Propolis Market By Product Type (Capsule, Tablets, Spray, Extract Others), By Form (Liquid Propolis, Solid Propolis, Soft gel Propolis), By Application (Healthcare, Pharmaceuticals, Personal care and Cosmetics, Food and Beverages, Veterinary), By Distribution Channel (Offline {Pharmacies, Specialty stores, Supermarket/Hypermarket}, Online {E-commerce Websites, Company-owned platforms}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Propolis market accounted for USD 0.72 Billion in 2024 and is expected to reach USD 1.42 Billion by 2035, growing at a CAGR of around 6.4% between 2025 and 2035. The propolis market focuses on the production and sale of propolis, it is a natural resin-like substance produced by bees from plant resins and their secretions, used to build and protect their hives.

Rich in bioactive compounds like flavonoids and phenolics, it is widely valued for its antimicrobial, anti-inflammatory, and antioxidant properties. Propolis is used in pharmaceuticals, nutraceuticals, cosmetics, and functional foods, making it a key component in the natural products and health-focused industries.

Report Scope:

Market Dynamics

Increasing Demand for Natural Health and Wellness Products

A major factor in the propolis market growth is the rising demand of people for natural and organic products due to awareness of their health and the surrounding world. This shift is prompted by increasing consciousness of the impacts of synthetic chemicals inspiring the need for natural resources such as propolis, which have antioxidant activity, Microorganisms, and anti-inflammatory substances. These benefits make propolis one of the essential components that are used in the manufacture of dietary supplements, cosmetics, and ImmunoPharmaceuticals, as well as being known as a skin-healing agent.

Thus, propolis overlaps with the modern trend of the North American and European markets for health and wellness products, which are actively developing at present. Furthermore, the torrent of clean-label products and eco-consumption trends makes it even more attractive because people want products derived from natural sources and sustainably sourced. It is backed by the popularity of the comprehensive health approach, which guarantees further expansion to the propolis market share.

Rising Awareness of Immunity and Preventative Health

The global health and wellness movement has brought to the fore the culture of preventive as opposed to curative medicine. Given the newfound consciousness of immunity, especially after the onset of various diseases around the globe, propolis has also gained importance for its immunity-enhancing properties.

Propolis is known, among many other health properties, for its immunomodulatory activities and antimicrobial effects. When consumers seek out ways to boost their immune health, products based on propolis are chosen. Understanding the importance of prevention from diseases is expected to boost propolis products, especially supplements, functional foods, and other products associated with wellness in the market.

The growing focus on immunity and health, in general, makes propolis stand as a more acceptable natural product. It has well-established use as an antimicrobial as well as an immunomodulatory agent which makes it a must-have in nutraceuticals food supplements, and self-care products. Ongoing research on clean labels linked to chemical-free ingredients has led to an increase in the use of natural products such as propolis.

Also, striking improvements have been observed in the product development approaches as well as the extraction processes used to derive propolis products. With improving knowledge of propolis as a health product and it is used for preventive health measures, the product is set to be a dominant player in the increasing global wellness industry including immune-boosting substances.

Limited Consumer Awareness and Education

The lack of awareness among the consumer is one of the important hurdles that the propolis market is currently facing. Despite the increase in use, propolis is not widely common in many regions of the world. It lacks public awareness of uses in enhancing health and an innovative market, and hence its utilization is limited. Therefore, firms face challenges in providing knowledge to the consumer on the benefits of consuming propolis, which is essential to the growth of their market. This restraint must be addressed through extensive consumer education about the efficacy and capability of propolis, leveraging marketing and awareness efforts for the benefit of the wellness and personal care industries.

By relying on healthcare practitioners, leaders, and social media the gap between brand recognition and customer trust can be reduced. It also found that wellness and healthcare experts and celebrities can go a long way in enhancing the credibility of propolis products. Closing this awareness gap, therefore, serves to determine the possibility of Propolis attaining wider market acceptance and hence fueling its global market growth.

Expansion into Emerging Propolis Markets

New economies involving Asia-Pacific, Latin America, and Africa shed more light on the growth of the propolis market. These areas are steadily becoming potent players in the global market, most evident in rising disposable income, awareness of health and natural products, and increasing accessibility. Many of these regions require embracing conventional medication systems with herbal remedies such as propolis, which can function as a springboard to introduce new products. Moreover, as these regions become more urbanized, consumers are more inclined to follow the global wellness trend that will in turn boost the demand for propolis in supplements and skin treatments, plus functional foods. Increased availability as well as awareness of the product propolis in these emerging markets can therefore translate to large growth.

As the E-commerce platforms are progressively established in these regions, they offer a perfect avenue through which propolis-based products can find potential customers. The expansion of offline and online retail channels offers companies the chance to access multiple segments of customers within emerging markets. Current trends such as the growing urban populace, the populace becoming more health conscious and active foray into the usage of digital platforms is expected to provide immense growth to the market of propolis in these regions.

Innovative Product Development and Applications

There is an increasingly significant potential to develop new directions for using propolis as an additive. Because it has many health advantages, it is possible to introduce propolis to distinct groups of products, one of which is veterinary medicine, treatment for wounds and injuries, and even as a food additive for preservation.

