Pet Tourism Services Market By Service Type (Accommodation Services, Transportation Services, Activity and Recreation Services, Health and Wellness Services), By Pet Type (Dogs, Cats and Others), By Market Channel (Direct Consumer Sales, B2B Partnerships and Affiliate Marketing), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Pet Tourism Services market accounted for USD 3.35 Billion in 2024 and is expected to reach USD 8.4 Billion by 2035, growing at a CAGR of around 8.7% between 2025 and 2035.  The pet tourism services market is a collection of provisions, specially designed for pet owners, who seek travel with their pets. It can include pet-friendly accommodations, transportation services, and recreation for those traveling accompanied by their pets. As the demand for traveling with pets increases, this market caters to both the needs of pets and their owners. These could range from specialized pet hotels, pet-friendly vacation rentals, pet-friendly tours, and even veterinary care if required during a trip. Since more people are learning to love and appreciate their pets as members of the family, the pet tourism business is growing rapidly with tailor-made solutions for hassle-free travel.

Report Scope:

Market Dynamics

Pet-Friendly Workspaces Boosting Travel Opportunities for Pet Owners

Pet tourism is highly driven by the growing number of workplaces that now allow pets. As companies start embracing this policy, more employees no longer view their pets as only companions but as living and breathing appendages of themselves. This view makes them require travel arrangements that can also accommodate their pets. The Society for Human Resource Management, in a recent survey conducted, indicates that as much as 44 percent of employees would like their employers to embrace a pet-friendly workplace

This culture creates a norm where taking pets on trips is no longer an exception. So, by far, hotels, restaurants, and attractions have begun to gear themselves up in reaching pet owners with specialized amenities and services for pets. This growing acceptance not only improves employee's welfare but also boosts revenue within the tourism industry since pet owners target places that can host their other loved ones. The trend, therefore, resonates with a larger shift in the society about valuing the bond between pets and owners as it expands opportunities for the travel industry.

The Demand for Unique Experiences Fueling Pet-Friendly Tourism Adventures

There is a growing demand for unique experience. Primarily, this refers to pet owners who would wish to take their pets along as the tours come. Many pet owners consider their animals to be part of the family, and thus they would love to share such memorable moments with them. This factor creates demand for pet-friendly accommodations, out-of-the-ordinary activities, or destinations that welcome the humans and their furry friends as well.

Today, travelers seek experiences that plunge them into the destination pet-friendly trails to hike, festivals in celebration of animals, or even wellness retreats with pets. Such a demand does not only enhance the travel experience but also strengthens bonds between pets and their owners. As such, businesses offering the customized services find plentiful opportunities to cater to an increasingly growing need for adventure and companionship on the road.

Transportation Limitations Hindering Pet Travel Options for Tourists

There is the limitation of transportation where different transport modes come with different requirements when it comes to pet travel. Such as, there are tight airline policies concerning the size, breed, and number of pets in the cabin, hence stressing out the owners who carry the pets. The U.S. Department of Transportation indicated that airline fees can be charged and have differed rules, thus making freedom for travelers complicated.

In addition, ground transport by bus and train also vary in accepting pets on board with some services absolutely not allowing an animal onboard. This inconsistency may make pet owners not plan to travel with their animals due to sometimes they do not know which service will take them on board. Also, safety or even comfort concerns for the pet while traveling may also make pet owners not travel with animals. These constraints would limit not only traveling arrangements but also the growth of the pet tourism market because prospective customers may not travel in such cases when proper transportation facilities are not available.

Mobile Apps for Pet Travelers Enhancing Booking and Resource Accessibility

There's great opportunity in the travel industry by having apps developed specifically for pet tourism. Such a product can make booking pet-friendly accommodations easier, this can even make the process through which owners find and book the best available option simpler. Additionally, these applications can be useful in the offering of resources such as pet-friendly restaurants, parks, and activities, thus giving a more comprehensive travel guide that is tailored for pet owners. Other features could include consumer reviews, maps, and availability in real time for enhancing the user experience.

The application can also add on features regarding pet care services, such as contact information for groomers or vets, to attract more users. Using technology to address some of the unique challenges of the traveling pet owner, developers are able to tap a large, growing market segment and therefore improve travel experiences and foster a sense of community among pet lovers.

Transformative Travel Packages for Pet Wellness and Bonding

Providing pet wellness in travel packages is an interesting and high value-added business opportunity to be persuaded in the travel sector. Such packages could comprise pet-friendly accommodations with special services designed by spa treatment, nutritional consultation, and especially compiled exercise for pets. Thus, travel companies present a profitable opportunity to attract self-conscious dog owners seeking something different from what most holidaymakers will expect from their vacation.

