Potato Protein Market By Product Type (Potato Protein Isolates, Potato Protein Concentrates), By Application (Food & Beverages, Animal Feed, Sports Nutrition, Others), By Distribution Channel (E-commerce, Supermarkets, Specialty Stores, Convenience Stores, Others), By End User (Individual Consumers, Commercial Users, Nutraceuticals, Cosmetics), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Potato Protein market accounted for USD 234.5 Million in 2024 and is expected to reach USD 468.8 Million by 2035, growing at a CAGR of around 6.5% between 2025 and 2035. The potato protein market is based on the extraction and application of protein derived from potatoes, the demand for which is increasing because of the growing popularity of plant-based proteins. The potato protein is highly soluble, easily digestible, and contains all the essential amino acids to be used in the food and beverage industry and as a nutritional supplement.

Growing trends of vegetarian, vegan, and allergen-sensitive diets provide potato protein as an alternative to animal proteins, especially dairy and meat. It also returns to the increased popularity of post-sports nutrition, where plant proteins are considered more sustainable and healthier. Further, potato protein can also find its application in animal feed, cosmetics, and the pharmaceutical industry. In this market, there are ongoing efforts to develop improved methods for extracting potato protein and to adapt its functional characteristics to different grocery market applications. Changes in people’s attitudes about taking plant-based foods and increases in the importance of people’s health along with their concern over the environment are the main factors influencing the growth of the potato protein market.

Report Scope:

Market Dynamics

Growing demand for plant-based protein products globally.

Increasing production of plant-based protein products in the global market became one of the main factors that initiated the growth of the potato protein market. With an increase in people moving to plant-based lifestyles for health purposes, environmental concerns, and animal rights, there is an ever-increasing demand for plant-based proteins. It is becoming the subject of significant interest to producers because it is more nutritious compared to other proteins, has a desirable amino acid profile, is easily digestible, and has no allergens, making it suitable for medical food applications. Furthermore, it is highly digestible and has no accessibility to certain major food allergens, and therefore is consumed by customers with vegan diets.

Data presented by such organizations as FAO points to the tendency towards increased consumption of plant-derived/nutritional value foods, which is good news to those seeking to produce potato protein as a more efficient protein source. This demand is in line with worldwide sustainability concerns since most plant-sourced proteins are likely to have lower impacts on environmental resources than animal-sourced ones. Hence, the increase in the practice of taking plant-based meals has a consequent effect on the increase of potato protein in the market.

Increased consumer awareness of health and wellness benefits.

Consumer consciousness of the healthy and nutritional advantages of potatoes is an important influence on the global potato protein market. Since consumers are now more conscious of their health, they want to get even the additional points in their meals, including high-quality proteins involved in muscle rebuilding and immune system support. Clean labels are important in foods, and potato protein, packed with amino acids, is proving popular as people seek out plant-derived proteins instead of their animal-based counterparts.

For example, through their studies, the NIH has established that consumers have a preference for lean sources of protein that are derived rationally, contain low amounts of fat, and are good for the heart. This change towards healthy diets and customers’ preference for clean-label products translates into the growth of other plant-derived proteins, such as potato protein, due to qualities such as easy digestibility without any allergens. Thus, the potato protein market is driven by consumers who are more conscious of their health and are choosing baked and healthy food items more and more often.

High production cost compared to alternative protein sources.

This implies the following limitation to the potato protein market: the production of potato protein is relatively more expensive than other protein sources in the market. However, due to extraction issues with potatoes and their high protein production, it can be more expensive than soy protein. Soy or pea protein, for example, is comparatively less expensive than meat proteins because plants yield more protein per unit area under cultivation, and the manufacturing processes for plant proteins are well-developed.