Further studies on propolis, including extraction and formulation, also present opportunities to create a range of products that address certain health benefits more effectively, for example, supplemented immune system support, anti-aging, and skin repair. Since the role of propolis as a therapeutic and supplementary remedy is expanding with the rising consumer demand for entire and organic approaches to health management, the corporations that give importance to the development of new products and formulation of new propolis-based items are most likely to attain a competitive advantage in the increasing market for natural products.

Industry Experts Opinion

“Some small, placebo-controlled studies show that using an ointment containing propolis on cold sores seems to reduce the length of time that it takes for them to heal.”

• Dr. Robert Saper, MD, MPH, Wellness and preventive medicine specialist

Segment Analysis

Based on Product type, the propolis market is comprised of capsules, tablets, sprays, extracts, and others. Operating online, capsules are well sought out due to their portability and accurate dosing and targeting the health-conscious market that is looking for immunity-enhancing supplements. Tablets are cheaper than capsules, and this is something that the buyer who is sympathetic to the price will prefer.

People love the application since it is easy, especially for the oral and throat areas that offer antibacterial and anti-inflammatory properties. Extracts come in liquid forms and are useful in many ways, the simplest of which is for consumption or use as additives in food products and beverages. The ‘Other’ category belongs to products in this group, which may be ointment, powder, or a special formulation to fulfill consumer needs.

Based on Form, the propolis market has liquid propolis, solid propolis products, and soft gels propolis. Those who prefer to use varnish and other targeted forms are also likely to benefit from it – liquid propolis contains in tinctures, sprays, and extracts, and is quickly and easily absorbed. Solid propolis consists of tablets, capsules, and raw pieces, which are preferred due to the product’s stability and interpreted portion size.

Soft gel propolis is a relatively novel advancement on the market where liquid propolis is encapsulated in soft gel capsules, which can be well accepted by consumers who want to take high-quality bioavailable supplements. This segmentation shows that consumers’ needs and use occasions vary, which tells businesses to tailor strategies for each segment and adapt to innovation trends.

Regional Analysis

The Asia Pacific accounts for one of the largest shares in the propolis market owing to the high tendency for consumption in the Asia region in countries such as China, Japan, and South Korea, among others. The widespread presence of natural food products in the region where people rely more on herb medicine has encouraged the use of propolis in nutraceuticals and cosmetics besides traditional remedies. Due to an increase in disposable income, an improvement in health consciousness, and the widespread use of natural healthcare products, the Asia-Pacific market is expanding. Similarly, the advancement of more e-commerce sites and retail outlets boosts the region's dominant position in the global propolis market.

The North American market is fastest growing especially the USA market and has grown at the highest CAGR due to the consumers’ high demand for more natural and organic products. The consumption dynamics of people in these areas with a focus on the use of propolis-based products has enlightened the fast-growing market. Furthermore, an increase in the new products containing propolis in online and offline sales in recent times has increased market penetration. On this background, the global propolis market remains at a high growth rate in North America due to the constant increase in demand for organic, sustainable, and natural health solutions.

Competitive Landscape

The market shares for the propolis are quite consolidated, with key identified players being Apis Flora, Comvita, Y.S. Eco Bee Farms, and Bee Health Limited, targeting the segments of Pharma, nutraceuticals, and cosmetics. These companies are aiming at diversification of a product portfolio, forging of alliances, and geographical diversification as a means of gaining larger market share. The market is highly saturated and populated by many small and midsized enterprises, which are still in a bid to grow while offering clientele quality and organically sourced food products.

Besides the incumbents, new labels are aligning with the increasing trend toward natural, environmentally friendly, and health-beneficial products. The recent shift towards organic and plant-derived products is making companies bring out new products to market like skincare products and propolis supplements. Accumulating consumer consciousness of immune-boosting foods and drinks today, with a special focus many days after the COVID-19 pandemic, has increased rivalry, leading various firms and organizations to invest in complicated mechanisms and diversify their offers and types of goods to sell in this dynamic field.

Propolis Market, Company Shares Analysis, 2024

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Recent Developments:

In July 2024, Biotech expert ApiotiX Technologies unveiled a standardized polyphenolic acid polymer extract (PAPE) derived from propolis that is clinically proven to offer the same benefits as retinol. It also demonstrates equal efficacy with the existing well-known alternative bakuchiol and is described as the first natural retinol alternative with comparable purity.

In March 2024, Mānuka Health launched a new skincare line, the product range included propolis, raw mānuka honey, and royal jelly. The product line was created to support the general health of consumers and their skin because it provides them with all-in-one treatment.

Report Coverage:

By Product Type

• Capsules
• Tablets
• Spray
• Extract
• Others

By Form

• Liquid Propolis
• Solid Propolis
• Soft gel Propolis

By Application

• Healthcare
• Pharmaceuticals
• Personal Care and Cosmetics
• Food and Beverages
• Veterinary

By Distribution Channels

• Offline Channels
  • Pharmacies
  • Specialty Stores
  • Supermarkets/Hypermarkets
• Online Channels
  • E-commerce Websites
  • Company-Owned Platforms

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Apis Flora
• Bee Health Limited
• NOW Foods
• Comvita Limited
• Y.S. Eco Bee Farms
• Nature’s Answer
• Wax Green
• Uniflora Health Foods
• Herbaland Naturals
• BeePollenBuzz.com
• NaturaNectar
• La Saponaria
• Biosota Organics
• BeeVital Propolis
• Zhifengtang Bee Product
• Arbor Hive
• HerbsPro
• Hain Celestial Group