafe, Petcube, and Tractive are among the leading developers of pet technology. Whistle's product line will now include Whistle Health, a full-body health monitoring device for dogs, while FitBark has unveiled a new model to track the canine's activities and restfulness. Petcube remains at the forefront of the interactive pet camera market, and after the recent introduction of the Petcube Bites 2, it boasts a treat dispenser and improved video functions.

New firms in the industry include SureFlap for pet tracking, Tractive for real-time location, and SureFlap for introducing improvements to microchip pet door systems. Like other sectors, it is seeing an increase in subscription-based models, such as BarkBox's extension of monthly subscription boxes. These innovations show that people are seeking smart, connected pet products to improve pet living standards and the owner’s convenience.

Pet Tech Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024, Tractive, a well-known brand in Europe for its GPS pet trackers, expanded into the United States. The updated GPS tracker offered improved real-time tracking, more user-friendly software, and a longer battery life. This move highlighted Tractive's goal of increasing its share of the growing North American market.
• In March 2024, FitBark released its latest health monitor, featuring enhanced analytics to detect irregularities in pets' health and activity patterns. The device used machine learning to predict health issues and provide preventive measures. FitBark's focus on data-driven insights reflected the trend toward more personalized pet care solutions.

Report Coverage:

By Product Type

• Wearable Devices
  • GPS Trackers
  • Activity Monitors
  • Health Monitoring Devices
  • Smart Collars
  • Others
• Smart Feeding Systems
  • Automatic Feeders
  • Smart Water Dispensers
• Pet Cameras
• Behavioral and Training Devices
• Others

By Application

• Health Monitoring & Diagnosis
• Safety & Security
• Feeding & Nutrition Management
• Training & Behavioral Management
• Entertainment
• Others

By Technology

• IoT (Internet of Things)
• AI (Artificial Intelligence)
• GPS Technology
• Bluetooth and Wi-Fi Connectivity
• Cloud-Based Solutions
• Mobile Applications

By Animal Type

• Dogs
• Cats
• Others

By Distribution Channel

• Online
• Offline
  • Specialty Pet Stores
  • Veterinary Clinics
  • Supermarkets

By End User

• Pet Owners
• Veterinarians
• Pet Service Providers

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Whistle
• FitBark
• PetSafe
• Pawtrack
• Petcube
• SureFlap
• iFetch
• Furbo
• VetriScience Laboratories
• Rover
• Tractive
• GoPro
• PetPointer
• BarkBox
• Petcube