Further, large-scale production plants for the production of potato protein are relatively new, and this makes such a facility associated with some low GER, which can make operational costs high. Consequently, the potato protein price differential compared to better-established proteins cuts short its usage, in particular in price-sensitive processors. This cost challenge could affect its capacity as an ingredient to counter low-cost protein sources and thereby limit the ingredients’ market growth in regions and products. The main limiting constraints for significantly lowering the cost of producing potato protein are a lack of economies of scale and more efficient manufacturing methods.

Innovation in potato protein extraction and processing technologies.

Potato protein extraction and processing technology is a strong growth factor for the potato protein market. In these technologies, prospects can be made to reduce the cost of production through increasing the extraction ratio and also increasing the load of protein from potatoes. These innovations can also enhance the application and application appeal of potato protein for a broader range of food and beverage products, including meat substitutes and nutraceuticals.

When the companies are in a position to come up with better methods of growing potatoes and producing protein from potatoes, they can reduce the costs and make the potato protein much more competitive with the other plant protein sources. On the same note, advances in processing may contribute to enhancing the nutritive value of potato protein to attract consumers with a pull for healthier meals. As these technologies are advanced further, potato protein will become more sustainable and acceptable to producers and consumers, and hence the market base will expand. This presents an excellent chance for firms to invest in plant and sustainable protein products as lifestyle consumer choices continue to evolve.

Rising use in sports nutrition and functional food industries.

Increasing awareness about potato protein in the nutritional supplements used in sports and functional foods is an excellent chance to develop the potato protein market. The protein content of potatoes is composed mostly of essential amino acids used in bodybuilding diets and muscle mass generation products such as bars, shakes, and supplements. Being highly digestible and allergen-free, it matches the needs of athletes and other consumers with specific diets in a performance enhancer.

Consequently, in the functional food industry, potato protein can be added to various products that are positively associated with health, such as immune-boosting products and weight-management foods. This plant-based protein has functionalities that are linked with active lifestyle consumers’ focus on functional and nutrient-dense foods. This trend suggests that producers are in a position to invest in these enlarging markets to develop new products that are well matched to the prospect that health, fitness, and functional nutrition are more popular. The potato protein market is expected to grow as such regions demand better, more efficient plant-source proteins in those industries.

Industry Experts Opinion

"Potato protein is emerging as a vital plant-based protein source due to its rich amino acid composition and digestibility. It provides an excellent alternative for those with dietary restrictions or allergies to other plant proteins like soy or gluten."

• Dr. John Mathers, Professor of Human Nutrition at Newcastle University

Segment Analysis

Based on the product type, the Potato Protein market is classified into Potato Protein Isolates and Potato Protein Concentrates. In the potato protein market, the potato protein isolate market is the largest segment. This is the case because, compared to concentrations, isolates have higher purity and functionality and hence are the most demanded in many uses.

Potato protein isolates contain more protein than potato protein concentrate, which makes the former so useful in the food and beverage industries. The isolates are applied for plant-based protein products, supplementations, and functional foods because they are allergenic and possess the ability to emulsify, foam, and gel. This makes them useful products, such as protein bars, shakes, and vegan meats. The demand for plant-based products and high concern for clean labels continue to contribute to the market domination of isolates. Further, isolates receive good attention in the pet food segment, especially in terms of protein quality. The factors that are powering the market growth of potato protein isolates are the flexibility of their use and good dietary qualities.

Based on the Application, the Potato Protein market is classified into Food & Beverages, Animal Feed, Sports Nutrition, and Others. Food & Beverages is the biggest segment of the potato protein market. This is particularly due to the need for developing plant-based protein products occasioned by weight control, a health-conscious populace, and the emergence of veganism and vegetarianism. It is an extremely high-value protein that is considered a complete protein with all amino acids being essential to human health, thus the potential for potato proteins in further development of nutritious plant-based food items.

It is extensively utilized in vegetarian goods, protein beverages, dairy products, and snacks because it improves product flexibility, flavor, and protein content. Furthermore, potato protein is devoid of GMOs and has no transgenic or biotech inputs, making it compatible with the new clean label movement, as well as being gluten-free and hypoallergenic. As a result, the Food & Beverages segment accounts for the majority of the entire market and is expected to be a significant growth driver.

