Poultry Diagnostics Market By Product Type (Test Kits, Reagents and Consumables, Others), By Disease Type (Viral Diseases {Avian Influenza, Newcastle Disease, Infectious Bronchitis, Marek’s Disease}, Bacterial Diseases {Mycoplasmosis, Salmonellosis, Colibacillosis}, Parasitic Diseases {Coccidiosis, Histomoniasis }, Fungal Diseases {Aspergillosis}, Others), By Technology (Polymerase Chain Reaction (PCR), Enzyme-linked Immunosorbent Assay (ELISA), Others), By End-User (Veterinary Hospitals and Clinics, Poultry Farms, Diagnostic Laboratories), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Poultry Diagnostics market accounted for USD 682.5 Million in 2024 and is expected to reach USD 2,067.3 Million by 2035, growing at a CAGR of around 10.6% between 2025 and 2035. The Poultry Diagnostics Market offers tools and techniques for disease detection in poultry, thus maintaining the health of a flock and guaranteeing the safety of food. Molecular techniques such as PCR and immunoassays, ELISA, and others are examples of common diagnostic approaches.

It also deals with the microbiological detection of infection by viruses, bacteria, and parasites. The most commonly diagnosed infections include avian influenza, Newcastle disease, and mycoplasma. Increasing poultry consumption and rising awareness of zoonotic diseases, along with stringent disease prevention regulations, make the market grow. Rapid test kits and automation increase diagnostic speed and accuracy through technology. Growing global poultry trade, economic loss from outbreaks, and requirements for reliable diagnostics fuel demand and create a market expansion pool for better biosecurity and earlier detection of diseases.

Report Scope:

Market Dynamics

Rising global poultry production to meet increasing food demand.

The Poultry Diagnostics Market is experiencing a surge in demand because of the rise in global population, which is driving up demand for poultry products. The global population continuously increases, and it needs cheap and available sources of proteins like chicken, eggs, etc. This higher production rate necessitates effective illness management, which could result in significant losses for the chickens. Poultry diagnostics are crucial because they allow farmers to identify illnesses in poultry before they spread, ensuring that the birds' health is monitored throughout production. According to the FAO, more than 135 million tons of poultry meat were produced worldwide in 2022, indicating that the poultry industry remained an important player in global food consumption. Increased production calls for both increased manufacturing output and better diagnostic techniques for disease control.

Advancements in diagnostic technologies like PCR and ELISA for accurate results.

Key technological developments that drive the Poultry Diagnostics Market include the PCR and ELISA platforms for molecular diagnostics. Compared to traditional approaches, these aid in the early detection of diseases that impact poultry and the production of chicken products by providing faster and more reliable results.

PCR enables researchers to detect certain sequences of genetic material from pathogens, while ELISA enables one to determine specific antibodies or antigens in poultry, enhancing disease detection. The evolution of these diagnostic methods has made it easier to manage health issues in poultry, hence preventing losses. This analysis explains how the new diagnostic methods have enhanced avian disease control, hence minimizing the alerts within commercial poultry farms, a development recognized by the USDA emphasizing the usefulness of these technologies in poultry health and safety.

Expansion of poultry farming in emerging economies with diagnostic technology adoption.

The establishment of poultry farming in growing economies creates wide market opportunities for the Poultry Diagnostics Market attributed to increasing urbanization, enhanced consumer income, and rising demand for poultry in their diet. As poultry farming is gradually developed in these regions, the health of the flock and methods of preventing diseases or sources of infection have gained importance as never before. Novel diagnostic tools such as PCR and ELISA are now used frequently to diagnose diseases early before they result in such losses and thereby enhance productivity.

Authoritative registers in emerging economies are also encouraging modernization of the agricultural and livestock farming sectors and are offering incentives for the application of new techniques in farming, disease control mechanisms included. Further, collaborations with global players to improve veterinary medicine are also increasing the penetration of diagnostic solutions. The increasing emphasis on enhancing the health and productivity of poultry will identify emerging markets as promising segments of poultry diagnostics.

Integration of AI and IoT technologies to improve diagnostic testing and disease monitoring.

AI and IoT technologies can be adopted into poultry diagnostics to offer a significant chance for the Poultry Diagnostics Market. Also, these advanced technologies make possible disease surveillance and diagnostics in real-time and accuracy for predicting health challenges in turkey flocks. The AI system can interpret huge amounts of information to come up with patterns and likely epidemics, while IoT, inclusive of sensors and smart monitoring systems, offers enduring health checks. To reduce the spread of diseases, this integration helps identify the issue early and supports the implementation of early interventions. Furthermore, the use of AI and IoT for remote disease diagnosis guarantees the delivery of high-quality medical care to chicken farms situated in isolated areas. It is anticipated that these developments will fundamentally alter the management of poultry health and offer real opportunities for the growth of diagnostics companies.

Industry Experts Opinion

"The integration of advanced molecular diagnostics like PCR and next-generation sequencing has revolutionized poultry health management, allowing early and precise disease detection, which is crucial for minimizing economic losses in the industry."​

• Dr. Sarah K. Williams, a veterinary diagnostics specialist

Segment Analysis

Based on the product type, the Poultry Diagnostics Market has been classified into Test Kits, Reagents and Consumables, and Others. The test Kits segment accounts for the largest share in the Poultry Diagnostics Market due to their user-friendly nature, accuracy, and fast results. Such kits are widely used for early diagnosis of poultry diseases, thereby intervening early to prevent the spread of infection. These kits are especially important in diagnosing viral diseases, such as avian influenza, and bacterial infections like salmonellosis.