These experiences are also offering relaxation and rejuvenation for the pets, while enhancing the bonding of the owners with their pets. Collaborating with wellness professionals such as veterinarians and pet trainers further validates the credence and worth which is attached to travel packages of this kind. Since a huge percentage of pet owners are growingly concerned about their pets' health, this type of travel package can fulfill their unique requirements in this regard and create wonderful experience capabilities that promote pets on the go and their holistic health.

Industry Experts Opinion

“It seems as though with the number of people traveling with their dog that more hotels might soon adopt pet-friendly policies.” 

• Jerry Klein, chief veterinary officer for the American Kennel Club.

"Aruba is a destination that not only allows you to bring your dog but welcomes them with open arms, through this promotion, we aim to help pet-owners enjoy an idyllic experience on the One happy island, whether they are planning to bring their companion or safely board them while they travel."

• Ronella Croes, CEO of the Aruba Tourism Authority

Segment Analysis

Based on the service type, the Pet Tourism Services market has been classified into accommodation services, transportation services, activity and recreation services, health and wellness services. Accommodation Services are leading in the pet tourism market. As more pet owners view their pets as family members, they prioritize accommodation facilities that meet their needs, such as hotels, vacation rentals, and resorts that accept pets. This segment is being boosted by online booking platforms showing pet-friendly options, thus making it much easier for travelers to plan their trip with a pet.

Based on the service type, the Pet Tourism Services market has been classified into direct consumer sales, B2B partnerships and affiliate marketing. Direct Consumer Sales are the leaders in the market because this allows a business to take direct contact with the pet owner for experience and offerings. This channel is sure to be loyal to customers and forms trust, as pet owners appreciate the direct approach and customized services related to their specific needs. Digital marketing and online booking facilities available to customers have increased access to pet-friendly services while increasing demand through this channel.

Regional Analysis

The North America market on pet tourism services is brisk and dynamic, supported mainly by the enormous level of pet ownership in the region, with about 70% of households owning pets. With pets considered family members, the trend is bound to contribute towards increased spending of the same on pet-related services. Hotel accommodation and vacation rentals have been very amenable to this market trend and support it increasingly. Several of them have also started adopting pet-friendly policies to attract travelers. Additionally, the region also offers advanced infrastructures for pet travel, including expert transportation services and various pet-themed activities. Social media and websites further heightened awareness and access to choices in pet tourism.

The European pet tourism services market is experiencing significant growth, driven by a strong cultural affinity for pets across many countries.  Pet ownership is widespread in most of the UK, Germany, and France, household being considered as integral parts of the family. This has thus generated demand for pet-friendly hotels, vacation rentals, and campsites that care for the traveling pet owner. Moreover, many European cities are modernizing their infrastructures to accommodate pet tourism, such as dog-friendly parks and beaches and recreational areas. To facilitate this, restrictions and rules on cross-border pet travel in the EU are also becoming lax. Social media has also become a key facilitator in informing users of pet-friendly travel accommodations, with more owners encouraged to travel with their pets.

Competitive Landscape

The competitive landscape of the market for pet tourism services is very dynamic, with companies like Airbnb, Booking.com, and BringFido being at the forefront. The companies have expanded to include all kinds of accommodations that are pet-friendly, so it has become relatively easier for people to find a suitable lodging when traveling. Other major players include Rover and Wag! They have successfully carved niches for themselves through the provision of pet sitting, boarding, and walking services, which have improved travel experiences for pet owners. Other notable players include HomeAway, Expedia, and PetFriendly, all dealing with the rising demand for pet-inclusive travel options. These companies continually innovate and update their services to meet the needs of changing pet owners, creating a competitive market geared toward improving overall pet travel experience as their markets expand.

Pet Tourism Services Market, Company Shares Analysis, 2024

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Recent Developments:

• In August 2023, in honor of National Dog Week, Aruba introduced "Have Dog, Will Travel" and partnered with Wag! and Avvinue, two pet-related businesses. The campaign highlighted hotel offers that welcome dogs in an effort to bring The Aruba Effect—a feeling that guests encounter on One Happy Island—to pet owners.
• In March 2023, In order to create and deliver fresh, personalized subscription meal plans right to pet parents' doors, Freshpet and Petco Health & Wellness Company, Inc. launched an inventive alliance. Freshpet® Custom MealsTM are created by veterinary nutritionists to provide dogs with the best possible nutrition and are only sold on petco.com.

Report Coverage:

By Service Type

• Accommodation Services
• Transportation Services
• Activity and Recreation Services
• Health and Wellness Services

By Pet Type

• Dogs
• Cats
• Others

By Market Channel

• Direct Consumer Sales
• B2B Partnerships
• Affiliate Marketing

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• BringFido
• Petswelcome
• K9 Resorts
• Rover
• Wag!
• DogVacay
• PetFriendly
• PetRelocation
• Traveling Paws
• Fido Friendly
• The Doggie Concierge
• DogFriendly.com
• GoPetFriendly
• PetAirways
• BarkBus

Frequently Asked Questions (FAQs)