Regional Analysis

Europe dominates the potato protein market due to its strong agricultural basis and robust food processing industry. As European consumers become more health-conscious and aware of the effects of climate change, there is a need for plant-based proteins. These changes are manifested in plant-based products throughout the food conversion spectrum—from dairy to dairy-free, from traditional proteins to protein substitutes, and from nutritious to functional foods. The region is sensitive to social issues and recently tended to support more and more environmentally friendly products and services, and that is why potato proteins, containing no allergens, are more popular.

Also, the increasing demand for clean-form products and natural ingredients among European consumers increases the use of potato protein in foods. Veganism and vegetarianism are creating additional demands as more people migrate towards plant-based diets, and the European markets are also found to be on an upward swing since manufacturers are improving and developing more products. However, the enhanced legal regulation of food safety and quality in the region guarantees the inclusion of potato protein into different kinds of consumer goods.

Currently, the potato protein market in the Asia-Pacific region is growing tremendously because of the newfound preference for plant-based products. The Asian market, including countries such as China, India, and Japan, is experiencing increasing demand for plant-based protein because of the vegan, vegetarian, and flexitarian diets. A similar trend of increase has been observed in demand for more healthful, functional ingredients such as potato protein in foods and beverages in the region, especially in snacks, beverages, and bakery products.

Besides, the food application, potato protein is finding its market for application in animal feeds because of its high quality as a source of protein compared to soy and fishmeal. The Asia-Pacific is poised to steadily grow due to the increase in disposable per capita income and the increasing number of consumers demanding plant-based proteins, coupled with the expanded product portfolio of potatoes offered in the market. In addition, the nutritional and sustainable benefits of plant-based proteins for human consumption and industrial uses are growing the market demand for the products.

Competitive Landscape

The potato protein market is growing fast these days. More people want plant-based proteins and sustainable food options. Big companies like Roquette, KMC, and Avebe are key players in this field. They're working hard to make more protein and find better ways to get it from potatoes. Roquette is expanding its manufacturing facilities across Europe to produce potato protein. They want to be up to date with what plant-based food firms require.

Avebe is spending money to improve protein processing. They seek to extract more protein from potatoes while also providing them with essential nutrients. Potato protein is becoming increasingly popular in animal feed and beauty goods. It is natural and does not cause allergies in most people. Companies are increasingly collaborating to develop new items and market them to a wider audience. This strengthens the big companies and accelerates the overall market growth.

Potato Protein Market, Company Shares Analysis, 2024

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Recent Developments:

• In December 2023, Avebe, a Netherlands-based supplier of potato-based ingredients, introduced a new generation of potato products called PerfectaSOL. This innovative offering is designed for use in alt dairy, confectionery, and a variety of other food applications. Key features of PerfectaSOL include its neutral white color, smooth texture, emulsifying properties, and overall smoothness.

Report Coverage:

By Product Type

• Potato Protein Isolates
• Potato Protein Concentrates

By Application

• Food & Beverages
• Animal Feed
• Sports Nutrition
• Others

By Distribution Channel

• E-commerce
• Supermarkets
• Specialty stores
• Convenience stores
• Others

By End User

• Individual Consumers
• Commercial Users
• Nutraceuticals
• Cosmetics

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Avebe
• Tereos Group
• Kemin Industries Inc.
• Omega Protein Corporation
• AKV Langholt AMBA
• Roquette Frères
• Agrana Beteiligungs-AG
• Meelunie B.V.
• Sudstärke GmbH
• Pepees S.A.
• KMC
• Emsland Group
• PPZ Niechlow
• Solanic BV
• Lyckeby Starch AB
• Royal Ingredients Group

Frequently Asked Questions (FAQs)