More emphasis is being placed on biosecurity measures at the poultry farm, and diseases that are now considered zoonotic make these diagnostic tools even more necessary. Advances in diagnostic devices, like point-of-care testing kits, also facilitate easier access to these kits in even the farthest reaches and larger-scale farming operations. With test kits that provide reliable results on-site, their use has become a must in poultry health management.

Based on the Disease type, the Poultry Diagnostics Market has been classified into Viral Diseases, Bacterial Diseases, Parasitic Diseases, Fungal Diseases, and Others. The viral diseases segment is the largest in the Poultry Diagnostics Market, dominated by avian influenza and Newcastle disease. These diseases have a strong economic impact on the poultry industry, which in turn results in high demand for quick and accurate diagnostic tools.

Avian influenza has the potential for outbreaks around the globe; Newcastle disease impacts poultry stocks everywhere. Governments and the affected companies have made large financial and human investments in the field of monitoring and diagnostic technology for this reason, among others. Thus, the market's highest demand is driven by the need for diagnostic solutions for these viral infections. Viral disease diagnostics will become a dominant force in the Poultry Diagnostics Market since early detection through effective diagnostics will help reduce the spread and impact of such infections.

Regional Analysis

The North American Poultry Diagnostics Market is driven by advanced poultry farming practices and strong regulatory frameworks emphasizing animal health in this region. The United States is an easy market leader, bolstered by high consumption levels of poultry products and a highly developed veterinary diagnostics industry. Extensive research and development activity in the region will add to the availability of advanced diagnostic solutions for avian diseases such as avian influenza and Newcastle disease.

Biosecurity controls are becoming increasingly important, not only in Canada but in all countries whose poultry sector is growing in prominence. As a result, government initiatives such as providing funds for veterinary research to track illnesses further fuel the market's growth. Strong veterinary expertise and increased concerns about poultry health management have also improved the North American market.

The Asia Pacific Poultry Diagnostics Market is expanding rapidly because to the region's expanding poultry farming sector and rising demand for chicken products. Due to their extensive chicken production and knowledge of disease control, China and India dominate the industry. Avian diseases such as avian influenza frequently break out, which has increased the demand for effective diagnostic solutions.

Governments in the region are supporting disease surveillance programs and promoting biosecurity measures, which further boost market development. Advancements in veterinary healthcare infrastructure and growing investments in diagnostic technologies also contribute to the expansion of the market. Emerging economies in Southeast Asia are also adopting modern diagnostic tools, enhancing disease prevention and management efforts across the region.

Competitive Landscape

The competitive landscape of the Poultry Diagnostics Market is marked by the presence of various established players offering advanced diagnostic solutions for effective disease management in poultry. Key players like IDEXX Laboratories, Zoetis, and Thermo Fisher Scientific have a stranglehold on the market with their extensive portfolios of diagnostic kits, reagents, and testing systems. Companies like Qiagen, BioChek, and Biomerieux focus on innovative molecular and immunodiagnostic technologies to increase accuracy and speed.

Regional players like MEGACOR Diagnostik GmbH and GD Animal Health provide solutions for localized disease problems. Competition is very sharp in this market, spurred by the constant advancement that is seen, increasing early disease detection demand, and other regulatory compliance needs. Usually, these companies maintain their presence in the market through collaborations, new product launches, and expansion across geographic locations.

Poultry Diagnostics Market, Company Shares Analysis, 2024

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Recent Developments:

• In January 2024, Alveo Technologies, Inc. announced a collaboration with industry experts and poultry leaders to develop a precise in-situ multiplex panel targeting avian influenza strains, initially focusing on Group A, H5, H7, and H9. Partnerships were established with Pharmsure International Ltd., Royal GD, and x-OvO for co-development and distribution.
• In March 2024, Harch Tech Group, a Netherlands-based poultry diagnostics company, acquired NYtor to enhance male chick health through advanced PCR technology diagnostics.

Report Coverage:

By Product Type

• Test Kits
• Reagents and Consumables
• Others

By Disease Type

• Viral Diseases
  • Avian Influenza
  • Newcastle Disease
  • Infectious Bronchitis
  • Marek’s Disease
• Bacterial Diseases
  • Mycoplasmosis
  • Salmonellosis
  • Colibacillosis
• Parasitic Diseases
  • Coccidiosis
  • Histomoniasis
• Fungal Diseases
  • Aspergillosis
• Others

By Technology

• Polymerase Chain Reaction (PCR)
• Enzyme-linked immunosorbent Assay (ELISA)
• Others

End-User

• Veterinary Hospitals and Clinics
• Poultry Farms
• Diagnostic Laboratories

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• IDEXX Laboratories
• Zoetis
• Thermo Fisher Scientific
• BioChek
• Qiagen
• Biomerieux
• Bioneer Corporation
• Hygiena
• IDvet
• FinTech Diagnostics
• Affinitech Ltd.
• MEGACOR Diagnostik GmbH
• GD Animal Health
• Lohmann Diagnostics
• Boehringer Ingelheim

Frequently Asked Questions (FAQs)